Elyts Knowledge Center - Branding RSS Feed
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In the evolving landscape of Out-of-Home (OOH) advertising, transit media
has emerged as a powerful channel to engage commuters on the move. From metro
trains to buses, auto-rickshaws to airport shutt..
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As global awareness of environmental issues intensifies,
industries are increasingly adopting eco-conscious practices—and the
advertising world is no exception. Out-of-Home (OOH) advertising, traditio..
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In a world increasingly driven by sustainability, the
advertising industry is evolving to align with environmental priorities. One
such transformation is taking place in the realm of Out-of-Home (OOH)..
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Out-of-Home (OOH) advertising has entered a dynamic new era with the advent of
3D installations. No longer limited to flat billboards or traditional posters,
brands are turning public spaces into imme..
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In the evolving landscape of retail marketing, mall
advertising remains one of the most effective touchpoints for brand visibility
and consumer engagement. However, the strategies for luxury brands
ve..
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Mall media campaigns have evolved far beyond banners and kiosks — they are now
strategic tools rooted deeply in consumer psychology. Understanding how people
think, feel, and behave in a shopping envi..
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Mall advertising in India has evolved into a highly targeted
and effective channel for brand engagement. With increasing footfalls, premium
shopping experiences, and a captive audience, malls offer an..
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In today’s hyper-competitive entertainment landscape, movie
studios and OTT platforms are exploring innovative ways to captivate audiences.
One of the most effective yet underutilized channels for fil..
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In the competitive world of retail marketing, branding in
malls plays a pivotal role in attracting and retaining consumers. However,
the approach to mall branding significantly differs depending on th..
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In the fast-paced world of retail and advertising, timing is
everything—especially when it comes to mall campaigns. With shopping malls
witnessing their highest footfall over weekends, understanding c..
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In today’s rapidly evolving marketing landscape, brands are
recognizing the untapped potential of Tier 2 and Tier 3 cities in India. These
emerging markets, with increasing purchasing power and growin..
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In today’s competitive marketplace, choosing the right advertising agency can
significantly impact your brand’s visibility, growth, and return on investment.
One of the key decisions businesses face i..
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In today’s hyper-visual and attention-driven marketplace, a
well-crafted ad film can be a game-changer for your brand. Whether it’s a
high-impact commercial or a story-led digital campaign, the succes..
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In 2025, sports sponsorships are no longer just about logo
placements on jerseys or stadium hoardings—they’re strategic partnerships
rooted in digital innovation, fan engagement, and purpose-driven br..
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In 2025, sports sponsorships are no longer just about logo
placements on jerseys or stadium hoardings—they’re strategic partnerships
rooted in digital innovation, fan engagement, and purpose-driven br..
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In the digital age, where online ads dominate the marketing
landscape, it’s easy to overlook the enduring power of traditional print media.
However, magazine advertisements are making a remarkable com..
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In today’s digitally driven market, e-commerce dominates how
people shop, browse, and interact with brands. Yet, despite this virtual boom,
offline experiences still hold a powerful position in the cu..
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As retail environments evolve, mall media advertising
has emerged as a powerful tool for brands aiming to capture consumer attention
at the point of purchase. With high foot traffic and diverse demogr..
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In today’s competitive retail environment, choosing the
right location to advertise can significantly impact your brand’s visibility
and growth. Two popular options for offline advertising are premi..
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In the fast-evolving world of retail advertising, Interactive
Mall Media has emerged as a powerful medium to capture consumer attention.
One of the most exciting innovations in this space is the integ..
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As consumer attention becomes increasingly fragmented,
advertisers are constantly looking for high-impact formats to connect with
their audiences. One of the most underrated but highly effective platf..
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In an era where climate change and environmental
responsibility dominate public discourse, the advertising world is not far
behind. Outdoor advertising, often known as Out-of-Home (OOH) media, is
unde..
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In a digital-first era where screens dominate attention,
Out-of-Home (OOH) advertising continues to stand tall—literally and
figuratively. From vibrant billboards on highways to dynamic digital displa..
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In the evolving landscape of advertising, transit media
has emerged as a powerful channel, especially in urban cities where
consumer attention is increasingly fragmented. From buses and trains to
auto..
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In a world where consumer attention is scattered across
multiple screens and platforms, 360° campaigns in sports media have
become a game-changer. By combining the reach of television, the
precision..
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In the ever-evolving digital marketing landscape, sports
influencers have emerged as some of the most impactful voices in brand
collaborations. As 2025 unfolds, their role is no longer limited to just..
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Mall media advertising has become an increasingly
powerful way for brands to connect with consumers in high-traffic, premium
retail environments. With footfalls that often exceed tens of thousands per..
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When it comes to advertising, location is
everything—especially within the vibrant and competitive environment of a
shopping mall. Malls are high-traffic zones with a diverse audience, making
them pri..
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In an era where digital noise often overwhelms consumers, Mall
Media is emerging as a powerful tool that bridges the gap between brand
messaging and buyer intent. Unlike traditional outdoor or online ..
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In today's hyper-connected world, sports media is
more than just a platform for game updates and highlights—it has become a
powerful tool in shaping and promoting athlete brands. From traditional
broa..
