Elyts Knowledge Center - brand RSS Feed
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Out-of-Home (OOH) media is evolving fast—and not just in
terms of digital innovation. As climate change awareness grows and brands face
increased scrutiny over environmental responsibility, sustainabi..
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386
In today's data-driven advertising landscape, brands are
moving beyond generic campaigns to hyper-targeted strategies that speak
directly to specific communities. Hyperlocal Out-of-Home (OOH) advertis..
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398
In a world dominated by digital screens and endless
scrolling, Out-of-Home (OOH) media has made a powerful comeback in 2025. Far
from being a traditional format, OOH has evolved into a dynamic, data-d..
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1188
In 2025, the advertising landscape is undergoing a profound
shift, driven by growing consumer demands for transparency, inclusivity, and
accountability. Ethical advertising is no longer a niche concer..
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1150
In 2025, the lines between brand films and ad films have
blurred as advertising agencies adopt a hybrid approach to storytelling. With
evolving consumer behavior, shorter attention spans, and rising d..
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1143
In today's fast-paced digital era, influencer marketing
has emerged as one of the most powerful tools in the arsenal of modern
advertising agencies. With the rise of social media and content creators,..
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In the highly competitive world of advertising, one strategy
is proving to be more effective than ever in 2025 — creative storytelling.
As audiences grow more skeptical of traditional marketing tactic..
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1188
In the fast-evolving world of branding, 2025 has marked a
turning point where agencies are blending creativity with cutting-edge
technology to craft unique brand identities. With saturated markets and..
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In today’s rapidly evolving marketing landscape, selecting
the right advertising agency is more than a partnership—it’s a strategic
investment in your brand’s future. With the rise of AI-driven tools,..
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369
In today’s hyper-competitive market, where brands fight for
every second of consumer attention, ad films are not just
commercials—they are storytelling tools. But no matter how visually stunning or
em..
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299
In 2025, the global advertising industry is undergoing a
significant shift toward sustainability. As brands grow increasingly conscious
of their environmental impact, the production of ad films is evo..
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395
In today's dynamic marketing landscape, influencers are
playing an increasingly pivotal role in shaping the creative direction of ad
films. With the rise of social media and content-driven marketing s..
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335
In today's fast-paced digital landscape, capturing audience
attention isn't just an art—it's a science. Ad films have become one of the
most powerful tools for businesses to build brand awareness, evo..
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In the digital-first landscape of 2025, ad films have
emerged as powerful brand-building tools. With shrinking attention spans and
fierce competition, companies are investing more in emotionally reson..
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308
The advertising world is evolving faster than ever.
Traditional commercials are making way for immersive, tech-driven experiences
that captivate viewers like never before. At the forefront of this
tra..
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289
In today’s fast-paced digital world, attention is the most
valuable currency. Brands that master the art of storytelling in ad films have
a distinct advantage: they don’t just sell products — they cre..
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290
In the fast-paced world of advertising, a captivating ad
film can make the difference between a forgettable campaign and a viral
sensation. At the heart of this creative magic is the Creative Director..
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In the fast-paced world of advertising, crafting a
compelling ad film script isn't just about selling — it’s about connecting. A
great script bridges the gap between a brand and its audience, leaving ..
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272
In today’s fast-paced digital ecosystem, capturing attention
is an art — and a science. Ad films, whether 30-second TV commercials or
short-form social media videos, rely heavily on psychological prin..
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In the ever-evolving marketing landscape of 2025, brands are
constantly seeking the most effective ways to capture audience attention and
drive engagement. Two prominent formats—Ad Films and Digital C..
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342
In today's digital landscape, a captivating ad film has the
potential to spark conversations, drive engagement, and even go viral across
social media platforms. But going viral isn’t just about luck —..
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288
In 2025, the digital marketing landscape has reached new
heights of creativity, driven by the power of short-form ad films. With
attention spans dwindling and competition for consumer engagement at an..
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In 2025, the world of advertising films is undergoing a
dynamic transformation. As consumer behaviors evolve and technology advances,
brands must stay ahead of the curve to remain relevant. From immer..
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1304
In the rapidly evolving landscape of sports media,
Business-to-Business (B2B) advertising has emerged as a powerful strategy for
brands looking to build credibility, reach niche audiences, and secure
..
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1250
In today’s fast-evolving sports media landscape, traditional
advertising isn’t enough. Audiences crave authenticity, connection, and
relatability. Enter influencers and athletes—powerful partners who ..
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1308
In today’s media-saturated world, sports sponsorship
remains one of the most powerful tools for brand visibility, audience
engagement, and emotional connection. But as marketing budgets come under
gre..
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In today’s digitized sports ecosystem, wearable technology
is doing more than just tracking performance—it’s transforming athletes into
powerful media storytellers. With real-time data and advanced an..
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In the dynamic world of sports marketing, 2025 was a
landmark year. With streaming-first strategies, immersive fan experiences, and
athlete-driven storytelling, sports media campaigns pushed boundarie..
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143
In the evolving media landscape of India, one force is
quietly reshaping how brands communicate with millions — regional language
advertising in mainline media. As India transitions from a metro-centr..
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188
In an era dominated by sustainability and climate awareness,
brands are increasingly being held accountable for their environmental
footprint. One area under growing scrutiny is print advertising. Whi..
