Elyts Knowledge Center - advertising RSS Feed

In the fast-evolving landscape of advertising, Digital Out-of-Home (DOOH) has emerged as one of the most innovative and impactful channels for reaching audiences in real-world environments. Blending t..

In a fast-moving world dominated by digital content and short attention spans, Out-of-Home (OOH) media—especially billboards—must work harder than ever to capture and retain audience interest. While b..

In an age dominated by digital engagement and omnichannel branding, Out-of-Home (OOH) media is no longer just a static billboard on the highway—it’s a powerful component of a 360-degree marketing stra..

Out-of-Home (OOH) advertising continues to prove its unmatched power in driving mass visibility and engagement. In 2025, several creative OOH campaigns didn’t just catch eyeballs—they captured imagina..

Out-of-home (OOH) advertising has always been a powerful medium to reach audiences in the real world. But for years, one major challenge has persisted—how to accurately measure its effectiveness. In t..

Out-of-Home (OOH) advertising continues to evolve in 2025, blending creativity with technology to reach target audiences in the real world. However, with increasing investment in OOH, brands need prec..

Out-of-Home (OOH) advertising continues to evolve rapidly in urban India, with brands striving to capture consumer attention in increasingly competitive environments. Two of the most prominent OOH for..

Out-of-Home (OOH) advertising has evolved significantly in recent years, offering dynamic opportunities for brands to connect with consumers in real-time environments. One of the most effective placem..

Out-of-Home (OOH) advertising in India is rapidly evolving, driven by smart city infrastructure, increased urbanization, and advanced targeting capabilities. As brands seek greater visibility and enga..

As urban landscapes transform into intelligent ecosystems, Out-of-Home (OOH) media is undergoing a revolutionary shift. The rise of smart cities—integrated with IoT, AI, and real-time data—has opened ..

In 2025, the world of Out-of-Home (OOH) advertising is more data-driven, intelligent, and localized than ever. Brands are now tapping into hyperlocal targeting to deliver highly relevant, location-spe..

In the fast-evolving world of advertising, sustainability has become more than just a buzzword—it's now a critical component of brand identity and consumer engagement. As climate change and environmen..

The Out-of-Home (OOH) advertising industry is undergoing a digital renaissance, and at the core of this transformation are two powerful forces: artificial intelligence (AI) and data. In 2025, OOH camp..

Out-of-Home (OOH) media has undergone a significant transformation in 2025, evolving from traditional static displays to dynamic, data-driven advertising platforms. As brands seek to capture attention..

In today’s hyper-competitive market, having a great product or service is only half the battle. For many top brands, the real game-changer has been choosing the right advertising agency partner—a move..

In today's hyper-competitive digital landscape, creativity alone isn't enough to make an ad campaign successful. Modern advertising agencies are blending creativity with data and analytics to craft sm..

In today’s digital-first world, creating content that breaks through the noise is both an art and a science. Viral campaigns—those magical marketing moments that spread like wildfire across social med..

In today’s data-driven marketing landscape, measuring the success of an advertising campaign is just as important as launching it. Advertising agencies rely heavily on Key Performance Indicators (KPIs..

Your advertising agency is meant to be your partner in growth, creativity, and performance. But if your campaigns are falling flat, communication feels strained, or ROI is slipping, it may be time to ..

In the fast-paced world of modern marketing, reaching your target audience across multiple channels is no longer a luxury—it’s a necessity. Full-service advertising agencies have emerged as the go-to ..

Hiring an advertising agency can be a game-changer for your brand, but understanding the costs involved is crucial before you sign any contract. Whether you're a startup or a well-established company,..

In today's digital-first world, influencer marketing has become a powerful tool for brands aiming to connect with target audiences authentically. Advertising agencies have quickly adapted, forming str..

In today’s hyper-competitive digital landscape, brands are increasingly drawn to performance-based advertising agencies. These agencies promise measurable results—whether it's leads, clicks, conversio..

In today’s hyper-connected world, reaching your audience through a single platform is no longer enough. This is where 360-degree campaigns come into play. These integrated marketing strategies help br..

In today’s hyper-competitive market, small businesses face the constant challenge of making their presence felt amidst a sea of larger, better-funded competitors. One of the most strategic moves a sma..

In a landscape dominated by digital transformation and rapid innovation, boutique advertising agencies are redefining their value and relevance. Once considered niche players, these smaller, specializ..

As we move deeper into the digital-first era, advertising agencies are undergoing rapid transformation. The advertising landscape in 2025 is being shaped by groundbreaking technologies, shifting consu..

In the ever-evolving world of advertising, creativity alone isn’t enough. The most successful advertising agencies dive deep into the science of consumer psychology—understanding how people think, fee..

In the ever-evolving world of marketing, businesses constantly face the crucial decision: should they build an in-house marketing team or hire an external advertising agency? Each approach has its uni..

In today’s competitive marketplace, building a strong brand presence requires more than just a great product. That’s where advertising agencies come into play. From developing powerful campaigns to cr..

