Elyts Knowledge Center RSS Feed
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In today’s fiercely competitive retail and advertising
environment, brands are constantly seeking ways to connect with their target
audiences in meaningful, immediate, and location-specific ways. One ..
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In the ever-evolving landscape of advertising, Mall Media
has transformed into a powerhouse for real-time, data-driven brand engagement.
As malls grow into experience hubs rather than mere shopping de..
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In today’s hyper-competitive market, launching a product or activating a brand
requires more than traditional advertising—it demands immersive, high-impact
experiences that create memorable impression..
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In the evolving landscape of retail marketing, mall
advertising remains one of the most effective touchpoints for brand visibility
and consumer engagement. However, the strategies for luxury brands
ve..
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Fast-Moving Consumer Goods (FMCG) brands have long battled
for consumer attention in saturated marketplaces. With traditional retail
advertising avenues facing diminishing returns, the spotlight has s..
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Festive seasons are more than just cultural
celebrations—they’re golden opportunities for brands to connect with
high-intent shoppers. In India, festivals like Diwali, Christmas, Eid, and
Navratri dri..
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Mall media campaigns have evolved far beyond banners and kiosks — they are now
strategic tools rooted deeply in consumer psychology. Understanding how people
think, feel, and behave in a shopping envi..
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In the ever-evolving retail landscape, malls are becoming
more than just shopping destinations—they are experience hubs. As brands
compete for attention, interactive digital displays have emerged as a..
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In 2025, mall advertising in India has evolved from being
just a branding strategy to a high-performance media investment. With
increasing footfalls, digital integrations, and data-backed targeting, s..
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In 2025, mall media is not just an advertising
tool—it's a strategic driver of the shopper journey, creating memorable
brand touchpoints that influence purchasing decisions. With evolving consumer
exp..
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Mall advertising in India has evolved into a highly targeted
and effective channel for brand engagement. With increasing footfalls, premium
shopping experiences, and a captive audience, malls offer an..
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Mall media has evolved into one of the most impactful
advertising platforms for brands seeking high consumer engagement and sales
conversion. With a captive audience in a buying mindset, malls offer u..
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In today’s hyper-competitive entertainment landscape, movie
studios and OTT platforms are exploring innovative ways to captivate audiences.
One of the most effective yet underutilized channels for fil..
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In today’s ultra-competitive Fast-Moving Consumer Goods
(FMCG) landscape, capturing consumer attention requires more than flashy
packaging or traditional advertisements. One of the most effective ways..
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In the competitive world of retail marketing, branding in
malls plays a pivotal role in attracting and retaining consumers. However,
the approach to mall branding significantly differs depending on th..
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In an era where consumer attention is fragmented and digital
fatigue is real, lifestyle brands are turning to immersive, real-world
strategies to connect with their audiences. At the forefront of this..
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In the fast-paced world of retail and advertising, timing is
everything—especially when it comes to mall campaigns. With shopping malls
witnessing their highest footfall over weekends, understanding c..
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In an age where consumer attention is the new currency,
static ads no longer make the cut. Brands that want to stand out must create
dynamic, immersive experiences that captivate audiences and invite
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As we step into the second half of the decade, shopping
malls are reinventing themselves beyond retail—emerging as experiential,
digital-savvy environments that offer brands unparalleled advertising
o..
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In a digital age overflowing with online ads and screen
fatigue, mall advertising stands out by reaching consumers in the real
world—right where they make their purchasing decisions. Malls are not jus..
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In today’s fast-paced marketing
world, Out-of-Home (OOH) advertising is undergoing a remarkable transformation.
Traditionally known for its static billboards and posters, OOH is now evolving
into a dy..
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In today’s fast-evolving marketing landscape, advertisers
are constantly seeking innovative ways to engage consumers and maximize
campaign effectiveness. One powerful strategy gaining traction is the
..
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In a world driven by digital engagement, Out-of-Home (OOH)
advertising continues to defy expectations. Not only does it provide high
visibility, but with the right creative strategy, OOH campaigns can..
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In today’s rapidly evolving marketing landscape, brands are
recognizing the untapped potential of Tier 2 and Tier 3 cities in India. These
emerging markets, with increasing purchasing power and growin..
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Out-of-home (OOH) advertising has long been a powerful
medium for reaching mass audiences. From high-traffic billboards to transit
media and digital displays, OOH has remained resilient and relevant. ..
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Out-of-Home (OOH) advertising has evolved significantly over
the years, integrating digital innovations and data-driven strategies to boost
campaign effectiveness. As advertisers demand more accountab..
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The world of Out-of-Home (OOH) advertising is undergoing a
dramatic shift, and at the forefront of this transformation are 3D
billboards. These eye-catching displays are not just about size anymore —
..
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Outdoor advertising has always been a powerful medium to
capture public attention, especially in high-traffic urban locations. But as
technology evolves and consumer behavior becomes more data-driven,..
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In a country as densely populated and fast-paced as India,
grabbing consumer attention is both a challenge and an opportunity. Out-of-Home
(OOH) advertising remains a dominant force in urban marketing..
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In an era dominated by smartphones, AI, and
hyper-personalized ads, it’s easy to assume that traditional advertising
formats like Out-of-Home (OOH) media would become obsolete. But in 2025, OOH is
not..
