Elyts Knowledge Center - engagement RSS Feed
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In the fast-paced world of digital marketing, brands are
constantly searching for new ways to capture user attention, especially on
mobile devices. One of the most effective methods gaining traction i..
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In a world overflowing with ads, brands are constantly
searching for ways to cut through the noise. Amid the digital clutter and
fleeting attention spans, storytelling in mainline media—TV, radio, and..
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As the media landscape continues to evolve in 2025, the
debate between mainline and digital media for brand building has become more
complex than ever. While digital media offers instant access and me..
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In 2025, mall media is undergoing a transformation, shifting from static
displays to dynamic, tech-powered experiences that speak directly to digital
natives—especially Gen Z. This generation, born be..
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In the fast-paced world of modern retail, malls are
transforming from simple shopping destinations to immersive brand engagement
zones. At the heart of this shift is Digital Out-of-Home (DOOH)
adverti..
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In today's saturated advertising ecosystem, brands are
increasingly focusing on hyperlocal strategies to connect with consumers
at the most relevant touchpoints. One of the most effective yet underuti..
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In a rapidly digitizing retail landscape, mall owners and
brands alike are constantly seeking innovative ways to captivate shoppers and
enhance their in-mall experience. Enter interactive mall kiosks—..
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In a world dominated by digital screens and endless
scrolling, Out-of-Home (OOH) media has made a powerful comeback in 2025. Far
from being a traditional format, OOH has evolved into a dynamic, data-d..
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In 2025, the digital marketing landscape has reached new
heights of creativity, driven by the power of short-form ad films. With
attention spans dwindling and competition for consumer engagement at an..
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The Indian Premier League (IPL) has redefined the commercial landscape of
cricket, turning it into a billion-dollar media spectacle. While global sports
leagues like the English Premier League (EPL), ..
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In the past decade, fantasy sports have evolved from niche
hobbies into mainstream digital entertainment ecosystems. Platforms like Dream11,
FanDuel, DraftKings, and MPL have not only changed how
fans..
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In today’s fast-evolving sports media landscape, traditional
advertising isn’t enough. Audiences crave authenticity, connection, and
relatability. Enter influencers and athletes—powerful partners who ..
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In today’s media-saturated world, sports sponsorship
remains one of the most powerful tools for brand visibility, audience
engagement, and emotional connection. But as marketing budgets come under
gre..
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The intersection of sports, blockchain, and digital
innovation is reshaping how fans engage with their favorite teams—and how those
teams generate revenue. Two key technologies at the center of this
t..
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The sports streaming landscape in 2025 is undergoing a
seismic shift, thanks to the global rollout and adoption of 5G technology. From
ultra-low latency to hyper-personalized viewer experiences, 5G is..
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The sports media industry is undergoing a seismic shift, and
at the center of this evolution is Artificial Intelligence (AI). With billions
of viewers across the globe and ever-increasing competition ..
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In the dynamic world of sports marketing, 2025 was a
landmark year. With streaming-first strategies, immersive fan experiences, and
athlete-driven storytelling, sports media campaigns pushed boundarie..
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In a world driven by digital-first strategies, traditional
media is undergoing a remarkable transformation. Mainline media—once viewed as
static and slow to evolve—is now embracing innovation like nev..
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In an era where podcasts, music streaming, and digital-first
content dominate audience attention, the question often arises—is radio
still relevant? Surprisingly, the answer in 2025 is a resounding ye..
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In 2025, luxury marketing is experiencing a transformation,
driven by the strategic use of premium mall media spaces. As high-end
consumers demand more personalized and immersive experiences, luxury b..
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Mall media has undergone a digital transformation, making it
a prime advertising channel for reaching Gen Z and Millennials in 2025. These
younger demographics are tech-savvy, experience-driven, and s..
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As consumer attention becomes increasingly fragmented in the
digital age, Mall Media has emerged as a powerful channel for brands to
capture audiences in real-time, high-footfall environments. In 2025..
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In a digitally distracted world, capturing real consumer
attention has become a major challenge for brands. XYZ Brand, a leading
lifestyle apparel company, turned to mall media to bridge this gap—and
..
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In the dynamic world of retail marketing, mall
advertising has evolved beyond static visuals to embrace digital
innovation. One of the most impactful trends leading this transformation is gamification..
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As shopping malls evolve into immersive lifestyle
destinations, mall media is undergoing a significant transformation. A major
driver behind this evolution is DOOH—Digital Out-of-Home advertising—whic..
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In today’s fast-evolving retail environment, malls are not
just shopping destinations—they are immersive experience centers. One
technology leading this transformation is Augmented Reality (AR). From
..
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In 2025, mall media is no longer just about posters
and billboards. It’s an immersive, data-driven ecosystem that blends digital
innovation with human interaction. With malls transforming into lifesty..
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In today’s hyperconnected world, the lines between offline
and online experiences are rapidly fading. One of the most compelling trends
redefining advertising in 2025 is the rise of phygital—a seamles..
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In 2025, mall advertising is enjoying a powerful resurgence.
As traditional media channels evolve and digital spaces become increasingly
saturated, brands are turning to high-footfall, immersive envir..
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In today’s fragmented digital world, brands are no longer
relying on a single medium to communicate their message. The consumer journey
is now dynamic, crossing multiple platforms—online and offline. ..
