Elyts Knowledge Center - Media Trends RSS Feed

Mainline media, which includes television, radio, and print, has long been the backbone of mass communication. Despite the rise of digital platforms, mainline media continues to hold a strong position..

The Role of OOH in Sustainable Marketing: Green AdvertisingToday’s consumers are not just buying products — they are buying values. Sustainability has become a key driver in marketing strategies, and ..

Green OOH: How Sustainable Outdoor Advertising Is Shaping Brand PerceptionIntroductionIn 2025, sustainability isn’t just a trend—it’s a necessity. Consumers increasingly expect brands to reduce their ..

From Static to Smart: Why DOOH Is Becoming the Backbone of Modern MarketingIntroductionBillboards were once static, one-size-fits-all posters. Today, in 2025, they’ve evolved into smart digital displa..

The Future of OOH Advertising in 2025: How AI and Data Analytics Are Redefining Outdoor AdsIntroductionOOH (Out-of-Home) advertising is no longer just about large billboards on highways. In 2025, it h..

In 2025, sustainability has become more than just a global initiative—it is a defining responsibility across industries. Sports media, one of the most influential and resource-heavy sectors, is now em..

In today’s fast-paced digital era, sports media is no longer just about live match commentary or post-game highlights. Artificial Intelligence (AI) and data analytics are revolutionizing how fans cons..

In an era dominated by digital channels, mainline media—such as television, print, and radio—continues to hold its ground as a trusted and influential advertising medium. As we step into 2025, brand..

In today’s competitive retail environment, malls are no longer just shopping destinations — they are vibrant lifestyle hubs. As consumer expectations evolve, so do advertising strategies. One of the m..

Outdoor advertising has always been a powerful medium for brands to capture attention. For decades, static billboards dominated highways, cityscapes, and commercial districts. However, in recent years..

In the rapidly evolving advertising ecosystem of 2025, television is undergoing a major transformation. Far from being a relic of the past, TV is emerging as a powerful, data-driven platform that riva..

In an era dominated by digital algorithms and programmatic ad buys, one might assume traditional media—TV, radio, and print—has faded into irrelevance. Yet, in a surprising and strategic twist, mainli..

In a rapidly evolving digital landscape, mainline media—including TV, print, and radio—continues to maintain a firm grip on advertiser budgets. In 2025, while digital dominates the headlines, mainline..

In today’s competitive retail landscape, Augmented Reality (AR) and Virtual Reality (VR) are transforming how brands connect with consumers in malls. As footfall in shopping centres rebounds, mall med..

As we step into 2025, mall advertising is undergoing a significant transformation. With malls reinventing themselves as lifestyle and entertainment hubs, brands have more opportunities than ever to co..

As the advertising landscape continues to evolve, marketers in 2025 are increasingly weighing the pros and cons of traditional Out-of-Home (OOH) advertising versus Digital Out-of-Home (DOOH) advertisi..

In today's digital landscape, a captivating ad film has the potential to spark conversations, drive engagement, and even go viral across social media platforms. But going viral isn’t just about luck —..

In the rapidly evolving landscape of sports media, Business-to-Business (B2B) advertising has emerged as a powerful strategy for brands looking to build credibility, reach niche audiences, and secure ..

In the last decade, the way fans consume live sports has undergone a seismic shift. Traditional TV broadcasting is no longer the dominant force in sports media. With the rise of OTT platforms and on-d..

India's mall media advertising landscape is undergoing a significant transformation, driven by changing consumer behavior, evolving retail ecosystems, and digital integration. As malls evolve into exp..

As shopping malls evolve into immersive lifestyle destinations, mall media is undergoing a significant transformation. A major driver behind this evolution is DOOH—Digital Out-of-Home advertising—whic..

As consumer behavior continues to evolve in the post-digital era, mall media has emerged as a dynamic and impactful advertising channel in 2025. With footfalls rising across premium malls and shopping..

In the ever-evolving landscape of media consumption, where digital dominates headlines, an unexpected player is regaining its footing—radio advertising. Far from fading into irrelevance, radio has eme..

In 2025, mainline media continues to be a powerful force in the advertising ecosystem. Despite the rapid rise of digital platforms, traditional media channels like TV, radio, newspapers, and magazines..

For decades, the narrative around newspapers has been one of decline, with digital platforms allegedly spelling the end of print. However, in 2025, this old tale is being rewritten. Newspapers, once t..

In an age where digital dominates conversations, something surprising is happening in the advertising world—mainline media is staging a strong comeback in 2025. Brands that once shifted all their atte..

