Elyts Knowledge Center - Branding RSS Feed

In an era dominated by sustainability and climate awareness, brands are increasingly being held accountable for their environmental footprint. One area under growing scrutiny is print advertising. Whi..

Festive seasons are retail goldmines. From Diwali and Christmas to Eid, Valentine’s Day, and Back-to-School sales, malls become hotspots of consumer activity. For brands, aligning media strategies wit..

In the evolving world of outdoor advertising, transit media has emerged as one of the most impactful, cost-effective, and high-visibility formats in 2025. From fully wrapped metro trains to branded ca..

In today’s volatile business climate, where digital disruptions, shifting consumer behaviors, and emerging technologies are the norm, brands must do more than just adapt — they must future-proof. A ke..

In 2025, the advertising landscape is undergoing a transformation. With shifting consumer expectations, the rise of niche marketing, and the increasing need for agility, many brands are turning away f..

In the fast-evolving political landscape of 2025, advertising agencies have become indispensable in shaping electoral outcomes. From ideation to execution, ad agencies now play a pivotal role in craft..

As sustainability becomes a global imperative, the advertising industry is undergoing a significant transformation. In 2025, advertising agencies are no longer just storytellers—they are changemakers ..

India's Direct-to-Consumer (D2C) ecosystem is booming, with over 800+ brands redefining retail through digital channels. However, in a hyper-competitive market, great products aren’t enough. Success l..

In the fast-paced world of startups, effective advertising can make the difference between obscurity and breakout success. With 2025 shaping up to be one of the most competitive years in the startup e..

In today’s highly saturated media landscape, simply showcasing a product’s features is no longer enough. Audiences crave connection, meaning, and authenticity. This is where emotional storytelling in ..

In the fast-paced digital world, ad film production has become one of the most effective storytelling tools for brands and startups looking to establish a powerful market presence. Whether it’s a 30-s..

In an age dominated by online shopping, the role of physical spaces in brand communication is evolving, not disappearing. Mall media — advertising within malls through digital screens, interactive dis..

In an age where consumer attention spans are shorter and digital engagement is everything, traditional mall advertising is evolving. One of the most innovative trends leading this transformation is in..

In an age of digital saturation, brands are turning to offline strategies that deliver tangible engagement and targeted reach. Among these, mall media has emerged as a powerful channel for hyper-targe..

In the ever-evolving world of advertising, mall media has emerged as a powerful channel for brands looking to create immersive and memorable experiences. Unlike traditional media, mall environments of..

In today’s fast-evolving advertising landscape, Digital Out-of-Home (DOOH) has emerged as a powerful force — especially within shopping malls. With foot traffic on the rise in retail destinations, int..

In the ever-evolving world of Out-of-Home (OOH) advertising, mall media remains a potent tool for brands looking to engage consumers in a high-footfall, purchase-ready environment. With shopping malls..

In the ever-evolving world of Out-of-Home (OOH) advertising, mall media remains a potent tool for brands looking to engage consumers in a high-footfall, purchase-ready environment. With shopping malls..

In the ever-evolving world of Out-of-Home (OOH) advertising, mall media remains a potent tool for brands looking to engage consumers in a high-footfall, purchase-ready environment. With shopping malls..

In an era where consumer attention is fragmented across platforms, Mall Media Advertising has emerged as a powerful way to engage shoppers in high-intent environments. Malls are more than just shoppin..

In today's competitive business landscape, startups face the twin challenge of gaining visibility and doing it on a shoestring budget. While digital marketing has long been the go-to for lean advertis..

In today's competitive business landscape, startups face the twin challenge of gaining visibility and doing it on a shoestring budget. While digital marketing has long been the go-to for lean advertis..

In the fast-evolving world of advertising, sustainability has become more than just a buzzword—it's now a critical component of brand identity and consumer engagement. As climate change and environmen..

As we move deeper into the digital-first era, advertising agencies are undergoing rapid transformation. The advertising landscape in 2025 is being shaped by groundbreaking technologies, shifting consu..

In the ever-evolving world of advertising, creativity alone isn’t enough. The most successful advertising agencies dive deep into the science of consumer psychology—understanding how people think, fee..

In today’s competitive marketplace, building a strong brand presence requires more than just a great product. That’s where advertising agencies come into play. From developing powerful campaigns to cr..

In today’s competitive marketplace, where consumers are bombarded with messages from every direction, a strong brand identity is not a luxury—it’s a necessity. While products can be similar, it is the..

India’s advertising industry in 2025 is more vibrant, digital-first, and innovation-driven than ever before. With the proliferation of content consumption across OTT platforms, social media, and tradi..

In today’s competitive market, brands are not just selling products—they're telling stories. And when it comes to storytelling through video, choosing the right ad film production house can make or br..

In today’s hyper-competitive advertising landscape, visuals alone are no longer enough. The rise of immersive brand storytelling has pushed sound and music to the forefront of ad film production. Whet..

