Elyts Knowledge Center - PR RSS Feed

The advertising industry is undergoing a seismic shift as privacy regulations tighten across the globe. For advertising agencies, this isn’t just a compliance issue—it’s a challenge that reshapes how ..

The advertising landscape is undergoing a major transformation in 2025, and at the forefront of this shift is programmatic advertising. Agencies worldwide are increasingly relying on automated, data-d..

In today’s fast-paced digital landscape, advertising agencies are no longer relying solely on creative intuition or historical performance to guide campaigns. Instead, predictive analytics has emerged..

In today’s highly competitive market, brands are investing heavily in ad films to capture attention, communicate their story, and create memorable experiences. But what goes on behind the scenes to br..

In today’s saturated media landscape, capturing attention requires more than traditional advertising. Enter cinematic advertising, a growing trend where brands invest in film-quality commercials to cr..

In the world of advertising, an ad film’s script is its heartbeat. It determines whether a brand’s message resonates with the audience or fades into the noise. Crafting a compelling narrative for an a..

Artificial Intelligence (AI) is reshaping the advertising and filmmaking industries at an unprecedented pace. Once seen as a futuristic concept, AI is now an integral tool that enhances creativity, ac..

In today’s environmentally conscious world, sustainability is no longer just a buzzword—it’s becoming a key factor in every industry, including advertising. Brands are increasingly recognizing the imp..

Creating a compelling ad film is a delicate balance between artistic vision and financial strategy. While big budgets can give brands the freedom to explore cinematic storytelling, even modest budgets..

In a world dominated by digital advertising, traditional mainline media—particularly outdoor and print—might seem outdated. However, recent trends indicate a strong resurgence of these channels. Adver..

In today’s fast-evolving marketing landscape, the art of storytelling remains one of the most powerful tools in mainline advertising. Despite the rise of digital media, traditional advertising channel..

In the rapidly evolving media landscape, sustainability is no longer just a buzzword — it’s a movement reshaping industries across the globe. Mainline media, traditionally seen as resource-intensive d..

In today’s diverse media landscape, brands are constantly seeking ways to connect with consumers on a deeper level. While digital platforms dominate in data-driven targeting, mainline media — includin..

The sports media landscape has undergone a massive transformation in recent years, driven by technological advancements and the increasing demand for personalized experiences. Among these advancements..

In an era dominated by digital media, traditional newspapers face the challenge of staying relevant while maintaining their core readership. The solution? Hybrid media—a strategic fusion of print and ..

In today’s fast-paced digital era, political and social campaigns need more than just online outreach to make an impact. Mainline media—which includes television, radio, newspapers, and print publicat..

As brands navigate the dynamic advertising landscape of 2025, understanding the costs associated with mainline media—TV, print, and radio—remains critical. Despite the dominance of digital platforms, ..

In an era dominated by digital channels, the relevance of mainline media—TV and print—might seem to be fading. However, 2025 has proven that traditional media continues to hold significant power in br..

In today’s marketing landscape, consumers interact with brands across multiple touchpoints — from television and print to social media and e-commerce platforms. This evolving customer journey has give..

In an era dominated by digital marketing, traditional mainline media advertising—including television, print, radio, and outdoor—continues to play a crucial role in establishing brand trust. While onl..

In 2025, mainline media advertising reaffirmed its dominance by proving that television, print, radio, and outdoor campaigns still hold unmatched storytelling power. As digital media continues to evol..

As the digital wave continues to reshape global communication, mainline media—including television, print, and radio—has entered a new phase of evolution. In 2025, the convergence of traditional and d..

Mainline media — the mass channels marketers traditionally call TV, radio, print and cinema — remains central to large-scale brand building. But by 2026 these channels will increasingly act like hybri..

In today’s competitive retail landscape, luxury brands are finding innovative ways to engage their audience, and mall media advertising has emerged as a key strategy. Malls serve as high-footfall, pre..

In today’s competitive marketing landscape, brands are constantly searching for high-impact platforms to engage audiences and create memorable experiences. One such powerful platform is Mall Media—a d..

Seasonal and festival periods are crucial times for retailers. Shoppers are actively seeking gifts, discounts, and unique experiences, making these periods ideal for brands to increase sales. Mall adv..

In today’s highly competitive retail environment, visibility is everything. As brands compete for consumer attention in crowded marketplaces, Mall Media has emerged as a powerful tool for driving awar..

In today’s dynamic advertising landscape, premium brands are constantly seeking impactful and experiential ways to connect with high-value consumers. One platform that continues to deliver exceptional..

In today’s digital-first marketing world, brands are constantly searching for advertising channels that deliver maximum impact at minimum cost. While online advertising often dominates conversations, ..

Digital Out-of-Home (DOOH) advertising is rapidly transforming the global advertising landscape, and emerging markets are becoming the new frontier for its growth. With advancements in digital infrast..