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In today’s ever-evolving marketing landscape, brands must
reach consumers across multiple touchpoints to remain top-of-mind. While
digital platforms dominate conversations, mainline media—including
te..
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In today’s fast-paced digital world, capturing consumer
attention is more challenging than ever. Brands are constantly competing for
visibility, relevance, and connection. Amid this noise, a creative ..
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In today's hyper-competitive marketplace, advertising isn't
just an option—it's a necessity. Whether you're launching a new product or
trying to grow your brand presence, partnering with the right adv..
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In today’s digital age, visual storytelling has evolved
dramatically, and at the heart of this transformation lies Visual Effects
(VFX). In the realm of advertising, where attention spans are short an..
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In today's saturated media landscape, where attention spans
are fleeting and competition is fierce, traditional advertising methods are no
longer enough. Consumers crave authentic connections, emotion..
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Advertising has always played a powerful role in shaping how
consumers perceive brands. While some ads merely promote products, a few
standout ad films go further—they transform public perception, red..
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In today’s fast-paced digital world, real-time engagement
has emerged as a game-changer for brands, especially in the realm of sports
media. With millions of fans glued to their screens during live ga..
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In India, sports are more than just games — they're a
cultural phenomenon. With millions glued to their screens and stadiums packed
with passionate fans, Indian sports leagues like the Indian Premier ..
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In 2025, the marketing landscape is evolving at an
unprecedented pace, largely fueled by advancements in Artificial Intelligence
(AI). Among the many players in this transformation, Mainline Media
sta..
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In today’s evolving marketing landscape, brands are
constantly seeking innovative strategies to increase visibility and connect
with their target audience. Two powerful mediums—Mall Branding and Digit..
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Mall branding is more than just colorful posters and flashy
banners — it’s a powerful marketing strategy that directly influences buyer
decisions at the point of sale. As consumers navigate through sh..
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The holiday and festive season is a golden opportunity for
brands to captivate audiences, boost visibility, and drive massive footfall.
With shopping malls turning into bustling hubs of celebration an..
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In an age where digital distractions are plenty and consumer
attention spans are short, brands are constantly searching for innovative ways
to connect with their audience. Experiential mall branding h..
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Mall branding has emerged as a strategic touchpoint for
marketers aiming to connect with urban consumers. However, the approach to mall
branding varies significantly between Tier 1 and Tier 2 cities. ..
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In an era where consumer attention is scattered across
multiple channels, brands are constantly seeking unique ways to stand out. Mall
branding has emerged as one of the most powerful tools to influen..
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Mall branding campaigns have become a powerful tool in the
marketer’s arsenal, especially in an age where physical retail spaces compete
with the convenience of online shopping. But what makes mall br..
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In today’s competitive retail landscape, shopping malls are
more than just places to shop — they are lifestyle destinations. With the rise
of e-commerce, malls must reinvent themselves as immersive ex..
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Outdoor advertising has always been a powerful medium for
brands looking to build mass visibility. But in 2025, the landscape has shifted
dramatically with the rise of Digital Out-of-Home (DOOH) adv..
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In today's fast-paced, media-driven world, political
campaigns need more than just passionate candidates and persuasive manifestos.
They require strategic communication, targeted messaging, and multi-..
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In the competitive world of real estate, marketing isn't
just a support function—it's the driving force behind property sales, brand
recognition, and business growth. With digital disruption and evo..
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In today’s fast-paced and highly competitive market, advertising
is the lifeline for startups and small businesses looking to build
visibility, attract customers, and scale their operations. However, ..
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In today’s hyperconnected world, consumers interact with
brands across multiple touchpoints—TV ads, social media, billboards, search
engines, websites, and more. To stand out, brands can no longer rel..
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In an era where consumer attention is fragmented and digital
convenience reigns supreme, shopping malls are evolving beyond traditional
retail hubs. Today, they are becoming immersive experience cente..
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In the ever-evolving world of advertising, mall branding
stands out as one of the most impactful ways to reach a captive and diverse
audience. With foot traffic from families, teens, professionals, an..
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In today’s fast-paced retail environment, launching a new
product successfully requires more than just quality and innovation—it demands
visibility, engagement, and strategic positioning. Mall brandin..
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In today's competitive retail landscape, traditional
marketing tactics are no longer enough to captivate audiences or differentiate
shopping malls in crowded markets. Enter experiential marketing—a
dy..
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Festive seasons present a golden opportunity for
brands to create lasting impressions, especially in high-footfall venues like
shopping malls. With consumers in a celebratory mood and a greater propen..
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In today’s competitive retail landscape, brands are
constantly seeking the most effective ways to capture attention, engage
customers, and drive sales. Two powerful advertising strategies that often c..
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In the ever-evolving world of advertising, mall branding
in India has emerged as a powerful tool for brands to engage consumers at
close quarters. With malls attracting footfalls in the millions every..
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In today’s fast-paced retail world, mall kiosks are more
than just compact stalls—they are powerful mini-branding hubs. With high foot
traffic and limited space, the challenge lies in making a memorab..