Elyts Knowledge Center RSS Feed
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In the rapidly evolving world of visual marketing,
businesses are constantly faced with a crucial decision—Should we create an
ad film or opt for a digital video ad? While both mediums share the goal ..
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In today’s digital age, visual storytelling has evolved
dramatically, and at the heart of this transformation lies Visual Effects
(VFX). In the realm of advertising, where attention spans are short an..
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Creating an impactful advertising film can skyrocket your
brand’s visibility and engagement. However, without careful budgeting,
production costs can quickly spiral out of control, eating into your ma..
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In today’s fiercely competitive marketplace, standing out is
more crucial than ever. Brands strive not only to be recognized but also to
create meaningful emotional bonds with their audiences. One of ..
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In today’s fast-paced digital world, capturing audience
attention is both an art and a science. Brands aiming to make an impact through
video marketing often face a critical choice: should they invest..
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In today’s fast-paced digital world, advertising films are
more than just commercials — they’re storytelling masterpieces designed to
captivate, engage, and convert viewers into loyal customers. But w..
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In the fast-evolving world of advertising, staying ahead of
creative trends is key to capturing audience attention and driving brand
engagement. Ad films in 2025 are pushing boundaries, embracing tech..
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In today's saturated media landscape, where attention spans
are fleeting and competition is fierce, traditional advertising methods are no
longer enough. Consumers crave authentic connections, emotion..
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In the fast-paced world of advertising, where consumers are
constantly bombarded with content, a compelling ad film can cut through
the noise and leave a lasting impact. Whether you're a brand, agency..
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Advertising has always played a powerful role in shaping how
consumers perceive brands. While some ads merely promote products, a few
standout ad films go further—they transform public perception, red..
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In today's dynamic advertising landscape, sports media is a
goldmine for brands aiming to connect with passionate audiences. Seasonal
campaigns, particularly those aligned with major sporting events, ..
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The sports media landscape is undergoing a seismic shift. As
technology evolves and audience preferences change, traditional broadcasting is
being challenged—and often replaced—by Over-the-Top (OTT) p..
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In today’s fast-paced digital world, real-time engagement
has emerged as a game-changer for brands, especially in the realm of sports
media. With millions of fans glued to their screens during live ga..
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In the evolving world of digital marketing, brands are
constantly seeking effective ways to engage the next wave of consumers—Generation
Z. Born between 1997 and 2012, Gen Z is digital-native, sociall..
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In the fast-paced world of professional sports, it's not
just the athletes that keep fans coming back—it's the storytelling, the angles,
the commentary, and the moments that unfold through sports broa..
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In India, sports are more than just games — they're a
cultural phenomenon. With millions glued to their screens and stadiums packed
with passionate fans, Indian sports leagues like the Indian Premier ..
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As sports viewership continues to soar across the globe,
brands are seizing the opportunity to reach engaged audiences through
high-impact advertising on sports media platforms. In 2025, the competiti..
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In today’s hyper-competitive marketing landscape, brands are
increasingly turning to sports as a powerful medium to connect with audiences.
However, the terms sports sponsorship and sports advertising..
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In today’s hyper-connected world, sports media stands out as
a powerful platform for brands to amplify visibility and create deep consumer
connections. With millions of fans tuning in to watch their f..
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Over the past decade, India has witnessed an unprecedented
surge in the popularity of sports, transforming the media landscape and
creating a goldmine for advertisers. While cricket has traditionally ..
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As the advertising landscape continues to evolve, mainline
media remains a crucial channel for brands seeking to connect with broad
audiences effectively. In 2025, advertisers face a dynamic environme..
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In 2025, the marketing landscape is evolving at an
unprecedented pace, largely fueled by advancements in Artificial Intelligence
(AI). Among the many players in this transformation, Mainline Media
sta..
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In the ever-evolving Indian advertising landscape, mainline
media continues to be a powerful tool for brands to connect with mass
audiences. Even with the rapid rise of digital channels, traditional p..
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In today’s fast-paced consumer landscape, Fast-Moving
Consumer Goods (FMCG) and retail brands face the constant challenge of
standing out in a crowded marketplace. While digital platforms have transfo..
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In an era dominated by smartphones, social media, and
on-demand content, it's easy to assume that traditional or mainline media
has lost its place. However, despite the rapid rise of digital platforms..
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In today’s fast-evolving marketing landscape, mainline media
advertising—comprising TV, radio, and print—remains a powerful way to reach
broad and diverse audiences. Despite the rise of digital channe..
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In today’s fast-evolving marketing landscape, digital media
often takes center stage. However, mainline media—including television,
radio, newspapers, and magazines—continues to play a pivotal role in..
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In today’s dynamic advertising landscape, one of the most
pressing questions marketers face is: Mainline Media or Digital Media –
which delivers better results for your brand? Both avenues offer uniqu..
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In today’s digital age, it’s easy to overlook the power of
traditional advertising. But mainline media channels—including
television, radio, newspapers, and magazines—continue to play a significant
ro..
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In an era dominated by digital content and ever-evolving
social platforms, mainline media continues to hold its ground as a
powerful force in the advertising landscape. For brands aiming to build
long..
