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Crafting effective advertisements for radio, television, and print media can be a major challenge. However, with our insider knowledge guide, you'll learn the necessary tools to create persuasive ads for your target audiences on each of these platforms.


Before you start crafting your ad, make sure you understand who you're targeting and what your goals are. Are you trying to generate more brand awareness? Attempting to announce a sale or promotion? Make sure that your message is aligned with what your intended audience needs and desires. This will help ensure that you deliver maximum results.


Television and mainline media advertising should tell a story, engaging viewers from the moment they begin watching your ad. Consider the pacing of the spots; after all, you don’t want to expose them to too much information in too short of time. Your ad should have memorable characters, visuals, or taglines that will leave an imprint in the minds of your customers. These are pieces that will help shape their perception and understanding of your brand. Advertisements are powerful tools when used correctly, so make sure that you do your research ahead of time so that you can get the most out of every broadcast!

02 Jul Budgeting | Mainline Media | Outdoor Media | Digital Marketing
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As brands prepare their marketing strategies for 2025, a crucial question resurfaces: How much should you allocate for mainline media? Despite the digital boom, traditional channels like television, r..
02 Jul Political Campaigns | Leveraging Mainline Media | Digital | Elyts
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In the ever-evolving landscape of political marketing, mainline media—including television, radio, and print—has seen a strategic revival in 2025. Despite the surge in digital platforms, political cam..
02 Jul Radio Advertising Resurgence | Audio | Mainline Media | Digitally
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In the ever-evolving landscape of media consumption, where digital dominates headlines, an unexpected player is regaining its footing—radio advertising. Far from fading into irrelevance, radio has eme..
02 Jul Mainline Media | Brand Strategies | Digital Marketing | Elyts
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In 2025, mainline media continues to be a powerful force in the advertising ecosystem. Despite the rapid rise of digital platforms, traditional media channels like TV, radio, newspapers, and magazines..
02 Jul Newspapers | Evolving | Mainline Media | Digital | Elyts Branding
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For decades, the narrative around newspapers has been one of decline, with digital platforms allegedly spelling the end of print. However, in 2025, this old tale is being rewritten. Newspapers, once t..
02 Jul Television | Mainline Media Advertising | Digital Marketing
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In 2025, television remains a cornerstone of mainline media advertising, blending its traditional influence with modern digital integration. Despite the rapid growth of digital platforms, television c..
02 Jul Integrate | Mainline Media | Digital Strategy | Elyts Branding
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In today’s fragmented media landscape, brands can no longer afford to treat traditional and digital marketing as isolated silos. To drive maximum ROI, marketers must blend the strengths of mainline me..
02 Jul Top 10 Creative | Mainline Media Campaigns | Digital Marketing
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In a world dominated by digital clicks and influencer reels, mainline media made a powerful comeback in 2025. Traditional platforms like television, newspapers, and outdoor advertising proved that gre..
30 Jun Mainline Media | Digital Ads | Drives Better ROI Today | Elyts
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In today’s evolving marketing landscape, advertisers are constantly faced with the pivotal question: Mainline Media or Digital Ads—what delivers better ROI? As consumer behavior shifts and technology ..
30 Jun Mainline Media | Making | Comeback in 2025 | Digitally | Elyts
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In an age where digital dominates conversations, something surprising is happening in the advertising world—mainline media is staging a strong comeback in 2025. Brands that once shifted all their atte..
18 Jun Combining | Mainline Media | OOH | Brand Visibility | Digitally
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In today’s hyper-connected world, advertisers must break through the noise with a cohesive and impactful media strategy. While digital channels have gained momentum, traditional advertising avenues li..
18 Jun Political Campaigns | Leverage Mainline Media | Digital Marketing
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In a nation as diverse and populous as India, political communication is as much an art as it is a strategy. While digital media is booming, mainline media—comprising television, radio, and print—rema..
