Elyts Knowledge Center - Technology RSS Feed
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The retail landscape is undergoing a digital revolution, and
AI-powered advertising is at the heart of this transformation. Shopping
malls, once dominated by static displays and printed hoardings, are..
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Out-of-Home (OOH) advertising is undergoing a technological
revolution in 2025. Gone are the days of static billboards with one-way
communication. Today, QR codes and NFC (Near Field Communication) ar..
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Outdoor advertising (OOH) has evolved far beyond traditional
billboards and static signage. In 2025, the industry is experiencing a
technological renaissance driven by data, interactivity, sustainabil..
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In the ever-evolving world of digital marketing, programmatic
advertising has become a game-changer. As we move deeper into 2025, the
automation and precision offered by programmatic platforms are res..
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In the rapidly evolving landscape of advertising, the fusion
of Artificial Intelligence (AI) and Visual Effects (VFX) is
creating a new era of storytelling. Brands are no longer limited by traditional..
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In 2025, the landscape of advertising films is undergoing a
cinematic evolution. With the rise of drone technology and advanced filmmaking
tools, ad films are no longer limited by traditional producti..
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Mall media has long been a cornerstone of high-footfall
brand advertising. But as consumer behavior shifts and expectations rise,
static signage alone no longer cuts it. Today, mall media is evolving ..
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Out-of-home (OOH) advertising has always been a powerful
medium to reach audiences in the real world. But for years, one major challenge
has persisted—how to accurately measure its effectiveness. In t..
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As urban landscapes transform into intelligent ecosystems,
Out-of-Home (OOH) media is undergoing a revolutionary shift. The rise of smart
cities—integrated with IoT, AI, and real-time data—has opened ..
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In today's hyper-competitive digital landscape, creativity
alone isn't enough to make an ad campaign successful. Modern advertising
agencies are blending creativity with data and analytics to craft sm..
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In the ever-evolving landscape of advertising, technology
continues to reshape how stories are told and brands are portrayed. One such
technological marvel that has transformed modern ad filmmaking is..
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In the fast-paced world of sports, every second counts. Fans
demand real-time updates, seamless live streams, and immersive viewing
experiences. Enter 5G technology — the game-changing force transform..
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The digital revolution has dramatically transformed how fans
consume sports content. Gone are the days when stadiums and televisions were
the sole platforms for live action. Today, fans expect instant..
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In the rapidly evolving landscape of media and sports
broadcasting, one of the most fascinating innovations is the rise of virtual
hosts and AI-powered announcers. From live sports and esports to news..
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In 2025, the landscape of sports media has undergone a
transformative shift. What was once dominated by traditional television
broadcasters is now led by dynamic streaming services and digital platfor..
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Out-of-home (OOH) advertising is undergoing a powerful
transformation fueled by data and technology. Once considered a traditional,
static medium, OOH has evolved into a dynamic, data-driven advertisi..
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44
In the ever-evolving retail landscape, malls are becoming
more than just shopping destinations—they are experience hubs. As brands
compete for attention, interactive digital displays have emerged as a..
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46
In today’s fast-paced marketing
world, Out-of-Home (OOH) advertising is undergoing a remarkable transformation.
Traditionally known for its static billboards and posters, OOH is now evolving
into a dy..
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In today’s hyper-connected, digital-first world, advertising
is no longer a game of guesswork. Modern advertising agencies are turning to
data analytics to drive decision-making, personalize campaigns..
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In the fast-evolving world of retail advertising, Interactive
Mall Media has emerged as a powerful medium to capture consumer attention.
One of the most exciting innovations in this space is the integ..
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In today’s fast-evolving advertising landscape, Programmatic
Digital Out-of-Home (DOOH) is rapidly reshaping how brands connect with
audiences in physical spaces. By blending the scale and visibility ..
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In the rapidly evolving world of sports media, Artificial
Intelligence (AI) and data analytics are revolutionizing how brands connect
with fans. With an ever-growing demand for personalized, engaging ..
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Out-of-Home (OOH) advertising has long been a staple of
brand visibility, capturing the attention of consumers through billboards,
transit ads, street furniture, and more. However, the traditional sta..
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Out-of-Home (OOH) advertising is one of the oldest yet most
effective ways to engage audiences in the physical world. From towering
billboards and transit ads to interactive digital displays, OOH camp..
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115
In recent years, fantasy sports platforms have gained
remarkable traction, evolving from niche communities into mainstream phenomena.
Their rapid rise is not just a tech success story—it's a disruptio..
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The sports media landscape is undergoing a seismic shift. As
technology evolves and audience preferences change, traditional broadcasting is
being challenged—and often replaced—by Over-the-Top (OTT) p..
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In the fast-paced world of professional sports, it's not
just the athletes that keep fans coming back—it's the storytelling, the angles,
the commentary, and the moments that unfold through sports broa..
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Digital Out-of-Home (DOOH) advertising has transformed the
way brands engage with audiences beyond traditional digital channels. As
screens and displays become increasingly integrated into public spac..
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In the rapidly evolving world of marketing, Digital
Out-Of-Home (DOOH) advertising has become a powerful medium, blending
traditional outdoor advertising with digital innovation. The integration of
Ar..
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In the dynamic world of sports, how fans consume content has
changed dramatically over the decades. From gathering around black-and-white
televisions to watching matches on smartphones, sports media h..
