Elyts Knowledge Center RSS Feed
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As we step into a hyper-connected and AI-driven era, the
world of advertising is evolving at lightning speed. Ad films, once confined to
30-second TV slots, have transformed into dynamic, interactive ..
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In today’s fragmented digital landscape, mastering cross-platform
ad film strategies has become crucial for brands aiming to maximize
visibility and engagement. With platforms like YouTube, TikTok, In..
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As digital storytelling continues to evolve, User-Generated
Content (UGC) has emerged as a powerful and authentic tool in modern
advertising. In 2025, more brands are shifting from polished, high-budg..
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In today’s hyper-competitive market, where brands fight for
every second of consumer attention, ad films are not just
commercials—they are storytelling tools. But no matter how visually stunning or
em..
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In 2025, the global advertising industry is undergoing a
significant shift toward sustainability. As brands grow increasingly conscious
of their environmental impact, the production of ad films is evo..
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In today's dynamic marketing landscape, influencers are
playing an increasingly pivotal role in shaping the creative direction of ad
films. With the rise of social media and content-driven marketing s..
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In today's fast-paced digital landscape, capturing audience
attention isn't just an art—it's a science. Ad films have become one of the
most powerful tools for businesses to build brand awareness, evo..
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In the digital-first landscape of 2025, ad films have
emerged as powerful brand-building tools. With shrinking attention spans and
fierce competition, companies are investing more in emotionally reson..
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In the ever-evolving world of advertising, visual
storytelling continues to dominate brand communication. In 2025, high-impact ad
films require more than just creativity — they demand top-tier tools a..
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The advertising world is evolving faster than ever.
Traditional commercials are making way for immersive, tech-driven experiences
that captivate viewers like never before. At the forefront of this
tra..
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In today’s fast-paced digital world, attention is the most
valuable currency. Brands that master the art of storytelling in ad films have
a distinct advantage: they don’t just sell products — they cre..
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In the fast-paced world of advertising, a captivating ad
film can make the difference between a forgettable campaign and a viral
sensation. At the heart of this creative magic is the Creative Director..
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In today’s competitive market, startups must capture
attention quickly, and one of the best ways to do this is through impactful ad
films. However, many startups shy away from video marketing, assumin..
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In the fast-paced world of advertising, crafting a
compelling ad film script isn't just about selling — it’s about connecting. A
great script bridges the gap between a brand and its audience, leaving ..
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In today’s fast-paced digital ecosystem, capturing attention
is an art — and a science. Ad films, whether 30-second TV commercials or
short-form social media videos, rely heavily on psychological prin..
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In the ever-evolving marketing landscape of 2025, brands are
constantly seeking the most effective ways to capture audience attention and
drive engagement. Two prominent formats—Ad Films and Digital C..
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In today’s fast-evolving digital landscape, artificial
intelligence (AI) is redefining how brands approach storytelling. Nowhere
is this more evident than in ad film production, where AI is blending
c..
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In today's digital landscape, a captivating ad film has the
potential to spark conversations, drive engagement, and even go viral across
social media platforms. But going viral isn’t just about luck —..
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In 2025, the digital marketing landscape has reached new
heights of creativity, driven by the power of short-form ad films. With
attention spans dwindling and competition for consumer engagement at an..
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In 2025, the world of advertising films is undergoing a
dynamic transformation. As consumer behaviors evolve and technology advances,
brands must stay ahead of the curve to remain relevant. From immer..
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India's sports media landscape is undergoing a seismic
shift, and nowhere is this more evident than in the burgeoning
"Bharat" market—the collective term for Tier 2, Tier 3, and rural
regions of India..
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India’s sporting ecosystem has traditionally been dominated
by cricket, a sport that commands massive media coverage and public attention.
However, over the last decade, a notable shift has occurred—O..
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India is a land of linguistic and cultural diversity, where
over 22 officially recognized languages and hundreds of dialects coexist. In
such a multilingual landscape, regional language commentary has..
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The Indian Premier League (IPL) has redefined the commercial landscape of
cricket, turning it into a billion-dollar media spectacle. While global sports
leagues like the English Premier League (EPL), ..
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India’s sports media landscape is no longer just about
cricket or local leagues—it's fast becoming a powerful force in the global
sports rights market. With a rapidly growing digital user base, aggres..
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In the rapidly evolving landscape of sports media,
Business-to-Business (B2B) advertising has emerged as a powerful strategy for
brands looking to build credibility, reach niche audiences, and secure
..
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The global sports media landscape is undergoing a
significant transformation, and at the forefront of this evolution are women’s
leagues. Once sidelined by limited coverage and lower commercial intere..
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In the past decade, fantasy sports have evolved from niche
hobbies into mainstream digital entertainment ecosystems. Platforms like Dream11,
FanDuel, DraftKings, and MPL have not only changed how
fans..
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In today’s fast-evolving sports media landscape, traditional
advertising isn’t enough. Audiences crave authenticity, connection, and
relatability. Enter influencers and athletes—powerful partners who ..
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In today’s media-saturated world, sports sponsorship
remains one of the most powerful tools for brand visibility, audience
engagement, and emotional connection. But as marketing budgets come under
gre..
