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04 Sep How Smart Cities are Driving the Growth of Digital OOH Media
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In the modern era of urban transformation, smart cities are emerging as epicenters of innovation, connectivity, and digital integration. Alongside this growth, Digital Out-of-Home (DOOH) media has bec..
01 Sep Future Proofing Creativity | Emerging Technologies | Ad Film
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In today’s dynamic advertising landscape, ad films are no longer confined to traditional storytelling methods. With rapid technological advancements, the industry is experiencing a creative revolution..
29 Aug Virtual Reality | Augmented Reality | Sports Media | Digitally
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The sports industry has always been at the forefront of adopting technology to enhance fan engagement, and Virtual Reality (VR) and Augmented Reality (AR) are now pushing those boundaries even further..
29 Aug Artificial Intelligence | Enhancing Sports Media Coverage | Elyts
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In recent years, artificial intelligence (AI) has transformed how sports are produced, broadcasted, and consumed. From real-time analytics to personalized fan experiences, AI is redefining sports medi..
29 Aug Sports Media in 2025 | How Technology Is Changing Fan Engagement
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In 2025, sports media has entered a transformative era where technology is redefining how fans consume, interact, and engage with their favorite games and athletes. From immersive broadcasting experie..
26 Aug Strategies | Building Trust | Long-Term Partnerships | Digitally
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In today’s business world, technology has transformed the way organizations operate. Automation, AI, and advanced software can handle many manual tasks, allowing companies to save time and increase ef..
19 Aug Sports Media | Networks Manage | Live Coverage | Digital | Elyts
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When millions of fans tune in to watch global sporting spectacles like the Olympics, FIFA World Cup, or the Super Bowl, the excitement feels seamless. Yet behind every perfect camera angle, crystal-cl..
18 Aug AR | VR | Revolutionizing Sports Broadcasting | Digital Marketing
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In the fast-evolving world of sports media, technology has always played a defining role in shaping how fans consume live events. Today, Augmented Reality (AR) and Virtual Reality (VR) are pushing the..
18 Aug AI | Data Analytics | Transforming Sports Media | Digital | Elyts
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In today’s fast-paced digital era, sports media is no longer just about live match commentary or post-game highlights. Artificial Intelligence (AI) and data analytics are revolutionizing how fans cons..
18 Aug Evolution | Sports Media | Traditional TV | Digital Streaming
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Sports have always been a unifying force across the world, and the way fans consume sports content has dramatically changed over the decades. From gathering around the living room television to stream..
15 Aug AR | VR | Mall Media | Creating Immersive | Digital Marketing
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In today’s competitive retail landscape, shopping malls are transforming from traditional retail hubs into dynamic experiential destinations. Augmented Reality (AR) and Virtual Reality (VR) are at the..
14 Aug AI | Revolutionizing Mall Media Advertising | Digital Marketing
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In 2025, Artificial Intelligence (AI) has moved from being a futuristic concept to becoming the beating heart of mall media advertising. Shopping malls—once dependent solely on static billboards, bann..
13 Aug 3D Billboards | Consumer Attention | Sales | Digital Marketing
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In today’s highly competitive advertising world, grabbing a consumer’s attention is no easy feat. Traditional billboards have served as brand visibility tools for decades, but the emergence of 3D bill..
13 Aug DOOH | Boosting Real Time | Marketing Opportunities | Digitally
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In today’s fast-paced digital era, consumers expect brands to communicate with them in the moment, with messages that are relevant, engaging, and personalized. Digital Out-of-Home (DOOH) advertising h..
11 Aug Advertising Agencies | Using Augmented Reality | Digital | Elyts
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In the ever-evolving world of marketing, Augmented Reality (AR) has emerged as one of the most innovative tools for creating immersive, engaging, and memorable brand experiences. Advertising agencies ..
04 Aug Augmented Reality | OOH Media | Merging Physical | Digital Worlds
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In today’s fast-evolving advertising landscape, Out-of-Home (OOH) media is experiencing a remarkable transformation. Augmented Reality (AR), a cutting-edge technology, is reshaping how brands interact..
04 Aug Static | Digital | Rapid Shift | Outdoor Advertising | Digitally
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Outdoor advertising has always been a powerful medium for brands to capture attention. For decades, static billboards dominated highways, cityscapes, and commercial districts. However, in recent years..
04 Aug Programmatic DOOH | Brands | Investing | Outdoor Advertising
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In the last few years, Digital Out-of-Home (DOOH) advertising has evolved from static billboards to dynamic, data-driven experiences. Now, a powerful shift is underway — Programmatic DOOH (pDOOH) is t..
03 Aug AI | Automation | Revolutionizing | Ad Film Production | Digital
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In 2025, the advertising world is undergoing a major transformation, led by artificial intelligence (AI) and automation. These technologies are no longer just futuristic buzzwords—they're embedded in ..
30 Jul AI | Transforming Creative Production | Mainline Media | Digital
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In the rapidly evolving landscape of advertising, Artificial Intelligence (AI) is no longer a futuristic concept — it's a present-day powerhouse that’s reshaping how brands approach creative productio..