18 Jun Reviving Newspaper Advertising | Digital Age | Marketing | Elyts
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In a world where digital screens dominate consumer attention, it’s easy to assume that newspaper advertising has become a relic of the past. However, while digital marketing channels have surged, news..
18 Jun Mainline Media Planning | Steps | Strategies | Digital Marketing
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In a digital-first world, mainline media—comprising TV, print, and radio—remains a cornerstone of mass communication. Brands targeting wide demographics or aiming to build deep emotional resonance sti..
18 Jun Iconic Indian Campaigns | Mainline Media | Digital Marketing
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In the age of digital marketing, it’s easy to overlook the sheer power of mainline media. Yet, some of the most memorable and effective advertising campaigns in India have leveraged traditional platfo..
18 Jun Mainline Media | Shapes Consumer Perception | Digital Marketing
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In India's evolving advertising landscape, mainline media — comprising television, radio, and print — continues to play a pivotal role, especially in Tier 2 and Tier 3 cities. While digital platforms ..
18 Jun Radio | Mainline Media | Underrated but Effective | Digitally
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In the age of digital dominance, where social media and online ads often steal the limelight, radio remains a quietly powerful force in the realm of mainline media. Despite being one of the oldest bro..
18 Jun Print Ads | TV Commercials | Right Mainline Format | Digitally
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In the fast-evolving media landscape of 2025, marketers are constantly weighing the effectiveness of traditional mainline formats like print ads and TV commercials. Both channels have stood the test o..
18 Jun Craft | Successful Mainline Media Campaign | Digital Marketing
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Despite the digital revolution, mainline media remains a dominant force in advertising. Television, radio, and print continue to offer unmatched mass reach and brand credibility—especially when backed..
18 Jun Mainline Media Agencies | Traditional Media | Digital Marketing
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In an era of digital-first strategies, mainline media still plays a pivotal role in shaping brand identity and reaching mass audiences. Whether it's a high-impact television campaign or a full-page ne..
18 Jun Integrating Mainline Media | Digital for 360° Campaigns | Elyts
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In today’s hyperconnected landscape, the line between traditional and digital marketing is no longer rigid. Brands aiming for widespread impact are increasingly turning to 360-degree campaigns—strateg..
17 Jun ROI | Mainline Media Campaigns | Digital Marketing | Elyts
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In today’s performance-driven marketing landscape, Return on Investment (ROI) remains a top priority for brands investing in advertising. While digital platforms offer immediate performance metrics, m..
17 Jun FMCG Brands | Mainline Media | Mass Outreach | Digital Marketing
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In the age of digital disruption, it's easy to assume that traditional advertising has taken a backseat. Yet, in the fast-moving consumer goods (FMCG) sector, mainline media—comprising television, pri..
17 Jun Mainline Media | Advertising Costs | Digital Marketing | Elyts
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Mainline media advertising—encompassing television, print, and radio—continues to be a powerful force in India’s marketing ecosystem. Despite the rise of digital platforms, traditional media retains i..
17 Jun TV | Print | Radio | Mainline Media Strategy | Digital Marketing
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In an age dominated by digital media, it’s easy to overlook the enduring power of traditional advertising. Yet, mainline media—which includes TV, print, and radio—remains a cornerstone of brand commun..
17 Jun 2025 Trends | Mainline Media | Traditional Advertising | Digital
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As the advertising world continues to evolve, 2025 marks a transformative year for mainline media, also known as traditional media. While digital platforms have been on a meteoric rise, mainline media..
17 Jun Mainline Media | Builds Trust | Credibility for Brands | Digital
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In a digital-first world, building trust and credibility has never been more important — or more challenging — for brands. While digital channels provide speed and scalability, mainline media (such as..
17 Jun 10 Benefits | Mainline Media | Advertising | Big Brands | Digital
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In an era dominated by digital channels, mainline media advertising remains a powerful force for big brands. Traditional advertising platforms such as television, radio, print, and cinema offer unpara..
