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Elyts Knowledge Center - Technology RSS Feed

23 Oct AI-Powered Billboards | How AI Is Revolutionizing OOH Advertising
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Out-of-Home (OOH) advertising has always been a powerful tool for brands to reach audiences in high-traffic locations. From traditional billboards to transit advertising, OOH media has consistently ev..
23 Oct OOH Media | How Technology Is Redefining Outdoor Advertising
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Out-of-Home (OOH) advertising has evolved from static billboards and posters into a dynamic, data-driven powerhouse. As we enter 2025, technology continues to reshape how brands connect with audiences..
21 Oct Advertising Agencies | AI | Automation | Data Driven Creativity
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The advertising industry is undergoing a seismic transformation. With Artificial Intelligence (AI), automation, and data analytics reshaping every aspect of marketing, the traditional agency model is ..
20 Oct AI-Powered Advertising Agencies Transforming Creativity | Digital
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The advertising landscape is evolving rapidly, and artificial intelligence (AI) is at the forefront of this transformation. AI-powered advertising agencies are redefining how brands connect with audie..
15 Oct AI | Ad Film Production | Revolutionizing Creativity and Efficiency
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Artificial Intelligence (AI) is reshaping the advertising and filmmaking industries at an unprecedented pace. Once seen as a futuristic concept, AI is now an integral tool that enhances creativity, ac..
13 Oct AI | Data Analytics | Transforming Mainline Media Campaigns
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In the ever-evolving world of advertising, mainline media campaigns are undergoing a massive transformation thanks to the integration of Artificial Intelligence (AI) and data analytics. Traditional ap..
10 Oct AI in Sports Media Predicting Outcomes | Enhancing Fan Experience
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The sports media landscape has undergone a massive transformation in recent years, driven by technological advancements and the increasing demand for personalized experiences. Among these advancements..
10 Oct Sports Media Analytics | How Data is Transforming Fan Engagement
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In the digital age, sports media is no longer just about broadcasting games; it’s about creating an immersive experience for fans. The secret behind this transformation? sports media analytics. By har..
10 Oct Digital Sports Media | Streaming Platforms Are Changing the Game
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In the past decade, the way fans consume sports has undergone a radical transformation. Traditional broadcast television, once the dominant medium, is steadily being complemented—and sometimes replace..
08 Oct AI | Data Analytics | Next Revolution | Mall Media Advertising
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In the fast-evolving landscape of retail marketing, malls are no longer just physical shopping destinations—they are dynamic advertising ecosystems. The integration of Artificial Intelligence (AI) and..
01 Oct Creative Agencies Blending Technology | Human Creativity | Elyts
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The world of creative agencies is evolving at an unprecedented pace. As technology continues to reshape industries, creative agencies are embracing digital tools while still relying on the irreplaceab..
30 Sep The Future of Ad Films  AI & VFX Redefining Creative Storytelling
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The advertising world is evolving at a rapid pace, and ad films are no exception. What once relied heavily on traditional filmmaking techniques is now being reshaped by Artificial Intelligence (AI) an..
26 Sep Fan Engagement 2.0 | AR | VR | Modern Sports Media Experiences
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The landscape of sports media is evolving rapidly, and fan engagement is entering a new era: Fan Engagement 2.0. Augmented Reality (AR) and Virtual Reality (VR) technologies are at the forefront, tran..
26 Sep Sports Media Trends to Watch | Streaming | AI | Digital Marketing
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The sports media landscape is evolving faster than ever. With new technologies, changing fan preferences, and the rise of digital platforms, 2025 is shaping up to be a transformative year for the way ..
19 Sep OOH Media | How Technology is Redefining Outdoor Advertising
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Outdoor advertising has always been one of the most powerful mediums for brands to connect with consumers in high-traffic locations. Traditionally, billboards, posters, and transit ads dominated the l..
04 Sep How Smart Cities are Driving the Growth of Digital OOH Media
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In the modern era of urban transformation, smart cities are emerging as epicenters of innovation, connectivity, and digital integration. Alongside this growth, Digital Out-of-Home (DOOH) media has bec..
01 Sep Future Proofing Creativity | Emerging Technologies | Ad Film
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In today’s dynamic advertising landscape, ad films are no longer confined to traditional storytelling methods. With rapid technological advancements, the industry is experiencing a creative revolution..
29 Aug Virtual Reality | Augmented Reality | Sports Media | Digitally
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The sports industry has always been at the forefront of adopting technology to enhance fan engagement, and Virtual Reality (VR) and Augmented Reality (AR) are now pushing those boundaries even further..
29 Aug Artificial Intelligence | Enhancing Sports Media Coverage | Elyts
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In recent years, artificial intelligence (AI) has transformed how sports are produced, broadcasted, and consumed. From real-time analytics to personalized fan experiences, AI is redefining sports medi..
29 Aug Sports Media in 2025 | How Technology Is Changing Fan Engagement
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In 2025, sports media has entered a transformative era where technology is redefining how fans consume, interact, and engage with their favorite games and athletes. From immersive broadcasting experie..