Outdoor advertising has evolved dramatically from static billboards to dynamic, data-driven campaigns. Today, artificial intelligence (AI) and advanced analytics are reshaping the landscape of Out-of-..

In today’s competitive marketing landscape, reaching the right audience at the right moment can make or break a campaign. Out-of-Home (OOH) advertising, once a broad-reach medium, has evolved into a p..

In today’s hyperconnected world, brands cannot rely solely on digital campaigns to capture consumer attention. While digital advertising offers precise targeting and measurable results, Out-of-Home (O..

Even in an era dominated by digital marketing, Out-of-Home (OOH) media continues to play a pivotal role in shaping consumer behavior. From billboards on highways to interactive digital installations i..

In today’s fast-evolving advertising landscape, Out-of-Home (OOH) media is undergoing a remarkable transformation. Once limited to static posters and hoardings, OOH campaigns are now blending creativi..

In today’s competitive marketing landscape, every brand wants to ensure that its advertising investments deliver measurable returns. Out-of-Home (OOH) media, once considered difficult to track, is now..

Out-of-Home (OOH) advertising has always been a powerful medium to capture consumer attention in high-traffic areas. With the rise of Digital Out-of-Home (DOOH), brands now enjoy dynamic, visually eng..

In today’s fast-paced digital world, consumers are bombarded with content across multiple platforms every second. Amid this clutter, video has emerged as one of the most powerful tools for capturing a..

In today’s digital-first world, data has become the backbone of modern advertising. For years, brands and agencies relied heavily on third-party cookies and detailed user tracking to create hyper-pers..

In today’s fast-paced digital world, advertising is no longer about guesswork or broad assumptions. Modern advertising agencies are increasingly relying on data-driven strategies to craft campaigns th..

In today’s fast-changing digital world, advertising agencies are under constant pressure to deliver smarter, faster, and more personalized campaigns. The rise of Artificial Intelligence (AI) and autom..

In today’s fast-paced digital world, ad films are the cornerstone of brand storytelling. They have the power to captivate audiences, boost engagement, and drive conversions. However, producing an effe..

When fans tune in to watch a World Cup, Olympics, or championship game, they see a polished broadcast filled with expert commentary, stunning visuals, and instant replays. But what often goes unnotice..

In today’s fast-paced digital age, sports media is no longer driven solely by emotion and highlight reels. The integration of data analytics has transformed the way stories are told, giving fans deepe..

In today’s competitive real estate sector, capturing the attention of potential buyers requires strategic advertising across multiple channels. Mainline media—including television, radio, print, and o..

In today’s fast-paced information era, mainline media—including newspapers, television, and radio—remains a powerful force in shaping public opinion during crises. From natural disasters to corporate ..

In today’s competitive marketplace, luxury brands face a unique challenge: connecting with a discerning audience that expects exclusivity, quality, and prestige. Mainline media—encompassing premium pr..

In 2025, consumer buying behavior is evolving rapidly, influenced by technology, data-driven marketing, and digital platforms. Yet, mainline media—television, print, and radio—remains a dominant force..

In today’s competitive marketing landscape, mainline media—television, print, and radio—remains one of the most powerful tools for creating mass awareness and building brand credibility. However, runn..

The festive season is the golden quarter for brands across industries. With consumer sentiment at its peak, businesses go all out to capture attention and maximize sales. While digital advertising has..

In today’s digital-first world, healthcare and pharmaceutical brands face the unique challenge of building trust and credibility in an industry where accuracy, ethics, and transparency are non-negotia..

In the ever-evolving world of FMCG (Fast-Moving Consumer Goods), brand visibility and recall are crucial for success. While digital advertising continues to grow, Mainline Media remains a cornerstone ..

The media landscape is evolving at an unprecedented pace, and traditional platforms like print, radio, and television are no exception. With Artificial Intelligence (AI) revolutionizing marketing stra..

Mainline media continues to play a dominant role in advertising, even in the digital-first world of 2025. With television, print, and radio still commanding significant attention, brands rely on these..

In today’s digital-first world, brands are constantly exploring new platforms to connect with their audience. While digital and social media have gained immense popularity, mainline media—such as tele..

In 2025, mainline media advertising continues to be a cornerstone of brand communication, even as digital platforms dominate the marketing ecosystem. Television, radio, newspapers, and magazines remai..

The festive and holiday seasons mark the peak of consumer spending, and brands are constantly seeking ways to capture attention and drive sales. One of the most effective platforms for achieving this ..

In the fast-evolving retail landscape, luxury brands are constantly seeking innovative ways to connect with high-value customers. Mall media has emerged as a powerful advertising channel that enables ..

Out-of-Home (OOH) advertising has evolved far beyond static billboards and posters. Today, marketers demand precise performance insights to ensure that every outdoor ad delivers measurable results. Wi..

In the competitive world of retail, attracting foot traffic and converting it into sales is a constant challenge. While digital marketing dominates many campaigns, Out-of-Home (OOH) media has proven t..