Elyts Knowledge Center - mall advertising RSS Feed

In today’s retail landscape, mall media has evolved into a powerful tool for brands to engage customers and enhance their shopping experience. As consumers spend more time in malls for leisure, dining..

The year 2025 marked a breakthrough in the world of mall media advertising, with brands taking experiential marketing to the next level. As foot traffic in shopping malls continued to rise post-pandem..

In today’s competitive marketing landscape, brands are constantly searching for high-impact platforms to engage audiences and create memorable experiences. One such powerful platform is Mall Media—a d..

In today’s fast-paced retail landscape, Digital Out-of-Home (DOOH) advertising is emerging as a game-changer. Malls, once just centers for shopping and leisure, are now evolving into strategic adverti..

Seasonal and festival periods are crucial times for retailers. Shoppers are actively seeking gifts, discounts, and unique experiences, making these periods ideal for brands to increase sales. Mall adv..

In the evolving world of retail marketing, interactive mall media is becoming a game-changer for brands looking to connect with consumers at the point of sale. Unlike traditional static advertisements..

In the modern retail landscape, capturing consumers’ attention at the point of sale (POS) is crucial for driving purchases. Mall media—ranging from digital screens and interactive kiosks to strategica..

In today’s dynamic advertising landscape, premium brands are constantly seeking impactful and experiential ways to connect with high-value consumers. One platform that continues to deliver exceptional..

In the rapidly evolving retail landscape, digital mall screens are redefining how brands connect with consumers. As malls continue to transform into lifestyle and experience hubs, these vibrant, high-..

In today’s competitive retail landscape, capturing consumer attention at the right moment is crucial. Mall media has emerged as a powerful platform for retailers and FMCG brands to influence purchasin..

In today’s fast-paced retail environment, brands are constantly searching for effective ways to capture consumer attention. Mall media advertising has emerged as one of the most impactful solutions, e..

In today’s fast-paced retail environment, businesses are constantly seeking ways to create seamless shopping experiences across multiple channels. Omnichannel marketing has emerged as a crucial strate..

Mall media advertising has become a powerful way for brands to connect with consumers in high-traffic retail environments. From digital screens and kiosks to large-format displays and experiential zon..

Mall media has become a game-changer for brands aiming to capture high-intent shoppers in bustling retail environments. With consumers already in a buying mindset, strategic mall advertising creates p..

In today’s fast-paced urban lifestyle, consumers are bombarded with advertisements across digital platforms, billboards, and social media. However, one medium that stands out in its ability to capture..

As retail spaces evolve and shopping malls continue to attract high footfall, mall media advertising has emerged as a key channel for marketers aiming to reach urban consumers effectively. In 2025, th..

In today’s highly competitive entertainment and lifestyle sectors, brands are constantly looking for innovative ways to capture attention and create memorable experiences for their audience. Tradition..

In the competitive world of retail, attracting foot traffic and converting it into sales is a constant challenge. While digital marketing dominates many campaigns, Out-of-Home (OOH) media has proven t..

For startups, creating brand visibility is often a challenge due to limited marketing budgets. While digital advertising is the go-to choice, Out-of-Home (OOH) media offers startups a unique and cost-..

In today’s digital-first world, shopping malls are no longer just retail destinations—they are becoming experience hubs. Mall media, a powerful advertising channel within these spaces, is evolving rap..

In the bustling urban landscape where consumers are constantly bombarded with advertisements, brand recall becomes a crucial factor for success. Among the many advertising channels, mall media has eme..

In today’s competitive marketplace, every marketing rupee counts. Brands are no longer investing in advertising just to build visibility—they expect measurable returns. Mall media, with its ability to..

In today’s competitive advertising landscape, mall media has emerged as one of the most impactful offline channels for brands. With millions of shoppers visiting malls each year, this medium allows ad..

Luxury brands thrive on exclusivity, aspiration, and visibility in premium spaces. Among the many advertising platforms available, mall media has become one of the most powerful channels for luxury br..

Mall media has become a game-changer for modern brand advertising. With malls being high-traffic destinations that blend shopping, entertainment, and lifestyle experiences, brands are leveraging this ..

Shopping malls are no longer just retail destinations; they have evolved into lifestyle and entertainment hubs. In this transformation, digital mall media has emerged as a powerful tool that not only ..

In today’s competitive retail landscape, visibility and engagement are everything. While digital advertising dominates conversations, mall media remains a powerful channel for brands that want to conn..

Out-of-Home (OOH) advertising has always been a powerful medium for brands to connect with audiences. However, the landscape has evolved with the rise of mall media advertising, creating a debate: Whi..

In today’s competitive retail and lifestyle market, brands are constantly seeking impactful ways to connect with shoppers. One of the most effective yet often underrated channels is mall media adverti..

Shopping malls have always been more than just retail hubs—they are cultural, social, and lifestyle destinations. With thousands of footfalls every day, malls have provided brands with unmatched oppor..