27 Jul Interactive Mall Kiosks | Shopper Engagement | Digital Marketing
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In a rapidly digitizing retail landscape, mall owners and brands alike are constantly seeking innovative ways to captivate shoppers and enhance their in-mall experience. Enter interactive mall kiosks—..
21 Jul 360-Degree Videos | VR | Revolutionizing Ad Films | Digitally
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The advertising world is evolving faster than ever. Traditional commercials are making way for immersive, tech-driven experiences that captivate viewers like never before. At the forefront of this tra..
16 Jul 5G | Transforming Real Time | Sports Streaming | Digital | Elyts
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The sports streaming landscape in 2025 is undergoing a seismic shift, thanks to the global rollout and adoption of 5G technology. From ultra-low latency to hyper-personalized viewer experiences, 5G is..
16 Jul AR | VR | Sports Coverage | Immersive Match Experiences | Digital
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The world of sports broadcasting is undergoing a dramatic transformation, driven by cutting-edge technologies like Augmented Reality (AR) and Virtual Reality (VR). As fans increasingly demand more int..
16 Jul AI | Sports Media | Predictive Analytics | Engagement | Digital
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The sports media industry is undergoing a seismic shift, and at the center of this evolution is Artificial Intelligence (AI). With billions of viewers across the globe and ever-increasing competition ..
15 Jul Mainline Media | 3D Print Ads | Interactive TV Spots | Digitally
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In a world driven by digital-first strategies, traditional media is undergoing a remarkable transformation. Mainline media—once viewed as static and slow to evolve—is now embracing innovation like nev..
15 Jul Mainline Media | AI | Leveraging Predictive Buying | Digitally
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In the evolving landscape of advertising, Mainline Media—which includes television, print, and radio—remains a cornerstone for brand visibility and mass reach. But in 2025, its resurgence is not just ..
11 Jul AI Powered Retail Advertising | Mall Media | Digitally | Elyts
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The retail landscape is undergoing a digital revolution, and AI-powered advertising is at the heart of this transformation. Shopping malls, once dominated by static displays and printed hoardings, are..
10 Jul QR Codes | NFC | OOH Interactive | Digital Marketing | Elyts
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Out-of-Home (OOH) advertising is undergoing a technological revolution in 2025. Gone are the days of static billboards with one-way communication. Today, QR codes and NFC (Near Field Communication) ar..
09 Jul Top Innovations | Outdoor Advertising | Digital Marketing | Elyts
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Outdoor advertising (OOH) has evolved far beyond traditional billboards and static signage. In 2025, the industry is experiencing a technological renaissance driven by data, interactivity, sustainabil..
08 Jul Programmatic Advertising | Modern Ad Agencies | Digitally | Elyts
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In the ever-evolving world of digital marketing, programmatic advertising has become a game-changer. As we move deeper into 2025, the automation and precision offered by programmatic platforms are res..
05 Jul Using AI | VFX | Modern Ad Film Production | Digital Marketing
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In the rapidly evolving landscape of advertising, the fusion of Artificial Intelligence (AI) and Visual Effects (VFX) is creating a new era of storytelling. Brands are no longer limited by traditional..
05 Jul Drone Shots | Cinematic Tech | Redefining Ad Films | Digitally
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In 2025, the landscape of advertising films is undergoing a cinematic evolution. With the rise of drone technology and advanced filmmaking tools, ad films are no longer limited by traditional producti..
30 Jun Mall Media | Meets Technology | AR | QR Codes | Elyts Branding
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Mall media has long been a cornerstone of high-footfall brand advertising. But as consumer behavior shifts and expectations rise, static signage alone no longer cuts it. Today, mall media is evolving ..
26 Jun OOH Media Attribution | Metrics | Modern Campaigns | Digitally
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Out-of-home (OOH) advertising has always been a powerful medium to reach audiences in the real world. But for years, one major challenge has persisted—how to accurately measure its effectiveness. In t..
26 Jun OOH Media | Meets Smart Cities | Outdoor Advertising | Digitally
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As urban landscapes transform into intelligent ecosystems, Out-of-Home (OOH) media is undergoing a revolutionary shift. The rise of smart cities—integrated with IoT, AI, and real-time data—has opened ..
25 Jun Ad Agencies Leverage Data | Smarter Campaigns | Digital | Elyts
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In today's hyper-competitive digital landscape, creativity alone isn't enough to make an ad campaign successful. Modern advertising agencies are blending creativity with data and analytics to craft sm..
21 Jun Drone Filming | Revolutionizing Modern | Ad Films | Digitally
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In the ever-evolving landscape of advertising, technology continues to reshape how stories are told and brands are portrayed. One such technological marvel that has transformed modern ad filmmaking is..
20 Jun Real Time Sports Coverage | 5G | Instant Updates | Digitally
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In the fast-paced world of sports, every second counts. Fans demand real-time updates, seamless live streams, and immersive viewing experiences. Enter 5G technology — the game-changing force transform..
20 Jun Stadiums | Smartphones | Sports Media Strategy | Digital | Elyts
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The digital revolution has dramatically transformed how fans consume sports content. Gone are the days when stadiums and televisions were the sole platforms for live action. Today, fans expect instant..
