Elyts Knowledge Center - Trend RSS Feed

In 2025, Artificial Intelligence (AI) has moved from being a futuristic concept to becoming the beating heart of mall media advertising. Shopping malls—once dependent solely on static billboards, bann..

In today’s competitive retail environment, malls are no longer just shopping destinations — they are vibrant lifestyle hubs. As consumer expectations evolve, so do advertising strategies. One of the m..

In 2025, mall media advertising is experiencing a transformative shift, blending creativity, technology, and consumer insights to deliver more immersive shopping experiences. As shopping malls evolve ..

Out-of-Home (OOH) advertising has entered a new golden era in 2025, driven by technological innovation, interactive engagement, and data-driven targeting. From 3D billboards to augmented reality activ..

In the ever-evolving landscape of outdoor advertising, brands are continuously searching for ways to create immersive, two-way communication with their audiences. One of the most exciting innovations ..

The global Out-of-Home (OOH) advertising industry is undergoing a dynamic transformation, driven by technological innovation, data-driven targeting, and the evolving behavior of urban audiences. As br..

In 2025, transit media has emerged as one of the most powerful and effective Out-of-Home (OOH) advertising channels, gaining the attention of brands, agencies, and marketers worldwide. From buses and ..

In today’s highly competitive advertising world, grabbing a consumer’s attention is no easy feat. Traditional billboards have served as brand visibility tools for decades, but the emergence of 3D bill..

In today’s fast-paced digital era, consumers expect brands to communicate with them in the moment, with messages that are relevant, engaging, and personalized. Digital Out-of-Home (DOOH) advertising h..

Advertising has always evolved with technology, from print and radio to television and digital media. Now, brands are looking up — quite literally — to make a statement. Drone advertising is an innova..

The advertising world is in the midst of a revolution. Traditional agency offices, once buzzing with creative energy, have evolved into virtual workspaces powered by advanced digital tools. Virtual te..

Out-of-Home (OOH) advertising has long been a staple of brand marketing — from towering billboards along highways to posters in bustling city centers. But in today’s fast-paced, digital-first world, a..

In the ever-evolving world of marketing, Augmented Reality (AR) has emerged as one of the most innovative tools for creating immersive, engaging, and memorable brand experiences. Advertising agencies ..

In today’s interconnected world, local brands are no longer confined to their home markets. Whether it’s a boutique fashion label, a regional food chain, or a tech startup, many businesses are setting..

In today’s hyper-connected world, audiences engage with content across multiple platforms—social media, streaming services, websites, podcasts, and even out-of-home displays. For advertising agencies,..

In today’s fast-evolving marketing landscape, creativity alone is no longer enough for advertising agencies to stay competitive. Data analytics has emerged as a crucial driver of success, empowering a..

In the fast-paced world of advertising, bigger isn’t always better. Boutique advertising agencies—once seen as niche players—are now attracting big-name clients, often winning them over from larger, m..

As businesses strive to stay competitive in the ever-evolving digital landscape of 2025, the question of whether to hire an advertising agency or a freelancer has become increasingly relevant. Both of..

In today’s fiercely competitive advertising landscape, capturing consumer attention and influencing decision-making requires more than creative flair — it demands scientific insight. That’s where neur..

In the fast-paced digital marketing world, modern advertising agencies are no longer confined to traditional media strategies. One of the most transformative trends reshaping the industry is the strat..

As climate change and environmental concerns dominate global discussions, the advertising industry is undergoing a much-needed transformation. Brands and agencies alike are not only advocating for sus..

The advertising industry in 2025 is experiencing a radical transformation. With the digital landscape evolving at lightning speed, advertising agencies are shifting from traditional methods to modern,..

In a marketing landscape overflowing with noise, brands are seeking partners who speak their language—literally and figuratively. Enter niche advertising agencies: lean, expert-driven teams focused on..

In an era dominated by data, personalization, and speed, artificial intelligence (AI) has become the cornerstone of transformation in the advertising world. Modern advertising agencies are no longer j..

In an era dominated by data, personalization, and speed, artificial intelligence (AI) has become the cornerstone of transformation in the advertising world. Modern advertising agencies are no longer j..

In an era where digital platforms dominate, many marketers often underestimate the enduring power of mainline media formats like television and print. While consumer behavior is rapidly shifting towar..

In 2025, brands continue to invest heavily in mainline media advertising—television, print, radio, and outdoor. Despite the digital wave, these traditional channels remain highly influential in buildi..

In today’s competitive landscape, businesses face a crucial decision: should they invest in traditional mainline media or focus on data-driven performance marketing? Both approaches come with unique s..

Fast-Moving Consumer Goods (FMCG) is one of the most competitive industries, where brand visibility and consumer recall play a decisive role in driving sales. Despite the rapid growth of digital platf..

In the fast-evolving world of advertising, the way brands distribute their ad films is undergoing a dramatic transformation. With the rise of Over-the-Top (OTT) platforms like Netflix, Amazon Prime Vi..

