Menu
Your Cart

Elyts Knowledge Center RSS Feed

13 Jun Combining Mainline | OOH Media | Unified Brand Message | Digital
elyts 0 13
In today's cluttered media landscape, delivering a consistent and unified brand message is crucial. Consumers interact with brands across multiple touchpoints—TV, radio, newspapers, billboards, transi..
13 Jun Impact | Transit Media | Commuter Brand Recall | Digital | Elyts
elyts 0 16
In the evolving landscape of Out-of-Home (OOH) advertising, transit media has emerged as a powerful channel to engage commuters on the move. From metro trains to buses, auto-rickshaws to airport shutt..
13 Jun OOH | Online Ads | Local Businesses | Digital Marketing | Elyts
elyts 0 14
In today's competitive landscape, local businesses face a tough decision when allocating their marketing budgets: Should they go digital with online ads or stick with the tried-and-true method of Out-..
13 Jun Data Driven OOH | Technology | Outdoor Ad Strategy | Digitally
elyts 0 15
Out-of-home (OOH) advertising is undergoing a powerful transformation fueled by data and technology. Once considered a traditional, static medium, OOH has evolved into a dynamic, data-driven advertisi..
13 Jun Eco-Friendly | OOH Media | Sustainable Trends | Digital Marketing
elyts 0 13
As global awareness of environmental issues intensifies, industries are increasingly adopting eco-conscious practices—and the advertising world is no exception. Out-of-Home (OOH) advertising, traditio..
13 Jun OOH Advertising | Crucial | Political Campaigns | Digital | Elyts
elyts 0 13
As we approach a pivotal election year in 2025, political campaigns are becoming increasingly sophisticated, blending traditional media with digital tactics to influence public perception. Among these..
13 Jun Hyperlocal Targeting | OOH Media | Strategy | Digital Marketing
elyts 0 10
With India's consumer base expanding beyond metros, brands are increasingly turning to Tier 2 and Tier 3 cities for growth. Out-of-Home (OOH) advertising, long regarded as a big-city tactic, is now ma..
13 Jun OOH Advertising Costs | Major Indian Cities | Digital Marketing
elyts 0 10
Out-of-Home (OOH) advertising remains one of the most impactful mediums for brand visibility across India. Whether it's a massive hoarding in Mumbai or a transit ad in Delhi, OOH offers unmatched reac..
13 Jun Digital OOH | Transforming | Indian Outdoor Advertising | Digital
elyts 0 9
India’s outdoor advertising industry is undergoing a seismic shift, driven by the surge of Digital Out-of-Home (DOOH) advertising. While traditional billboards and hoardings still dominate, the growin..
13 Jun OOH Advertising | Maximum Outdoor Visibility | Digital Marketing
elyts 0 9
Out-of-Home (OOH) advertising continues to be one of the most impactful ways to capture consumer attention in the physical world. As cities grow more vibrant and consumer journeys become more dynamic,..
12 Jun OOH | Omnichannel Marketing Strategy | Digital Marketing | Elyts
elyts 0 14
In today’s hyperconnected world, brands are no longer relying on a single channel to engage their audiences. The shift to omnichannel marketing—a seamless integration of multiple platforms—is reshapin..
12 Jun Comparing Transit Media | Traditional Hoardings | Digital | Elyts
elyts 0 13
In the dynamic world of Out-of-Home (OOH) advertising, two powerful formats stand out: Transit Media and Traditional Hoardings. While both are designed to maximize brand visibility in the public domai..
12 Jun Combining Mobile Data | OOH | Precision Marketing | Digitally
elyts 0 12
In an era where personalization drives engagement, the fusion of mobile data with Out-of-Home (OOH) advertising has revolutionized how brands connect with consumers. This hybrid approach marries the b..
12 Jun Eco Friendly | Outdoor Advertising | Sustainability | Digitaly
elyts 0 12
In a world increasingly driven by sustainability, the advertising industry is evolving to align with environmental priorities. One such transformation is taking place in the realm of Out-of-Home (OOH)..