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In the fast-evolving political landscape of 2025, advertising agencies have
become indispensable in shaping electoral outcomes. From ideation to execution,
ad agencies now play a pivotal role in craft..
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As Direct-to-Consumer (D2C) brands continue to scale in a
hyper-competitive e-commerce world, a new yet familiar frontier is emerging as
a powerful offline growth strategy—mall advertising. Once domin..
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In today’s hyper-competitive retail landscape, mall
advertising remains a potent tool for brands to capture attention and drive
in-store footfall. With high dwell times, a targeted audience, and an im..
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In an age of digital saturation, brands are turning to
offline strategies that deliver tangible engagement and targeted reach. Among
these, mall media has emerged as a powerful channel for hyper-targe..
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In 2025, malls have evolved from simple shopping
destinations into immersive, high-traffic marketing ecosystems. With footfalls
bouncing back post-pandemic and consumer dwell time rising, mall adverti..
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In an increasingly digital world, one might assume
traditional advertising methods are losing their edge. However, mall
advertising in 2025 tells a different story. With the retail landscape
transform..
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In the ever-evolving landscape of political marketing, mainline
media—including television, radio, and print—has seen a strategic revival
in 2025. Despite the surge in digital platforms, political cam..
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In an era dominated by digital noise and fleeting attention
spans, brands are constantly searching for ways to make their advertising more
relevant and impactful. One strategy that's gaining serious m..
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Mall media campaigns offer a unique and immersive way for
brands to connect with consumers in high-traffic, high-dwell environments.
However, like any marketing investment, measuring performance is es..
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In today’s fast-evolving advertising landscape, Digital
Out-of-Home (DOOH) has emerged as a powerful force — especially within
shopping malls. With foot traffic on the rise in retail destinations, int..
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In an age of omnichannel engagement and hyper-targeted
advertising, 360-degree marketing campaigns have become the cornerstone
of successful brand strategies. These campaigns aim to deliver a unified
..
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In today’s competitive marketing landscape, malls have
transformed from retail spaces into immersive brand experience zones. Mall
media campaigns offer a unique, high-engagement advertising opportunit..
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In an era dominated by fleeting digital impressions, mall
media emerges as a powerful channel that captures consumer attention where
it matters most—at the point of decision-making. But what makes mal..
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In 2025, brands are redefining consumer engagement by
tapping into one of the most immersive and effective platforms—mall media.
As footfall in shopping malls continues to rise, advertisers are findin..
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In the fast-evolving world of advertising, 2025 has seen a
major shift in the way brands connect with their audiences. One trend that’s
stealing the spotlight is Mall Media — a powerful fusion of reta..
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In today’s hyper-digital sports landscape, fans are no
longer just passive spectators — they are creators, influencers, and
storytellers. User-Generated Content (UGC) has emerged as a powerful force i..
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In today’s hyper-digital sports landscape, fans are no
longer just passive spectators — they are creators, influencers, and
storytellers. User-Generated Content (UGC) has emerged as a powerful force i..
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In the age of digital storytelling, sports documentaries
have emerged as powerful tools not only for entertainment but also for brand
building. These behind-the-scenes narratives are doing more than s..
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In the rapidly evolving landscape of sports media, one of
the most transformative shifts has come from the rise of fantasy leagues
and betting apps. These digital platforms are not only reshaping how
..
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In the fast-evolving world of sports media, sponsorship is no longer just about
putting logos on jerseys or running a 30-second TV spot during a game. With the
rise of digital platforms, influencer co..
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The digital revolution has dramatically transformed how fans
consume sports content. Gone are the days when stadiums and televisions were
the sole platforms for live action. Today, fans expect instant..
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The sports media landscape is undergoing a seismic shift —
and leading the charge is Generation Z. Born between the mid-1990s and early
2010s, Gen Z is reshaping how, where, and why we consume sport..
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In today’s fast-paced digital age, the way audiences consume
sports has evolved dramatically. Social media platforms like Twitter (X),
Instagram, Facebook, TikTok, and YouTube are no longer just tools..
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In 2025, the landscape of sports media has undergone a
transformative shift. What was once dominated by traditional television
broadcasters is now led by dynamic streaming services and digital platfor..
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In today’s hyperconnected landscape, the line between
traditional and digital marketing is no longer rigid. Brands aiming for
widespread impact are increasingly turning to 360-degree campaigns—strateg..
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In today’s cluttered advertising landscape, brands are constantly seeking the
most effective channels to capture consumer attention and stay memorable. Two
major contenders in this space are Mainline ..
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In the evolving landscape of Out-of-Home (OOH) advertising, transit media
has emerged as a powerful channel to engage commuters on the move. From metro
trains to buses, auto-rickshaws to airport shutt..
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In today’s hyperconnected world, brands are no longer
relying on a single channel to engage their audiences. The shift to omnichannel
marketing—a seamless integration of multiple platforms—is reshapin..
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In today’s fiercely competitive retail and advertising
environment, brands are constantly seeking ways to connect with their target
audiences in meaningful, immediate, and location-specific ways. One ..
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Fast-Moving Consumer Goods (FMCG) brands have long battled
for consumer attention in saturated marketplaces. With traditional retail
advertising avenues facing diminishing returns, the spotlight has s..