In today’s fragmented media landscape, advertisers are constantly faced with a crucial question: where should your ad film debut? With multiple platforms catering to varied audiences, choosing between..

In the cluttered world of advertising, humor has become a powerful tool to break through the noise. From quirky one-liners to laugh-out-loud sketches, humor not only entertains but also creates an emo..

In today’s hyperconnected world, brands aiming to make a global impact must start by thinking locally. The most successful global campaigns don’t simply translate messages—they transform them by tappi..

Outdoor advertising has always been a powerful medium for brands to capture attention. For decades, static billboards dominated highways, cityscapes, and commercial districts. However, in recent years..

In an era where attention spans are shorter than ever, brands are on a constant hunt for ways to stand out. While traditional billboards have long been a staple of outdoor advertising, a new wave of i..

In today’s fast-paced advertising landscape, personalization is no longer just a “nice to have”—it’s the gold standard for brand engagement. While online channels have been leveraging artificial intel..

Out-of-Home (OOH) advertising has long been a powerful way for brands to connect with audiences in public spaces. However, as environmental awareness grows, advertisers are rethinking how their campai..

In the last few years, Digital Out-of-Home (DOOH) advertising has evolved from static billboards to dynamic, data-driven experiences. Now, a powerful shift is underway — Programmatic DOOH (pDOOH) is t..

The Out-of-Home (OOH) advertising industry is experiencing a digital renaissance in 2025. With rapid advancements in technology, brands are no longer limited to static billboards or traditional transi..

In the world of advertising, where visuals often take center stage, it's easy to underestimate the power of sound. Yet, music and sound design play a crucial role in transforming ordinary ad films int..

In today’s media-saturated landscape, creating an ad film that cuts through the noise requires more than a clever idea — it demands a meticulous creative process. From the initial spark of a concept t..

In 2025, the advertising world is undergoing a major transformation, led by artificial intelligence (AI) and automation. These technologies are no longer just futuristic buzzwords—they're embedded in ..

The world of advertising is undergoing a significant transformation in 2025. As consumer behavior evolves and digital technologies mature, ad films have moved beyond mere promotional content to become..

In today’s hyper-connected world, the lines between offline and online marketing are increasingly blurred. One simple yet powerful tool has emerged as the bridge between the two: the QR code. Once con..

In today’s fragmented media landscape, brands can no longer rely solely on mainline or digital advertising to capture audience attention. Instead, a strategic integration of both mediums—a true 360° c..

The advertising world is undergoing a seismic shift as the once-separate worlds of mainline media and programmatic buying collide to form a powerful hybrid model. Traditional advertising mediums like ..

In the rapidly evolving landscape of advertising, Artificial Intelligence (AI) is no longer a futuristic concept — it's a present-day powerhouse that’s reshaping how brands approach creative productio..

In a digital-first era, print media might seem like an underdog, but 2025 has proven that creativity in print advertising still has the power to captivate, inspire, and generate viral buzz. From bold ..

In 2025, the advertising landscape continues to evolve, shaped by rapid technological advancements and shifting consumer preferences. Among the most debated comparisons is that between Mainline TV adv..

In the fast-paced digital era, where news travels at the speed of a swipe and stories vanish in 24 hours, traditional print media has been pushed to the sidelines. Yet, instead of fading into obscurit..

In 2025, radio advertising is experiencing a remarkable resurgence. Despite the dominance of digital platforms, radio has reinvented itself through local engagement strategies and audio branding power..

In the rapidly evolving advertising ecosystem of 2025, television is undergoing a major transformation. Far from being a relic of the past, TV is emerging as a powerful, data-driven platform that riva..

In an era dominated by digital algorithms and programmatic ad buys, one might assume traditional media—TV, radio, and print—has faded into irrelevance. Yet, in a surprising and strategic twist, mainli..

As the media landscape continues to evolve in 2025, the debate between mainline and digital media for brand building has become more complex than ever. While digital media offers instant access and me..

In a rapidly evolving digital landscape, mainline media—including TV, print, and radio—continues to maintain a firm grip on advertiser budgets. In 2025, while digital dominates the headlines, mainline..

In today’s competitive retail landscape, Augmented Reality (AR) and Virtual Reality (VR) are transforming how brands connect with consumers in malls. As footfall in shopping centres rebounds, mall med..

As consumer awareness around environmental issues grows, brands are under increasing pressure to adopt sustainable practices in every aspect of their marketing. Mall media advertising—once dominated b..

Malls are not just centers for commerce—they're psychological playgrounds where brands can shape consumer behavior in subtle but powerful ways. Every media placement in a mall—from digital screens to ..

In the ever-evolving landscape of retail marketing, malls have transformed from mere shopping destinations into high-tech engagement zones. In 2025, two technologies are standing out in mall advertisi..

In 2025, mall media is undergoing a transformation, shifting from static displays to dynamic, tech-powered experiences that speak directly to digital natives—especially Gen Z. This generation, born be..