Elyts Knowledge Center - Sports Marketin RSS Feed

The landscape of sports media has been evolving at lightning speed, and sponsorship and advertising have become central to its transformation. As audiences grow more digitally savvy, brands and sports..

Sports have always been more than just competition — they are narratives of triumph, resilience, heartbreak, and redemption. In recent years, sports documentaries have evolved into a thriving business..

In today’s competitive marketing landscape, mainline media and sports sponsorships have become powerful tools for brands looking to connect with audiences on a deeper level. Sports are not just about ..

In today’s fast-paced marketing environment, Out-of-Home (OOH) media has emerged as a powerful tool for brands seeking maximum exposure and engagement. Among the most dynamic platforms for OOH adverti..

Sports have always been more than just games—they are a cultural phenomenon that brings people together, ignites emotions, and fuels loyalty. With the rise of digital platforms, fan engagement has tra..

Live sports are more than just games; they are shared cultural moments that unite audiences across the globe. With the rise of digital media, live sports coverage has become a catalyst for real-time s..

In the digital age, influencer marketing has become one of the most powerful tools for brands to connect with audiences. While influencers once primarily came from entertainment, fashion, or lifestyle..

Sports have always been more than just competition—they are stories of human ambition, resilience, and triumph. While live matches ignite excitement, sports documentaries have emerged as powerful tool..

Sports media is undergoing a massive shift, driven largely by the unique habits of Gen Z audiences. Unlike older generations who grew up with television broadcasts and newspapers, Gen Z—those born bet..

Sports have always been a magnet for brands seeking visibility, loyalty, and emotional connection with fans. As we step into 2025, the sports media sponsorship landscape is evolving faster than ever—d..

In today’s fast-paced digital world, sports media plays a pivotal role in amplifying the value of sponsorships during major tournaments. Whether it’s the FIFA World Cup, the Olympics, or the IPL, spon..

In today’s digital-first world, athletes are no longer just players on the field—they are global icons, influencers, and entrepreneurs. Sports media plays a pivotal role in shaping how fans, brands, a..

In today’s fast-evolving advertising landscape, sports media sponsorships remain one of the most powerful ways for brands to connect with a passionate and engaged audience. From global sporting events..

Sports media is evolving faster than ever, fueled by technology, shifting consumer behavior, and the growing demand for personalized fan experiences. For brands, staying ahead of these trends is essen..

In today’s fast-paced digital world, social media has become the ultimate game-changer in how sports are covered, consumed, and celebrated. Platforms like Twitter (X), Instagram, YouTube, TikTok, and ..

In an era where every second counts, Gen Z—those born roughly between 1997 and 2012—are rewriting the rules of sports content consumption. While older generations often devoted hours to watching full-..

In the dynamic world of sports marketing, 2025 was a landmark year. With streaming-first strategies, immersive fan experiences, and athlete-driven storytelling, sports media campaigns pushed boundarie..

In today’s hyper-digital sports landscape, fans are no longer just passive spectators — they are creators, influencers, and storytellers. User-Generated Content (UGC) has emerged as a powerful force i..

In today’s hyper-digital sports landscape, fans are no longer just passive spectators — they are creators, influencers, and storytellers. User-Generated Content (UGC) has emerged as a powerful force i..

In the age of digital storytelling, sports documentaries have emerged as powerful tools not only for entertainment but also for brand building. These behind-the-scenes narratives are doing more than s..

In the fast-evolving world of sports media, sponsorship is no longer just about putting logos on jerseys or running a 30-second TV spot during a game. With the rise of digital platforms, influencer co..

In the digital-first era of sports media, the way fans consume content has drastically changed. Traditional TV coverage and newspaper columns are being supplemented—and in some cases replaced—by socia..

In the evolving landscape of sports media, esports and gaming live streams have emerged as formidable platforms for brand engagement. No longer a niche, this sector now commands massive viewership, wi..

In the dynamic world of sports, fans aren’t just spectators — they’re emotionally invested communities. Understanding the psychology behind their loyalty, passion, and behavior is the key to building ..

In the fast-evolving world of digital marketing, fantasy sports platforms have emerged as powerful and dynamic advertising channels. With millions of active users, high engagement rates, and deep inte..

In 2025, sports sponsorships are no longer just about logo placements on jerseys or stadium hoardings—they’re strategic partnerships rooted in digital innovation, fan engagement, and purpose-driven br..

In 2025, sports sponsorships are no longer just about logo placements on jerseys or stadium hoardings—they’re strategic partnerships rooted in digital innovation, fan engagement, and purpose-driven br..

As sports viewership continues to rise globally, brands are evolving their marketing strategies to engage audiences more effectively. Traditional advertising formats like TV commercials and perimeter ..

In the ever-evolving media landscape, sports broadcasting has undergone a digital revolution. Advertisers today face a crucial decision: invest in OTT (Over-the-Top) sports streaming or stick with tra..

