Elyts Knowledge Center - campaigns RSS Feed
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Why Choose Elyts Branding Solution for Your OOH Campaigns?In today’s competitive world, Out-of-Home (OOH) advertising is not just about putting up a billboard — it’s about creating a powerful brand pr..
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In today’s world of politics, visibility is everything. Political leaders and parties must constantly stay connected with the public, and Out-of-Home (OOH) advertising has become a powerful tool to sh..
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In today’s world of politics, visibility is everything. Political leaders and parties must constantly stay connected with the public, and Out-of-Home (OOH) advertising has become a powerful tool to sh..
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When we think of Out-of-Home (OOH) advertising, the spotlight often falls on metro cities like Delhi, Mumbai, Chennai, or Dubai. However, the real growth story lies in Tier-2 cities, where untapped po..
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In the competitive world of advertising, creativity isn’t
just about producing visually stunning ad films—it’s a powerful driver of
measurable brand growth. Brands that invest in storytelling, emotion..
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In today’s diverse and multicultural world, brands are
increasingly realizing that a “one-size-fits-all” approach no longer resonates
with audiences. Consumers seek authenticity, relevance, and cultur..
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In today’s fragmented media landscape, brands no longer rely
on a single screen to connect with audiences. Consumers switch seamlessly
between television, OTT platforms, and social media, making cross..
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In today’s evolving marketing landscape, brands are no
longer restricted to selling products—they are expected to stand for something
bigger. Social impact campaigns have become a powerful way for bus..
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In the fast-paced world of advertising, creativity is not
just about grabbing attention—it’s about reshaping how people perceive a brand.
Some ad campaigns go beyond selling products; they redefine va..
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In the modern political landscape, effective communication
is crucial for winning elections. While digital media continues to grow, mainline
media, including television, radio, and print, remains a po..
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In today’s saturated advertising landscape, relying solely
on either traditional media or digital marketing is no longer enough. Brands
that aim for maximum reach and engagement need to leverage the s..
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In an era dominated by digital channels, mainline media—such
as television, print, and radio—continues to hold its ground as a trusted and
influential advertising medium. As we step into 2025, brand..
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In today’s fragmented media landscape, brands often find
themselves split between the allure of digital platforms and the credibility of
traditional advertising. While online channels are effective fo..
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In today’s competitive marketing landscape, small businesses
often gravitate towards digital advertising because of its perceived
affordability. However, mainline media—including print, radio, and
tel..
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In today’s rapidly evolving marketing landscape, brands face
an important challenge — choosing the right mix of Mainline Media and Digital
Media. While digital platforms dominate conversations, tradit..
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In 2025, mall media proved that creative, immersive, and
data-driven campaigns could still capture attention in a digital-first world.
From interactive displays to augmented reality experiences, bra..
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In today’s competitive retail environment, brands are
discovering that the most powerful marketing strategies blend the physical and
digital worlds. Mall media—advertising within shopping malls—has lo..
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Seasonal sales are critical for retailers, offering a unique
opportunity to increase revenue, attract new customers, and reinforce brand
loyalty. However, standing out during peak shopping seasons req..
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In recent years, sustainability has shifted from being a
buzzword to a business imperative. As brands strive to align with eco-conscious
values, mall media—a dynamic platform for reaching engaged shop..
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In today’s competitive advertising landscape, brands are
constantly seeking channels that offer the highest return on investment (ROI).
While Traditional Out-of-Home (OOH) formats like billboards, tra..
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In today’s competitive retail landscape, brands are
constantly looking for innovative ways to stand out in consumers’ minds. One
powerful strategy gaining momentum is interactive mall media campaigns—..
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Out-of-Home (OOH) advertising has entered a new golden era
in 2025, driven by technological innovation, interactive engagement, and
data-driven targeting. From 3D billboards to augmented reality activ..
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In the ever-evolving landscape of outdoor advertising,
brands are continuously searching for ways to create immersive, two-way
communication with their audiences. One of the most exciting innovations
..
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Out-of-Home (OOH) advertising has long been a staple of
brand marketing — from towering billboards along highways to posters in
bustling city centers. But in today’s fast-paced, digital-first world, a..
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In the ever-evolving world of marketing, Augmented
Reality (AR) has emerged as one of the most innovative tools for creating
immersive, engaging, and memorable brand experiences. Advertising agencies
..
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In today’s hyper-connected world, audiences engage with
content across multiple platforms—social media, streaming services, websites,
podcasts, and even out-of-home displays. For advertising agencies,..
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In the fast-paced world of advertising, bigger isn’t always
better. Boutique advertising agencies—once seen as niche players—are now
attracting big-name clients, often winning them over from larger, m..
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As climate change and environmental concerns dominate global
discussions, the advertising industry is undergoing a much-needed
transformation. Brands and agencies alike are not only advocating for
sus..
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In today’s digital-first world, clients are no longer
satisfied with vague promises or vanity metrics. They demand results — clear,
measurable, and tied directly to their investment. That’s where perf..
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In a marketing landscape overflowing with noise, brands are
seeking partners who speak their language—literally and figuratively. Enter
niche advertising agencies: lean, expert-driven teams focused on..