17 Jun Mainline Media | Digital Media | Marketing | Elyts Branding
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In today’s cluttered advertising landscape, brands are constantly seeking the most effective channels to capture consumer attention and stay memorable. Two major contenders in this space are Mainline ..
17 Jun Mainline Media | Understanding Traditional Advertising | Digital
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In the ever-evolving world of marketing, the term Mainline Media refers to traditional advertising channels that have been at the core of brand communication for decades. These platforms include telev..
04 Jun Evaluating | Mainline Media's | Impact | Rural | Digital | Elyts
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As India experiences rapid digitalization, the relevance of mainline media—such as newspapers, radio, and television—continues to hold strong, particularly in rural and tier-2 markets. These markets r..
04 Jun Mainline Media | Political Campaigns | Strategies | Digitally
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In a digital-dominated era, mainline media—comprising television, radio, and print—still plays a vital role in political campaigns. While social media has surged in popularity, traditional media conti..
04 Jun Comeback | Magazine Ads | Lifestyle | Luxury Branding | Digitally
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In the digital age, where online ads dominate the marketing landscape, it’s easy to overlook the enduring power of traditional print media. However, magazine advertisements are making a remarkable com..
04 Jun Brands | Achieve Deeper | Audience Penetration | Digital | Elyts
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In an age dominated by digital marketing, the impact of mainline media—such as television, radio, and print—remains both powerful and far-reaching. While digital platforms provide granular targeting, ..
04 Jun Integrating Mainline Media | Digital Media | Omnichannel Formula
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In the rapidly evolving marketing landscape, brands are no longer relying solely on traditional or digital channels—they're fusing the best of both worlds. Integrating mainline media (like television,..
04 Jun Mainline Media | Trends | Forecasts | Digital Marketing | Elyts
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In an era dominated by digital advertising, mainline media—which includes traditional platforms such as television, print, and radio—continues to hold a critical place in India's media ecosystem. As w..
04 Jun Traditional Newspapers | Reinventing Themselves | Digital | Elyts
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In the ever-evolving landscape of modern marketing, traditional newspapers have faced mounting pressure from digital-first platforms. Yet, rather than fading into obscurity, many newspapers are boldly..
04 Jun Radio Advertising | Modern Mainline Media Campaigns | Digitally
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In the ever-evolving landscape of marketing, radio advertising continues to be a potent force in mainline media campaigns. While digital platforms have disrupted many traditional formats, radio has re..
04 Jun TV | Print | Mainline Media | Digital Marketing | Elyts Branding
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In a digital-first world, mainline media like TV and Print still command considerable attention and budgets. But in 2025, brands are laser-focused on ROI—Return on Investment—more than ever. So, the p..
04 Jun Mainline Media | Still Builds Mass Trust | Digital Age | Elyts
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In the era of viral reels, targeted Google ads, and influencer partnerships, it's easy to assume that traditional or mainline media has taken a backseat. But that assumption overlooks a crucial truth:..
30 May Mainline Media | Political Campaigns | Strategies | Digitally
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In the ever-evolving political landscape of 2025, mainline media—a term encompassing traditional, widely-trusted news outlets—remains a cornerstone of political communication. Despite the rise of soci..
30 May Power | Prime-Time | TV Slots | Leverage Audience Peaks | Digital
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In the fast-paced world of marketing and media, timing can be everything. One of the most coveted opportunities for advertisers and content creators is securing a prime-time television slot. Airing be..
30 May Targeting Tier 2 | 3 Cities Through | Mainline Media | Digitally
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India’s economic landscape is rapidly evolving, and the next wave of growth is coming from Tier 2 and Tier 3 cities. As metros reach saturation, brands are increasingly shifting focus to these burge..
30 May Mainline Media | Digital | Maximum Brand Impact | Digital | Elyts
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In today’s fast-evolving marketing landscape, businesses face a critical challenge: choosing between mainline media and digital channels—or more precisely, finding the right balance between the two. E..