12 Jun Targeting Tier 2 | 3 Cities | Hyperlocal OOH Media | Digitally
elyts 0 13
India’s media landscape is undergoing a powerful transformation, and much of the momentum is coming from beyond the metros. As urban markets reach saturation, brands are increasingly shifting focus to..
12 Jun 3D OOH Installations | Transforming Public Spaces | Digitally
elyts 0 14
Out-of-Home (OOH) advertising has entered a dynamic new era with the advent of 3D installations. No longer limited to flat billboards or traditional posters, brands are turning public spaces into imme..
12 Jun AI | Real Time Analytics | OOH | Smarter Ad Placements | Digital
elyts 0 11
In an age where attention spans are shrinking and consumer journeys are increasingly fragmented, Out-of-Home (OOH) advertising is undergoing a high-tech transformation. At the forefront of this revolu..
12 Jun Creative | Billboard Campaigns | Digital Marketing | Elyts
elyts 0 12
In 2025, billboard advertising broke new ground by blending creativity, technology, and cultural relevance. From AI-driven displays to real-time audience interaction, brands pushed the boundaries of..
12 Jun Programmatic DOOH | Outdoor Advertising | Digital Marketing
elyts 0
As digital transformation sweeps across industries, outdoor advertising is no exception. The rise of Programmatic Digital Out-of-Home (DOOH) is revolutionizing the way brands engage with consumers i..
12 Jun OOH Media Trends 2025 | Static | Smart Advertising | Digitally
elyts 0 10
As we step further into the digital age, Out-of-Home (OOH) advertising is undergoing a transformative evolution. From traditional static billboards to smart, tech-enabled outdoor media, OOH advertisin..
11 Jun Mall Media | Hyperlocal Brand Visibility | Digital Marketing
elyts 0 23
In today’s fiercely competitive retail and advertising environment, brands are constantly seeking ways to connect with their target audiences in meaningful, immediate, and location-specific ways. One ..
11 Jun Data Driven | Mall Media | Digital Marketing | Elyts Branding
elyts 0 21
In the ever-evolving landscape of advertising, Mall Media has transformed into a powerhouse for real-time, data-driven brand engagement. As malls grow into experience hubs rather than mere shopping de..
11 Jun Mall Media | Product Launches | Brand Activations | Digitally
elyts 0 20
In today’s hyper-competitive market, launching a product or activating a brand requires more than traditional advertising—it demands immersive, high-impact experiences that create memorable impression..
11 Jun Mall Advertising | Luxury | Mass Market Brands | Digital | Elyts
elyts 0 21
In the evolving landscape of retail marketing, mall advertising remains one of the most effective touchpoints for brand visibility and consumer engagement. However, the strategies for luxury brands ve..
11 Jun FMCG Brands | Dominating Retail Spaces | Mall Media | Digitally
elyts 0 20
Fast-Moving Consumer Goods (FMCG) brands have long battled for consumer attention in saturated marketplaces. With traditional retail advertising avenues facing diminishing returns, the spotlight has s..
11 Jun Seasonal Campaigns | Leveraging | Mall Media | Digital Marketing
elyts 0 21
Festive seasons are more than just cultural celebrations—they’re golden opportunities for brands to connect with high-intent shoppers. In India, festivals like Diwali, Christmas, Eid, and Navratri dri..
11 Jun Psychology | Behind Effective | Mall Media Campaigns | Digitally
elyts 0 17
Mall media campaigns have evolved far beyond banners and kiosks — they are now strategic tools rooted deeply in consumer psychology. Understanding how people think, feel, and behave in a shopping envi..
11 Jun Interactive Digital Displays | Mall Media | Driving Engagement
elyts 0 16
In the ever-evolving retail landscape, malls are becoming more than just shopping destinations—they are experience hubs. As brands compete for attention, interactive digital displays have emerged as a..
11 Jun Top Indian Malls | Highest Advertising ROI | Digital Marketing
elyts 0 15
In 2025, mall advertising in India has evolved from being just a branding strategy to a high-performance media investment. With increasing footfalls, digital integrations, and data-backed targeting, s..
11 Jun Mall Media | Shaping Shopper Journeys | Digital Marketing | Elyts
elyts 0 18
In 2025, mall media is not just an advertising tool—it's a strategic driver of the shopper journey, creating memorable brand touchpoints that influence purchasing decisions. With evolving consumer exp..
