Menu
Your Cart

Elyts Knowledge Center - outdoor advertising RSS Feed

28 Aug How Big Brands Won with Mainline Media Campaigns in 2025
elyts 0 243
In 2025, mainline media continues to prove that traditional advertising is far from obsolete. From television to print and radio, big brands across industries have leveraged these channels to reach ma..
27 Aug Why Outdoor & Transit Ads Still Matter in a Mobile-First World
elyts 0 266
In today’s mobile-first era, where digital ads dominate screens and attention spans are shorter than ever, outdoor and transit advertising may seem old-fashioned. However, these traditional mediums co..
27 Aug Mainline Media Advertising | FMCG Brands | Proven Strategies
elyts 0 262
Fast-Moving Consumer Goods (FMCG) brands thrive on visibility, recall, and consistent consumer demand. In a highly competitive marketplace, where purchase decisions are often impulsive, mainline media..
27 Aug Mainline Media Still Delivers Higher Brand Recall | Digital Ads
elyts 0 262
In today’s fast-paced advertising ecosystem, digital channels dominate conversations around marketing strategies. With data-driven targeting, personalization, and measurable ROI, digital advertising h..
22 Aug Why Choose Elyts Branding Solution for Your OOH Campaigns?
elyts 0 101
Why Choose Elyts Branding Solution for Your OOH Campaigns?In today’s competitive world, Out-of-Home (OOH) advertising is not just about putting up a billboard — it’s about creating a powerful brand pr..
22 Aug OOH Advertising in Tier-2 Cities: Untapped Opportunities
elyts 0 246
When we think of Out-of-Home (OOH) advertising, the spotlight often falls on metro cities like Delhi, Mumbai, Chennai, or Dubai. However, the real growth story lies in Tier-2 cities, where untapped po..
22 Aug Measuring ROI in OOH Advertising: Metrics That Matter in 2025
elyts 0
IntroductionIn today’s data-driven world, businesses want clear proof that their marketing spends are bringing results. Outdoor Advertising, commonly known as OOH (Out-of-Home Advertising), has evolve..
16 Aug Mainline Media | Advertising Formats | Work Wonders | Digitally
elyts 0 198
In the digital age, it’s easy to assume that social media and online advertising dominate the marketing landscape. However, mainline media—comprising television, radio, print, and outdoor advertising—..
16 Aug Mainline Media | Drives ROI | Social Media | Digital Marketing
elyts 0 236
In today’s marketing landscape, social media dominates conversations, budgets, and brand strategies. Platforms like Instagram, Facebook, LinkedIn, and TikTok have become the go-to tools for rapid en..
14 Aug Mall Media | Traditional OOH | Delivers Better ROI | Digitally
elyts 0
In today’s competitive advertising landscape, brands are under constant pressure to maximize their marketing budgets. Out-of-Home (OOH) advertising continues to be a key player in driving brand visibi..
14 Aug Mall Media | Traditional OOH | Delivers Better ROI | Digitally
elyts 0 240
In today’s competitive advertising landscape, brands are constantly seeking channels that offer the highest return on investment (ROI). While Traditional Out-of-Home (OOH) formats like billboards, tra..
13 Aug Case Studies | OOH Campaigns | Went Viral | Digital Marketing
elyts 0 243
Out-of-Home (OOH) advertising has entered a new golden era in 2025, driven by technological innovation, interactive engagement, and data-driven targeting. From 3D billboards to augmented reality activ..
13 Aug Voice Activated Billboards | Outdoor Advertising | Digitally
elyts 0 181
In the ever-evolving landscape of outdoor advertising, brands are continuously searching for ways to create immersive, two-way communication with their audiences. One of the most exciting innovations ..
13 Aug OOH Media | Event Marketing | A Winning Combination | Digitally
elyts 0 259
In today’s competitive marketing landscape, brands are constantly seeking innovative ways to capture audience attention and create lasting impressions. Out-of-Home (OOH) media and event marketing have..
13 Aug Global | OOH Advertising Market | Key Growth Drivers | Digitally
elyts 0 228
The global Out-of-Home (OOH) advertising industry is undergoing a dynamic transformation, driven by technological innovation, data-driven targeting, and the evolving behavior of urban audiences. As br..
