Elyts Knowledge Center - Brand Engagement RSS Feed

Advertising has always been about storytelling, but in 2025, ad films are taking creativity, technology, and consumer psychology to new heights. With audiences craving personalized, immersive, and mea..

In today’s fast-paced advertising landscape, brands are constantly debating one crucial question: Ad films or digital creatives— which medium delivers stronger engagement? Both formats have their stre..

The advertising industry has always been a hub of innovation, constantly evolving to match consumer expectations and technological progress. As we move further into 2025 and beyond, the future of adve..

Out-of-Home (OOH) advertising has always been a powerful medium for brands to connect with audiences. However, the landscape has evolved with the rise of mall media advertising, creating a debate: Whi..

In the fast-evolving advertising landscape, Out-of-Home (OOH) media is undergoing a major transformation with the rise of programmatic buying. Traditionally, OOH campaigns involved manual negotiations..

Out-of-Home (OOH) media has always been a powerful medium to capture consumer attention in the real world. From traditional billboards on highways to digital screens in malls and airports, OOH has evo..

Out-of-Home (OOH) media has always been a powerful medium to capture consumer attention in the real world. From traditional billboards on highways to digital screens in malls and airports, OOH has evo..

In today’s fast-paced digital world, the power of storytelling through ad films has never been stronger. The year 2025 has already witnessed a wave of creative ad films that not only captured global a..

In today’s fast-paced marketing landscape, brands are constantly striving to capture consumer attention and create lasting impressions. Two of the most powerful tools in this effort are ad films and d..

In today’s interconnected world, brands have the unique opportunity to reach global audiences through ad films. However, with this opportunity comes the challenge of cultural diversity. What resonates..

In today’s competitive market, brands are constantly seeking ways to connect with consumers on a deeper level. While digital platforms dominate conversations, mainline media advertising—television, pr..

In today’s competitive advertising landscape, brands are under increasing pressure to ensure every marketing dollar delivers maximum returns. While digital platforms often dominate conversations about..

In the competitive world of advertising, creativity isn’t just about producing visually stunning ad films—it’s a powerful driver of measurable brand growth. Brands that invest in storytelling, emotion..

In today’s fast-paced retail environment, brands need more than just visibility—they need emotional connections. Mall media offers a unique platform to engage shoppers through immersive storytelling t..

In today’s competitive retail environment, brands are discovering that the most powerful marketing strategies blend the physical and digital worlds. Mall media—advertising within shopping malls—has lo..

In today’s competitive marketing landscape, brands are constantly seeking innovative ways to capture audience attention and create lasting impressions. Out-of-Home (OOH) media and event marketing have..

In the ever-evolving world of marketing, Augmented Reality (AR) has emerged as one of the most innovative tools for creating immersive, engaging, and memorable brand experiences. Advertising agencies ..

In today’s hyperconnected world, consumers experience brands across multiple touchpoints. Out-of-Home (OOH) advertising, once a stand-alone channel, has evolved into a powerful driver of online engage..

The Out-of-Home (OOH) advertising industry is experiencing a digital renaissance in 2025. With rapid advancements in technology, brands are no longer limited to static billboards or traditional transi..

In the fast-paced world of digital marketing, brands are constantly searching for new ways to capture user attention, especially on mobile devices. One of the most effective methods gaining traction i..

In a world dominated by digital screens and endless scrolling, Out-of-Home (OOH) media has made a powerful comeback in 2025. Far from being a traditional format, OOH has evolved into a dynamic, data-d..

In 2025, the digital marketing landscape has reached new heights of creativity, driven by the power of short-form ad films. With attention spans dwindling and competition for consumer engagement at an..

In a world driven by digital-first strategies, traditional media is undergoing a remarkable transformation. Mainline media—once viewed as static and slow to evolve—is now embracing innovation like nev..

In an era where podcasts, music streaming, and digital-first content dominate audience attention, the question often arises—is radio still relevant? Surprisingly, the answer in 2025 is a resounding ye..

In a digitally distracted world, capturing real consumer attention has become a major challenge for brands. XYZ Brand, a leading lifestyle apparel company, turned to mall media to bridge this gap—and ..

In the dynamic world of retail marketing, mall advertising has evolved beyond static visuals to embrace digital innovation. One of the most impactful trends leading this transformation is gamification..

Mall media campaigns offer a unique and immersive way for brands to connect with consumers in high-traffic, high-dwell environments. However, like any marketing investment, measuring performance is es..

In the fast-evolving world of advertising, 2025 has seen a major shift in the way brands connect with their audiences. One trend that’s stealing the spotlight is Mall Media — a powerful fusion of reta..

In today’s hyperconnected landscape, the line between traditional and digital marketing is no longer rigid. Brands aiming for widespread impact are increasingly turning to 360-degree campaigns—strateg..

In today’s hyperconnected world, brands are no longer relying on a single channel to engage their audiences. The shift to omnichannel marketing—a seamless integration of multiple platforms—is reshapin..

