Elyts Knowledge Center - Branding RSS Feed

In an era where climate change and environmental responsibility dominate public discourse, the advertising world is not far behind. Outdoor advertising, often known as Out-of-Home (OOH) media, is unde..

In a digital-first era where screens dominate attention, Out-of-Home (OOH) advertising continues to stand tall—literally and figuratively. From vibrant billboards on highways to dynamic digital displa..

In the evolving landscape of advertising, transit media has emerged as a powerful channel, especially in urban cities where consumer attention is increasingly fragmented. From buses and trains to auto..

In a world where consumer attention is scattered across multiple screens and platforms, 360° campaigns in sports media have become a game-changer. By combining the reach of television, the precision..

In the ever-evolving digital marketing landscape, sports influencers have emerged as some of the most impactful voices in brand collaborations. As 2025 unfolds, their role is no longer limited to just..

Mall media advertising has become an increasingly powerful way for brands to connect with consumers in high-traffic, premium retail environments. With footfalls that often exceed tens of thousands per..

When it comes to advertising, location is everything—especially within the vibrant and competitive environment of a shopping mall. Malls are high-traffic zones with a diverse audience, making them pri..

In an era where digital noise often overwhelms consumers, Mall Media is emerging as a powerful tool that bridges the gap between brand messaging and buyer intent. Unlike traditional outdoor or online ..

In today's hyper-connected world, sports media is more than just a platform for game updates and highlights—it has become a powerful tool in shaping and promoting athlete brands. From traditional broa..

In today’s ever-evolving marketing landscape, brands must reach consumers across multiple touchpoints to remain top-of-mind. While digital platforms dominate conversations, mainline media—including te..

In today’s fast-paced digital world, capturing consumer attention is more challenging than ever. Brands are constantly competing for visibility, relevance, and connection. Amid this noise, a creative ..

In today's hyper-competitive marketplace, advertising isn't just an option—it's a necessity. Whether you're launching a new product or trying to grow your brand presence, partnering with the right adv..

In today’s digital age, visual storytelling has evolved dramatically, and at the heart of this transformation lies Visual Effects (VFX). In the realm of advertising, where attention spans are short an..

In today's saturated media landscape, where attention spans are fleeting and competition is fierce, traditional advertising methods are no longer enough. Consumers crave authentic connections, emotion..

Advertising has always played a powerful role in shaping how consumers perceive brands. While some ads merely promote products, a few standout ad films go further—they transform public perception, red..

In today’s fast-paced digital world, real-time engagement has emerged as a game-changer for brands, especially in the realm of sports media. With millions of fans glued to their screens during live ga..

In India, sports are more than just games — they're a cultural phenomenon. With millions glued to their screens and stadiums packed with passionate fans, Indian sports leagues like the Indian Premier ..

In 2025, the marketing landscape is evolving at an unprecedented pace, largely fueled by advancements in Artificial Intelligence (AI). Among the many players in this transformation, Mainline Media sta..

In today’s evolving marketing landscape, brands are constantly seeking innovative strategies to increase visibility and connect with their target audience. Two powerful mediums—Mall Branding and Digit..

Mall branding is more than just colorful posters and flashy banners — it’s a powerful marketing strategy that directly influences buyer decisions at the point of sale. As consumers navigate through sh..

The holiday and festive season is a golden opportunity for brands to captivate audiences, boost visibility, and drive massive footfall. With shopping malls turning into bustling hubs of celebration an..

In an age where digital distractions are plenty and consumer attention spans are short, brands are constantly searching for innovative ways to connect with their audience. Experiential mall branding h..

Mall branding has emerged as a strategic touchpoint for marketers aiming to connect with urban consumers. However, the approach to mall branding varies significantly between Tier 1 and Tier 2 cities. ..

In an era where consumer attention is scattered across multiple channels, brands are constantly seeking unique ways to stand out. Mall branding has emerged as one of the most powerful tools to influen..

Mall branding campaigns have become a powerful tool in the marketer’s arsenal, especially in an age where physical retail spaces compete with the convenience of online shopping. But what makes mall br..

In today’s competitive retail landscape, shopping malls are more than just places to shop — they are lifestyle destinations. With the rise of e-commerce, malls must reinvent themselves as immersive ex..

Outdoor advertising has always been a powerful medium for brands looking to build mass visibility. But in 2025, the landscape has shifted dramatically with the rise of Digital Out-of-Home (DOOH) adv..

In today's fast-paced, media-driven world, political campaigns need more than just passionate candidates and persuasive manifestos. They require strategic communication, targeted messaging, and multi-..

In the competitive world of real estate, marketing isn't just a support function—it's the driving force behind property sales, brand recognition, and business growth. With digital disruption and evo..

In today’s fast-paced and highly competitive market, advertising is the lifeline for startups and small businesses looking to build visibility, attract customers, and scale their operations. However, ..

