Elyts Knowledge Center - all Media RSS Feed
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In today’s fast-paced retail environment, traditional advertising methods are evolving at an unprecedented rate. Mall media—advertising platforms within shopping malls—is undergoing a significant tran..
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The festive and holiday seasons mark the peak of consumer spending, and brands are constantly seeking ways to capture attention and drive sales. One of the most effective platforms for achieving this ..
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In today’s competitive retail landscape, capturing consumer attention at the right moment is crucial. Mall media has emerged as a powerful platform for retailers and FMCG brands to influence purchasin..
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In today’s competitive retail environment, brands are constantly seeking innovative ways to capture shoppers’ attention. One of the most effective methods is mall media advertising, which strategicall..
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In the fast-evolving retail landscape, luxury brands are constantly seeking innovative ways to connect with high-value customers. Mall media has emerged as a powerful advertising channel that enables ..
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The landscape of retail advertising is evolving rapidly, and malls are at the forefront of this transformation. Traditional static displays are no longer sufficient to capture shoppers’ attention in h..
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In the evolving world of advertising, marketers are constantly seeking strategies that deliver maximum ROI. Two of the most popular options today are mall media and traditional out-of-home (OOH) adver..
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Mall media advertising has become an essential strategy for brands aiming to capture attention in high-footfall retail spaces. As shopping malls evolve into lifestyle hubs, advertisers are adopting in..
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Shopping malls have long been a central part of urban lifestyles, offering consumers a mix of retail, entertainment, and dining experiences. However, the role of malls is evolving rapidly. Today, mall..
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Mall media has emerged as a powerful platform for advertisers to reach urban consumers in high-traffic retail environments. However, not all cities deliver the same impact. Understanding the differenc..
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Mall media has emerged as a powerful platform for advertisers to reach urban consumers in high-traffic retail environments. However, not all cities deliver the same impact. Understanding the differenc..
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In today’s fast-paced retail environment, businesses are constantly seeking ways to create seamless shopping experiences across multiple channels. Omnichannel marketing has emerged as a crucial strate..
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Shopping malls are no longer just retail destinations; they have become lifestyle hubs where entertainment, dining, and social interactions converge. For brands, malls offer a powerful opportunity to ..
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Mall media advertising has become a powerful way for brands to connect with consumers in high-traffic retail environments. From digital screens and kiosks to large-format displays and experiential zon..
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For startups, building brand awareness on a limited budget can feel like a challenge. While digital ads and social media campaigns are popular, many entrepreneurs overlook mall media advertising as an..
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Mall media has become a game-changer for brands aiming to capture high-intent shoppers in bustling retail environments. With consumers already in a buying mindset, strategic mall advertising creates p..
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In today’s fast-paced urban lifestyle, consumers are bombarded with advertisements across digital platforms, billboards, and social media. However, one medium that stands out in its ability to capture..
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As retail spaces evolve and shopping malls continue to attract high footfall, mall media advertising has emerged as a key channel for marketers aiming to reach urban consumers effectively. In 2025, th..
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In today’s highly competitive entertainment and lifestyle sectors, brands are constantly looking for innovative ways to capture attention and create memorable experiences for their audience. Tradition..
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In today’s environmentally conscious world, sustainability has become more than just a buzzword—it is a necessity for businesses, including those in advertising. Mall media, traditionally known for hi..
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In today’s competitive marketplace, brands are constantly seeking impactful ways to reach their target audiences. Out-of-home (OOH) advertising remains a strong channel, with mall media advertising an..
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In today’s digital-first world, shopping malls are no longer just retail destinations—they are becoming experience hubs. Mall media, a powerful advertising channel within these spaces, is evolving rap..
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In the bustling urban landscape where consumers are constantly bombarded with advertisements, brand recall becomes a crucial factor for success. Among the many advertising channels, mall media has eme..
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In today’s world, sustainability is no longer just a buzzword—it has become a necessity across industries. The advertising sector, particularly mall media, is undergoing a significant transformation b..
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India’s retail landscape has undergone a remarkable transformation in the past decade, with shopping malls becoming lifestyle destinations rather than just retail hubs. From premium malls in Tier-1 ci..
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Shopping malls transform into buzzing hotspots during festive seasons, attracting millions of shoppers eager to purchase gifts, apparel, and lifestyle products. For brands, this surge in foot traffic ..
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In today’s competitive marketplace, every marketing rupee counts. Brands are no longer investing in advertising just to build visibility—they expect measurable returns. Mall media, with its ability to..
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In today’s competitive advertising landscape, mall media has emerged as one of the most impactful offline channels for brands. With millions of shoppers visiting malls each year, this medium allows ad..
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In today’s hyper-digital marketplace, e-commerce brands dominate consumer screens through targeted ads, social media campaigns, and personalized email marketing. Yet, as online competition intensifies..
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Luxury brands thrive on exclusivity, aspiration, and visibility in premium spaces. Among the many advertising platforms available, mall media has become one of the most powerful channels for luxury br..