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In today’s evolving marketing landscape, brands are
constantly seeking innovative strategies to increase visibility and connect
with their target audience. Two powerful mediums—Mall Branding and Digit..
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Mall branding is more than just colorful posters and flashy
banners — it’s a powerful marketing strategy that directly influences buyer
decisions at the point of sale. As consumers navigate through sh..
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The holiday and festive season is a golden opportunity for
brands to captivate audiences, boost visibility, and drive massive footfall.
With shopping malls turning into bustling hubs of celebration an..
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In an age where digital distractions are plenty and consumer
attention spans are short, brands are constantly searching for innovative ways
to connect with their audience. Experiential mall branding h..
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In today’s fast-paced retail environment, grabbing consumer
attention is more challenging than ever. Traditional advertising methods, while
still relevant, often struggle to deliver dynamic and engagi..
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Mall branding has emerged as a strategic touchpoint for
marketers aiming to connect with urban consumers. However, the approach to mall
branding varies significantly between Tier 1 and Tier 2 cities. ..
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Launching a new product in today’s competitive market
requires more than just digital buzz—it calls for immersive, high-impact
experiences. One of the most effective yet often underutilized strategies..
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In an era where consumer attention is scattered across
multiple channels, brands are constantly seeking unique ways to stand out. Mall
branding has emerged as one of the most powerful tools to influen..
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Mall branding campaigns have become a powerful tool in the
marketer’s arsenal, especially in an age where physical retail spaces compete
with the convenience of online shopping. But what makes mall br..
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In today’s competitive retail landscape, shopping malls are
more than just places to shop — they are lifestyle destinations. With the rise
of e-commerce, malls must reinvent themselves as immersive ex..
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In today's fast-paced digital world, brands are constantly
exploring new ways to reach and engage their audience. One powerful yet often
underestimated channel is Digital Out-of-Home (DOOH) advertisin..
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In today’s fast-paced digital era, Out-Of-Home (OOH)
advertising has evolved dramatically. Digital OOH (DOOH) campaigns combine the
reach of traditional outdoor advertising with the power of dynamic, ..
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Digital Out-of-Home (DOOH) advertising has transformed the
way brands engage with audiences beyond traditional digital channels. As
screens and displays become increasingly integrated into public spac..
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In the rapidly evolving world of marketing, Digital
Out-Of-Home (DOOH) advertising has become a powerful medium, blending
traditional outdoor advertising with digital innovation. The integration of
Ar..
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Out-of-Home (OOH) advertising has long been a cornerstone of
brand visibility, capturing the attention of audiences as they go about their
daily lives. However, the landscape of OOH is evolving rapidl..
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In an increasingly digitized world, Digital Out-of-Home
(DOOH) advertising has redefined how brands capture consumer attention in
public spaces. With high-impact visuals, real-time adaptability, and
l..
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In today's competitive marketing landscape, brands are
constantly seeking innovative ways to reach their audience effectively. While
digital advertising channels like social media, search, and email c..
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In today’s dynamic marketing landscape, digital billboard
advertising has emerged as a powerful medium to captivate audiences and
boost brand visibility. Unlike static billboards, digital billboards a..
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Outdoor advertising has always been a powerful medium for
brands looking to build mass visibility. But in 2025, the landscape has shifted
dramatically with the rise of Digital Out-of-Home (DOOH) adv..
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In today’s fast-paced digital world, brands are constantly
seeking innovative ways to connect with their audience. Digital Out-of-Home
(DOOH) advertising—dynamic media displayed on digital screens in ..
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In today’s saturated media landscape, cutting through the
noise requires more than just clever slogans or flashy visuals. Leading
advertising agencies have mastered the art and science of delivering
b..
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When businesses decide to invest in advertising, one of the
first and most important questions they face is: How much should we budget
for an advertising agency? Whether you're a startup, SME, or an e..
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Hiring the right advertising agency can take your brand from
obscurity to industry stardom. But choosing the wrong one can cost you time,
money, and reputation. With so many agencies promising the moo..
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Hiring the right advertising agency can be a game-changer
for your brand. Whether you're a startup looking to make a splash or an
established business aiming to scale, the agency you choose will signi..
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In today’s fast-paced digital world, effective advertising
can make or break a business. Whether you are a startup looking to build brand
awareness or an established company aiming to boost sales, par..
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In today’s competitive market, luxury brands demand more
than just traditional advertising. They require a distinct approach that
captures exclusivity, craftsmanship, and an aspirational lifestyle. Th..
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In today's fast-paced, media-driven world, political
campaigns need more than just passionate candidates and persuasive manifestos.
They require strategic communication, targeted messaging, and multi-..
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In today’s fast-paced digital economy, e-commerce brands
face intense competition and high customer expectations. To stand out, it’s no
longer enough to simply offer quality products — strategic marke..
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In the competitive world of real estate, marketing isn't
just a support function—it's the driving force behind property sales, brand
recognition, and business growth. With digital disruption and evo..
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In today’s fast-paced and highly competitive market, advertising
is the lifeline for startups and small businesses looking to build
visibility, attract customers, and scale their operations. However, ..