13 Aug Transit Media | Becoming | Prime OOH Advertising | Digitally
elyts 0 229
In 2025, transit media has emerged as one of the most powerful and effective Out-of-Home (OOH) advertising channels, gaining the attention of brands, agencies, and marketers worldwide. From buses and ..
13 Aug Data Driven | Outdoor Advertising | Turning Insights | Digitally
elyts 0 222
In today’s hyper-connected world, outdoor advertising (OOH) is no longer just about placing a billboard in a high-traffic location and hoping for results. Thanks to the integration of data analytics, ..
13 Aug DOOH | Boosting Real Time | Marketing Opportunities | Digitally
elyts 0 194
In today’s fast-paced digital era, consumers expect brands to communicate with them in the moment, with messages that are relevant, engaging, and personalized. Digital Out-of-Home (DOOH) advertising h..
13 Aug OOH | Omnichannel Marketing Strategies | Digital Marketing
elyts 0 192
In today’s fast-paced, digitally connected world, Omnichannel Marketing has emerged as a vital approach for brands seeking to deliver consistent, personalized experiences across all customer touchpoin..
06 Aug Mainline Media | Luxury Brands | Best Practices | Digital | Elyts
elyts 0 187
Luxury brands operate in a world of exclusivity, prestige, and timeless appeal. Unlike mass-market products, these brands cater to a niche audience that values experience, heritage, and status as much..
04 Aug Hyperlocal Targeting | Outdoor Advertising | Digital Marketing
elyts 0 209
In today’s fast-paced, digitally connected world, outdoor advertising remains a powerful medium to capture consumer attention. However, with rising competition and consumer expectations, brands need t..
04 Aug Integrating OOH | Social Media | Maximum Brand Impact | Digitally
elyts 0 225
In today’s hyperconnected world, consumers experience brands across multiple touchpoints. Out-of-Home (OOH) advertising, once a stand-alone channel, has evolved into a powerful driver of online engage..
04 Aug Static | Digital | Rapid Shift | Outdoor Advertising | Digitally
elyts 0 32
Outdoor advertising has always been a powerful medium for brands to capture attention. For decades, static billboards dominated highways, cityscapes, and commercial districts. However, in recent years..
04 Aug Measuring ROI | OOH Media | Advanced Analytics | Digital | Elyts
elyts 0 174
Out-of-Home (OOH) advertising has evolved far beyond static billboards and posters. With the integration of digital displays, location-based targeting, and data-driven insights, brands can now track a..
04 Aug AI  Powering Personalization | Digital Marketing | Elyts Branding
elyts 0 179
In today’s fast-paced advertising landscape, personalization is no longer just a “nice to have”—it’s the gold standard for brand engagement. While online channels have been leveraging artificial intel..
04 Aug Sustainable OOH Advertising | Eco Friendly Innovations | Digital
elyts 0 185
Out-of-Home (OOH) advertising has long been a powerful way for brands to connect with audiences in public spaces. However, as environmental awareness grows, advertisers are rethinking how their campai..
04 Aug Programmatic DOOH | Brands | Investing | Outdoor Advertising
elyts 0 178
In the last few years, Digital Out-of-Home (DOOH) advertising has evolved from static billboards to dynamic, data-driven experiences. Now, a powerful shift is underway — Programmatic DOOH (pDOOH) is t..
04 Aug OOH Media Trends | Technology | Outdoor Advertising | Digitally
elyts 0 184
The Out-of-Home (OOH) advertising industry is experiencing a digital renaissance in 2025. With rapid advancements in technology, brands are no longer limited to static billboards or traditional transi..
30 Jul FMCG Brands Leverage | Mainline Media | Digital Marketing | Elyts
elyts 0 222
In the fast-moving consumer goods (FMCG) sector, trust and brand familiarity are essential drivers of consumer choice. While digital channels have gained prominence, mainline media—such as television,..
26 Jul 5 Common Mistakes | OOH Media | Buying | Digital Marketing
elyts 0 242
Out-of-Home (OOH) advertising continues to be one of the most effective mediums for reaching mass audiences in a tangible, real-world environment. However, even seasoned marketers can fall into traps ..
