Elyts Knowledge Center - technology RSS Feed

The world of creative agencies is evolving at an unprecedented pace. As technology continues to reshape industries, creative agencies are embracing digital tools while still relying on the irreplaceab..

The advertising world is evolving at a rapid pace, and ad films are no exception. What once relied heavily on traditional filmmaking techniques is now being reshaped by Artificial Intelligence (AI) an..

The landscape of sports media is evolving rapidly, and fan engagement is entering a new era: Fan Engagement 2.0. Augmented Reality (AR) and Virtual Reality (VR) technologies are at the forefront, tran..

The sports media landscape is evolving faster than ever. With new technologies, changing fan preferences, and the rise of digital platforms, 2025 is shaping up to be a transformative year for the way ..

Outdoor advertising has always been one of the most powerful mediums for brands to connect with consumers in high-traffic locations. Traditionally, billboards, posters, and transit ads dominated the l..

In the modern era of urban transformation, smart cities are emerging as epicenters of innovation, connectivity, and digital integration. Alongside this growth, Digital Out-of-Home (DOOH) media has bec..

In today’s dynamic advertising landscape, ad films are no longer confined to traditional storytelling methods. With rapid technological advancements, the industry is experiencing a creative revolution..

The sports industry has always been at the forefront of adopting technology to enhance fan engagement, and Virtual Reality (VR) and Augmented Reality (AR) are now pushing those boundaries even further..

In recent years, artificial intelligence (AI) has transformed how sports are produced, broadcasted, and consumed. From real-time analytics to personalized fan experiences, AI is redefining sports medi..

In 2025, sports media has entered a transformative era where technology is redefining how fans consume, interact, and engage with their favorite games and athletes. From immersive broadcasting experie..

In today’s business world, technology has transformed the way organizations operate. Automation, AI, and advanced software can handle many manual tasks, allowing companies to save time and increase ef..

When millions of fans tune in to watch global sporting spectacles like the Olympics, FIFA World Cup, or the Super Bowl, the excitement feels seamless. Yet behind every perfect camera angle, crystal-cl..

In the fast-evolving world of sports media, technology has always played a defining role in shaping how fans consume live events. Today, Augmented Reality (AR) and Virtual Reality (VR) are pushing the..

In today’s fast-paced digital era, sports media is no longer just about live match commentary or post-game highlights. Artificial Intelligence (AI) and data analytics are revolutionizing how fans cons..

Sports have always been a unifying force across the world, and the way fans consume sports content has dramatically changed over the decades. From gathering around the living room television to stream..

In today’s competitive retail landscape, shopping malls are transforming from traditional retail hubs into dynamic experiential destinations. Augmented Reality (AR) and Virtual Reality (VR) are at the..

In 2025, Artificial Intelligence (AI) has moved from being a futuristic concept to becoming the beating heart of mall media advertising. Shopping malls—once dependent solely on static billboards, bann..

In today’s highly competitive advertising world, grabbing a consumer’s attention is no easy feat. Traditional billboards have served as brand visibility tools for decades, but the emergence of 3D bill..

In today’s fast-paced digital era, consumers expect brands to communicate with them in the moment, with messages that are relevant, engaging, and personalized. Digital Out-of-Home (DOOH) advertising h..

In the ever-evolving world of marketing, Augmented Reality (AR) has emerged as one of the most innovative tools for creating immersive, engaging, and memorable brand experiences. Advertising agencies ..

In today’s fast-evolving advertising landscape, Out-of-Home (OOH) media is experiencing a remarkable transformation. Augmented Reality (AR), a cutting-edge technology, is reshaping how brands interact..

Outdoor advertising has always been a powerful medium for brands to capture attention. For decades, static billboards dominated highways, cityscapes, and commercial districts. However, in recent years..

In the last few years, Digital Out-of-Home (DOOH) advertising has evolved from static billboards to dynamic, data-driven experiences. Now, a powerful shift is underway — Programmatic DOOH (pDOOH) is t..

In 2025, the advertising world is undergoing a major transformation, led by artificial intelligence (AI) and automation. These technologies are no longer just futuristic buzzwords—they're embedded in ..

In the rapidly evolving landscape of advertising, Artificial Intelligence (AI) is no longer a futuristic concept — it's a present-day powerhouse that’s reshaping how brands approach creative productio..

In a rapidly digitizing retail landscape, mall owners and brands alike are constantly seeking innovative ways to captivate shoppers and enhance their in-mall experience. Enter interactive mall kiosks—..

The advertising world is evolving faster than ever. Traditional commercials are making way for immersive, tech-driven experiences that captivate viewers like never before. At the forefront of this tra..

The sports streaming landscape in 2025 is undergoing a seismic shift, thanks to the global rollout and adoption of 5G technology. From ultra-low latency to hyper-personalized viewer experiences, 5G is..

The world of sports broadcasting is undergoing a dramatic transformation, driven by cutting-edge technologies like Augmented Reality (AR) and Virtual Reality (VR). As fans increasingly demand more int..

The sports media industry is undergoing a seismic shift, and at the center of this evolution is Artificial Intelligence (AI). With billions of viewers across the globe and ever-increasing competition ..