In today’s competitive retail and brand marketing landscape, a multi-channel campaign is no longer optional—it’s essential. Among the wide variety of advertising platforms, mall media stands out as a ..

In the dynamic world of retail marketing, Mall Media has emerged as a powerful tool that significantly influences shopper behavior — especially impulse buying. By strategically placing visually engagi..

In 2025, mall media proved that creative, immersive, and data-driven campaigns could still capture attention in a digital-first world. From interactive displays to augmented reality experiences, bra..

In today’s competitive digital marketplace, e-commerce brands are constantly seeking ways to stand out from the crowd. While online advertising dominates the conversation, an often-overlooked yet high..

In today’s fast-paced retail environment, mall media has evolved beyond static displays and generic campaigns. The integration of data analytics is transforming how brands decide where, when, and ho..

In today’s competitive retail landscape, shopping malls are transforming from traditional retail hubs into dynamic experiential destinations. Augmented Reality (AR) and Virtual Reality (VR) are at the..

In today’s fast-paced retail environment, brands need more than just visibility—they need emotional connections. Mall media offers a unique platform to engage shoppers through immersive storytelling t..

The retail landscape is evolving rapidly, and mall media—advertising within shopping malls—is at the forefront of this transformation. As consumer behavior shifts, malls are reinventing themselves as ..

Launching a new product is more than just unveiling it — it’s about creating a buzz that inspires curiosity, excitement, and purchase intent. In today’s competitive retail environment, Mall Media stan..

In today’s highly competitive retail environment, attracting shoppers into stores is no longer just about prime location or seasonal discounts. Retailers need innovative strategies to connect with cus..

Seasonal sales are critical for retailers, offering a unique opportunity to increase revenue, attract new customers, and reinforce brand loyalty. However, standing out during peak shopping seasons req..

In today’s competitive advertising landscape, brands are constantly seeking channels that offer the highest return on investment (ROI). While Traditional Out-of-Home (OOH) formats like billboards, tra..

In 2025, Artificial Intelligence (AI) has moved from being a futuristic concept to becoming the beating heart of mall media advertising. Shopping malls—once dependent solely on static billboards, bann..

In today’s competitive retail landscape, brands are constantly looking for innovative ways to stand out in consumers’ minds. One powerful strategy gaining momentum is interactive mall media campaigns—..

Shopping malls are no longer just retail spaces — they are vibrant entertainment, lifestyle, and advertising hubs. As consumer attention becomes more fragmented, brands are increasingly turning to inn..

In today’s competitive retail environment, malls are no longer just shopping destinations — they are vibrant lifestyle hubs. As consumer expectations evolve, so do advertising strategies. One of the m..

In 2025, mall media advertising is experiencing a transformative shift, blending creativity, technology, and consumer insights to deliver more immersive shopping experiences. As shopping malls evolve ..

Shopping malls are more than just retail spaces—they are dynamic environments where brands can create immersive, high-impact advertising experiences. Mall media has emerged as a powerful channel for b..

As consumer awareness around environmental issues grows, brands are under increasing pressure to adopt sustainable practices in every aspect of their marketing. Mall media advertising—once dominated b..

In the digital-first age, where online marketing strategies often dominate the conversation, one highly effective offline medium continues to stand out—mall media. For startups and new businesses look..

Mall media has become a go-to channel for brands aiming to reach high-intent shoppers in a concentrated environment. But with increasing marketing budgets and accountability, measuring the ROI (Return..

Malls are not just centers for commerce—they're psychological playgrounds where brands can shape consumer behavior in subtle but powerful ways. Every media placement in a mall—from digital screens to ..

In the fast-paced world of consumer behavior, impulse buying remains one of the most powerful forces driving sales for FMCG (Fast-Moving Consumer Goods) brands. With malls transforming into immersive ..

In 2025, mall media is undergoing a transformation, shifting from static displays to dynamic, tech-powered experiences that speak directly to digital natives—especially Gen Z. This generation, born be..

In the fast-paced world of modern retail, malls are transforming from simple shopping destinations to immersive brand engagement zones. At the heart of this shift is Digital Out-of-Home (DOOH) adverti..

In today’s experience-driven retail landscape, mall media has emerged as a high-impact tool for brands looking to launch new products. With shopping malls serving as both entertainment hubs and purcha..

In a rapidly digitizing retail landscape, mall owners and brands alike are constantly seeking innovative ways to captivate shoppers and enhance their in-mall experience. Enter interactive mall kiosks—..

As we step into 2025, mall advertising is undergoing a significant transformation. With malls reinventing themselves as lifestyle and entertainment hubs, brands have more opportunities than ever to co..

In 2025, the mall media landscape is undergoing a dramatic transformation. What once relied heavily on static posters and banners has now embraced cutting-edge technologies such as AI, data analytics,..

India's mall media advertising landscape is undergoing a significant transformation, driven by changing consumer behavior, evolving retail ecosystems, and digital integration. As malls evolve into exp..