The media landscape around sports is undergoing a seismic shift — and at the forefront of this change is the meteoric rise of women’s sports. Once sidelined or underrepresented, female athletes and co..

In a world where consumer attention is scattered across multiple screens and platforms, 360° campaigns in sports media have become a game-changer. By combining the reach of television, the precision..

The media advertising landscape is undergoing a remarkable transformation, and at the heart of this evolution lies an untapped goldmine: women’s sports. For decades, women’s athletic events were often..

In the rapidly evolving world of sports media, Artificial Intelligence (AI) and data analytics are revolutionizing how brands connect with fans. With an ever-growing demand for personalized, engaging ..

In the fast-paced world of marketing, sports moments have proven to be goldmines for creating viral campaigns. The unique combination of raw emotion, widespread fan engagement, and real-time excitemen..

In today’s digital era, live sports streaming has revolutionized how fans consume their favorite games. With a growing number of viewers opting for mobile devices over traditional TV screens, advertis..

In the ever-evolving digital marketing landscape, sports influencers have emerged as some of the most impactful voices in brand collaborations. As 2025 unfolds, their role is no longer limited to just..

India’s love for cricket is well known, but over the past decade, the country’s sporting landscape has undergone a remarkable transformation. The Indian Premier League (IPL), along with emerging leagu..

In the fast-evolving world of sports media, brands are constantly faced with a critical question: Should you invest in sponsorship or traditional ad placements? Both approaches offer unique advantages..

India’s sports broadcasting landscape is undergoing a transformative shift. Once dominated by national-level sports channels in English and Hindi, the spotlight is now on regional sports channels. Fro..

In the ever-evolving landscape of advertising, sports media stands out as one of the most powerful platforms for brand storytelling. From captivating TV commercials to immersive digital experiences, s..

In today's hyper-connected world, sports media is more than just a platform for game updates and highlights—it has become a powerful tool in shaping and promoting athlete brands. From traditional broa..

In the dynamic world of sports media, brands constantly explore innovative ways to connect with their target audiences. Two of the most prevalent strategies are sponsorship and advertising placement. ..

In today’s hyper-competitive advertising landscape, brands are constantly looking for powerful platforms that can amplify their message and connect with a broader audience. One of the most impactful a..

As the global sports industry continues to evolve, sports media platforms are becoming a goldmine for advertisers in 2025. With millions of engaged fans across digital and traditional channels, brands..

In today's digital age, sports media has evolved far beyond simply watching a game on television. It is a multibillion-dollar industry that drives global fan engagement, fuels marketing strategies, an..

In today's dynamic advertising landscape, sports media is a goldmine for brands aiming to connect with passionate audiences. Seasonal campaigns, particularly those aligned with major sporting events, ..

In India, sports are more than just games — they're a cultural phenomenon. With millions glued to their screens and stadiums packed with passionate fans, Indian sports leagues like the Indian Premier ..

As sports viewership continues to soar across the globe, brands are seizing the opportunity to reach engaged audiences through high-impact advertising on sports media platforms. In 2025, the competiti..

In today’s hyper-competitive marketing landscape, brands are increasingly turning to sports as a powerful medium to connect with audiences. However, the terms sports sponsorship and sports advertising..

Over the past decade, India has witnessed an unprecedented surge in the popularity of sports, transforming the media landscape and creating a goldmine for advertisers. While cricket has traditionally ..

In the fast-paced world of sports, media campaigns hold the power to turn games into global events and athletes into icons. With millions of passionate fans and ever-growing digital platforms, sports ..

In today's highly competitive advertising landscape, businesses are continually looking for innovative ways to connect with their target audience. While national and global advertising campaigns have ..

In today’s fast-paced digital world, businesses are constantly on the lookout for effective strategies to connect with younger generations. For advertisers aiming to target Gen Z and Millennial consum..

Live sports events are a goldmine for advertisers. With millions of viewers tuned in, emotionally invested, and highly engaged, the opportunity to leave a lasting impression is unmatched. But grabbing..

In today's fast-paced digital age, sports media has evolved into a powerful marketing channel that goes far beyond just game highlights and post-match analysis. It has become a dynamic platform for br..

In today’s competitive marketplace, aligning with major sporting events has become a powerful strategy for brands to amplify their presence, engage new audiences, and build lasting emotional connectio..

In today’s hyper-connected world, sports broadcasting has evolved into a powerful platform that goes far beyond entertainment. For brands, it offers a golden opportunity to connect with millions of pa..

In 2025, sports media buying continues to be a cornerstone of high-impact advertising. With major leagues thriving, digital streaming booming, and global sports fandom stronger than ever, brands have ..

In the rapidly evolving media landscape of 2025, sports advertising remains a powerful vehicle for brands to reach engaged audiences. But the big question today is: TV Sports Sponsorship or OTT Sports..

In today's dynamic marketing landscape, live sports events offer a golden opportunity for brands to capture massive, engaged audiences in real-time. Whether it's cricket, football, the Olympics, or re..