In a world driven by digital-first strategies, traditional media is undergoing a remarkable transformation. Mainline media—once viewed as static and slow to evolve—is now embracing innovation like nev..

In the evolving landscape of advertising, Mainline Media—which includes television, print, and radio—remains a cornerstone for brand visibility and mass reach. But in 2025, its resurgence is not just ..

The retail landscape is undergoing a digital revolution, and AI-powered advertising is at the heart of this transformation. Shopping malls, once dominated by static displays and printed hoardings, are..

Out-of-Home (OOH) advertising is undergoing a technological revolution in 2025. Gone are the days of static billboards with one-way communication. Today, QR codes and NFC (Near Field Communication) ar..

Outdoor advertising (OOH) has evolved far beyond traditional billboards and static signage. In 2025, the industry is experiencing a technological renaissance driven by data, interactivity, sustainabil..

In the ever-evolving world of digital marketing, programmatic advertising has become a game-changer. As we move deeper into 2025, the automation and precision offered by programmatic platforms are res..

In the rapidly evolving landscape of advertising, the fusion of Artificial Intelligence (AI) and Visual Effects (VFX) is creating a new era of storytelling. Brands are no longer limited by traditional..

In 2025, the landscape of advertising films is undergoing a cinematic evolution. With the rise of drone technology and advanced filmmaking tools, ad films are no longer limited by traditional producti..

Mall media has long been a cornerstone of high-footfall brand advertising. But as consumer behavior shifts and expectations rise, static signage alone no longer cuts it. Today, mall media is evolving ..

Out-of-home (OOH) advertising has always been a powerful medium to reach audiences in the real world. But for years, one major challenge has persisted—how to accurately measure its effectiveness. In t..

As urban landscapes transform into intelligent ecosystems, Out-of-Home (OOH) media is undergoing a revolutionary shift. The rise of smart cities—integrated with IoT, AI, and real-time data—has opened ..

In today's hyper-competitive digital landscape, creativity alone isn't enough to make an ad campaign successful. Modern advertising agencies are blending creativity with data and analytics to craft sm..

In the ever-evolving landscape of advertising, technology continues to reshape how stories are told and brands are portrayed. One such technological marvel that has transformed modern ad filmmaking is..

In the fast-paced world of sports, every second counts. Fans demand real-time updates, seamless live streams, and immersive viewing experiences. Enter 5G technology — the game-changing force transform..

The digital revolution has dramatically transformed how fans consume sports content. Gone are the days when stadiums and televisions were the sole platforms for live action. Today, fans expect instant..

In the rapidly evolving landscape of media and sports broadcasting, one of the most fascinating innovations is the rise of virtual hosts and AI-powered announcers. From live sports and esports to news..

In 2025, the landscape of sports media has undergone a transformative shift. What was once dominated by traditional television broadcasters is now led by dynamic streaming services and digital platfor..

Out-of-home (OOH) advertising is undergoing a powerful transformation fueled by data and technology. Once considered a traditional, static medium, OOH has evolved into a dynamic, data-driven advertisi..

In the ever-evolving retail landscape, malls are becoming more than just shopping destinations—they are experience hubs. As brands compete for attention, interactive digital displays have emerged as a..

In today’s fast-paced marketing world, Out-of-Home (OOH) advertising is undergoing a remarkable transformation. Traditionally known for its static billboards and posters, OOH is now evolving into a dy..

In today’s hyper-connected, digital-first world, advertising is no longer a game of guesswork. Modern advertising agencies are turning to data analytics to drive decision-making, personalize campaigns..

In the fast-evolving world of retail advertising, Interactive Mall Media has emerged as a powerful medium to capture consumer attention. One of the most exciting innovations in this space is the integ..

In today’s fast-evolving advertising landscape, Programmatic Digital Out-of-Home (DOOH) is rapidly reshaping how brands connect with audiences in physical spaces. By blending the scale and visibility ..

In the rapidly evolving world of sports media, Artificial Intelligence (AI) and data analytics are revolutionizing how brands connect with fans. With an ever-growing demand for personalized, engaging ..

Out-of-Home (OOH) advertising has long been a staple of brand visibility, capturing the attention of consumers through billboards, transit ads, street furniture, and more. However, the traditional sta..

Out-of-Home (OOH) advertising is one of the oldest yet most effective ways to engage audiences in the physical world. From towering billboards and transit ads to interactive digital displays, OOH camp..

In recent years, fantasy sports platforms have gained remarkable traction, evolving from niche communities into mainstream phenomena. Their rapid rise is not just a tech success story—it's a disruptio..

The sports media landscape is undergoing a seismic shift. As technology evolves and audience preferences change, traditional broadcasting is being challenged—and often replaced—by Over-the-Top (OTT) p..

In the fast-paced world of professional sports, it's not just the athletes that keep fans coming back—it's the storytelling, the angles, the commentary, and the moments that unfold through sports broa..

Digital Out-of-Home (DOOH) advertising has transformed the way brands engage with audiences beyond traditional digital channels. As screens and displays become increasingly integrated into public spac..