Elyts Knowledge Center - Sports RSS Feed
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The intersection of sports, blockchain, and digital
innovation is reshaping how fans engage with their favorite teams—and how those
teams generate revenue. Two key technologies at the center of this
t..
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In today’s digitized sports ecosystem, wearable technology
is doing more than just tracking performance—it’s transforming athletes into
powerful media storytellers. With real-time data and advanced an..
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The sports streaming landscape in 2025 is undergoing a
seismic shift, thanks to the global rollout and adoption of 5G technology. From
ultra-low latency to hyper-personalized viewer experiences, 5G is..
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The world of sports broadcasting is undergoing a dramatic
transformation, driven by cutting-edge technologies like Augmented Reality (AR)
and Virtual Reality (VR). As fans increasingly demand more int..
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The sports media industry is undergoing a seismic shift, and
at the center of this evolution is Artificial Intelligence (AI). With billions
of viewers across the globe and ever-increasing competition ..
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In recent years, the landscape of sports broadcasting has
undergone a dramatic transformation. What was once confined to stadiums and
living room television sets has now become a dynamic, digital-firs..
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India’s sporting landscape is undergoing a quiet revolution
— one that’s happening far from the glitz of metro cities and mainstream
English sports channels. The epicenter of this shift? Tier-2 and Ti..
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In an era where every second counts, Gen Z—those born
roughly between 1997 and 2012—are rewriting the rules of sports content
consumption. While older generations often devoted hours to watching
full-..
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In the dynamic world of sports marketing, 2025 was a
landmark year. With streaming-first strategies, immersive fan experiences, and
athlete-driven storytelling, sports media campaigns pushed boundarie..
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In the last decade, the way fans consume live sports has
undergone a seismic shift. Traditional TV broadcasting is no longer the
dominant force in sports media. With the rise of OTT platforms and on-d..
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In today’s hyper-digital sports landscape, fans are no
longer just passive spectators — they are creators, influencers, and
storytellers. User-Generated Content (UGC) has emerged as a powerful force i..
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In today’s hyper-digital sports landscape, fans are no
longer just passive spectators — they are creators, influencers, and
storytellers. User-Generated Content (UGC) has emerged as a powerful force i..
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In the age of digital storytelling, sports documentaries
have emerged as powerful tools not only for entertainment but also for brand
building. These behind-the-scenes narratives are doing more than s..
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In the fast-paced world of sports, every second counts. Fans
demand real-time updates, seamless live streams, and immersive viewing
experiences. Enter 5G technology — the game-changing force transform..
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The Indian sports media landscape is undergoing a seismic
shift. Once dominated by traditional television networks, the battleground is
now shared with a formidable new contender — OTT (Over-The-Top) ..
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In the rapidly evolving landscape of sports media, one of
the most transformative shifts has come from the rise of fantasy leagues
and betting apps. These digital platforms are not only reshaping how
..
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The landscape of sports media is undergoing a transformative
shift, driven in no small part by the rising presence and influence of women.
Once sidelined or relegated to the margins, women in sports m..
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In the fast-evolving world of sports media, sponsorship is no longer just about
putting logos on jerseys or running a 30-second TV spot during a game. With the
rise of digital platforms, influencer co..
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In the digital-first era of sports media, the way fans
consume content has drastically changed. Traditional TV coverage and newspaper
columns are being supplemented—and in some cases replaced—by socia..
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The digital revolution has dramatically transformed how fans
consume sports content. Gone are the days when stadiums and televisions were
the sole platforms for live action. Today, fans expect instant..
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India, a country known for its diversity in languages, cultures, and sports
preferences, is witnessing a shift in how its people consume sports content.
While national broadcasters have traditionally ..
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India’s sports media landscape has experienced a dramatic
transformation in recent years, driven by the digital revolution, increased
smartphone penetration, and the growing popularity of non-cricket ..
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In the rapidly evolving landscape of media and sports
broadcasting, one of the most fascinating innovations is the rise of virtual
hosts and AI-powered announcers. From live sports and esports to news..
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The landscape of sports media is undergoing a transformative
shift as esports and traditional sports media join forces. What once
existed in separate realms is now merging to create an exciting hybrid..
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The business of sports media rights has become one of the most lucrative and
competitive arenas in the global entertainment industry. As we step into 2025,
the landscape has evolved dramatically, fuel..
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The sports media landscape is undergoing a seismic shift —
and leading the charge is Generation Z. Born between the mid-1990s and early
2010s, Gen Z is reshaping how, where, and why we consume sport..
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In today’s fast-paced digital age, the way audiences consume
sports has evolved dramatically. Social media platforms like Twitter (X),
Instagram, Facebook, TikTok, and YouTube are no longer just tools..
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In the age of digital transformation, sports media is
undergoing a seismic shift — one where athletes are no longer just the subject
of the story but also the storytellers. The rise of athlete-driven ..
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In the dynamic world of sports broadcasting, technology is
not just a tool—it’s a game changer. Artificial Intelligence (AI) and Data
Analytics have revolutionized how sports content is produced, dist..
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In 2025, the sports media industry has undergone a digital
transformation, with fans shifting en masse from traditional TV to streaming
platforms. Whether it’s cricket, football, tennis, or MMA, live ..