The digital entertainment revolution has dramatically reshaped how brands communicate with their audiences. With the explosive rise of OTT (Over-the-Top) platforms like Netflix, Amazon Prime Video, Di..

In the ever-evolving world of advertising, one strategy that has consistently captured public attention is celebrity endorsements. From Bollywood stars to cricket legends, celebrities have long been t..

In today’s competitive marketplace, a powerful ad film can be the golden ticket for startups aiming to grab consumer attention, build credibility, and drive conversions. However, budget constraints of..

In an age where consumer attention spans are shrinking and competition for eyeballs is fierce, storytelling has emerged as the cornerstone of high-impact ad film production. It’s no longer enough for ..

In today's digital-first landscape, brands are constantly vying for consumer attention. With the average attention span dwindling to mere seconds, short-form ad films have emerged as a powerful weapon..

In today’s fast-paced digital world, startups must find unique ways to cut through the noise and capture attention. One of the most powerful tools in the marketing arsenal is the ad film—a short, enga..

In the age of digital storytelling, sports documentaries have emerged as powerful tools not only for entertainment but also for brand building. These behind-the-scenes narratives are doing more than s..

In the digital-first era of sports media, the way fans consume content has drastically changed. Traditional TV coverage and newspaper columns are being supplemented—and in some cases replaced—by socia..

In the age of digital transformation, sports media is undergoing a seismic shift — one where athletes are no longer just the subject of the story but also the storytellers. The rise of athlete-driven ..

In the evolving landscape of Out-of-Home (OOH) advertising, transit media has emerged as a powerful channel to engage commuters on the move. From metro trains to buses, auto-rickshaws to airport shutt..

As global awareness of environmental issues intensifies, industries are increasingly adopting eco-conscious practices—and the advertising world is no exception. Out-of-Home (OOH) advertising, traditio..

In a world increasingly driven by sustainability, the advertising industry is evolving to align with environmental priorities. One such transformation is taking place in the realm of Out-of-Home (OOH)..

Out-of-Home (OOH) advertising has entered a dynamic new era with the advent of 3D installations. No longer limited to flat billboards or traditional posters, brands are turning public spaces into imme..

In the evolving landscape of retail marketing, mall advertising remains one of the most effective touchpoints for brand visibility and consumer engagement. However, the strategies for luxury brands ve..

Mall media campaigns have evolved far beyond banners and kiosks — they are now strategic tools rooted deeply in consumer psychology. Understanding how people think, feel, and behave in a shopping envi..

Mall advertising in India has evolved into a highly targeted and effective channel for brand engagement. With increasing footfalls, premium shopping experiences, and a captive audience, malls offer an..

In today’s hyper-competitive entertainment landscape, movie studios and OTT platforms are exploring innovative ways to captivate audiences. One of the most effective yet underutilized channels for fil..

In the competitive world of retail marketing, branding in malls plays a pivotal role in attracting and retaining consumers. However, the approach to mall branding significantly differs depending on th..

In the fast-paced world of retail and advertising, timing is everything—especially when it comes to mall campaigns. With shopping malls witnessing their highest footfall over weekends, understanding c..

In today’s rapidly evolving marketing landscape, brands are recognizing the untapped potential of Tier 2 and Tier 3 cities in India. These emerging markets, with increasing purchasing power and growin..

In today’s competitive marketplace, choosing the right advertising agency can significantly impact your brand’s visibility, growth, and return on investment. One of the key decisions businesses face i..

In today’s hyper-visual and attention-driven marketplace, a well-crafted ad film can be a game-changer for your brand. Whether it’s a high-impact commercial or a story-led digital campaign, the succes..

In 2025, sports sponsorships are no longer just about logo placements on jerseys or stadium hoardings—they’re strategic partnerships rooted in digital innovation, fan engagement, and purpose-driven br..

In 2025, sports sponsorships are no longer just about logo placements on jerseys or stadium hoardings—they’re strategic partnerships rooted in digital innovation, fan engagement, and purpose-driven br..

In the digital age, where online ads dominate the marketing landscape, it’s easy to overlook the enduring power of traditional print media. However, magazine advertisements are making a remarkable com..

In today’s digitally driven market, e-commerce dominates how people shop, browse, and interact with brands. Yet, despite this virtual boom, offline experiences still hold a powerful position in the cu..

As retail environments evolve, mall media advertising has emerged as a powerful tool for brands aiming to capture consumer attention at the point of purchase. With high foot traffic and diverse demogr..

In today’s competitive retail environment, choosing the right location to advertise can significantly impact your brand’s visibility and growth. Two popular options for offline advertising are premi..

In the fast-evolving world of retail advertising, Interactive Mall Media has emerged as a powerful medium to capture consumer attention. One of the most exciting innovations in this space is the integ..

As consumer attention becomes increasingly fragmented, advertisers are constantly looking for high-impact formats to connect with their audiences. One of the most underrated but highly effective platf..