Elyts Knowledge Center - L RSS Feed
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Why Choose Elyts Branding Solution for Your OOH Campaigns?In today’s competitive world, Out-of-Home (OOH) advertising is not just about putting up a billboard — it’s about creating a powerful brand pr..
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In a world where people are constantly on the move, Transit Media Advertising has emerged as one of the most effective ways to capture attention. From buses and autos to metros and cabs, transit ads e..
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In today’s world of politics, visibility is everything. Political leaders and parties must constantly stay connected with the public, and Out-of-Home (OOH) advertising has become a powerful tool to sh..
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In today’s world of politics, visibility is everything. Political leaders and parties must constantly stay connected with the public, and Out-of-Home (OOH) advertising has become a powerful tool to sh..
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When we think of Out-of-Home (OOH) advertising, the spotlight often falls on metro cities like Delhi, Mumbai, Chennai, or Dubai. However, the real growth story lies in Tier-2 cities, where untapped po..
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The Role of OOH in Sustainable Marketing: Green AdvertisingToday’s consumers are not just buying products — they are buying values. Sustainability has become a key driver in marketing strategies, and ..
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How Programmatic DOOH is Redefining Real-Time AdvertisingIn the fast-changing world of outdoor media, Programmatic Digital Out-of-Home (pDOOH) is becoming a game-changer. It combines automation, AI, a..
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IntroductionIn today’s data-driven world, businesses want clear proof that their marketing spends are bringing results. Outdoor Advertising, commonly known as OOH (Out-of-Home Advertising), has evolve..
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Green OOH: How Sustainable Outdoor Advertising Is Shaping Brand PerceptionIntroductionIn 2025, sustainability isn’t just a trend—it’s a necessity. Consumers increasingly expect brands to reduce their ..
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From Static to Smart: Why DOOH Is Becoming the Backbone of Modern MarketingIntroductionBillboards were once static, one-size-fits-all posters. Today, in 2025, they’ve evolved into smart digital displa..
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The Future of OOH Advertising in 2025: How AI and Data Analytics Are Redefining Outdoor AdsIntroductionOOH (Out-of-Home) advertising is no longer just about large billboards on highways. In 2025, it h..
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In the competitive world of advertising, creativity isn’t
just about producing visually stunning ad films—it’s a powerful driver of
measurable brand growth. Brands that invest in storytelling, emotion..
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In today’s fast-paced digital world, audiences no longer
want to just watch advertisements—they want to experience them. The rise of interactive
and AR/VR advertisement films is transforming tradition..
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Advertisement films, often called ad films or commercials,
are powerful tools that shape brand identity, influence consumer behavior, and
leave a lasting impression on audiences. Behind those few seco..
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In today’s advertising world, creativity is no longer the
only driving force behind successful ad films—sustainability is emerging as a
crucial pillar too. Brands and production houses are realizing t..
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In today’s diverse and multicultural world, brands are
increasingly realizing that a “one-size-fits-all” approach no longer resonates
with audiences. Consumers seek authenticity, relevance, and cultur..
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In today’s cluttered advertising landscape, where brands are
competing for every second of consumer attention, minimalism in advertising
films has emerged as a powerful creative strategy. Instead of o..
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In today’s fragmented media landscape, brands no longer rely
on a single screen to connect with audiences. Consumers switch seamlessly
between television, OTT platforms, and social media, making cross..
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In today’s crowded digital space, grabbing consumer
attention is more challenging than ever. Brands are no longer satisfied with
traditional advertising formats; they are turning towards cinematic
sto..
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In today’s evolving marketing landscape, brands are no
longer restricted to selling products—they are expected to stand for something
bigger. Social impact campaigns have become a powerful way for bus..
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The advertising world has always thrived on creativity,
innovation, and storytelling. But in 2025, a new player has stepped into the
spotlight—Artificial Intelligence (AI). Far beyond being a buzzword..
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In the ever-evolving world of advertising, celebrity
endorsements have been a long-standing strategy for brands to gain attention,
trust, and instant recognition. From film stars and athletes to influ..
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In the fast-paced world of advertising, where brands compete
to capture attention within seconds, music and voiceovers play a transformative
role. Beyond visuals, these audio elements ignite emotions,..
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In today’s fast-paced digital era, advertising has moved
beyond traditional storytelling. Brands are no longer limited to live-action
shoots or simple visuals — they are harnessing the power of animat..
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In today’s fast-paced digital landscape, audience attention
spans are shrinking, and brands are quickly adapting to this change. The rise
of short-form ad films, particularly 15-second creative commer..
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Advertising films, or AD films, are more than just
short videos that promote a product or service—they are powerful storytelling
tools that shape brand perception and influence consumer behavior. Whil..
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In the fast-paced world of advertising, creativity is not
just about grabbing attention—it’s about reshaping how people perceive a brand.
Some ad campaigns go beyond selling products; they redefine va..
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In 2025, the world of brand storytelling is evolving faster
than ever. Businesses are constantly seeking the most impactful ways to capture
audience attention, build emotional connections, and drive m..
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In today’s cluttered advertising landscape, consumers are
bombarded with countless ads across digital and traditional platforms. Yet,
only a handful truly capture attention and remain memorable. The s..