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The intersection of sports, blockchain, and digital
innovation is reshaping how fans engage with their favorite teams—and how those
teams generate revenue. Two key technologies at the center of this
t..
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In today’s digitized sports ecosystem, wearable technology
is doing more than just tracking performance—it’s transforming athletes into
powerful media storytellers. With real-time data and advanced an..
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The sports streaming landscape in 2025 is undergoing a
seismic shift, thanks to the global rollout and adoption of 5G technology. From
ultra-low latency to hyper-personalized viewer experiences, 5G is..
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The world of sports broadcasting is undergoing a dramatic
transformation, driven by cutting-edge technologies like Augmented Reality (AR)
and Virtual Reality (VR). As fans increasingly demand more int..
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The sports media industry is undergoing a seismic shift, and
at the center of this evolution is Artificial Intelligence (AI). With billions
of viewers across the globe and ever-increasing competition ..
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In recent years, the landscape of sports broadcasting has
undergone a dramatic transformation. What was once confined to stadiums and
living room television sets has now become a dynamic, digital-firs..
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India’s sporting landscape is undergoing a quiet revolution
— one that’s happening far from the glitz of metro cities and mainstream
English sports channels. The epicenter of this shift? Tier-2 and Ti..
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In an era where every second counts, Gen Z—those born
roughly between 1997 and 2012—are rewriting the rules of sports content
consumption. While older generations often devoted hours to watching
full-..
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In the dynamic world of sports marketing, 2025 was a
landmark year. With streaming-first strategies, immersive fan experiences, and
athlete-driven storytelling, sports media campaigns pushed boundarie..
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In the last decade, the way fans consume live sports has
undergone a seismic shift. Traditional TV broadcasting is no longer the
dominant force in sports media. With the rise of OTT platforms and on-d..
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In the evolving media landscape of India, one force is
quietly reshaping how brands communicate with millions — regional language
advertising in mainline media. As India transitions from a metro-centr..
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In an era dominated by sustainability and climate awareness,
brands are increasingly being held accountable for their environmental
footprint. One area under growing scrutiny is print advertising. Whi..
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In the fast-evolving marketing landscape, luxury brands are
doubling down on mainline media to craft timeless, high-impact touchpoints that
resonate with their elite clientele. While digital channels ..
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In an era dominated by digital impressions and programmatic
ad placements, brand safety has emerged as a top concern for marketers.
With rising instances of ads appearing alongside inappropriate, cont..
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In a world driven by digital-first strategies, traditional
media is undergoing a remarkable transformation. Mainline media—once viewed as
static and slow to evolve—is now embracing innovation like nev..
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The advertising world is undergoing a seismic shift with the
demise of third-party cookies. While digital marketers scramble to adapt to
cookie-less tracking, mainline media is experiencing a surprisi..
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In 2025, the advertising landscape is experiencing a
powerful shift. Brands are no longer choosing between traditional formats —
they’re blending them. Out-of-Home (OOH) and mainline media, once treat..
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In an age dominated by digital dashboards and real-time
analytics, measuring the success of mainline advertising—encompassing
TV, print, and radio—requires a more nuanced approach. While traditional m..
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In an era where podcasts, music streaming, and digital-first
content dominate audience attention, the question often arises—is radio
still relevant? Surprisingly, the answer in 2025 is a resounding ye..
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In an age where digital media continues to surge, mainline
media—comprising TV, print, and radio—remains a powerful force for brands
aiming to build mass appeal and long-term trust. The resurgence of ..
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In the evolving landscape of advertising, Mainline Media—which
includes television, print, and radio—remains a cornerstone for brand
visibility and mass reach. But in 2025, its resurgence is not just ..
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In a marketplace saturated with advertising noise, trust
is currency — and for Indian consumers, mainline media continues to
be a key source of credibility. As digital platforms face increasing scruti..
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In the ever-evolving marketing landscape of India, Tier-2
and Tier-3 brands are making a decisive return to mainline advertising,
breaking away from the earlier digital-only strategy. While digital ma..
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In an era dominated by digital marketing, mainline media
— encompassing television, print, and out-of-home (OOH) advertising — is
proving its resilience and relevance in India’s evolving marketing lan..
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In an age dominated by digital platforms and AI-driven
advertising, many predicted the demise of traditional print media. Yet, as we
move through 2025, newspapers are experiencing a surprising resurge..
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As the 2026 general elections loom closer, political parties
in India are sharpening their strategies to influence public opinion and secure
voter loyalty. While digital platforms have gained momentum..
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In today’s fragmented media landscape, brands face a crucial
decision: should they invest in mainline media like TV, print, and
radio, or focus solely on digital platforms like social media, OTT, and
..
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In an era dominated by digital-first strategies, many
Fast-Moving Consumer Goods (FMCG) brands are making a surprising yet strategic
shift—reinvesting in mainline media. While digital advertising offe..
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In a year dominated by digital evolution, mainline media
proved once again that traditional channels like TV, radio, and print
still pack a powerful punch. From heart-touching TV commercials to visual..
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In an era dominated by digital-first strategies, marketers
in 2025 are asking a crucial question: Is mainline media still relevant?
Surprisingly, the answer is a resounding yes—traditional media is ev..