11 Jun Choose | Right Mall | Media Buy | Digital Marketing | Elyts
elyts 0 15
Mall advertising in India has evolved into a highly targeted and effective channel for brand engagement. With increasing footfalls, premium shopping experiences, and a captive audience, malls offer an..
11 Jun Successful | Mall Media Campaigns | Drove Sales | Digital | Elyts
elyts 0 15
Mall media has evolved into one of the most impactful advertising platforms for brands seeking high consumer engagement and sales conversion. With a captive audience in a buying mindset, malls offer u..
11 Jun Boosting Movie Launches | OTT Promotions | Mall Media | Digitally
elyts 0 13
In today’s hyper-competitive entertainment landscape, movie studios and OTT platforms are exploring innovative ways to captivate audiences. One of the most effective yet underutilized channels for fil..
11 Jun FMCG Brands | Using Mall Media | Product Sampling | Digitally
elyts 0 10
In today’s ultra-competitive Fast-Moving Consumer Goods (FMCG) landscape, capturing consumer attention requires more than flashy packaging or traditional advertisements. One of the most effective ways..
11 Jun Branding | High End Malls | Mid Segment Malls | Digital Marketing
elyts 0 10
In the competitive world of retail marketing, branding in malls plays a pivotal role in attracting and retaining consumers. However, the approach to mall branding significantly differs depending on th..
10 Jun Retailtainment | Mall Media | Winning Combo | Digitally | Elyts
elyts 0 19
In an era where consumer attention is fragmented and digital fatigue is real, lifestyle brands are turning to immersive, real-world strategies to connect with their audiences. At the forefront of this..
10 Jun Footfall Insights | Mall Media | Campaigns Smartly | Digitally
elyts 0 19
In the fast-paced world of retail and advertising, timing is everything—especially when it comes to mall campaigns. With shopping malls witnessing their highest footfall over weekends, understanding c..
10 Jun Digital Mall Screens | Interactive Brand Engagement | Digitally
elyts 0 19
In an age where consumer attention is the new currency, static ads no longer make the cut. Brands that want to stand out must create dynamic, immersive experiences that captivate audiences and invite ..
10 Jun Mall Media Trends 2025 | Programmatic Advertising | Digitally
elyts 0 18
As we step into the second half of the decade, shopping malls are reinventing themselves beyond retail—emerging as experiential, digital-savvy environments that offer brands unparalleled advertising o..
10 Jun Mall Advertising Works | Capturing Consumer Attention | Digitally
elyts 0 19
In a digital age overflowing with online ads and screen fatigue, mall advertising stands out by reaching consumers in the real world—right where they make their purchasing decisions. Malls are not jus..
09 Jun AI | OOH | Smarter Campaign | Maximum Impact | Digital Marketing
elyts 0 17
In today’s fast-paced marketing world, Out-of-Home (OOH) advertising is undergoing a remarkable transformation. Traditionally known for its static billboards and posters, OOH is now evolving into a dy..
09 Jun Integrating Mobile | OOH Media | Maximum Impact | Digital | Elyts
elyts 0 17
In today’s fast-evolving marketing landscape, advertisers are constantly seeking innovative ways to engage consumers and maximize campaign effectiveness. One powerful strategy gaining traction is the ..
09 Jun Creative Strategies | OOH Campaigns | Go Viral | Digital | Elyts
elyts 0 17
In a world driven by digital engagement, Out-of-Home (OOH) advertising continues to defy expectations. Not only does it provide high visibility, but with the right creative strategy, OOH campaigns can..
09 Jun Hyperlocal Targeting | OOH | Driving Results | Digital Marketing
elyts 0 22
In today’s rapidly evolving marketing landscape, brands are recognizing the untapped potential of Tier 2 and Tier 3 cities in India. These emerging markets, with increasing purchasing power and growin..
09 Jun Eco Friendly | OOH Media | Sustainable Ad Solutions | Digitally
elyts 0 19
Out-of-home (OOH) advertising has long been a powerful medium for reaching mass audiences. From high-traffic billboards to transit media and digital displays, OOH has remained resilient and relevant. ..