30 May Maximizing ROI | Newspaper Ads | Marketing Success | Digitally
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In the digital age, traditional advertising methods like newspaper ads are often underestimated. However, for local campaigns, newspaper advertising remains a powerful tool—especially when guided by d..
30 May Radio Advertising in 2025 | New Opportunity | Digital Marketing
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In an era dominated by streaming platforms, social media, and AI-driven content, one might assume that radio has lost its relevance. Yet, in 2025, radio advertising is experiencing an unexpected resur..
30 May Mainline Media | Merging | Brand Success | Digital Marketing
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In today’s dynamic marketing landscape, the once-distinct lines between mainline and digital media are rapidly blurring. Brands are no longer forced to choose between traditional advertising channels ..
30 May 5 Television | Advertising Trends | Digital Marketing | Elyts
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Television advertising is far from fading. In fact, in 2025, it’s evolving faster than ever—powered by data, technology, and changing viewer behaviors. As marketers recalibrate their strategies to mee..
30 May Mainline Media |  Relevant | Modern Marketers | Digital Marketing
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In today’s digital-first marketing landscape, where programmatic ads, social media campaigns, and influencer collaborations dominate brand strategies, the relevance of mainline media advertising is of..
30 May Resurgence | Print Media | Digital Marketing | Elyts Branding
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In an era dominated by smartphones, social platforms, and AI-generated content, the idea of print media making a comeback may sound counterintuitive. Yet, as we step deeper into 2025, a quiet revoluti..
26 May Mainline Media Advertising | Traditional Media Planning | Digital
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Mainline media advertising remains one of the most impactful channels for brands in India, even amidst the growing dominance of digital platforms. As we step into 2025, understanding the cost dynamics..
26 May FMCG Brands | Dominate Mainline Media Advertising | Digitally
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In today’s digital-first world, brands are constantly exploring new-age advertising platforms to connect with consumers. Yet, despite the rise of digital and social media, Fast-Moving Consumer Goods (..
26 May Mainline Media Planning | Outdoor Advertising | Digitally | Elyts
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In a world flooded with digital buzz, mainline media—TV, radio, print, and outdoor advertising—still holds a powerful grip on mass audiences. Whether you're launching a new product, running a politica..
26 May Mainline Media Trends | Traditional Advertising | Digital | Elyts
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As we step deeper into 2025, mainline media continues to play a pivotal role in shaping brand perception, consumer trust, and mass outreach. While digital platforms have revolutionized communication, ..
26 May Revival | Mainline Media | Digital First World | Elyts Branding
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In the era of smartphones, streaming platforms, and endless scrolling, it’s easy to assume that mainline media—traditional channels like television, radio, newspapers, and magazines—has lost its relev..
26 May Print | Radio | TV | Right Mainline Media | Digital Marketing
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In today's digital-first marketing landscape, mainline media channels like Print, Radio, and TV still hold significant power when it comes to building brand trust, reaching mass audiences, and creatin..
26 May Integrate | Mainline Media | 360° Marketing Campaign | Digitally
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In today’s ever-evolving marketing landscape, brands must reach consumers across multiple touchpoints to remain top-of-mind. While digital platforms dominate conversations, mainline media—including te..
26 May Top 5 Benefits | Advertising | Mainline Media | Digital Marketing
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In today’s digital-first era, many brands are shifting focus to online advertising. However, mainline media — which includes traditional platforms such as television, radio, print (newspapers and maga..
26 May Mainline Media | Digital Media | Marketing Trends 2025 | Elyts
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In the fast-evolving landscape of advertising, brands are continuously navigating between traditional mainline media and the ever-expanding realm of digital media. As we step deeper into 2025, the deb..
26 May Mainline Media | Beginner’s Guide | Digital Marketing | Elyts
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In the fast-evolving world of digital marketing, terms like SEO, PPC, and influencer marketing dominate the conversation. However, traditional forms of advertising—collectively known as Mainline Media..
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