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03 Aug Brands | Investing | Vertical Ad Films | Social Media | Digitally
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In the fast-paced world of digital marketing, brands are constantly searching for new ways to capture user attention, especially on mobile devices. One of the most effective methods gaining traction i..
29 Jul Storytelling | Mainline Media | Advertising Campaigns | Digitally
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In a world overflowing with ads, brands are constantly searching for ways to cut through the noise. Amid the digital clutter and fleeting attention spans, storytelling in mainline media—TV, radio, and..
29 Jul Mainline | Digital Media Marketing | Brand Building | Elyts
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As the media landscape continues to evolve in 2025, the debate between mainline and digital media for brand building has become more complex than ever. While digital media offers instant access and me..
28 Jul Targeting Gen Z Shoppers | Immersive Mall Media | Digital | Elyts
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In 2025, mall media is undergoing a transformation, shifting from static displays to dynamic, tech-powered experiences that speak directly to digital natives—especially Gen Z. This generation, born be..
27 Jul DOOH | Malls | Real Time | Data Driven Advertising | Digitally
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In the fast-paced world of modern retail, malls are transforming from simple shopping destinations to immersive brand engagement zones. At the heart of this shift is Digital Out-of-Home (DOOH) adverti..
27 Jul Leveraging Mall Media | Hyperlocal Advertising | Digital | Elyts
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In today's saturated advertising ecosystem, brands are increasingly focusing on hyperlocal strategies to connect with consumers at the most relevant touchpoints. One of the most effective yet underuti..
27 Jul Interactive Mall Kiosks | Shopper Engagement | Digital Marketing
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In a rapidly digitizing retail landscape, mall owners and brands alike are constantly seeking innovative ways to captivate shoppers and enhance their in-mall experience. Enter interactive mall kiosks—..
25 Jul OOH Media | Brands | Winning Attention | Real World | Digitally
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In a world dominated by digital screens and endless scrolling, Out-of-Home (OOH) media has made a powerful comeback in 2025. Far from being a traditional format, OOH has evolved into a dynamic, data-d..
19 Jul Short-Form Ad Films | Redefining Brand Storytelling | Digitally
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In 2025, the digital marketing landscape has reached new heights of creativity, driven by the power of short-form ad films. With attention spans dwindling and competition for consumer engagement at an..
17 Jul Comparing IPL | Global Leagues | Media Strategy | Digital | Elyts
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The Indian Premier League (IPL) has redefined the commercial landscape of cricket, turning it into a billion-dollar media spectacle. While global sports leagues like the English Premier League (EPL), ..
17 Jul Fantasy Sports Platforms | Becoming Media Giants | Digitally
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In the past decade, fantasy sports have evolved from niche hobbies into mainstream digital entertainment ecosystems. Platforms like Dream11, FanDuel, DraftKings, and MPL have not only changed how fans..
17 Jul Leveraging Influencers | Athletes  | Sports Media | Digitally
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In today’s fast-evolving sports media landscape, traditional advertising isn’t enough. Audiences crave authenticity, connection, and relatability. Enter influencers and athletes—powerful partners who ..
17 Jul Sponsorship | Sports Media | ROI Metrics | Digital Marketing
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In today’s media-saturated world, sports sponsorship remains one of the most powerful tools for brand visibility, audience engagement, and emotional connection. But as marketing budgets come under gre..
16 Jul NFTs | Fan Tokens | Monetizing Sports Content | Digital Marketing
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The intersection of sports, blockchain, and digital innovation is reshaping how fans engage with their favorite teams—and how those teams generate revenue. Two key technologies at the center of this t..
16 Jul 5G | Transforming Real Time | Sports Streaming | Digital | Elyts
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The sports streaming landscape in 2025 is undergoing a seismic shift, thanks to the global rollout and adoption of 5G technology. From ultra-low latency to hyper-personalized viewer experiences, 5G is..
16 Jul AI | Sports Media | Predictive Analytics | Engagement | Digital
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The sports media industry is undergoing a seismic shift, and at the center of this evolution is Artificial Intelligence (AI). With billions of viewers across the globe and ever-increasing competition ..
16 Jul Top 10 | Sports Media Campaigns | That Scored Big | Digitally
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In the dynamic world of sports marketing, 2025 was a landmark year. With streaming-first strategies, immersive fan experiences, and athlete-driven storytelling, sports media campaigns pushed boundarie..
15 Jul Mainline Media | 3D Print Ads | Interactive TV Spots | Digitally
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In a world driven by digital-first strategies, traditional media is undergoing a remarkable transformation. Mainline media—once viewed as static and slow to evolve—is now embracing innovation like nev..
15 Jul Radio Still Relevant | Exploring | Evolution | FM | Digitally
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In an era where podcasts, music streaming, and digital-first content dominate audience attention, the question often arises—is radio still relevant? Surprisingly, the answer in 2025 is a resounding ye..
13 Jul Luxury Brands | Leveraging Premium | Mall Media Spaces | Digital
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In 2025, luxury marketing is experiencing a transformation, driven by the strategic use of premium mall media spaces. As high-end consumers demand more personalized and immersive experiences, luxury b..