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The digital advertising world is undergoing a seismic shift.
With Google phasing out third-party cookies in Chrome and increasing global
regulations around user data privacy, advertising agencies are ..
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In today’s saturated advertising
landscape, consumers crave authenticity and emotional resonance more than ever.
Brand films have emerged as a powerful tool in the arsenal of modern ad
agencies to mee..
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In today's competitive marketing landscape, businesses face a crucial decision
when planning their advertising strategies: should they manage campaigns
in-house or outsource them to an advertising age..
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As the digital landscape becomes increasingly complex,
brands in 2025 must adopt a seamless and unified approach to marketing: omnichannel
advertising. With consumers engaging across platforms—website..
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In today’s fast-evolving digital landscape, advertising
agencies are constantly exploring innovative strategies to connect brands with
their target audiences. One of the most impactful trends reshapin..
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In today’s hyper-connected, digital-first world, advertising
is no longer a game of guesswork. Modern advertising agencies are turning to
data analytics to drive decision-making, personalize campaigns..
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In a hyper-competitive advertising landscape, a pitch can
make or break an agency’s shot at landing a major client. In India, where
brands are constantly jostling for consumer attention across languag..
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In today’s competitive marketplace, choosing the right advertising agency can
significantly impact your brand’s visibility, growth, and return on investment.
One of the key decisions businesses face i..
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The advertising landscape is shifting at lightning speed. As digital platforms
dominate consumer attention and data-driven strategies become non-negotiable,
full-service advertising agencies are under..
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The advertising industry is evolving at a breakneck pace,
and 2025 is set to be a transformative year for agencies worldwide. Driven by
technology, shifting consumer behavior, and an ever-expanding di..
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In the ever-evolving landscape of advertising, where every
brand is vying for attention, award-winning ad films emerge as
benchmarks of creativity, storytelling, and emotional impact. These cinematic
..
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The advertising world is undergoing a green revolution. As
brands increasingly commit to environmental responsibility, the ad film
production industry is following suit. From plastic-free sets to rene..
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In 2025, celebrity endorsements remain a potent tool for
brand storytelling in ad films, especially in a culturally diverse and
emotionally driven market like India. But as consumer behavior evolves a..
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India is a land of linguistic richness, boasting 22
officially recognized languages and hundreds of dialects across its vast
geography. This cultural diversity presents a unique challenge—and a
signif..
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In the fast-evolving world of advertising, brands often face
a critical dilemma: How can you produce a high-impact ad film without
draining your marketing budget? Balancing creativity with
cost-effect..
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In today’s hyper-visual and attention-driven marketplace, a
well-crafted ad film can be a game-changer for your brand. Whether it’s a
high-impact commercial or a story-led digital campaign, the succes..
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The advertising landscape is evolving rapidly, and at the
heart of this transformation lies Artificial Intelligence (AI)—a
powerful tool that’s redefining how ad films are conceptualized, created, and..
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In an era where attention spans are shrinking and
mobile-first behavior dominates online consumption, brands are increasingly
turning to micro ad films—short, high-impact videos designed for
digital-f..
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In today’s hyper-competitive media landscape, ad films
aren’t just creative bursts—they’re strategic tools built to influence, engage,
and convert. Every frame, every line of dialogue, and every camer..
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The advertising landscape is undergoing rapid
transformation, and ad film production is at the forefront of this evolution.
As we head through 2025, brands are rethinking how they tell stories, engage..
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In a country as diverse as India, where languages shift
every few hundred kilometers, marketers are turning to an unexpected but
powerful medium to tap into hyperlocal markets—multilingual sports
comm..
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In the evolving landscape of sports media, esports and
gaming live streams have emerged as formidable platforms for brand
engagement. No longer a niche, this sector now commands massive viewership,
wi..
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In the dynamic world of sports, fans aren’t just spectators
— they’re emotionally invested communities. Understanding the psychology behind
their loyalty, passion, and behavior is the key to building ..
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In the fast-evolving world of digital marketing, fantasy
sports platforms have emerged as powerful and dynamic advertising channels.
With millions of active users, high engagement rates, and deep inte..
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In 2025, sports sponsorships are no longer just about logo
placements on jerseys or stadium hoardings—they’re strategic partnerships
rooted in digital innovation, fan engagement, and purpose-driven br..
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In 2025, sports sponsorships are no longer just about logo
placements on jerseys or stadium hoardings—they’re strategic partnerships
rooted in digital innovation, fan engagement, and purpose-driven br..
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As sports viewership continues to rise globally, brands are
evolving their marketing strategies to engage audiences more effectively.
Traditional advertising formats like TV commercials and perimeter ..
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In the ever-evolving media landscape, sports broadcasting
has undergone a digital revolution. Advertisers today face a crucial decision: invest
in OTT (Over-the-Top) sports streaming or stick with tra..
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The media landscape around sports is undergoing a seismic
shift — and at the forefront of this change is the meteoric rise of women’s
sports. Once sidelined or underrepresented, female athletes and co..
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In India, cricket is not just a sport—it’s a cultural
phenomenon. From World Cups to IPL showdowns, cricket captivates millions of
viewers across demographics. For brands seeking high-impact visibilit..