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30 Jun Mall Media | Meets Technology | AR | QR Codes | Elyts Branding
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Mall media has long been a cornerstone of high-footfall brand advertising. But as consumer behavior shifts and expectations rise, static signage alone no longer cuts it. Today, mall media is evolving ..
26 Jun OOH Media Attribution | Metrics | Modern Campaigns | Digitally
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Out-of-home (OOH) advertising has always been a powerful medium to reach audiences in the real world. But for years, one major challenge has persisted—how to accurately measure its effectiveness. In t..
26 Jun OOH Media | Meets Smart Cities | Outdoor Advertising | Digitally
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As urban landscapes transform into intelligent ecosystems, Out-of-Home (OOH) media is undergoing a revolutionary shift. The rise of smart cities—integrated with IoT, AI, and real-time data—has opened ..
25 Jun Ad Agencies Leverage Data | Smarter Campaigns | Digital | Elyts
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In today's hyper-competitive digital landscape, creativity alone isn't enough to make an ad campaign successful. Modern advertising agencies are blending creativity with data and analytics to craft sm..
21 Jun Drone Filming | Revolutionizing Modern | Ad Films | Digitally
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In the ever-evolving landscape of advertising, technology continues to reshape how stories are told and brands are portrayed. One such technological marvel that has transformed modern ad filmmaking is..
20 Jun Real Time Sports Coverage | 5G | Instant Updates | Digitally
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In the fast-paced world of sports, every second counts. Fans demand real-time updates, seamless live streams, and immersive viewing experiences. Enter 5G technology — the game-changing force transform..
20 Jun Stadiums | Smartphones | Sports Media Strategy | Digital | Elyts
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The digital revolution has dramatically transformed how fans consume sports content. Gone are the days when stadiums and televisions were the sole platforms for live action. Today, fans expect instant..
19 Jun Commentary | Virtual Hosts | AI Powered Announcers | Digitally
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In the rapidly evolving landscape of media and sports broadcasting, one of the most fascinating innovations is the rise of virtual hosts and AI-powered announcers. From live sports and esports to news..
18 Jun Evolution | Sports Media | Broadcast | Streaming | Digital Marketing
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In 2025, the landscape of sports media has undergone a transformative shift. What was once dominated by traditional television broadcasters is now led by dynamic streaming services and digital platfor..
13 Jun Data Driven OOH | Technology | Outdoor Ad Strategy | Digitally
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Out-of-home (OOH) advertising is undergoing a powerful transformation fueled by data and technology. Once considered a traditional, static medium, OOH has evolved into a dynamic, data-driven advertisi..
11 Jun Interactive Digital Displays | Mall Media | Driving Engagement
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In the ever-evolving retail landscape, malls are becoming more than just shopping destinations—they are experience hubs. As brands compete for attention, interactive digital displays have emerged as a..
09 Jun AI | OOH | Smarter Campaign | Maximum Impact | Digital Marketing
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In today’s fast-paced marketing world, Out-of-Home (OOH) advertising is undergoing a remarkable transformation. Traditionally known for its static billboards and posters, OOH is now evolving into a dy..
07 Jun Data Analytics | Modern Advertising | Agency Campaigns | Digital
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In today’s hyper-connected, digital-first world, advertising is no longer a game of guesswork. Modern advertising agencies are turning to data analytics to drive decision-making, personalize campaigns..
03 Jun Interactive Mall Media | Transforming | Mall Branding | Digitally
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In the fast-evolving world of retail advertising, Interactive Mall Media has emerged as a powerful medium to capture consumer attention. One of the most exciting innovations in this space is the integ..
02 Jun Programmatic DOOH | Transforming Outdoor Advertising | Digitally
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In today’s fast-evolving advertising landscape, Programmatic Digital Out-of-Home (DOOH) is rapidly reshaping how brands connect with audiences in physical spaces. By blending the scale and visibility ..
31 May AI | Data Analytics | Sports Media | Fan Engagement | Digitally
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In the rapidly evolving world of sports media, Artificial Intelligence (AI) and data analytics are revolutionizing how brands connect with fans. With an ever-growing demand for personalized, engaging ..
28 May Data | Technology | Modern OOH Advertising | Digital Marketing
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Out-of-Home (OOH) advertising has long been a staple of brand visibility, capturing the attention of consumers through billboards, transit ads, street furniture, and more. However, the traditional sta..
28 May High Impact | OOH Advertising Campaigns | Digital Marketing
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Out-of-Home (OOH) advertising is one of the oldest yet most effective ways to engage audiences in the physical world. From towering billboards and transit ads to interactive digital displays, OOH camp..
27 May Fantasy | Sports Platforms | Disrupting Traditional | Digitally
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In recent years, fantasy sports platforms have gained remarkable traction, evolving from niche communities into mainstream phenomena. Their rapid rise is not just a tech success story—it's a disruptio..
21 May Sports Media | OTT | Streaming | Digitally | Elyts Branding
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The sports media landscape is undergoing a seismic shift. As technology evolves and audience preferences change, traditional broadcasting is being challenged—and often replaced—by Over-the-Top (OTT) p..