26 Jul AI | Data Analytics | Transforming | OOH Campaign | Digitally
elyts 0 212
Out-of-Home (OOH) advertising has long been a staple in brand marketing, offering high visibility and mass reach. But in the digital age, it’s no longer enough to place a static billboard on a highway..
26 Jul Psychology | Behind Effective | Outdoor Advertising | Digitally
elyts 0 213
Outdoor advertising, or Out-of-Home (OOH) advertising, remains one of the most powerful ways to influence consumer behavior in the real world. But what makes certain billboards, hoardings, and transit..
26 Jul Real Estate | OOH Media | Billboards | Digital Marketing | Elyts
elyts 0 228
In the fast-paced world of real estate, catching a buyer’s attention quickly can be the difference between a property sitting unsold and one that closes within days. While digital advertising is essen..
26 Jul Retail Brands | Using Transit Media | Drive Footfall | Digitally
elyts 0 274
In today’s highly competitive retail landscape, visibility is everything. With consumers constantly on the move, transit media has emerged as a powerful tool for retail brands to capture attention and..
25 Jul Hyperlocal OOH Advertising | Location Based Marketing | Digitally
elyts 0 197
In today's data-driven advertising landscape, brands are moving beyond generic campaigns to hyper-targeted strategies that speak directly to specific communities. Hyperlocal Out-of-Home (OOH) advertis..
25 Jul Digital Billboards | Dominating | Urban Landscapes | Marketing
elyts 0 240
In 2025, urban centers across the globe are experiencing a digital renaissance, and at the heart of this transformation stands the ever-evolving digital billboard. As technology continues to reshape t..
10 Jul Transit Media | Becoming | Brand Powerhouse | Digital Marketing
elyts 0 253
In the evolving world of outdoor advertising, transit media has emerged as one of the most impactful, cost-effective, and high-visibility formats in 2025. From fully wrapped metro trains to branded ca..
10 Jul OOH Media | Platforms | Vendors | Digital Marketing | Elyts
elyts 0 250
As India’s advertising landscape evolves with rapid urbanization and digital integration, Out-of-Home (OOH) media continues to play a vital role in connecting brands with consumers on the move. In 202..
10 Jul Comparing Traditional | OOH | DOOH | Digital Marketing | Elyts
elyts 0 239
Out-of-Home (OOH) advertising has been a staple in marketing strategies for decades, but with the rise of technology, Digital Out-of-Home (DOOH) has reshaped how brands connect with audiences in real ..
10 Jul OOH | Omnichannel Marketing Campaigns | Digital | Elyts Branding
elyts 0 264
In today’s fragmented digital world, brands are no longer relying on a single medium to communicate their message. The consumer journey is now dynamic, crossing multiple platforms—online and offline. ..
09 Jul Green OOH Media | Sustainability | Outdoor Advertising | Digital
elyts 0 98
In the rapidly evolving advertising landscape, sustainability is no longer a buzzword—it’s a mandate. Outdoor advertising, long known for its high visibility and reach, is undergoing a green transform..
09 Jul ROI | OOH Media | Case Studies | Metrics That Matter | Digitally
elyts 0 211
Out-of-home (OOH) advertising continues to evolve, and 2025 marks a pivotal year in proving its value through tangible returns. With digital integration, real-time analytics, and smarter placements, O..
09 Jul Smart Cities | Fueling the Growth | OOH Media | Digitally | Elyts
elyts 0 102
As the world moves towards urbanization and connectivity, smart cities are rapidly emerging as the epicenters of innovation. These technologically advanced urban areas are not only reshaping infrastru..
09 Jul Top Innovations | Outdoor Advertising | Digital Marketing | Elyts
elyts 0 96
Outdoor advertising (OOH) has evolved far beyond traditional billboards and static signage. In 2025, the industry is experiencing a technological renaissance driven by data, interactivity, sustainabil..
09 Jul Rise | Programmatic DOOH | Outdoor Advertising | Digital | Elyts
elyts 0 113
In the ever-evolving advertising landscape, Programmatic Digital Out-of-Home (DOOH) is emerging as a transformative force. Combining the power of traditional out-of-home advertising with the precision..