19 Jun Commentary | Virtual Hosts | AI Powered Announcers | Digitally
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In the rapidly evolving landscape of media and sports broadcasting, one of the most fascinating innovations is the rise of virtual hosts and AI-powered announcers. From live sports and esports to news..
18 Jun Evolution | Sports Media | Broadcast | Streaming | Digital Marketing
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In 2025, the landscape of sports media has undergone a transformative shift. What was once dominated by traditional television broadcasters is now led by dynamic streaming services and digital platfor..
13 Jun Data Driven OOH | Technology | Outdoor Ad Strategy | Digitally
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Out-of-home (OOH) advertising is undergoing a powerful transformation fueled by data and technology. Once considered a traditional, static medium, OOH has evolved into a dynamic, data-driven advertisi..
11 Jun Interactive Digital Displays | Mall Media | Driving Engagement
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In the ever-evolving retail landscape, malls are becoming more than just shopping destinations—they are experience hubs. As brands compete for attention, interactive digital displays have emerged as a..
09 Jun AI | OOH | Smarter Campaign | Maximum Impact | Digital Marketing
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In today’s fast-paced marketing world, Out-of-Home (OOH) advertising is undergoing a remarkable transformation. Traditionally known for its static billboards and posters, OOH is now evolving into a dy..
07 Jun Data Analytics | Modern Advertising | Agency Campaigns | Digital
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In today’s hyper-connected, digital-first world, advertising is no longer a game of guesswork. Modern advertising agencies are turning to data analytics to drive decision-making, personalize campaigns..
03 Jun Interactive Mall Media | Transforming | Mall Branding | Digitally
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In the fast-evolving world of retail advertising, Interactive Mall Media has emerged as a powerful medium to capture consumer attention. One of the most exciting innovations in this space is the integ..
02 Jun Programmatic DOOH | Transforming Outdoor Advertising | Digitally
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In today’s fast-evolving advertising landscape, Programmatic Digital Out-of-Home (DOOH) is rapidly reshaping how brands connect with audiences in physical spaces. By blending the scale and visibility ..
31 May AI | Data Analytics | Sports Media | Fan Engagement | Digitally
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In the rapidly evolving world of sports media, Artificial Intelligence (AI) and data analytics are revolutionizing how brands connect with fans. With an ever-growing demand for personalized, engaging ..
28 May Data | Technology | Modern OOH Advertising | Digital Marketing
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Out-of-Home (OOH) advertising has long been a staple of brand visibility, capturing the attention of consumers through billboards, transit ads, street furniture, and more. However, the traditional sta..
28 May High Impact | OOH Advertising Campaigns | Digital Marketing
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Out-of-Home (OOH) advertising is one of the oldest yet most effective ways to engage audiences in the physical world. From towering billboards and transit ads to interactive digital displays, OOH camp..
27 May Fantasy | Sports Platforms | Disrupting Traditional | Digitally
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In recent years, fantasy sports platforms have gained remarkable traction, evolving from niche communities into mainstream phenomena. Their rapid rise is not just a tech success story—it's a disruptio..
21 May Sports Media | OTT | Streaming | Digitally | Elyts Branding
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The sports media landscape is undergoing a seismic shift. As technology evolves and audience preferences change, traditional broadcasting is being challenged—and often replaced—by Over-the-Top (OTT) p..
21 May Sports Broadcasting | Drives Viewer Loyalty | Digitally | Elyts
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In the fast-paced world of professional sports, it's not just the athletes that keep fans coming back—it's the storytelling, the angles, the commentary, and the moments that unfold through sports broa..
17 May Future | DOOH | Programmatic Buying | Revolutionizing Advertising
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Digital Out-of-Home (DOOH) advertising has transformed the way brands engage with audiences beyond traditional digital channels. As screens and displays become increasingly integrated into public spac..
17 May AI | Data | Revolutionizing | Digital OOH | Marketing | Elyts
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In the rapidly evolving world of marketing, Digital Out-Of-Home (DOOH) advertising has become a powerful medium, blending traditional outdoor advertising with digital innovation. The integration of Ar..
14 May Sports Evolution | TV Broadcasts | Live Streaming | Digitally
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In the dynamic world of sports, how fans consume content has changed dramatically over the decades. From gathering around black-and-white televisions to watching matches on smartphones, sports media h..
12 May Digital Integration | Mall Branding | Brand Activation | Elyts
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In an era where consumer attention is fragmented and digital convenience reigns supreme, shopping malls are evolving beyond traditional retail hubs. Today, they are becoming immersive experience cente..
10 May Programmatic DOOH | Revolutionizing Ad Targeting | Marketing
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In today’s fast-paced digital world, the advertising industry is continuously evolving to meet the demands of both advertisers and consumers. One of the most exciting developments in recent years is t..
10 May Digital Billboards | Outperform Traditional | Marketing | Elyts
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In today’s fast-paced, tech-savvy world, advertising is no longer static—literally. Digital billboards have emerged as the modern answer to traditional Out-of-Home (OOH) advertising, offering greater ..
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