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In today’s competitive advertising world, where audiences
are bombarded with countless messages daily, storytelling in ad films has
emerged as one of the most powerful tools for brands. Instead of foc..
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Advertising films, or AD films, have long been one of
the most powerful storytelling tools for brands. In 2025, the industry is
experiencing a transformation driven by new technologies, consumer behav..
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In 2025, sustainability has become more than just a global
initiative—it is a defining responsibility across industries. Sports media, one
of the most influential and resource-heavy sectors, is now em..
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In today’s digital-first era, sports media is no longer a
one-way communication channel where broadcasters and journalists dictate the
narrative. Thanks to social media platforms, live-streaming apps,..
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In today’s fast-paced digital world, sports media
plays a pivotal role in amplifying the value of sponsorships during major
tournaments. Whether it’s the FIFA World Cup, the Olympics, or the IPL,
spon..
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In the fast-paced world of modern media, sports journalism
has undergone a dramatic transformation. Traditional newspaper reports and
television highlights have expanded into a dynamic, 24/7 digital e..
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When millions of fans tune in to watch global sporting
spectacles like the Olympics, FIFA World Cup, or the Super Bowl, the excitement
feels seamless. Yet behind every perfect camera angle, crystal-cl..
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For decades, radio has been the heartbeat of sports media.
Long before television and digital streaming, fans tuned in to radio broadcasts
to experience live commentary, thrilling play-by-play narrati..
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In 2025, short-form video content has emerged as the most
powerful force shaping the landscape of sports media. Platforms like TikTok,
Instagram Reels, and YouTube Shorts have transformed how fans con..
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Sports media has evolved from being a platform for live game
updates to becoming a powerful ecosystem that shapes fan engagement, betting
behavior, and fantasy league participation. With the rise of d..
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In today’s digital-first world, sports media partnerships
play a crucial role in how fans experience live games, exclusive content, and
behind-the-scenes access. Broadcasters and sports teams no longe..
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In today’s digital-first world, athletes are no longer just
players on the field—they are global icons, influencers, and entrepreneurs.
Sports media plays a pivotal role in shaping how fans, brands, a..
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In the fast-evolving world of sports media, technology has
always played a defining role in shaping how fans consume live events. Today, Augmented
Reality (AR) and Virtual Reality (VR) are pushing the..
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For decades, sports media has been largely male-dominated,
both on and off the screen. However, times are changing as women continue to
make their mark in journalism, broadcasting, commentary, and pro..
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In recent years, esports has grown from a niche
interest into a global entertainment powerhouse. With millions of viewers
tuning in to competitive gaming tournaments worldwide, esports is no longer
..
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In today’s fast-paced digital era, sports media is no longer
just about live match commentary or post-game highlights. Artificial
Intelligence (AI) and data analytics are revolutionizing how fans cons..
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In today’s fast-evolving advertising landscape, sports media
sponsorships remain one of the most powerful ways for brands to connect with a
passionate and engaged audience. From global sporting events..
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In recent years, Over-the-Top (OTT) platforms have
revolutionized the way audiences consume entertainment, and sports is no
exception. Traditional cable TV, once the go-to medium for live sports, is
r..
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In today’s fast-paced digital world, social media has become
the ultimate game-changer in how sports are covered, consumed, and celebrated.
Platforms like Twitter (X), Instagram, YouTube, TikTok, and ..
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Sports media rights have become one of the most powerful
drivers in shaping the global broadcasting landscape. From billion-dollar deals
between leagues and networks to the growing dominance of digita..
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Sports have always been a unifying force across the world,
and the way fans consume sports content has dramatically changed over the
decades. From gathering around the living room television to stream..
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In the digital age, it’s easy to assume that social media
and online advertising dominate the marketing landscape. However, mainline
media—comprising television, radio, print, and outdoor advertising—..
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In the modern political landscape, effective communication
is crucial for winning elections. While digital media continues to grow, mainline
media, including television, radio, and print, remains a po..
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In today’s saturated advertising landscape, relying solely
on either traditional media or digital marketing is no longer enough. Brands
that aim for maximum reach and engagement need to leverage the s..
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In an era dominated by digital channels, mainline media—such
as television, print, and radio—continues to hold its ground as a trusted and
influential advertising medium. As we step into 2025, brand..
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In today’s fragmented media landscape, brands often find
themselves split between the allure of digital platforms and the credibility of
traditional advertising. While online channels are effective fo..
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In today’s competitive marketing landscape, small businesses
often gravitate towards digital advertising because of its perceived
affordability. However, mainline media—including print, radio, and
tel..
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In today’s marketing landscape, social media dominates
conversations, budgets, and brand strategies. Platforms like Instagram,
Facebook, LinkedIn, and TikTok have become the go-to tools for rapid en..
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In an era dominated by digital conversations, mainline
media—print, television, radio, and outdoor advertising—remains a
cornerstone of brand building. While online channels are rapidly evolving,
main..
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In today’s rapidly evolving marketing landscape, brands face
an important challenge — choosing the right mix of Mainline Media and Digital
Media. While digital platforms dominate conversations, tradit..
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Mainline media—encompassing television, radio, newspapers,
and magazines—has long been the backbone of brand communication. For decades,
it dominated how consumers discovered products, engaged with br..