Mall media campaigns have evolved far beyond banners and kiosks — they are now strategic tools rooted deeply in consumer psychology. Understanding how people think, feel, and behave in a shopping envi..

In an age where consumer attention is the new currency, static ads no longer make the cut. Brands that want to stand out must create dynamic, immersive experiences that captivate audiences and invite ..

The world of Out-of-Home (OOH) advertising is undergoing a dramatic shift, and at the forefront of this transformation are 3D billboards. These eye-catching displays are not just about size anymore — ..

In today’s saturated advertising landscape, consumers crave authenticity and emotional resonance more than ever. Brand films have emerged as a powerful tool in the arsenal of modern ad agencies to mee..

The advertising industry is evolving at a breakneck pace, and 2025 is set to be a transformative year for agencies worldwide. Driven by technology, shifting consumer behavior, and an ever-expanding di..

In the dynamic world of sports, fans aren’t just spectators — they’re emotionally invested communities. Understanding the psychology behind their loyalty, passion, and behavior is the key to building ..

In the fast-evolving world of digital marketing, fantasy sports platforms have emerged as powerful and dynamic advertising channels. With millions of active users, high engagement rates, and deep inte..

In today’s digitally driven market, e-commerce dominates how people shop, browse, and interact with brands. Yet, despite this virtual boom, offline experiences still hold a powerful position in the cu..

In the fast-evolving world of retail advertising, Interactive Mall Media has emerged as a powerful medium to capture consumer attention. One of the most exciting innovations in this space is the integ..

In today's highly competitive retail landscape, shopping malls are more than just commercial spaces—they are curated experiences designed to influence consumer behavior at every step. Mall advertising..

As consumer attention becomes increasingly fragmented, advertisers are constantly looking for high-impact formats to connect with their audiences. One of the most underrated but highly effective platf..

In a digital-first world where marketers are flooded with options, one traditional medium is proving to be a silent powerhouse—Out-of-Home (OOH) advertising. As we step into 2025, the relevance of OOH..

Billboards have long been a cornerstone of out-of-home (OOH) advertising, offering brands the opportunity to reach large audiences in high-traffic areas. But in today’s saturated media landscape, stan..

In the rapidly evolving world of sports media, Artificial Intelligence (AI) and data analytics are revolutionizing how brands connect with fans. With an ever-growing demand for personalized, engaging ..

In the fast-evolving world of sports media, brands are constantly faced with a critical question: Should you invest in sponsorship or traditional ad placements? Both approaches offer unique advantages..

Out-of-Home (OOH) advertising has long been a powerful medium to capture the attention of audiences beyond traditional screens. In today’s digital age, creativity in OOH campaigns is more crucial than..

In today's saturated media landscape, where attention spans are fleeting and competition is fierce, traditional advertising methods are no longer enough. Consumers crave authentic connections, emotion..

In the evolving world of digital marketing, brands are constantly seeking effective ways to engage the next wave of consumers—Generation Z. Born between 1997 and 2012, Gen Z is digital-native, sociall..

In today’s evolving marketing landscape, brands are constantly seeking innovative strategies to increase visibility and connect with their target audience. Two powerful mediums—Mall Branding and Digit..

In an increasingly digitized world, Digital Out-of-Home (DOOH) advertising has redefined how brands capture consumer attention in public spaces. With high-impact visuals, real-time adaptability, and l..

In the world of advertising, one of the most powerful tools at a marketer’s disposal is the ad film. These short, often impactful pieces of storytelling can captivate, inspire, and drive action like f..

In today’s hyper-connected world, sports broadcasting has evolved into a powerful platform that goes far beyond entertainment. For brands, it offers a golden opportunity to connect with millions of pa..

In today's competitive and fragmented media landscape, brands can no longer rely on a single advertising channel to capture consumer attention. With the rapid evolution of technology and consumer beha..

In the ever-evolving world of sports media, the choices for viewing or advertising are no longer limited to traditional television. With the rise of Over-the-Top (OTT) platforms and the enduring appea..

In today’s dynamic marketing landscape, brands need to be agile, creative, and highly engaging to capture the attention of their audience. One powerful strategy that continues to gain traction is the ..

In the ever-evolving world of experiential marketing, mall atrium activations have emerged as a powerful tool for brands to connect directly with consumers. Malls remain high-traffic destinations, off..

In today’s fast-paced marketing landscape, relying on a single advertising medium is no longer enough. Brands are turning to cross-channel strategies to create seamless, high-impact campaigns. One of ..

In the ever-evolving world of advertising, television is experiencing a renaissance. Gone are the days when TV commercials were one-way messages aimed at passive viewers. The new wave of television ad..

In 2025, the advertising world is undergoing a seismic shift—and digital out-of-home (DOOH) advertising is leading the charge. What was once a static medium with limited reach is now a dynamic, data-d..

In a world overflowing with content, grabbing attention is harder than ever. Digital ads flash by in seconds, and if your message doesn’t stand out instantly, it gets lost in the scroll. That’s where ..