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In 2025, the landscape of sports media has undergone a
transformative shift. What was once dominated by traditional television
broadcasters is now led by dynamic streaming services and digital platfor..
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In a country as diverse as India, where languages shift
every few hundred kilometers, marketers are turning to an unexpected but
powerful medium to tap into hyperlocal markets—multilingual sports
comm..
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In the evolving landscape of sports media, esports and
gaming live streams have emerged as formidable platforms for brand
engagement. No longer a niche, this sector now commands massive viewership,
wi..
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In the dynamic world of sports, fans aren’t just spectators
— they’re emotionally invested communities. Understanding the psychology behind
their loyalty, passion, and behavior is the key to building ..
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In the fast-evolving world of digital marketing, fantasy
sports platforms have emerged as powerful and dynamic advertising channels.
With millions of active users, high engagement rates, and deep inte..
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In 2025, sports sponsorships are no longer just about logo
placements on jerseys or stadium hoardings—they’re strategic partnerships
rooted in digital innovation, fan engagement, and purpose-driven br..
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In 2025, sports sponsorships are no longer just about logo
placements on jerseys or stadium hoardings—they’re strategic partnerships
rooted in digital innovation, fan engagement, and purpose-driven br..
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As sports viewership continues to rise globally, brands are
evolving their marketing strategies to engage audiences more effectively.
Traditional advertising formats like TV commercials and perimeter ..
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In the ever-evolving media landscape, sports broadcasting
has undergone a digital revolution. Advertisers today face a crucial decision: invest
in OTT (Over-the-Top) sports streaming or stick with tra..
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The media landscape around sports is undergoing a seismic
shift — and at the forefront of this change is the meteoric rise of women’s
sports. Once sidelined or underrepresented, female athletes and co..
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In India, cricket is not just a sport—it’s a cultural
phenomenon. From World Cups to IPL showdowns, cricket captivates millions of
viewers across demographics. For brands seeking high-impact visibilit..
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In India, cricket is not just a sport—it’s a cultural
phenomenon. From World Cups to IPL showdowns, cricket captivates millions of
viewers across demographics. For brands seeking high-impact visibilit..
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In India, sports is more than just entertainment—it's an
emotion. With cricket as a near-religion and emerging interest in sports like
football, kabaddi, and badminton, the role of sports media has tr..
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In a world where consumer attention is scattered across
multiple screens and platforms, 360° campaigns in sports media have
become a game-changer. By combining the reach of television, the
precision..
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The media advertising landscape is undergoing a remarkable
transformation, and at the heart of this evolution lies an untapped goldmine: women’s
sports. For decades, women’s athletic events were often..
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In the rapidly evolving world of sports media, Artificial
Intelligence (AI) and data analytics are revolutionizing how brands connect
with fans. With an ever-growing demand for personalized, engaging ..
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In the fast-paced world of marketing, sports moments have
proven to be goldmines for creating viral campaigns. The unique combination of
raw emotion, widespread fan engagement, and real-time excitemen..
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In today’s digital era, live sports streaming has
revolutionized how fans consume their favorite games. With a growing number of
viewers opting for mobile devices over traditional TV screens, advertis..
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In the ever-evolving digital marketing landscape, sports
influencers have emerged as some of the most impactful voices in brand
collaborations. As 2025 unfolds, their role is no longer limited to just..
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India’s love for cricket is well known, but over the past
decade, the country’s sporting landscape has undergone a remarkable
transformation. The Indian Premier League (IPL), along with emerging leagu..
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In the fast-evolving world of sports media, brands are
constantly faced with a critical question: Should you invest in sponsorship
or traditional ad placements? Both approaches offer unique advantages..
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India’s sports broadcasting landscape is undergoing a
transformative shift. Once dominated by national-level sports channels in
English and Hindi, the spotlight is now on regional sports channels.
Fro..
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In 2025, the global sports media landscape is experiencing a
seismic shift. The competition for broadcasting rights has evolved into an
all-out battle among traditional broadcasters, streaming giants,..
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In the ever-evolving landscape of advertising, sports media
stands out as one of the most powerful platforms for brand storytelling. From
captivating TV commercials to immersive digital experiences, s..
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In the world of sports, the thrill of the game doesn’t end
with the final whistle. What millions of fans experience on their screens or
read in the papers is just the polished surface of an intricate ..
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In recent years, fantasy sports platforms have gained
remarkable traction, evolving from niche communities into mainstream phenomena.
Their rapid rise is not just a tech success story—it's a disruptio..
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In today's hyper-connected world, sports media is
more than just a platform for game updates and highlights—it has become a
powerful tool in shaping and promoting athlete brands. From traditional
broa..
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In the dynamic world of sports media, brands constantly
explore innovative ways to connect with their target audiences. Two of the most
prevalent strategies are sponsorship and advertising placement.
..
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In the ever-evolving world of media consumption, brands face
a pivotal question: Where should we invest our advertising dollars—Live
Sports Broadcasting or OTT Streaming? Both platforms offer unique
o..
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In 2025, sports media rights continue to be the crown
jewel of the broadcasting world. As live sports remain one of the few formats
that consistently draw massive, real-time audiences, media rights ha..