13 Jul Target Gen Z | Millennials | Mall Media | Digitally | Elyts
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Mall media has undergone a digital transformation, making it a prime advertising channel for reaching Gen Z and Millennials in 2025. These younger demographics are tech-savvy, experience-driven, and s..
13 Jul Mall Media | Success Stories | 5 Brands | Digital Marketing
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As consumer attention becomes increasingly fragmented in the digital age, Mall Media has emerged as a powerful channel for brands to capture audiences in real-time, high-footfall environments. In 2025..
13 Jul XYZ Brand Achieved | 3X Engagement | Mall Media | Digital | Elyts
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In a digitally distracted world, capturing real consumer attention has become a major challenge for brands. XYZ Brand, a leading lifestyle apparel company, turned to mall media to bridge this gap—and ..
12 Jul Gamification | Mall Ads | Boosting Brand Engagement | Digitally
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In the dynamic world of retail marketing, mall advertising has evolved beyond static visuals to embrace digital innovation. One of the most impactful trends leading this transformation is gamification..
12 Jul DOOH | Enhancing Mall Media Reach | Digital Marketing | Elyts
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As shopping malls evolve into immersive lifestyle destinations, mall media is undergoing a significant transformation. A major driver behind this evolution is DOOH—Digital Out-of-Home advertising—whic..
12 Jul Augmented Reality | Transforming | Mall Media Campaigns | Digital
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In today’s fast-evolving retail environment, malls are not just shopping destinations—they are immersive experience centers. One technology leading this transformation is Augmented Reality (AR). From ..
11 Jul Mall Media | Strategy | High Footfall | Engagement | Digitally
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In 2025, mall media is no longer just about posters and billboards. It’s an immersive, data-driven ecosystem that blends digital innovation with human interaction. With malls transforming into lifesty..
11 Jul Mall Media | Blending Offline | Online Experiences | Digitally
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In today’s hyperconnected world, the lines between offline and online experiences are rapidly fading. One of the most compelling trends redefining advertising in 2025 is the rise of phygital—a seamles..
11 Jul Brands | Increasing Budgets | Mall Advertising | Digital | Elyts
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In 2025, mall advertising is enjoying a powerful resurgence. As traditional media channels evolve and digital spaces become increasingly saturated, brands are turning to high-footfall, immersive envir..
10 Jul OOH | Omnichannel Marketing Campaigns | Digital | Elyts Branding
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In today’s fragmented digital world, brands are no longer relying on a single medium to communicate their message. The consumer journey is now dynamic, crossing multiple platforms—online and offline. ..
08 Jul Ad Agencies | Political Campaigns | Election Branding | Digitally
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In the fast-evolving political landscape of 2025, advertising agencies have become indispensable in shaping electoral outcomes. From ideation to execution, ad agencies now play a pivotal role in craft..
03 Jul Mall Advertising | D2C Brands | New Growth Strategy | Digitally
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As Direct-to-Consumer (D2C) brands continue to scale in a hyper-competitive e-commerce world, a new yet familiar frontier is emerging as a powerful offline growth strategy—mall advertising. Once domin..
03 Jul Retail Advertising | Inside Malls | Top Brands | Digital | Elyts
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In today’s hyper-competitive retail landscape, mall advertising remains a potent tool for brands to capture attention and drive in-store footfall. With high dwell times, a targeted audience, and an im..
03 Jul Leverage Mall Media | Hyper Targeted Advertising | Digitally
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In an age of digital saturation, brands are turning to offline strategies that deliver tangible engagement and targeted reach. Among these, mall media has emerged as a powerful channel for hyper-targe..
03 Jul Top 5 | Mall Media Formats |  Drive Engagement | Digital | Elyts
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In 2025, malls have evolved from simple shopping destinations into immersive, high-traffic marketing ecosystems. With footfalls bouncing back post-pandemic and consumer dwell time rising, mall adverti..
03 Jul Mall Advertising | High Impact | Marketing Channel | Digitally
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In an increasingly digital world, one might assume traditional advertising methods are losing their edge. However, mall advertising in 2025 tells a different story. With the retail landscape transform..
02 Jul Political Campaigns | Leveraging Mainline Media | Digital | Elyts
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In the ever-evolving landscape of political marketing, mainline media—including television, radio, and print—has seen a strategic revival in 2025. Despite the surge in digital platforms, political cam..
30 Jun Mall Media | Hyperlocal Targeting | Reaching Consumers | Digital
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In an era dominated by digital noise and fleeting attention spans, brands are constantly searching for ways to make their advertising more relevant and impactful. One strategy that's gaining serious m..
30 Jun Measure | Effectiveness | Mall Media Campaign | Digita | Elyts
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Mall media campaigns offer a unique and immersive way for brands to connect with consumers in high-traffic, high-dwell environments. However, like any marketing investment, measuring performance is es..
30 Jun Exploring DOOH | Mall Media | Interactive Screens | Digitally
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In today’s fast-evolving advertising landscape, Digital Out-of-Home (DOOH) has emerged as a powerful force — especially within shopping malls. With foot traffic on the rise in retail destinations, int..