In today’s hyperconnected world, consumers interact with brands across multiple touchpoints—TV ads, social media, billboards, search engines, websites, and more. To stand out, brands can no longer rel..

In an era where consumer attention is fragmented and digital convenience reigns supreme, shopping malls are evolving beyond traditional retail hubs. Today, they are becoming immersive experience cente..

In the ever-evolving world of advertising, mall branding stands out as one of the most impactful ways to reach a captive and diverse audience. With foot traffic from families, teens, professionals, an..

In today’s fast-paced retail environment, launching a new product successfully requires more than just quality and innovation—it demands visibility, engagement, and strategic positioning. Mall brandin..

In today's competitive retail landscape, traditional marketing tactics are no longer enough to captivate audiences or differentiate shopping malls in crowded markets. Enter experiential marketing—a dy..

Festive seasons present a golden opportunity for brands to create lasting impressions, especially in high-footfall venues like shopping malls. With consumers in a celebratory mood and a greater propen..

In today’s competitive retail landscape, brands are constantly seeking the most effective ways to capture attention, engage customers, and drive sales. Two powerful advertising strategies that often c..

In the ever-evolving world of advertising, mall branding in India has emerged as a powerful tool for brands to engage consumers at close quarters. With malls attracting footfalls in the millions every..

In today’s fast-paced retail world, mall kiosks are more than just compact stalls—they are powerful mini-branding hubs. With high foot traffic and limited space, the challenge lies in making a memorab..

Shopping malls are evolving into experience hubs where consumers not only shop but also socialize and engage with brands. For retail businesses, this shift offers a unique opportunity to establish a p..

In today’s competitive retail landscape, brands are constantly seeking high-impact strategies to capture attention and increase customer engagement. One such powerful yet often underutilized tactic is..

In today’s competitive business world, brand visibility and effective communication are more crucial than ever. Companies often turn to advertising agencies for expert support in building their brand ..

In the fast-paced world of branding and marketing, selecting the right advertising agency can make or break a company’s image. Whether you're a startup seeking visibility or an established business lo..

In today’s competitive market, selecting the right advertising agency is crucial to building a brand that not only stands out but also drives business growth. Whether you're launching a new product or..

Ad films, or television commercials, are more than just sales pitches—they're miniature cinematic experiences. The best of them tell compelling stories, evoke deep emotions, and leave a lasting impres..

In today’s crowded marketplace, brands are constantly vying for attention. With consumer attention spans shrinking and digital platforms expanding, advertising films are no longer just about selling a..

In today’s saturated market, products and services alone don’t drive customer loyalty — stories do. A well-crafted brand story, when paired with creative advertising, has the power to humanize your br..

In the fast-paced digital era, where brand visibility is everything, youth-focused brands are constantly exploring new avenues to engage with their target audience. Among the myriad of media platforms..

In the ever-evolving world of advertising, mainline media continues to be a cornerstone for brands aiming to build credibility, scale, and mass visibility. Despite the digital boom, traditional platfo..

In a world saturated with marketing messages, consumers gravitate toward what feels authentic and familiar. This is where sports celebrities step into the game. Known for their discipline, charisma, a..

In the ever-evolving world of sports media, the choices for viewing or advertising are no longer limited to traditional television. With the rise of Over-the-Top (OTT) platforms and the enduring appea..

In the ever-evolving world of advertising, mainline media—including television, radio, and print—continues to hold significant sway, especially for large-scale brand campaigns. As we step into 2025, t..

In today’s fast-evolving marketing landscape, the debate between mainline media vs digital media continues to be a focal point for brands seeking the best ROI. With businesses striving to optimize vis..

IntroductionMalls continue to be a vital touchpoint for brands — not just for retail, but also for building awareness, creating experiences, and influencing purchase decisions. With high footfall, lon..

IntroductionMall branding in 2025 is undergoing a radical transformation — driven by technology, data, and evolving consumer behavior. No longer limited to banners and static posters, modern malls are..

IntroductionMall branding is a powerful tool for brands to connect with high-intent consumers — but even great campaigns can fall flat due to common missteps. Whether you're new to mall advertising or..

IntroductionMall advertising is a premium branding opportunity — but it requires smart financial planning to yield strong results. Whether you're a startup brand or an established retailer, budgeting ..

Programmatic advertising just turned 15, but in 2025 it feels more like a brand‑new industry. Four forces are reshaping everything from auction mechanics to creative strategy: The (Near)‑Post‑Co..

In the rapidly evolving digital landscape, one strategy is taking the spotlight and changing the way brands connect with their audiences — Content-First Branding. No longer is branding just about eye-..

In today’s hyper-competitive market, product features and pricing alone no longer guarantee success. Consumers, especially Millennials and Gen Z, are increasingly drawn to brands that reflect their va..