Elyts Knowledge Center RSS Feed
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As sports viewership continues to rise globally, brands are
evolving their marketing strategies to engage audiences more effectively.
Traditional advertising formats like TV commercials and perimeter ..
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In the ever-evolving media landscape, sports broadcasting
has undergone a digital revolution. Advertisers today face a crucial decision: invest
in OTT (Over-the-Top) sports streaming or stick with tra..
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The media landscape around sports is undergoing a seismic
shift — and at the forefront of this change is the meteoric rise of women’s
sports. Once sidelined or underrepresented, female athletes and co..
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In India, cricket is not just a sport—it’s a cultural
phenomenon. From World Cups to IPL showdowns, cricket captivates millions of
viewers across demographics. For brands seeking high-impact visibilit..
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In India, cricket is not just a sport—it’s a cultural
phenomenon. From World Cups to IPL showdowns, cricket captivates millions of
viewers across demographics. For brands seeking high-impact visibilit..
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In India, sports is more than just entertainment—it's an
emotion. With cricket as a near-religion and emerging interest in sports like
football, kabaddi, and badminton, the role of sports media has tr..
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As India experiences rapid digitalization, the relevance of
mainline media—such as newspapers, radio, and television—continues to hold
strong, particularly in rural and tier-2 markets. These markets r..
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In a digital-dominated era, mainline media—comprising
television, radio, and print—still plays a vital role in political campaigns.
While social media has surged in popularity, traditional media conti..
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In the digital age, where online ads dominate the marketing
landscape, it’s easy to overlook the enduring power of traditional print media.
However, magazine advertisements are making a remarkable com..
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In an age dominated by digital marketing, the impact of mainline
media—such as television, radio, and print—remains both powerful and
far-reaching. While digital platforms provide granular targeting, ..
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In the rapidly evolving marketing landscape, brands are no
longer relying solely on traditional or digital channels—they're fusing the
best of both worlds. Integrating mainline media (like television,..
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In an era dominated by digital advertising, mainline
media—which includes traditional platforms such as television, print,
and radio—continues to hold a critical place in India's media ecosystem. As
w..
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In the ever-evolving landscape of modern marketing,
traditional newspapers have faced mounting pressure from digital-first
platforms. Yet, rather than fading into obscurity, many newspapers are boldly..
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In the ever-evolving landscape of marketing, radio
advertising continues to be a potent force in mainline media campaigns.
While digital platforms have disrupted many traditional formats, radio has
re..
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In a digital-first world, mainline media like TV and
Print still command considerable attention and budgets. But in 2025, brands
are laser-focused on ROI—Return on Investment—more than ever. So, the
p..
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In the era of viral reels, targeted Google ads, and
influencer partnerships, it's easy to assume that traditional or mainline
media has taken a backseat. But that assumption overlooks a crucial truth:..
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In today’s digitally driven market, e-commerce dominates how
people shop, browse, and interact with brands. Yet, despite this virtual boom,
offline experiences still hold a powerful position in the cu..
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As retail environments evolve, mall media advertising
has emerged as a powerful tool for brands aiming to capture consumer attention
at the point of purchase. With high foot traffic and diverse demogr..
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In the fast-paced world of direct-to-consumer (D2C) brands,
standing out in a saturated digital space is becoming increasingly challenging.
While online marketing channels like social media, influence..
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In today’s competitive retail environment, choosing the
right location to advertise can significantly impact your brand’s visibility
and growth. Two popular options for offline advertising are premi..
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In the fast-evolving world of retail advertising, Interactive
Mall Media has emerged as a powerful medium to capture consumer attention.
One of the most exciting innovations in this space is the integ..
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In an era dominated by digital touchpoints, physical retail
still holds unmatched value—especially within the bustling environment of
shopping malls. Retail advertising inside malls offers brands the ..
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In today's highly competitive retail landscape, shopping
malls are more than just commercial spaces—they are curated experiences
designed to influence consumer behavior at every step. Mall advertising..
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In a landscape where consumer attention is fragmented and
digital fatigue is on the rise, mall media emerges as a compelling tool for
brands aiming to connect with audiences in a focused, high-impact ..
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As consumer attention becomes increasingly fragmented,
advertisers are constantly looking for high-impact formats to connect with
their audiences. One of the most underrated but highly effective platf..
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In 2025, brands are constantly seeking high-impact avenues
to connect with their audience in a saturated digital landscape. One such
potent yet often underestimated platform is mall advertising. With
..
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In a digital-first world where marketers are flooded with
options, one traditional medium is proving to be a silent powerhouse—Out-of-Home
(OOH) advertising. As we step into 2025, the relevance of OOH..
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In an era where climate change and environmental
responsibility dominate public discourse, the advertising world is not far
behind. Outdoor advertising, often known as Out-of-Home (OOH) media, is
unde..
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In a digital-first era where screens dominate attention,
Out-of-Home (OOH) advertising continues to stand tall—literally and
figuratively. From vibrant billboards on highways to dynamic digital displa..
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Out-of-Home (OOH) advertising has long been a staple in the
marketing world. From towering static billboards on highways to dynamic digital
displays in city centers, OOH media continues to evolve with..