21 May Sports Broadcasting | Drives Viewer Loyalty | Digitally | Elyts
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In the fast-paced world of professional sports, it's not just the athletes that keep fans coming back—it's the storytelling, the angles, the commentary, and the moments that unfold through sports broa..
17 May Future | DOOH | Programmatic Buying | Revolutionizing Advertising
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Digital Out-of-Home (DOOH) advertising has transformed the way brands engage with audiences beyond traditional digital channels. As screens and displays become increasingly integrated into public spac..
17 May AI | Data | Revolutionizing | Digital OOH | Marketing | Elyts
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In the rapidly evolving world of marketing, Digital Out-Of-Home (DOOH) advertising has become a powerful medium, blending traditional outdoor advertising with digital innovation. The integration of Ar..
14 May Sports Evolution | TV Broadcasts | Live Streaming | Digitally
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In the dynamic world of sports, how fans consume content has changed dramatically over the decades. From gathering around black-and-white televisions to watching matches on smartphones, sports media h..
12 May Digital Integration | Mall Branding | Brand Activation | Elyts
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In an era where consumer attention is fragmented and digital convenience reigns supreme, shopping malls are evolving beyond traditional retail hubs. Today, they are becoming immersive experience cente..
10 May Programmatic DOOH | Revolutionizing Ad Targeting | Marketing
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In today’s fast-paced digital world, the advertising industry is continuously evolving to meet the demands of both advertisers and consumers. One of the most exciting developments in recent years is t..
10 May Digital Billboards | Outperform Traditional | Marketing | Elyts
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In today’s fast-paced, tech-savvy world, advertising is no longer static—literally. Digital billboards have emerged as the modern answer to traditional Out-of-Home (OOH) advertising, offering greater ..
10 May Top 10 Benefits | Digital OOH Advertising | Modern Brands | Elyts
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In today’s hyper-connected world, traditional advertising methods are no longer enough to capture consumer attention. As digital technology continues to evolve, Digital Out-of-Home (DOOH) advertising ..
30 Apr Future Trends in Mall Branding and Digital Integration
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IntroductionMall branding in 2025 is undergoing a radical transformation — driven by technology, data, and evolving consumer behavior. No longer limited to banners and static posters, modern malls are..
24 Apr Programmatic Advertising | AI | Omni Channel Trends | Digitally
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Programmatic advertising just turned 15, but in 2025 it feels more like a brand‑new industry. Four forces are reshaping everything from auction mechanics to creative strategy: The (Near)‑Post‑Co..
23 Apr Leveraging MarTech Tools | Smart Campaign Execution | Digitally
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In today's highly competitive digital landscape, marketing is no longer just about creativity and content—it's about data, technology, and strategy. The integration of Marketing Technology (MarTech) i..
21 Apr Data Analytics | Driving Smarter | Sports Marketing | Digitally
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In the ever-evolving world of sports marketing, data analytics has emerged as a game-changer. As competition for fan attention intensifies and marketing budgets tighten, teams, brands, and marketers a..
21 Apr Virtual Reality | Sports | Digital Marketing | Elyts Branding
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In the ever-evolving world of sports entertainment, Virtual Reality (VR) is emerging as a game-changer. No longer just a futuristic concept, VR is transforming how fans experience sports, bringing the..
21 Apr Virtual Reality | Sports | Digital Marketing | Elyts Branding
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In the ever-evolving world of sports entertainment, Virtual Reality (VR) is emerging as a game-changer. No longer just a futuristic concept, VR is transforming how fans experience sports, bringing the..
21 Apr AR | Sports Broadcasting | Augmented Reality | Digital Marketing
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In today’s digital-first world, sports broadcasting has gone far beyond just delivering the game to your screen. With rapid technological advancements, Augmented Reality (AR) has emerged as a game-cha..
18 Apr Virtual Reality Installations | Experiential Shopping | Digitally
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In an age where online shopping is just a click away, brick-and-mortar retail spaces are reimagining themselves to stay relevant. One innovative strategy making waves is the integration of Virtual Rea..
18 Apr QR Code Campaigns | Malls Media | Blending Physical | Digitally
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In an era where technology is redefining consumer experiences, QR code campaigns in malls have emerged as a powerful tool to bridge the gap between the physical and digital worlds. With smartphones be..
17 Apr Creating Immersive | Outdoor Ad Experiences | Digitally | Elyts
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In an era where consumers are bombarded with ads everywhere they go, brands are seeking new ways to stand out and make a lasting impression. One of the most exciting developments in the world of adver..
17 Apr AI | Decode Audience Behavior | Effective OOH Strategy | Digital
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Out-of-Home (OOH) advertising has long been a staple in the marketing world, offering unparalleled visibility and engagement with audiences in real-world settings. However, as technology continues to ..
17 Apr Data Insights | Driving Smarter | Outdoor Ad Campaigns | Digital
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In today’s digital age, outdoor advertising is no longer just about putting up a billboard and hoping for the best. Thanks to data insights, brands are now running smarter, more targeted outdoor ad ca..