27 Jun Role | AR | QR Codes | Interactive OOH Campaigns | Digitally
elyts 0 90
Out-of-Home (OOH) advertising is rapidly evolving, moving beyond static billboards and transit posters to embrace cutting-edge technologies that engage audiences like never before. Two of the most imp..
27 Jun Creative | OOH Campaigns | Went Viral | Digital Marketing | Elyts
elyts 0 244
Out-of-Home (OOH) advertising continues to prove its unmatched power in driving mass visibility and engagement. In 2025, several creative OOH campaigns didn’t just catch eyeballs—they captured imagina..
26 Jun OOH Media Attribution | Metrics | Modern Campaigns | Digitally
elyts 0 142
Out-of-home (OOH) advertising has always been a powerful medium to reach audiences in the real world. But for years, one major challenge has persisted—how to accurately measure its effectiveness. In t..
26 Jun Top Cities in India | High Impact | OOH Advertising | Digitally
elyts 0 112
Out-of-Home (OOH) advertising in India is rapidly evolving, driven by smart city infrastructure, increased urbanization, and advanced targeting capabilities. As brands seek greater visibility and enga..
26 Jun OOH Media | Meets Smart Cities | Outdoor Advertising | Digitally
elyts 0 99
As urban landscapes transform into intelligent ecosystems, Out-of-Home (OOH) media is undergoing a revolutionary shift. The rise of smart cities—integrated with IoT, AI, and real-time data—has opened ..
26 Jun Hyperlocal Targeting | OOH Media | Digital Marketing | Elyts
elyts 0 100
In 2025, the world of Out-of-Home (OOH) advertising is more data-driven, intelligent, and localized than ever. Brands are now tapping into hyperlocal targeting to deliver highly relevant, location-spe..
26 Jun Green Billboards | Eco Friendly | OOH Media Solutions | Digitally
elyts 0 107
In the fast-evolving world of advertising, sustainability has become more than just a buzzword—it's now a critical component of brand identity and consumer engagement. As climate change and environmen..
26 Jun Evolution | OOH | Trends | Tech | Tactics | Digital Marketing
elyts 0 86
Out-of-Home (OOH) media has undergone a significant transformation in 2025, evolving from traditional static displays to dynamic, data-driven advertising platforms. As brands seek to capture attention..
18 Jun Combining | Mainline Media | OOH | Brand Visibility | Digitally
elyts 0 150
In today’s hyper-connected world, advertisers must break through the noise with a cohesive and impactful media strategy. While digital channels have gained momentum, traditional advertising avenues li..
13 Jun Combining Mainline | OOH Media | Unified Brand Message | Digital
elyts 0 98
In today's cluttered media landscape, delivering a consistent and unified brand message is crucial. Consumers interact with brands across multiple touchpoints—TV, radio, newspapers, billboards, transi..
13 Jun Impact | Transit Media | Commuter Brand Recall | Digital | Elyts
elyts 0 154
In the evolving landscape of Out-of-Home (OOH) advertising, transit media has emerged as a powerful channel to engage commuters on the move. From metro trains to buses, auto-rickshaws to airport shutt..
13 Jun OOH | Online Ads | Local Businesses | Digital Marketing | Elyts
elyts 0 147
In today's competitive landscape, local businesses face a tough decision when allocating their marketing budgets: Should they go digital with online ads or stick with the tried-and-true method of Out-..
13 Jun Hyperlocal Targeting | OOH Media | Strategy | Digital Marketing
elyts 0 90
With India's consumer base expanding beyond metros, brands are increasingly turning to Tier 2 and Tier 3 cities for growth. Out-of-Home (OOH) advertising, long regarded as a big-city tactic, is now ma..
13 Jun Digital OOH | Transforming | Indian Outdoor Advertising | Digital
elyts 0 92
India’s outdoor advertising industry is undergoing a seismic shift, driven by the surge of Digital Out-of-Home (DOOH) advertising. While traditional billboards and hoardings still dominate, the growin..
13 Jun OOH Advertising | Maximum Outdoor Visibility | Digital Marketing
elyts 0 124
Out-of-Home (OOH) advertising continues to be one of the most impactful ways to capture consumer attention in the physical world. As cities grow more vibrant and consumer journeys become more dynamic,..
Showing 1 to 60 of 331 (6 Pages)