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In an era where personalization drives consumer engagement,
geo-targeted Out-of-Home (OOH) advertising is emerging as a powerful tool for
localized marketing. Brands are increasingly moving beyond gen..
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In an era dominated by digital noise, Out-of-Home (OOH)
media is quietly reclaiming its power and presence. As the advertising
world grapples with digital fatigue, privacy concerns, and oversaturation..
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In the evolving landscape of advertising, transit media
has emerged as a powerful channel, especially in urban cities where
consumer attention is increasingly fragmented. From buses and trains to
auto..
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Billboards have long been a cornerstone of out-of-home (OOH)
advertising, offering brands the opportunity to reach large audiences in
high-traffic areas. But in today’s saturated media landscape, stan..
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In today’s fast-evolving advertising landscape, Programmatic
Digital Out-of-Home (DOOH) is rapidly reshaping how brands connect with
audiences in physical spaces. By blending the scale and visibility ..
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Out-of-Home (OOH) advertising has undergone a radical
transformation over the past few years. As we step deeper into 2025, the
industry is riding a wave of digital innovation, sustainability, and
data..
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In a world where consumer attention is scattered across
multiple screens and platforms, 360° campaigns in sports media have
become a game-changer. By combining the reach of television, the
precision..
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The media advertising landscape is undergoing a remarkable
transformation, and at the heart of this evolution lies an untapped goldmine: women’s
sports. For decades, women’s athletic events were often..
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In the rapidly evolving world of sports media, Artificial
Intelligence (AI) and data analytics are revolutionizing how brands connect
with fans. With an ever-growing demand for personalized, engaging ..
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In the fast-paced world of marketing, sports moments have
proven to be goldmines for creating viral campaigns. The unique combination of
raw emotion, widespread fan engagement, and real-time excitemen..
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In today’s digital era, live sports streaming has
revolutionized how fans consume their favorite games. With a growing number of
viewers opting for mobile devices over traditional TV screens, advertis..
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In the ever-evolving digital marketing landscape, sports
influencers have emerged as some of the most impactful voices in brand
collaborations. As 2025 unfolds, their role is no longer limited to just..
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India’s love for cricket is well known, but over the past
decade, the country’s sporting landscape has undergone a remarkable
transformation. The Indian Premier League (IPL), along with emerging leagu..
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In the fast-evolving world of sports media, brands are
constantly faced with a critical question: Should you invest in sponsorship
or traditional ad placements? Both approaches offer unique advantages..
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India’s sports broadcasting landscape is undergoing a
transformative shift. Once dominated by national-level sports channels in
English and Hindi, the spotlight is now on regional sports channels.
Fro..
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In 2025, the global sports media landscape is experiencing a
seismic shift. The competition for broadcasting rights has evolved into an
all-out battle among traditional broadcasters, streaming giants,..
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In the ever-evolving political landscape of 2025, mainline
media—a term encompassing traditional, widely-trusted news outlets—remains
a cornerstone of political communication. Despite the rise of soci..
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In the fast-paced world of marketing and media, timing can
be everything. One of the most coveted opportunities for advertisers and
content creators is securing a prime-time television slot. Airing
be..
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India’s economic landscape is rapidly evolving, and the next
wave of growth is coming from Tier 2 and Tier 3 cities. As metros reach
saturation, brands are increasingly shifting focus to these burge..
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In today’s fast-evolving marketing landscape, businesses
face a critical challenge: choosing between mainline media and digital
channels—or more precisely, finding the right balance between the two. E..
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In the digital age, traditional advertising methods like
newspaper ads are often underestimated. However, for local campaigns, newspaper
advertising remains a powerful tool—especially when guided by d..
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In an era dominated by streaming platforms, social media,
and AI-driven content, one might assume that radio has lost its relevance. Yet,
in 2025, radio advertising is experiencing an unexpected resur..
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In today’s dynamic marketing landscape, the once-distinct
lines between mainline and digital media are rapidly blurring. Brands are no
longer forced to choose between traditional advertising channels ..
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Television advertising is far from fading. In fact, in 2025,
it’s evolving faster than ever—powered by data, technology, and changing viewer
behaviors. As marketers recalibrate their strategies to mee..
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In today’s digital-first marketing landscape, where
programmatic ads, social media campaigns, and influencer collaborations
dominate brand strategies, the relevance of mainline media advertising
is of..
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In an era dominated by smartphones, social platforms, and
AI-generated content, the idea of print media making a comeback may sound
counterintuitive. Yet, as we step deeper into 2025, a quiet revoluti..
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In an age of digital saturation and ad fatigue, brands are
seeking new ways to cut through the noise. One emerging trend making waves is interactive
mall media—a dynamic advertising approach that tran..
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Mall media advertising has become an increasingly
powerful way for brands to connect with consumers in high-traffic, premium
retail environments. With footfalls that often exceed tens of thousands per..
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Mall media has emerged as one of the most effective
advertising channels in recent years, offering brands a unique opportunity to
engage with consumers in a highly captive environment. From digital sc..
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In the ever-evolving landscape of Fast-Moving Consumer Goods
(FMCG), brands are constantly seeking innovative ways to connect with their
target audience. One strategy gaining significant traction is m..