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The retail landscape is evolving rapidly, and malls are no longer just shopping destinations—they are immersive experience hubs. In this transformation, interactive mall media leveraging Augmented Rea..
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Mall media has become a game-changer for modern brand advertising. With malls being high-traffic destinations that blend shopping, entertainment, and lifestyle experiences, brands are leveraging this ..
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Mall media advertising continues to be one of the most powerful ways for brands to connect with consumers in high-footfall environments. With malls evolving into lifestyle and entertainment hubs, adve..
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Shopping malls are no longer just retail destinations; they have evolved into lifestyle and entertainment hubs. In this transformation, digital mall media has emerged as a powerful tool that not only ..
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In today’s competitive retail landscape, visibility and engagement are everything. While digital advertising dominates conversations, mall media remains a powerful channel for brands that want to conn..
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Out-of-Home (OOH) advertising has always been a powerful medium for brands to connect with audiences. However, the landscape has evolved with the rise of mall media advertising, creating a debate: Whi..
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In today’s competitive retail and lifestyle market, brands are constantly seeking impactful ways to connect with shoppers. One of the most effective yet often underrated channels is mall media adverti..
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Shopping malls have always been more than just retail hubs—they are cultural, social, and lifestyle destinations. With thousands of footfalls every day, malls have provided brands with unmatched oppor..
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In an era dominated by digital screens and online advertising, one medium continues to stand strong for premium brands — Mall Media. From luxury fashion houses to high-end electronics, malls have beco..
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In 2025, mall media advertising has emerged as one of the most dynamic tools for brands to connect with consumers in high-footfall retail environments. As malls continue to evolve into lifestyle and e..
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In today’s competitive retail and brand marketing landscape,
a multi-channel campaign is no longer optional—it’s essential. Among the
wide variety of advertising platforms, mall media stands out as a
..
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In the dynamic world of retail marketing, Mall Media
has emerged as a powerful tool that significantly influences shopper behavior —
especially impulse buying. By strategically placing visually engagi..
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In 2025, mall media proved that creative, immersive, and
data-driven campaigns could still capture attention in a digital-first world.
From interactive displays to augmented reality experiences, bra..
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In today’s competitive digital marketplace, e-commerce
brands are constantly seeking ways to stand out from the crowd. While online
advertising dominates the conversation, an often-overlooked yet high..
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In today’s fast-paced retail environment, mall media
has evolved beyond static displays and generic campaigns. The integration of data
analytics is transforming how brands decide where, when, and ho..
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In today’s competitive retail landscape, shopping malls are
transforming from traditional retail hubs into dynamic experiential
destinations. Augmented Reality (AR) and Virtual Reality (VR) are at the..
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In today’s fast-paced retail environment, brands need more
than just visibility—they need emotional connections. Mall media offers a
unique platform to engage shoppers through immersive storytelling t..
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1948
In today’s competitive retail environment, brands are
discovering that the most powerful marketing strategies blend the physical and
digital worlds. Mall media—advertising within shopping malls—has lo..
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The retail landscape is evolving rapidly, and mall media—advertising
within shopping malls—is at the forefront of this transformation. As consumer
behavior shifts, malls are reinventing themselves as ..
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Launching a new product is more than just unveiling it —
it’s about creating a buzz that inspires curiosity, excitement, and purchase
intent. In today’s competitive retail environment, Mall Media stan..
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In today’s highly competitive retail environment, attracting
shoppers into stores is no longer just about prime location or seasonal
discounts. Retailers need innovative strategies to connect with cus..
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1967
In the competitive world of luxury retail, capturing the
attention of high-value shoppers requires more than just traditional
advertising methods. Enter mall media — a dynamic and targeted way to
enga..
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Seasonal sales are critical for retailers, offering a unique
opportunity to increase revenue, attract new customers, and reinforce brand
loyalty. However, standing out during peak shopping seasons req..
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In recent years, sustainability has shifted from being a
buzzword to a business imperative. As brands strive to align with eco-conscious
values, mall media—a dynamic platform for reaching engaged shop..
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In today’s competitive advertising landscape, brands are
under constant pressure to maximize their marketing budgets. Out-of-Home (OOH)
advertising continues to be a key player in driving brand visibi..
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In today’s competitive advertising landscape, brands are
constantly seeking channels that offer the highest return on investment (ROI).
While Traditional Out-of-Home (OOH) formats like billboards, tra..
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In 2025, Artificial Intelligence (AI) has moved from
being a futuristic concept to becoming the beating heart of mall media
advertising. Shopping malls—once dependent solely on static billboards,
bann..
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In today’s competitive retail landscape, brands are
constantly looking for innovative ways to stand out in consumers’ minds. One
powerful strategy gaining momentum is interactive mall media campaigns—..
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Shopping malls are no longer just retail spaces — they are
vibrant entertainment, lifestyle, and advertising hubs. As consumer attention
becomes more fragmented, brands are increasingly turning to inn..
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In today’s competitive retail environment, malls are no
longer just shopping destinations — they are vibrant lifestyle hubs. As
consumer expectations evolve, so do advertising strategies. One of the m..