Elyts Knowledge Center RSS Feed
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In today’s competitive marketplace, building a strong brand
presence requires more than just a great product. That’s where advertising
agencies come into play. From developing powerful campaigns to cr..
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In today’s competitive marketplace, where consumers are bombarded with messages
from every direction, a strong brand identity is not a luxury—it’s a necessity.
While products can be similar, it is the..
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In today’s ever-evolving marketing landscape, businesses are
constantly weighing the pros and cons of digital vs traditional advertising
agencies. The main question most brands ask is simple yet criti..
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India’s advertising industry in 2025 is more vibrant,
digital-first, and innovation-driven than ever before. With the proliferation
of content consumption across OTT platforms, social media, and tradi..
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In 2025, choosing the right advertising agency is more
than just a partnership — it’s a strategic decision that shapes your brand’s
future. With changing consumer behaviors, evolving digital trends, a..
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In today’s competitive market, brands are not just selling
products—they're telling stories. And when it comes to storytelling through
video, choosing the right ad film production house can make or br..
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In today’s hyper-competitive advertising landscape, visuals
alone are no longer enough. The rise of immersive brand storytelling has pushed
sound and music to the forefront of ad film production. Whet..
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The landscape of ad film production is undergoing a
technological revolution. As the demand for faster, smarter, and more immersive
storytelling grows, filmmakers are increasingly turning to innovatio..
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In today’s hyper-competitive marketing landscape, attention
spans are shrinking, and brands are challenged to make an impact in seconds.
One brand defied the odds with a powerful 30-second ad film tha..
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The digital entertainment revolution has dramatically
reshaped how brands communicate with their audiences. With the explosive rise
of OTT (Over-the-Top) platforms like Netflix, Amazon Prime Video, Di..
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In the diverse and linguistically rich landscape of India,
brands are increasingly turning to regional language ad films to connect
with their audiences in a more authentic and meaningful way. As the ..
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The landscape of Indian advertising has evolved dramatically
over the past decade. Among the most transformative changes is the surge in the
use of 3D animation and visual effects (VFX) in ad film
pro..
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In 2025, advertising is more competitive and cinematic than ever. Brands are
investing in high-impact ad films to capture audience attention across
platforms—from TV to YouTube to OTT. But what exactl..
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In the ever-evolving world of advertising, one strategy that
has consistently captured public attention is celebrity endorsements. From
Bollywood stars to cricket legends, celebrities have long been t..
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In 2025, sustainability is more than a buzzword—it's a brand
imperative. As climate concerns continue to influence consumer behavior, the
advertising world is responding with a powerful shift: eco-fri..
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In today’s competitive marketplace, a powerful ad film can
be the golden ticket for startups aiming to grab consumer attention, build
credibility, and drive conversions. However, budget constraints of..
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In an age where consumer attention spans are shrinking and
competition for eyeballs is fierce, storytelling has emerged as the
cornerstone of high-impact ad film production. It’s no longer enough for
..
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In today’s attention-driven digital ecosystem, crafting an
ad film that goes viral isn’t just a marketing dream—it’s a strategic
necessity. A viral ad film doesn’t just capture eyeballs; it builds bra..
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In today’s cluttered advertising landscape, attention is the
most valuable currency. With consumers bombarded by content across every screen
and platform, crafting a memorable ad film is more challeng..
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In the ever-evolving world of advertising, 2025 marks a
pivotal moment where brands must carefully weigh the impact of traditional ad
films against the power of digital ads. With consumer behavior shi..
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Creating an ad film is much more than just shooting a
product or service in action—it's about storytelling, strategy, and emotional
connection. A successful ad film captivates the audience, delivers a..
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In the ever-evolving landscape of advertising, technology
continues to reshape how stories are told and brands are portrayed. One such
technological marvel that has transformed modern ad filmmaking is..
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In today's digital-first landscape, brands are constantly vying for consumer
attention. With the average attention span dwindling to mere seconds,
short-form ad films have emerged as a powerful weapon..
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The advertising world is evolving at a breakneck pace, and ad
film production is right at the center of this revolution. In 2025,
marketers and creatives are embracing tech-forward storytelling, immer..
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In today’s fast-paced digital world, startups must find
unique ways to cut through the noise and capture attention. One of the most
powerful tools in the marketing arsenal is the ad film—a short, enga..
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In today’s hyper-digital sports landscape, fans are no
longer just passive spectators — they are creators, influencers, and
storytellers. User-Generated Content (UGC) has emerged as a powerful force i..
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In today’s hyper-digital sports landscape, fans are no
longer just passive spectators — they are creators, influencers, and
storytellers. User-Generated Content (UGC) has emerged as a powerful force i..
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In the age of digital storytelling, sports documentaries
have emerged as powerful tools not only for entertainment but also for brand
building. These behind-the-scenes narratives are doing more than s..
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In the fast-paced world of sports, every second counts. Fans
demand real-time updates, seamless live streams, and immersive viewing
experiences. Enter 5G technology — the game-changing force transform..
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The Indian sports media landscape is undergoing a seismic
shift. Once dominated by traditional television networks, the battleground is
now shared with a formidable new contender — OTT (Over-The-Top) ..
