Search Generative Experience (SGE) is transforming how users interact with search engines. By delivering AI-generated answers directly on the search results page, SGE is reshaping SEO strategies and paid advertising models.

Impact on Organic Search (SEO)

SGE reduces traditional blue-link visibility by answering queries instantly. This means:

  • Fewer clicks for informational keywords

  • Higher importance of authoritative, structured content

  • Increased focus on topical expertise and EEAT signals

Brands must optimize content to be included in AI-generated summaries.

Content Strategy in the SGE Era

Long-form, high-quality content with clear structure, schema markup, and original insights has a higher chance of being referenced by generative search results.

How SGE Affects Paid Advertising

Paid ads are being integrated more contextually within SGE layouts. Advertisers must adapt by:

  • Creating intent-driven ad copy

  • Aligning ads closely with user queries

  • Testing new ad formats designed for AI-powered SERPs

New Opportunities for Marketers

SGE opens opportunities for brands that provide reliable, expert-driven content. Visibility now depends on value, not just rankings.

Conclusion

SGE marks a fundamental shift in search. Marketers who adapt SEO and paid strategies to align with AI-driven search experiences will maintain relevance and visibility.


Elyts Advertising and Branding Solutions | www.elyts.in  (India) | www.elyts.agency  (UAE)