28 Jun Mall Media | 360-Degree | Marketing Campaigns | Digitally | Elyts
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In an age of omnichannel engagement and hyper-targeted advertising, 360-degree marketing campaigns have become the cornerstone of successful brand strategies. These campaigns aim to deliver a unified ..
28 Jun High Impact | Mall Media Campaign | Complete Guide | Digitally
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In today’s competitive marketing landscape, malls have transformed from retail spaces into immersive brand experience zones. Mall media campaigns offer a unique, high-engagement advertising opportunit..
28 Jun Psychology | Behind Mall Media | Higher Engagement | Digitally
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In an era dominated by fleeting digital impressions, mall media emerges as a powerful channel that captures consumer attention where it matters most—at the point of decision-making. But what makes mal..
28 Jun Brands | Dominating Attention | Mall Media Campaigns | Elyts
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In 2025, brands are redefining consumer engagement by tapping into one of the most immersive and effective platforms—mall media. As footfall in shopping malls continues to rise, advertisers are findin..
28 Jun Mall Media | Hottest Advertising Trend | Digital | Elyts Branding
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In the fast-evolving world of advertising, 2025 has seen a major shift in the way brands connect with their audiences. One trend that’s stealing the spotlight is Mall Media — a powerful fusion of reta..
20 Jun User Generated Content | Sports Media | Digital Marketing | Elyts
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In today’s hyper-digital sports landscape, fans are no longer just passive spectators — they are creators, influencers, and storytellers. User-Generated Content (UGC) has emerged as a powerful force i..
20 Jun User Generated Content | Sports Media | Digital Marketing | Elyts
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In today’s hyper-digital sports landscape, fans are no longer just passive spectators — they are creators, influencers, and storytellers. User-Generated Content (UGC) has emerged as a powerful force i..
20 Jun Sports Documentaries | Brand Loyalty | Digital Marketing | Elyts
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In the age of digital storytelling, sports documentaries have emerged as powerful tools not only for entertainment but also for brand building. These behind-the-scenes narratives are doing more than s..
20 Jun Fantasy Leagues | Betting Apps | Sports Media | Digitally | Elyts
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In the rapidly evolving landscape of sports media, one of the most transformative shifts has come from the rise of fantasy leagues and betting apps. These digital platforms are not only reshaping how ..
20 Jun Sponsorship Trends | Sports Media | Digital Marketing | Elyts
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In the fast-evolving world of sports media, sponsorship is no longer just about putting logos on jerseys or running a 30-second TV spot during a game. With the rise of digital platforms, influencer co..
20 Jun Stadiums | Smartphones | Sports Media Strategy | Digital | Elyts
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The digital revolution has dramatically transformed how fans consume sports content. Gone are the days when stadiums and televisions were the sole platforms for live action. Today, fans expect instant..
19 Jun Gen Z | Consume Sports Media | Digital Marketing | Elyts Branding
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The sports media landscape is undergoing a seismic shift — and leading the charge is Generation Z. Born between the mid-1990s and early 2010s, Gen Z is reshaping how, where, and why we consume sport..
19 Jun Social Media’s | Growing Role | Live Sports Coverage | Digitally
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In today’s fast-paced digital age, the way audiences consume sports has evolved dramatically. Social media platforms like Twitter (X), Instagram, Facebook, TikTok, and YouTube are no longer just tools..
18 Jun Evolution | Sports Media | Broadcast | Streaming | Digital Marketing
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In 2025, the landscape of sports media has undergone a transformative shift. What was once dominated by traditional television broadcasters is now led by dynamic streaming services and digital platfor..
18 Jun Integrating Mainline Media | Digital for 360° Campaigns | Elyts
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In today’s hyperconnected landscape, the line between traditional and digital marketing is no longer rigid. Brands aiming for widespread impact are increasingly turning to 360-degree campaigns—strateg..
17 Jun Mainline Media | Digital Media | Marketing | Elyts Branding
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In today’s cluttered advertising landscape, brands are constantly seeking the most effective channels to capture consumer attention and stay memorable. Two major contenders in this space are Mainline ..
13 Jun Impact | Transit Media | Commuter Brand Recall | Digital | Elyts
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In the evolving landscape of Out-of-Home (OOH) advertising, transit media has emerged as a powerful channel to engage commuters on the move. From metro trains to buses, auto-rickshaws to airport shutt..
12 Jun OOH | Omnichannel Marketing Strategy | Digital Marketing | Elyts
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In today’s hyperconnected world, brands are no longer relying on a single channel to engage their audiences. The shift to omnichannel marketing—a seamless integration of multiple platforms—is reshapin..
11 Jun Mall Media | Hyperlocal Brand Visibility | Digital Marketing
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In today’s fiercely competitive retail and advertising environment, brands are constantly seeking ways to connect with their target audiences in meaningful, immediate, and location-specific ways. One ..
11 Jun FMCG Brands | Dominating Retail Spaces | Mall Media | Digitally
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Fast-Moving Consumer Goods (FMCG) brands have long battled for consumer attention in saturated marketplaces. With traditional retail advertising avenues facing diminishing returns, the spotlight has s..
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