26 Aug Strategies | Building Trust | Long-Term Partnerships | Digitally
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In today’s business world, technology has transformed the way organizations operate. Automation, AI, and advanced software can handle many manual tasks, allowing companies to save time and increase ef..
19 Aug Sports Media | Networks Manage | Live Coverage | Digital | Elyts
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When millions of fans tune in to watch global sporting spectacles like the Olympics, FIFA World Cup, or the Super Bowl, the excitement feels seamless. Yet behind every perfect camera angle, crystal-cl..
18 Aug AR | VR | Revolutionizing Sports Broadcasting | Digital Marketing
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In the fast-evolving world of sports media, technology has always played a defining role in shaping how fans consume live events. Today, Augmented Reality (AR) and Virtual Reality (VR) are pushing the..
18 Aug AI | Data Analytics | Transforming Sports Media | Digital | Elyts
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In today’s fast-paced digital era, sports media is no longer just about live match commentary or post-game highlights. Artificial Intelligence (AI) and data analytics are revolutionizing how fans cons..
18 Aug Evolution | Sports Media | Traditional TV | Digital Streaming
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Sports have always been a unifying force across the world, and the way fans consume sports content has dramatically changed over the decades. From gathering around the living room television to stream..
15 Aug AR | VR | Mall Media | Creating Immersive | Digital Marketing
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In today’s competitive retail landscape, shopping malls are transforming from traditional retail hubs into dynamic experiential destinations. Augmented Reality (AR) and Virtual Reality (VR) are at the..
14 Aug AI | Revolutionizing Mall Media Advertising | Digital Marketing
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In 2025, Artificial Intelligence (AI) has moved from being a futuristic concept to becoming the beating heart of mall media advertising. Shopping malls—once dependent solely on static billboards, bann..
13 Aug 3D Billboards | Consumer Attention | Sales | Digital Marketing
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In today’s highly competitive advertising world, grabbing a consumer’s attention is no easy feat. Traditional billboards have served as brand visibility tools for decades, but the emergence of 3D bill..
13 Aug DOOH | Boosting Real Time | Marketing Opportunities | Digitally
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In today’s fast-paced digital era, consumers expect brands to communicate with them in the moment, with messages that are relevant, engaging, and personalized. Digital Out-of-Home (DOOH) advertising h..
11 Aug Advertising Agencies | Using Augmented Reality | Digital | Elyts
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In the ever-evolving world of marketing, Augmented Reality (AR) has emerged as one of the most innovative tools for creating immersive, engaging, and memorable brand experiences. Advertising agencies ..
04 Aug Augmented Reality | OOH Media | Merging Physical | Digital Worlds
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In today’s fast-evolving advertising landscape, Out-of-Home (OOH) media is experiencing a remarkable transformation. Augmented Reality (AR), a cutting-edge technology, is reshaping how brands interact..
04 Aug Static | Digital | Rapid Shift | Outdoor Advertising | Digitally
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Outdoor advertising has always been a powerful medium for brands to capture attention. For decades, static billboards dominated highways, cityscapes, and commercial districts. However, in recent years..
04 Aug Programmatic DOOH | Brands | Investing | Outdoor Advertising
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In the last few years, Digital Out-of-Home (DOOH) advertising has evolved from static billboards to dynamic, data-driven experiences. Now, a powerful shift is underway — Programmatic DOOH (pDOOH) is t..
03 Aug AI | Automation | Revolutionizing | Ad Film Production | Digital
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In 2025, the advertising world is undergoing a major transformation, led by artificial intelligence (AI) and automation. These technologies are no longer just futuristic buzzwords—they're embedded in ..
30 Jul AI | Transforming Creative Production | Mainline Media | Digital
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In the rapidly evolving landscape of advertising, Artificial Intelligence (AI) is no longer a futuristic concept — it's a present-day powerhouse that’s reshaping how brands approach creative productio..
27 Jul Interactive Mall Kiosks | Shopper Engagement | Digital Marketing
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In a rapidly digitizing retail landscape, mall owners and brands alike are constantly seeking innovative ways to captivate shoppers and enhance their in-mall experience. Enter interactive mall kiosks—..
21 Jul 360-Degree Videos | VR | Revolutionizing Ad Films | Digitally
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The advertising world is evolving faster than ever. Traditional commercials are making way for immersive, tech-driven experiences that captivate viewers like never before. At the forefront of this tra..
16 Jul 5G | Transforming Real Time | Sports Streaming | Digital | Elyts
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The sports streaming landscape in 2025 is undergoing a seismic shift, thanks to the global rollout and adoption of 5G technology. From ultra-low latency to hyper-personalized viewer experiences, 5G is..
16 Jul AR | VR | Sports Coverage | Immersive Match Experiences | Digital
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The world of sports broadcasting is undergoing a dramatic transformation, driven by cutting-edge technologies like Augmented Reality (AR) and Virtual Reality (VR). As fans increasingly demand more int..
16 Jul AI | Sports Media | Predictive Analytics | Engagement | Digital
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The sports media industry is undergoing a seismic shift, and at the center of this evolution is Artificial Intelligence (AI). With billions of viewers across the globe and ever-increasing competition ..