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In today’s digital-first world, where brands compete across
social media feeds, streaming platforms, and search engines, one might assume
traditional channels like radio have lost their charm. Surpris..
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Luxury brands operate in a world of exclusivity, prestige,
and timeless appeal. Unlike mass-market products, these brands cater to a niche
audience that values experience, heritage, and status as much..
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In an era where digital platforms dominate, many marketers
often underestimate the enduring power of mainline media formats like
television and print. While consumer behavior is rapidly shifting towar..
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In an era dominated by digital platforms, the power of
storytelling through mainline media—television, radio, newspapers, and
magazines—remains unmatched in its ability to create lasting offline impac..
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Mainline media has always been a cornerstone of advertising,
shaping consumer perceptions and driving large-scale brand awareness long
before the digital boom. From iconic print spreads to unforgettab..
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In today’s competitive landscape, businesses face a crucial
decision: should they invest in traditional mainline media or focus on
data-driven performance marketing? Both approaches come with unique
s..
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Fast-Moving Consumer Goods (FMCG) is one of the most
competitive industries, where brand visibility and consumer recall play a
decisive role in driving sales. Despite the rapid growth of digital platf..
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In today’s fragmented media landscape, advertisers are
constantly faced with a crucial question: where should your ad film debut?
With multiple platforms catering to varied audiences, choosing between..
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In today’s hyperconnected world, brands aiming to make a
global impact must start by thinking locally. The most successful global
campaigns don’t simply translate messages—they transform them by tappi..
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In today’s fragmented media landscape, brands can no longer
rely solely on mainline or digital advertising to capture audience attention.
Instead, a strategic integration of both mediums—a true 360° c..
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In the rapidly evolving landscape of advertising, Artificial
Intelligence (AI) is no longer a futuristic concept — it's a present-day
powerhouse that’s reshaping how brands approach creative productio..
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In today’s socially conscious world, Corporate Social
Responsibility (CSR) is no longer an optional endeavor—it’s a strategic
imperative. As brands strive to create real-world impact and earn public t..
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As the 2025 election season intensifies, political campaigns
across the globe are recalibrating their media strategies to capture the
attention of diverse voter demographics. While digital platforms h..
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In an era dominated by digital media, one might assume mainline media—TV,
radio, and print—is fading. But in 2025, top brands have flipped the script.
Through strategic storytelling and consistent mes..
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In a digital-first era, print media might seem like an
underdog, but 2025 has proven that creativity in print advertising still has
the power to captivate, inspire, and generate viral buzz. From bold ..
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In a world overflowing with ads, brands are constantly
searching for ways to cut through the noise. Amid the digital clutter and
fleeting attention spans, storytelling in mainline media—TV, radio, and..
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In an era dominated by digital algorithms and programmatic
ad buys, one might assume traditional media—TV, radio, and print—has faded into
irrelevance. Yet, in a surprising and strategic twist, mainli..
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In a rapidly evolving digital landscape, mainline media—including
TV, print, and radio—continues to maintain a firm grip on advertiser budgets.
In 2025, while digital dominates the headlines, mainline..
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In the digital-first age, where online marketing strategies
often dominate the conversation, one highly effective offline medium continues
to stand out—mall media. For startups and new businesses look..
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The festival season is a golden opportunity for brands to
connect with emotionally driven, high-intent shoppers. With malls becoming
festive hotspots filled with decor, discounts, and high footfall, m..
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As we step into 2025, mall advertising is undergoing a
significant transformation. With malls reinventing themselves as lifestyle and
entertainment hubs, brands have more opportunities than ever to co..
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In today’s competitive market, startups need more than just
a strong digital presence—they need real-world visibility. Out-of-Home (OOH)
advertising offers startups a powerful way to connect with thei..
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Out-of-Home (OOH) advertising experienced a creative
renaissance between 2024 and 2025. As brands sought to capture fragmented
attention in an oversaturated digital world, OOH transformed into a bold,..
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In an age where digital marketing dominates brand
strategies, Out-of-Home (OOH) advertising has proven it’s not just surviving —
it’s thriving. In 2025, OOH advertising has evolved beyond static billb..
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In today's data-driven advertising landscape, brands are
moving beyond generic campaigns to hyper-targeted strategies that speak
directly to specific communities. Hyperlocal Out-of-Home (OOH) advertis..
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In 2025, the advertising landscape is undergoing a profound
shift, driven by growing consumer demands for transparency, inclusivity, and
accountability. Ethical advertising is no longer a niche concer..
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In 2025, sustainability is more than just a buzzword—it's a
business imperative. As global awareness around climate change and
environmental impact grows, advertising agencies are rethinking their
pro..
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In today's fast-paced digital era, influencer marketing
has emerged as one of the most powerful tools in the arsenal of modern
advertising agencies. With the rise of social media and content creators,..
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In 2025, advertising agencies are redefining how brands
connect with their audiences by prioritizing omnichannel marketing
strategies. With consumer touchpoints expanding across digital, physical, and..
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In the fast-evolving advertising landscape of 2025, data has
emerged as the new creative currency. With consumers interacting across an
ever-expanding range of digital platforms, advertising agencies ..