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In the fast-evolving marketing landscape, luxury brands are
doubling down on mainline media to craft timeless, high-impact touchpoints that
resonate with their elite clientele. While digital channels ..
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267
In an era dominated by digital impressions and programmatic
ad placements, brand safety has emerged as a top concern for marketers.
With rising instances of ads appearing alongside inappropriate, cont..
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In a world driven by digital-first strategies, traditional
media is undergoing a remarkable transformation. Mainline media—once viewed as
static and slow to evolve—is now embracing innovation like nev..
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534
In 2025, the advertising landscape is experiencing a
powerful shift. Brands are no longer choosing between traditional formats —
they’re blending them. Out-of-Home (OOH) and mainline media, once treat..
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In an age dominated by digital dashboards and real-time
analytics, measuring the success of mainline advertising—encompassing
TV, print, and radio—requires a more nuanced approach. While traditional m..
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198
In an era where podcasts, music streaming, and digital-first
content dominate audience attention, the question often arises—is radio
still relevant? Surprisingly, the answer in 2025 is a resounding ye..
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In the evolving landscape of advertising, Mainline Media—which
includes television, print, and radio—remains a cornerstone for brand
visibility and mass reach. But in 2025, its resurgence is not just ..
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In a marketplace saturated with advertising noise, trust
is currency — and for Indian consumers, mainline media continues to
be a key source of credibility. As digital platforms face increasing scruti..
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In the ever-evolving marketing landscape of India, Tier-2
and Tier-3 brands are making a decisive return to mainline advertising,
breaking away from the earlier digital-only strategy. While digital ma..
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In today’s fragmented media landscape, brands face a crucial
decision: should they invest in mainline media like TV, print, and
radio, or focus solely on digital platforms like social media, OTT, and
..
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187
In an era dominated by digital-first strategies, many
Fast-Moving Consumer Goods (FMCG) brands are making a surprising yet strategic
shift—reinvesting in mainline media. While digital advertising offe..
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In a year dominated by digital evolution, mainline media
proved once again that traditional channels like TV, radio, and print
still pack a powerful punch. From heart-touching TV commercials to visual..
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171
In an era dominated by digital-first strategies, marketers
in 2025 are asking a crucial question: Is mainline media still relevant?
Surprisingly, the answer is a resounding yes—traditional media is ev..
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In 2025, luxury marketing is experiencing a transformation,
driven by the strategic use of premium mall media spaces. As high-end
consumers demand more personalized and immersive experiences, luxury b..
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Festive seasons are retail goldmines. From Diwali and
Christmas to Eid, Valentine’s Day, and Back-to-School sales, malls become
hotspots of consumer activity. For brands, aligning media strategies wit..
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As consumer attention becomes increasingly fragmented in the
digital age, Mall Media has emerged as a powerful channel for brands to
capture audiences in real-time, high-footfall environments. In 2025..
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In a digitally distracted world, capturing real consumer
attention has become a major challenge for brands. XYZ Brand, a leading
lifestyle apparel company, turned to mall media to bridge this gap—and
..
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In the dynamic world of retail marketing, mall
advertising has evolved beyond static visuals to embrace digital
innovation. One of the most impactful trends leading this transformation is gamification..
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677
In the evolving world of outdoor advertising, transit
media has emerged as one of the most impactful, cost-effective, and
high-visibility formats in 2025. From fully wrapped metro trains to branded
ca..
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440
Out-of-home (OOH) advertising remains one of the most
powerful channels for reaching a broad audience in today’s fragmented media
landscape. With innovations in format, technology, and placement, OOH ..
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147
As technology continues to reshape the marketing landscape,
the boundaries between physical and digital advertising are becoming
increasingly blurred. One of the most intriguing developments on the ho..
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194
In today’s volatile business climate, where digital
disruptions, shifting consumer behaviors, and emerging technologies are the
norm, brands must do more than just adapt — they must future-proof. A
ke..
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183
In 2025, the advertising landscape is undergoing a
transformation. With shifting consumer expectations, the rise of niche
marketing, and the increasing need for agility, many brands are turning away
f..
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140
Winning a Cannes Lions Award is the pinnacle of success in
the advertising world. It’s not just about creating visually stunning
campaigns—it’s about delivering emotionally resonant, culturally rele..
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118
In the fast-evolving political landscape of 2025, advertising agencies have
become indispensable in shaping electoral outcomes. From ideation to execution,
ad agencies now play a pivotal role in craft..
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As sustainability becomes a global imperative, the
advertising industry is undergoing a significant transformation. In 2025,
advertising agencies are no longer just storytellers—they are changemakers
..
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India's Direct-to-Consumer (D2C) ecosystem is booming, with
over 800+ brands redefining retail through digital channels. However, in a
hyper-competitive market, great products aren’t enough. Success l..
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The advertising industry is undergoing a dramatic shift as
digital transformation redefines how brands connect with consumers. In this
evolving landscape, full-service advertising agencies are emergin..
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In 2025, the marketing landscape has undergone a significant
transformation. While traditional advertising agencies once dominated the
brand-building scene, performance marketing has rapidly gained tr..
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In the fast-paced world of startups, effective
advertising can make the difference between obscurity and breakout success.
With 2025 shaping up to be one of the most competitive years in the startup
e..