15 Jul Mainline Media | 3D Print Ads | Interactive TV Spots | Digitally
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In a world driven by digital-first strategies, traditional media is undergoing a remarkable transformation. Mainline media—once viewed as static and slow to evolve—is now embracing innovation like nev..
15 Jul Mainline Media | AI | Leveraging Predictive Buying | Digitally
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In the evolving landscape of advertising, Mainline Media—which includes television, print, and radio—remains a cornerstone for brand visibility and mass reach. But in 2025, its resurgence is not just ..
11 Jul AI Powered Retail Advertising | Mall Media | Digitally | Elyts
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The retail landscape is undergoing a digital revolution, and AI-powered advertising is at the heart of this transformation. Shopping malls, once dominated by static displays and printed hoardings, are..
10 Jul QR Codes | NFC | OOH Interactive | Digital Marketing | Elyts
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Out-of-Home (OOH) advertising is undergoing a technological revolution in 2025. Gone are the days of static billboards with one-way communication. Today, QR codes and NFC (Near Field Communication) ar..
09 Jul Top Innovations | Outdoor Advertising | Digital Marketing | Elyts
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Outdoor advertising (OOH) has evolved far beyond traditional billboards and static signage. In 2025, the industry is experiencing a technological renaissance driven by data, interactivity, sustainabil..
08 Jul Programmatic Advertising | Modern Ad Agencies | Digitally | Elyts
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In the ever-evolving world of digital marketing, programmatic advertising has become a game-changer. As we move deeper into 2025, the automation and precision offered by programmatic platforms are res..
05 Jul Using AI | VFX | Modern Ad Film Production | Digital Marketing
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In the rapidly evolving landscape of advertising, the fusion of Artificial Intelligence (AI) and Visual Effects (VFX) is creating a new era of storytelling. Brands are no longer limited by traditional..
05 Jul Drone Shots | Cinematic Tech | Redefining Ad Films | Digitally
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In 2025, the landscape of advertising films is undergoing a cinematic evolution. With the rise of drone technology and advanced filmmaking tools, ad films are no longer limited by traditional producti..
30 Jun Mall Media | Meets Technology | AR | QR Codes | Elyts Branding
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Mall media has long been a cornerstone of high-footfall brand advertising. But as consumer behavior shifts and expectations rise, static signage alone no longer cuts it. Today, mall media is evolving ..
26 Jun OOH Media Attribution | Metrics | Modern Campaigns | Digitally
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Out-of-home (OOH) advertising has always been a powerful medium to reach audiences in the real world. But for years, one major challenge has persisted—how to accurately measure its effectiveness. In t..
26 Jun OOH Media | Meets Smart Cities | Outdoor Advertising | Digitally
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As urban landscapes transform into intelligent ecosystems, Out-of-Home (OOH) media is undergoing a revolutionary shift. The rise of smart cities—integrated with IoT, AI, and real-time data—has opened ..
25 Jun Ad Agencies Leverage Data | Smarter Campaigns | Digital | Elyts
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In today's hyper-competitive digital landscape, creativity alone isn't enough to make an ad campaign successful. Modern advertising agencies are blending creativity with data and analytics to craft sm..
21 Jun Drone Filming | Revolutionizing Modern | Ad Films | Digitally
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In the ever-evolving landscape of advertising, technology continues to reshape how stories are told and brands are portrayed. One such technological marvel that has transformed modern ad filmmaking is..
20 Jun Real Time Sports Coverage | 5G | Instant Updates | Digitally
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In the fast-paced world of sports, every second counts. Fans demand real-time updates, seamless live streams, and immersive viewing experiences. Enter 5G technology — the game-changing force transform..
20 Jun Stadiums | Smartphones | Sports Media Strategy | Digital | Elyts
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The digital revolution has dramatically transformed how fans consume sports content. Gone are the days when stadiums and televisions were the sole platforms for live action. Today, fans expect instant..
19 Jun Commentary | Virtual Hosts | AI Powered Announcers | Digitally
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In the rapidly evolving landscape of media and sports broadcasting, one of the most fascinating innovations is the rise of virtual hosts and AI-powered announcers. From live sports and esports to news..
18 Jun Evolution | Sports Media | Broadcast | Streaming | Digital Marketing
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In 2025, the landscape of sports media has undergone a transformative shift. What was once dominated by traditional television broadcasters is now led by dynamic streaming services and digital platfor..
13 Jun Data Driven OOH | Technology | Outdoor Ad Strategy | Digitally
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Out-of-home (OOH) advertising is undergoing a powerful transformation fueled by data and technology. Once considered a traditional, static medium, OOH has evolved into a dynamic, data-driven advertisi..
11 Jun Interactive Digital Displays | Mall Media | Driving Engagement
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In the ever-evolving retail landscape, malls are becoming more than just shopping destinations—they are experience hubs. As brands compete for attention, interactive digital displays have emerged as a..
09 Jun AI | OOH | Smarter Campaign | Maximum Impact | Digital Marketing
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In today’s fast-paced marketing world, Out-of-Home (OOH) advertising is undergoing a remarkable transformation. Traditionally known for its static billboards and posters, OOH is now evolving into a dy..
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