09 Jun OOH Advertising Metrics | Measure ROI Effectively | Digitally
elyts 0 16
Out-of-Home (OOH) advertising has evolved significantly over the years, integrating digital innovations and data-driven strategies to boost campaign effectiveness. As advertisers demand more accountab..
09 Jun 3D Billboards | Revolutionizing | OOH Campaigns | Digital | Elyts
elyts 0 19
The world of Out-of-Home (OOH) advertising is undergoing a dramatic shift, and at the forefront of this transformation are 3D billboards. These eye-catching displays are not just about size anymore — ..
09 Jun Programmatic DOOH | Outdoor Advertising | Digital Marketing
elyts 0 14
Outdoor advertising has always been a powerful medium to capture public attention, especially in high-traffic urban locations. But as technology evolves and consumer behavior becomes more data-driven,..
09 Jun OOH Advertising | High Visibility | Urban India | Digital | Elyts
elyts 0 16
In a country as densely populated and fast-paced as India, grabbing consumer attention is both a challenge and an opportunity. Out-of-Home (OOH) advertising remains a dominant force in urban marketing..
09 Jun OOH Media | Relevant | Digital Age | Marketing | Elyts Branding
elyts 0 17
In an era dominated by smartphones, AI, and hyper-personalized ads, it’s easy to assume that traditional advertising formats like Out-of-Home (OOH) media would become obsolete. But in 2025, OOH is not..
07 Jun Navigating | Normal | Ad Agencies | Adapting | Digital Marketing
elyts 0 27
The digital advertising world is undergoing a seismic shift. With Google phasing out third-party cookies in Chrome and increasing global regulations around user data privacy, advertising agencies are ..
07 Jun Ad Agencies | Brand Films | Emotional Storytelling | Digitally
elyts 0 24
In today’s saturated advertising landscape, consumers crave authenticity and emotional resonance more than ever. Brand films have emerged as a powerful tool in the arsenal of modern ad agencies to mee..
07 Jun House | Agency | Pros | Cons | Outsourcing | Digital Marketing
elyts 0 23
In today's competitive marketing landscape, businesses face a crucial decision when planning their advertising strategies: should they manage campaigns in-house or outsource them to an advertising age..
07 Jun Omnichannel Advertising Strategiesc | Digital Marketing | Elyts
elyts 0 25
As the digital landscape becomes increasingly complex, brands in 2025 must adopt a seamless and unified approach to marketing: omnichannel advertising. With consumers engaging across platforms—website..
07 Jun Advertising Agencies | Influencer Collaborations | Digitally
elyts 0 27
In today’s fast-evolving digital landscape, advertising agencies are constantly exploring innovative strategies to connect brands with their target audiences. One of the most impactful trends reshapin..
07 Jun Data Analytics | Modern Advertising | Agency Campaigns | Digital
elyts 0 24
In today’s hyper-connected, digital-first world, advertising is no longer a game of guesswork. Modern advertising agencies are turning to data analytics to drive decision-making, personalize campaigns..
07 Jun Creative Pitches | India’s Top Ad Agencies | Digital Marketing
elyts 0 15
In a hyper-competitive advertising landscape, a pitch can make or break an agency’s shot at landing a major client. In India, where brands are constantly jostling for consumer attention across languag..
07 Jun Local | National Advertising Agencies | Digital Marketing | Elyts
elyts 0 17
In today’s competitive marketplace, choosing the right advertising agency can significantly impact your brand’s visibility, growth, and return on investment. One of the key decisions businesses face i..
07 Jun Full Service | Advertising Agencies | Digital Marketing | Elyts
elyts 0 14
The advertising landscape is shifting at lightning speed. As digital platforms dominate consumer attention and data-driven strategies become non-negotiable, full-service advertising agencies are under..
07 Jun Advertising Agency | Trends | Agency Strategies | Digital | Elyts
elyts 0 14
The advertising industry is evolving at a breakneck pace, and 2025 is set to be a transformative year for agencies worldwide. Driven by technology, shifting consumer behavior, and an ever-expanding di..
Showing 1 to 60 of 2876 (48 Pages)