Elyts Knowledge Center - Media RSS Feed

In today’s dynamic advertising landscape, brands are constantly searching for innovative ways to connect with their target audience. One of the most powerful strategies gaining momentum is influencer ..

In today’s fast-paced digital landscape, businesses can no longer rely on generic advertisements to capture audience attention. Social media platforms are overflowing with content, making it essential..

In the fast-paced digital era, audiences have shorter attention spans than ever before. This shift has pushed brands and advertising agencies to rethink traditional marketing methods. Enter short-form..

In today’s digital-first world, brands are no longer relying solely on traditional advertising methods to reach their audience. Social media platforms, content creators, and digital communities have t..

In today’s hyper-connected digital landscape, traditional advertising alone is no longer enough to capture consumer attention. Audiences demand authenticity, relatability, and meaningful engagement. T..

In today’s data-driven digital ecosystem, advertising agencies are under constant pressure to deliver measurable results, maximize ROI, and reach the right audience at the right time. Traditional medi..

In the last decade, businesses rushed toward specialized agencies—digital-only firms, performance marketing boutiques, social media experts, influencer agencies, and SEO specialists. The logic was sim..

In 2026, marketing is no longer about sending mass emails or running isolated ad campaigns. It’s about delivering personalized, data-driven, and timely customer experiences across multiple channels. B..

The way consumers discover and buy products has changed dramatically. Social media platforms are no longer just spaces for engagement—they are powerful digital storefronts. In 2026, social commerce gr..

Digital advertising is evolving rapidly, and programmatic advertising is leading the transformation. With artificial intelligence (AI), machine learning, and real-time data analytics, brands are now a..

The influencer marketing landscape has evolved dramatically over the past few years. What once revolved around celebrity endorsements and mega influencers is now shifting toward authenticity, communit..

In today’s fast-paced digital ecosystem, attention spans are shrinking while content consumption is skyrocketing. Short-form video has emerged as one of the most powerful marketing tools for brands ai..

India’s sports media landscape is undergoing a powerful transformation. Once dominated by traditional television broadcasting, the industry is now being reshaped by digital streaming platforms, mobile..

The sports media landscape has undergone a dramatic transformation over the past decade. Once dominated by television broadcasts, print newspapers, and radio commentary, the industry is now driven by ..

Sports media sponsorship has evolved far beyond logo placements and stadium banners. In today’s data-driven and digitally connected world, brands are becoming more strategic about where, how, and why ..

The way fans consume sports has transformed dramatically over the last decade. Gone are the days when viewers simply sat in front of a television and passively watched a live match. Today, sports cons..

The global sports media industry is undergoing a dramatic transformation — and at the center of this shift is esports. Once considered a niche gaming subculture, esports has evolved into a billion-dol..

The sports industry has undergone a massive digital transformation over the past decade. From live streaming and social media engagement to data analytics and OTT platforms, fans now consume sports di..

The sports industry has undergone a massive digital transformation over the past decade. From live streaming and social media engagement to data analytics and OTT platforms, fans now consume sports di..

In 2026, sports media is no longer just about broadcasting games — it’s about building immersive, data-driven brand experiences across TV, OTT, social media, live events, and interactive platforms. As..

In an era dominated by on-demand streaming, binge-watching, and personalized content feeds, one category continues to command real-time attention like no other — live sports content. While audiences i..

Women’s sports media coverage has undergone a powerful transformation in recent years. From record-breaking viewership in global tournaments to rising sponsorship investments, women’s sports are no lo..

Women’s sports media coverage has undergone a powerful transformation in recent years. From record-breaking viewership in global tournaments to rising sponsorship investments, women’s sports are no lo..

The sports media landscape is undergoing a massive transformation. For decades, traditional broadcasters dominated live sports through television networks, prime-time slots, and exclusive distribution..

In a world where consumers skip ads, block pop-ups, and scroll past branded content in seconds, live sports remains one of the last truly “unskippable” media environments. From cricket and football to..

The global sports industry is undergoing a massive transformation, and at the center of this change lies one powerful force: sports media rights. Once seen as a secondary revenue stream, media rights ..

Sports media has undergone one of the most dramatic transformations in the global media ecosystem. What was once dominated by linear television and fixed broadcast schedules has now evolved into a dyn..

The sports media industry is undergoing a massive transformation. From live match coverage to highlight generation and audience analytics, Artificial Intelligence (AI) and automation are reshaping how..

Sports media has evolved into a powerful marketing engine for brands seeking mass visibility and deep audience engagement. From high-profile national broadcasts to hyper-targeted regional coverage, sp..

The sports media industry has evolved dramatically over the last decade. From traditional television broadcasting to OTT platforms, mobile streaming apps, and social media highlights, sports content i..