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In an era where consumer attention is fragmented and digital
convenience reigns supreme, shopping malls are evolving beyond traditional
retail hubs. Today, they are becoming immersive experience cente..
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In today’s fast-paced digital world, the advertising
industry is continuously evolving to meet the demands of both advertisers and
consumers. One of the most exciting developments in recent years is t..
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In today’s fast-paced, tech-savvy world, advertising is no
longer static—literally. Digital billboards have emerged as the modern answer
to traditional Out-of-Home (OOH) advertising, offering greater ..
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In today’s hyper-connected world, traditional advertising
methods are no longer enough to capture consumer attention. As digital
technology continues to evolve, Digital Out-of-Home (DOOH) advertising
..
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IntroductionMall branding in 2025 is undergoing a radical transformation — driven by technology, data, and evolving consumer behavior. No longer limited to banners and static posters, modern malls are..
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Programmatic advertising just turned 15, but in 2025 it
feels more like a brand‑new industry. Four
forces are reshaping everything from auction mechanics to creative strategy:
The
(Near)‑Post‑Co..
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In today's highly competitive digital landscape, marketing
is no longer just about creativity and content—it's about data, technology, and
strategy. The integration of Marketing Technology (MarTech) i..
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In the ever-evolving world of sports marketing, data
analytics has emerged as a game-changer. As competition for fan attention
intensifies and marketing budgets tighten, teams, brands, and marketers a..
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In the ever-evolving world of sports entertainment, Virtual
Reality (VR) is emerging as a game-changer. No longer just a futuristic
concept, VR is transforming how fans experience sports, bringing the..
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In the ever-evolving world of sports entertainment, Virtual
Reality (VR) is emerging as a game-changer. No longer just a futuristic
concept, VR is transforming how fans experience sports, bringing the..
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In today’s digital-first world, sports broadcasting has gone
far beyond just delivering the game to your screen. With rapid technological
advancements, Augmented Reality (AR) has emerged as a game-cha..
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In an age where online shopping is just a click away,
brick-and-mortar retail spaces are reimagining themselves to stay relevant. One
innovative strategy making waves is the integration of Virtual Rea..
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In an era where technology is redefining consumer
experiences, QR code campaigns in malls have emerged as a powerful tool to
bridge the gap between the physical and digital worlds. With smartphones
be..
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In an era where consumers are bombarded with ads everywhere
they go, brands are seeking new ways to stand out and make a lasting
impression. One of the most exciting developments in the world of adver..
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Out-of-Home (OOH) advertising has long been a staple in the
marketing world, offering unparalleled visibility and engagement with audiences
in real-world settings. However, as technology continues to ..
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In today’s digital age, outdoor advertising is no longer
just about putting up a billboard and hoping for the best. Thanks to data
insights, brands are now running smarter, more targeted outdoor ad ca..
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Out-of-Home (OOH) advertising has evolved far beyond static
billboards and printed posters. In today’s digitally driven world, real-time
OOH analytics are transforming how brands measure campaign perf..
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In the digital age, measuring the success of
traditional broadcast media—like TV and radio—has evolved beyond ratings and
manual surveys. Enter broadcast media analytics, a game-changing
approach that..
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The world of radio advertising is undergoing a
dynamic transformation. With the evolution of technology, traditional radio ads
are no longer confined to FM/AM frequencies. The rise of smart devices an..
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As traditional retail adapts to the digital age, shopping
malls are leveraging innovative technology to enhance the customer experience.
One such technology making waves is Beacon Technology. By enabl..
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In the age of hyper-personalized experiences, proximity
marketing has emerged as a powerful tool for brick-and-mortar retailers —
especially those operating in shopping malls. With the ability to conn..
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In the evolving landscape of retail, understanding shopper
behavior is no longer a luxury—it's a necessity. With brick-and-mortar stores
striving to compete with the personalized experiences of e-comm..
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In an era where customer experience defines brand loyalty,
interactive kiosks have emerged as a revolutionary tool in reshaping how
businesses engage with their audience. Blending technology with conv..
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In today’s fast-evolving retail landscape, shopping malls
are embracing technology to stay competitive and deliver memorable customer
experiences. One of the most exciting innovations reshaping the in..
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In the ever-evolving landscape of advertising, 3D digital
billboards have emerged as the next frontier in out-of-home (OOH)
marketing. These futuristic displays are turning heads in major cities like ..
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As urban landscapes continue to evolve, the concept of smart
cities has emerged as a beacon of futuristic innovation. These cities leverage
technology and data to improve the quality of life for resid..
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In 2025, the advertising world is undergoing a seismic
shift—and digital out-of-home (DOOH) advertising is leading the charge. What
was once a static medium with limited reach is now a dynamic, data-d..
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In today’s hyperconnected world, consumer attention is
fragmented across platforms, screens, and channels. From Instagram and YouTube
to podcasts, websites, and in-store experiences, the average buyer..
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In the ever-evolving landscape of digital marketing, video
advertising continues to dominate as the most engaging form of content. But
in 2025, it's not just the visuals that are making an impact—AI v..
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In the dynamic landscape of retail, technology continues to
reshape how customers interact with brands and products. One of the most
innovative tools gaining traction is the digital mirror. Unlike tra..