17 Apr Real Time | OOH Analytics | Measuring Campaign Impact | Digitally
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Out-of-Home (OOH) advertising has evolved far beyond static billboards and printed posters. In today’s digitally driven world, real-time OOH analytics are transforming how brands measure campaign perf..
12 Apr Broadcast Media Analytics | Traditional Media | Digital Precision
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In the digital age, measuring the success of traditional broadcast media—like TV and radio—has evolved beyond ratings and manual surveys. Enter broadcast media analytics, a game-changing approach that..
11 Apr Innovations | Radio Ads | Smart Speakers | Geo Audio | Digitally
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The world of radio advertising is undergoing a dynamic transformation. With the evolution of technology, traditional radio ads are no longer confined to FM/AM frequencies. The rise of smart devices an..
10 Apr Beacon Technology | Revolutionizing | Shopping Malls | Digitally
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As traditional retail adapts to the digital age, shopping malls are leveraging innovative technology to enhance the customer experience. One such technology making waves is Beacon Technology. By enabl..
10 Apr Proximity Marketing | Engaging Intent Driven Shoppers | Digitally
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In the age of hyper-personalized experiences, proximity marketing has emerged as a powerful tool for brick-and-mortar retailers — especially those operating in shopping malls. With the ability to conn..
10 Apr Understanding Shopper Behavior | Mall Media | Digitally | Elyts
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In the evolving landscape of retail, understanding shopper behavior is no longer a luxury—it's a necessity. With brick-and-mortar stores striving to compete with the personalized experiences of e-comm..
10 Apr Interactive Kiosks | Brand Consumer Interaction | Digital | Elyts
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In an era where customer experience defines brand loyalty, interactive kiosks have emerged as a revolutionary tool in reshaping how businesses engage with their audience. Blending technology with conv..
10 Apr Mall Media | Augmented Reality | Transforming | Digital Marketing
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In today’s fast-evolving retail landscape, shopping malls are embracing technology to stay competitive and deliver memorable customer experiences. One of the most exciting innovations reshaping the in..
09 Apr 3D Digital Billboards | New Marketing Norm | Marketing | Elyts
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In the ever-evolving landscape of advertising, 3D digital billboards have emerged as the next frontier in out-of-home (OOH) marketing. These futuristic displays are turning heads in major cities like ..
09 Apr Digital Smart City Advertising | Innovation Meets Infrastructure
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As urban landscapes continue to evolve, the concept of smart cities has emerged as a beacon of futuristic innovation. These cities leverage technology and data to improve the quality of life for resid..
09 Apr OOH | Revolutionizing | Brand Engagement | Digital Marketing
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In 2025, the advertising world is undergoing a seismic shift—and digital out-of-home (DOOH) advertising is leading the charge. What was once a static medium with limited reach is now a dynamic, data-d..
07 Apr Brands | Winning | Omnichannel Ad Strategies | Digital Marketing
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In today’s hyperconnected world, consumer attention is fragmented across platforms, screens, and channels. From Instagram and YouTube to podcasts, websites, and in-store experiences, the average buyer..
05 Apr AI Voiceovers | Redefining Video Advertising | Digital Marketing
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In the ever-evolving landscape of digital marketing, video advertising continues to dominate as the most engaging form of content. But in 2025, it's not just the visuals that are making an impact—AI v..
03 Apr Digital Mirrors | Enhancing | Retail Customer Experience | Elyts
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In the dynamic landscape of retail, technology continues to reshape how customers interact with brands and products. One of the most innovative tools gaining traction is the digital mirror. Unlike tra..
03 Apr Touchscreen Directories | Shopper Navigation | Digital Marketing
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In the modern retail landscape, touchscreen directories are rapidly transforming the way shoppers navigate complex spaces such as malls, airports, and large commercial centers. These interactive syste..
03 Apr Hologram Ads | Revolutionizing Mall Branding | Digital Marketing
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In the ever-evolving world of marketing, malls are becoming more than just shopping destinations—they are immersive experiences. One of the most innovative ways brands are capturing attention is throu..
03 Apr Interactive Mall Kiosks | Customer Engagement | Digital Marketing
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In an ever-evolving retail landscape, interactive mall kiosks are gaining traction as essential tools for enhancing customer engagement. As shopping malls transform to meet the expectations of tech-sa..
02 Apr Maximizing Sales | OOH Interactive In Store Digital | Marketing
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In today’s retail landscape, digital signage has evolved from static displays to interactive experiences that captivate customers and boost sales. Interactive in-store digital signage is transforming ..
02 Apr Location Based | Transforming Retail | Digital Marketing | Elyts
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In today’s fast-paced retail environment, staying ahead of the competition means adopting innovative technologies that enhance customer engagement and streamline operations. One such breakthrough is l..
02 Apr 3D Billboards | Transforming Advertising | Digital Marketing
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In the ever-evolving world of advertising, 3D billboards have emerged as a groundbreaking trend that is transforming the way brands engage with audiences. As we step into 2025, these captivating visua..
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