The Out-of-Home (OOH) advertising industry is undergoing a digital renaissance, and at the core of this transformation are two powerful forces: artificial intelligence (AI) and data. In 2025, OOH camp..

In the fast-evolving world of sports media, sponsorship is no longer just about putting logos on jerseys or running a 30-second TV spot during a game. With the rise of digital platforms, influencer co..

The landscape of sports media is undergoing a transformative shift as esports and traditional sports media join forces. What once existed in separate realms is now merging to create an exciting hybrid..

The business of sports media rights has become one of the most lucrative and competitive arenas in the global entertainment industry. As we step into 2025, the landscape has evolved dramatically, fuel..

In 2025, the sports media industry has undergone a digital transformation, with fans shifting en masse from traditional TV to streaming platforms. Whether it’s cricket, football, tennis, or MMA, live ..

As global awareness of environmental issues intensifies, industries are increasingly adopting eco-conscious practices—and the advertising world is no exception. Out-of-Home (OOH) advertising, traditio..

In the evolving landscape of sports media, esports and gaming live streams have emerged as formidable platforms for brand engagement. No longer a niche, this sector now commands massive viewership, wi..

In the ever-evolving media landscape, sports broadcasting has undergone a digital revolution. Advertisers today face a crucial decision: invest in OTT (Over-the-Top) sports streaming or stick with tra..

The media landscape around sports is undergoing a seismic shift — and at the forefront of this change is the meteoric rise of women’s sports. Once sidelined or underrepresented, female athletes and co..

In the ever-evolving landscape of modern marketing, traditional newspapers have faced mounting pressure from digital-first platforms. Yet, rather than fading into obscurity, many newspapers are boldly..

In 2025, the global sports media landscape is experiencing a seismic shift. The competition for broadcasting rights has evolved into an all-out battle among traditional broadcasters, streaming giants,..

In recent years, fantasy sports platforms have gained remarkable traction, evolving from niche communities into mainstream phenomena. Their rapid rise is not just a tech success story—it's a disruptio..

As we step deeper into 2025, mainline media continues to play a pivotal role in shaping brand perception, consumer trust, and mass outreach. While digital platforms have revolutionized communication, ..

The sports media landscape is undergoing a seismic shift. As technology evolves and audience preferences change, traditional broadcasting is being challenged—and often replaced—by Over-the-Top (OTT) p..

As the digital age continues to reshape the media landscape, the once-dominant forces of traditional media—TV, radio, and print—are experiencing a resurgence in 2025. Despite predictions of their demi..

In the era of branded storytelling, sponsored sports documentaries have emerged as a compelling format that connects brands with audiences on a deeply emotional level. These films go beyond just showc..

In today’s hyperconnected digital age, going viral is the holy grail of video marketing. But as we step deeper into 2025, the formula for virality is no longer just about catchy thumbnails and quirky ..

In an era dominated by digital screens and short attention spans, one might assume that print media would gradually fade into obscurity. Yet, 2025 tells a different story—a surprising renaissance wher..

In today’s digital-first world, the way audiences consume content is evolving rapidly—and one of the biggest shifts in recent years has been the rise of short-form video. Platforms like TikTok, Instag..

In an era where digital advertising and social media have transformed the marketing landscape, one might assume that traditional TV commercials are losing relevance. However, the 30-second TV commerci..

Influencer marketing continues to be one of the most powerful tools for brands looking to enhance their online presence, engage with their target audience, and drive conversions. As we move into 2025,..

In the fast-paced digital landscape, short-form storytelling videos have emerged as one of the most effective content formats. With platforms like TikTok, Instagram Reels, and YouTube Shorts driving t..

In an era dominated by digital marketing, social media, and on-demand content, one might assume that TV advertising has lost its significance. However, despite the rapid advancements in online adverti..

Shopping malls have long been hubs of consumer activity, where brands can directly connect with their audiences. In an era of rapidly evolving technology and ever-changing consumer preferences, mall m..

In today's digital era, social media has evolved from being a platform for personal interaction to an essential tool for businesses of all sizes. Leveraging social media effectively can drive brand aw..

In the fast-paced world of sports media, staying ahead is crucial. Explore the latest trends to navigate this competitive field successfully. From riding the digital wave to crafting effective fan eng..

In today's fast-paced digital landscape, staying ahead with social media trends is crucial for businesses and individuals alike. Social media platforms are constantly evolving, and what worked yesterd..

In the fast-paced and ever-evolving world of advertising, keeping up with the latest trends is vital for marketers to stay ahead of the competition. One area that continues to show immense potential i..