The sports media landscape has undergone a dramatic transformation over the past decade. What was once dominated by television broadcasts and print journalism has now expanded into a dynamic, real-tim..

The sports media landscape is evolving faster than ever. In 2026, advertising in sports is no longer limited to traditional television broadcasts. With the rise of digital streaming, OTT platforms, AI..

For years, startups and D2C brands have been told that digital-first marketing is the only smart way to grow. Social media ads, influencer marketing, and performance campaigns dominate boardroom discu..

Mainline media advertising continues to play a critical role in building brand authority, trust, and mass reach in India. Despite the rapid rise of digital platforms, traditional channels such as tele..

In an era dominated by digital marketing and performance metrics, mainline media—including television, print, radio, and cinema—continues to prove its unmatched power in building brand trust, mass rea..

For decades, mainline media buying—covering television, radio, print, and outdoor advertising—has relied heavily on human judgment, negotiations, and experience-driven planning. While digital advertis..

In an age dominated by digital marketing, mainline media—including television, newspapers, radio, magazines, and outdoor advertising—continues to play a powerful role in shaping consumer perception an..

In today’s fragmented media landscape, brands can no longer rely on a single advertising channel to capture consumer attention. Audiences move seamlessly between television screens, smartphones, socia..

Launching a new product in today’s crowded marketplace requires more than just digital buzz. While social media and online ads play an important role, mainline media—such as television, newspapers, ra..

In an era dominated by digital screens, on-demand content, and personalized advertising, many marketers are questioning the relevance of traditional television advertising. Yet, despite the rapid evol..

For decades, mainline media—television, radio, print, outdoor, and cinema—was driven largely by reach, frequency, and intuition. Campaign planning depended on broad audience demographics, historical p..

In an era dominated by screens and short-form videos, radio advertising continues to prove its resilience. As we step into 2026, radio is no longer just a traditional mainline medium—it has evolved in..

In an era dominated by social media, search engines, and programmatic advertising, print advertising—especially newspaper marketing—often raises a critical question: Is it still effective in the digit..

In an era dominated by digital marketing and performance-driven campaigns, mainline media—including television, print, radio, and cinema—continues to play a powerful role in shaping long-term brand eq..

In today’s fragmented media landscape, brands can no longer rely on a single channel to connect with their audience. While digital marketing offers precision and measurability, mainline media—such as ..

For years, digital advertising dominated marketing conversations. With precise targeting, real-time analytics, and cost flexibility, digital ads appeared to overshadow traditional media—especially tel..

In today’s complex marketing landscape, big brands face a crucial budgeting question: should they invest more in mainline media or double down on performance marketing? While both approaches aim to dr..

In an era dominated by digital marketing and hyper-targeted online ads, regional mainline media advertising continues to play a powerful role in connecting brands with local audiences. From regional n..

In 2026, advertising is no longer about choosing between traditional and digital channels—it’s about making smart, data-backed investments across the media ecosystem. Despite the rapid rise of digital..

The retail landscape is rapidly evolving, and malls are no longer just spaces for shopping—they are dynamic arenas for brand storytelling and consumer engagement. As brands seek more innovative ways t..

Mall media has evolved far beyond static hoardings and generic brand placements. In today’s data-driven advertising landscape, Artificial Intelligence (AI) and advanced analytics are reshaping how bra..

Mall media advertising continues to be a powerful tool for brands aiming to connect with urban, high-intent consumers. Shopping malls attract audiences who are already in a buying mindset, making them..

In today’s fragmented media landscape, brands can no longer rely on a single channel to capture attention. Consumers move seamlessly between digital platforms and physical spaces, especially in urban ..

In today’s competitive advertising landscape, brands are no longer satisfied with broad audience reach alone. Precision, relevance, and context have become the cornerstones of effective marketing. Thi..

Mall media in 2026 has evolved far beyond static posters and digital screens. Shopping malls have become experience-driven content hubs, where brands combine technology, storytelling, and shopper psyc..

In today’s digitally connected retail environment, mall media has evolved far beyond static posters and hoardings. With the integration of data analytics, digital screens, and smart technologies, data..

In today’s competitive retail landscape, brands are constantly searching for advertising channels that deliver high visibility, strong engagement, and measurable returns. Out-of-Home (OOH) advertising..

In a country as culturally and linguistically diverse as India, advertising success depends on how deeply a brand connects with local audiences. While digital and outdoor advertising continue to evolv..

In fast-paced urban environments, Transit Out-of-Home (OOH) advertising stands out as one of the most effective ways to capture attention. By placing brand messages across buses, metros, trains, airpo..

Out-of-Home (OOH) advertising is no longer a standalone medium. In today’s connected marketing ecosystem, brands are strategically integrating OOH media with digital and social campaigns to create uni..