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In the rapidly evolving landscape of sports media, one of
the most transformative shifts has come from the rise of fantasy leagues
and betting apps. These digital platforms are not only reshaping how
..
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The landscape of sports media is undergoing a transformative
shift, driven in no small part by the rising presence and influence of women.
Once sidelined or relegated to the margins, women in sports m..
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In the fast-evolving world of sports media, sponsorship is no longer just about
putting logos on jerseys or running a 30-second TV spot during a game. With the
rise of digital platforms, influencer co..
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In the digital-first era of sports media, the way fans
consume content has drastically changed. Traditional TV coverage and newspaper
columns are being supplemented—and in some cases replaced—by socia..
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The digital revolution has dramatically transformed how fans
consume sports content. Gone are the days when stadiums and televisions were
the sole platforms for live action. Today, fans expect instant..
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India, a country known for its diversity in languages, cultures, and sports
preferences, is witnessing a shift in how its people consume sports content.
While national broadcasters have traditionally ..
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India’s sports media landscape has experienced a dramatic
transformation in recent years, driven by the digital revolution, increased
smartphone penetration, and the growing popularity of non-cricket ..
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In the rapidly evolving landscape of media and sports
broadcasting, one of the most fascinating innovations is the rise of virtual
hosts and AI-powered announcers. From live sports and esports to news..
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The landscape of sports media is undergoing a transformative
shift as esports and traditional sports media join forces. What once
existed in separate realms is now merging to create an exciting hybrid..
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The business of sports media rights has become one of the most lucrative and
competitive arenas in the global entertainment industry. As we step into 2025,
the landscape has evolved dramatically, fuel..
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The sports media landscape is undergoing a seismic shift —
and leading the charge is Generation Z. Born between the mid-1990s and early
2010s, Gen Z is reshaping how, where, and why we consume sport..
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In today’s fast-paced digital age, the way audiences consume
sports has evolved dramatically. Social media platforms like Twitter (X),
Instagram, Facebook, TikTok, and YouTube are no longer just tools..
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In the age of digital transformation, sports media is
undergoing a seismic shift — one where athletes are no longer just the subject
of the story but also the storytellers. The rise of athlete-driven ..
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In the dynamic world of sports broadcasting, technology is
not just a tool—it’s a game changer. Artificial Intelligence (AI) and Data
Analytics have revolutionized how sports content is produced, dist..
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In 2025, the sports media industry has undergone a digital
transformation, with fans shifting en masse from traditional TV to streaming
platforms. Whether it’s cricket, football, tennis, or MMA, live ..
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In 2025, the landscape of sports media has undergone a
transformative shift. What was once dominated by traditional television
broadcasters is now led by dynamic streaming services and digital platfor..
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In today’s hyper-connected world, advertisers must break
through the noise with a cohesive and impactful media strategy. While digital
channels have gained momentum, traditional advertising avenues li..
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In a nation as diverse and populous as India, political
communication is as much an art as it is a strategy. While digital media is
booming, mainline media—comprising television, radio, and print—rema..
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In a world where digital screens dominate consumer
attention, it’s easy to assume that newspaper advertising has become a relic of
the past. However, while digital marketing channels have surged, news..
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In a digital-first world, mainline media—comprising TV,
print, and radio—remains a cornerstone of mass communication. Brands targeting
wide demographics or aiming to build deep emotional resonance sti..
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In the age of digital marketing, it’s easy to overlook the sheer power of
mainline media. Yet, some of the most memorable and effective advertising
campaigns in India have leveraged traditional platfo..
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In India's evolving advertising landscape, mainline media
— comprising television, radio, and print — continues to play a pivotal role,
especially in Tier 2 and Tier 3 cities. While digital platforms ..
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In the age of digital dominance, where social media and
online ads often steal the limelight, radio remains a quietly powerful force in
the realm of mainline media. Despite being one of the oldest bro..
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In the fast-evolving media landscape of 2025, marketers are
constantly weighing the effectiveness of traditional mainline formats like print
ads and TV commercials. Both channels have stood the test o..
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Despite the digital revolution, mainline media remains a
dominant force in advertising. Television, radio, and print continue to offer
unmatched mass reach and brand credibility—especially when backed..
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In an era of digital-first strategies, mainline media still
plays a pivotal role in shaping brand identity and reaching mass audiences.
Whether it's a high-impact television campaign or a full-page ne..
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In today’s hyperconnected landscape, the line between
traditional and digital marketing is no longer rigid. Brands aiming for
widespread impact are increasingly turning to 360-degree campaigns—strateg..
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In today’s performance-driven marketing landscape, Return on
Investment (ROI) remains a top priority for brands investing in advertising.
While digital platforms offer immediate performance metrics, m..
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In the age of digital disruption, it's easy to assume that
traditional advertising has taken a backseat. Yet, in the fast-moving consumer
goods (FMCG) sector, mainline media—comprising television, pri..
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Mainline media advertising—encompassing television, print,
and radio—continues to be a powerful force in India’s marketing ecosystem.
Despite the rise of digital platforms, traditional media retains i..