In today’s competitive marketplace, where consumers are bombarded with messages from every direction, a strong brand identity is not a luxury—it’s a necessity. While products can be similar, it is the..

In today’s ever-evolving marketing landscape, businesses are constantly weighing the pros and cons of digital vs traditional advertising agencies. The main question most brands ask is simple yet criti..

India’s advertising industry in 2025 is more vibrant, digital-first, and innovation-driven than ever before. With the proliferation of content consumption across OTT platforms, social media, and tradi..

In 2025, choosing the right advertising agency is more than just a partnership — it’s a strategic decision that shapes your brand’s future. With changing consumer behaviors, evolving digital trends, a..

In today’s competitive market, brands are not just selling products—they're telling stories. And when it comes to storytelling through video, choosing the right ad film production house can make or br..

In today’s hyper-competitive advertising landscape, visuals alone are no longer enough. The rise of immersive brand storytelling has pushed sound and music to the forefront of ad film production. Whet..

The landscape of ad film production is undergoing a technological revolution. As the demand for faster, smarter, and more immersive storytelling grows, filmmakers are increasingly turning to innovatio..

In today’s hyper-competitive marketing landscape, attention spans are shrinking, and brands are challenged to make an impact in seconds. One brand defied the odds with a powerful 30-second ad film tha..

The digital entertainment revolution has dramatically reshaped how brands communicate with their audiences. With the explosive rise of OTT (Over-the-Top) platforms like Netflix, Amazon Prime Video, Di..

In the diverse and linguistically rich landscape of India, brands are increasingly turning to regional language ad films to connect with their audiences in a more authentic and meaningful way. As the ..

The landscape of Indian advertising has evolved dramatically over the past decade. Among the most transformative changes is the surge in the use of 3D animation and visual effects (VFX) in ad film pro..

In 2025, advertising is more competitive and cinematic than ever. Brands are investing in high-impact ad films to capture audience attention across platforms—from TV to YouTube to OTT. But what exactl..

In the ever-evolving world of advertising, one strategy that has consistently captured public attention is celebrity endorsements. From Bollywood stars to cricket legends, celebrities have long been t..

In 2025, sustainability is more than a buzzword—it's a brand imperative. As climate concerns continue to influence consumer behavior, the advertising world is responding with a powerful shift: eco-fri..

In today’s competitive marketplace, a powerful ad film can be the golden ticket for startups aiming to grab consumer attention, build credibility, and drive conversions. However, budget constraints of..

In an age where consumer attention spans are shrinking and competition for eyeballs is fierce, storytelling has emerged as the cornerstone of high-impact ad film production. It’s no longer enough for ..

In today’s cluttered advertising landscape, attention is the most valuable currency. With consumers bombarded by content across every screen and platform, crafting a memorable ad film is more challeng..

In the ever-evolving world of advertising, 2025 marks a pivotal moment where brands must carefully weigh the impact of traditional ad films against the power of digital ads. With consumer behavior shi..

Creating an ad film is much more than just shooting a product or service in action—it's about storytelling, strategy, and emotional connection. A successful ad film captivates the audience, delivers a..

In the ever-evolving landscape of advertising, technology continues to reshape how stories are told and brands are portrayed. One such technological marvel that has transformed modern ad filmmaking is..

In today's digital-first landscape, brands are constantly vying for consumer attention. With the average attention span dwindling to mere seconds, short-form ad films have emerged as a powerful weapon..

The advertising world is evolving at a breakneck pace, and ad film production is right at the center of this revolution. In 2025, marketers and creatives are embracing tech-forward storytelling, immer..

In today’s fast-paced digital world, startups must find unique ways to cut through the noise and capture attention. One of the most powerful tools in the marketing arsenal is the ad film—a short, enga..

The Indian sports media landscape is undergoing a seismic shift. Once dominated by traditional television networks, the battleground is now shared with a formidable new contender — OTT (Over-The-Top) ..

In today’s hyper-connected world, advertisers must break through the noise with a cohesive and impactful media strategy. While digital channels have gained momentum, traditional advertising avenues li..

In a nation as diverse and populous as India, political communication is as much an art as it is a strategy. While digital media is booming, mainline media—comprising television, radio, and print—rema..

In a world where digital screens dominate consumer attention, it’s easy to assume that newspaper advertising has become a relic of the past. However, while digital marketing channels have surged, news..

In a digital-first world, mainline media—comprising TV, print, and radio—remains a cornerstone of mass communication. Brands targeting wide demographics or aiming to build deep emotional resonance sti..

In the age of digital marketing, it’s easy to overlook the sheer power of mainline media. Yet, some of the most memorable and effective advertising campaigns in India have leveraged traditional platfo..

In India's evolving advertising landscape, mainline media — comprising television, radio, and print — continues to play a pivotal role, especially in Tier 2 and Tier 3 cities. While digital platforms ..