Elyts Knowledge Center - brand RSS Feed
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In today’s experience-driven retail landscape, mall media
has emerged as a high-impact tool for brands looking to launch new products.
With shopping malls serving as both entertainment hubs and purcha..
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1352
As we step into 2025, mall advertising is undergoing a
significant transformation. With malls reinventing themselves as lifestyle and
entertainment hubs, brands have more opportunities than ever to co..
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1665
In recent years, Tier 2 and Tier 3 cities across India have
emerged as promising landscapes for brand growth and customer engagement. While
metro cities remain saturated with digital noise and cut-thr..
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In a digital-first era where every brand chases online
impressions and clicks, luxury labels continue to bet big on something more
timeless: Out-of-Home (OOH) advertising. From towering billboards in ..
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In today’s highly competitive retail landscape, visibility is everything. With
consumers constantly on the move, transit media has emerged as a powerful tool
for retail brands to capture attention and..
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745
In today’s competitive market, startups need more than just
a strong digital presence—they need real-world visibility. Out-of-Home (OOH)
advertising offers startups a powerful way to connect with thei..
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772
In an age dominated by digital noise and fleeting online
impressions, Out-of-Home (OOH) advertising stands tall—literally and
figuratively—as a powerful tool for brands seeking to build lasting trust ..
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In an age where digital marketing dominates brand
strategies, Out-of-Home (OOH) advertising has proven it’s not just surviving —
it’s thriving. In 2025, OOH advertising has evolved beyond static billb..
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399
Out-of-Home (OOH) media is evolving fast—and not just in
terms of digital innovation. As climate change awareness grows and brands face
increased scrutiny over environmental responsibility, sustainabi..
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388
In today's data-driven advertising landscape, brands are
moving beyond generic campaigns to hyper-targeted strategies that speak
directly to specific communities. Hyperlocal Out-of-Home (OOH) advertis..
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400
In a world dominated by digital screens and endless
scrolling, Out-of-Home (OOH) media has made a powerful comeback in 2025. Far
from being a traditional format, OOH has evolved into a dynamic, data-d..
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1242
In 2025, the advertising landscape is undergoing a profound
shift, driven by growing consumer demands for transparency, inclusivity, and
accountability. Ethical advertising is no longer a niche concer..
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In 2025, the lines between brand films and ad films have
blurred as advertising agencies adopt a hybrid approach to storytelling. With
evolving consumer behavior, shorter attention spans, and rising d..
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In today's fast-paced digital era, influencer marketing
has emerged as one of the most powerful tools in the arsenal of modern
advertising agencies. With the rise of social media and content creators,..
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1161
In the highly competitive world of advertising, one strategy
is proving to be more effective than ever in 2025 — creative storytelling.
As audiences grow more skeptical of traditional marketing tactic..
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In the fast-evolving world of branding, 2025 has marked a
turning point where agencies are blending creativity with cutting-edge
technology to craft unique brand identities. With saturated markets and..
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In today’s rapidly evolving marketing landscape, selecting
the right advertising agency is more than a partnership—it’s a strategic
investment in your brand’s future. With the rise of AI-driven tools,..
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384
In today’s hyper-competitive market, where brands fight for
every second of consumer attention, ad films are not just
commercials—they are storytelling tools. But no matter how visually stunning or
em..
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301
In 2025, the global advertising industry is undergoing a
significant shift toward sustainability. As brands grow increasingly conscious
of their environmental impact, the production of ad films is evo..
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412
In today's dynamic marketing landscape, influencers are
playing an increasingly pivotal role in shaping the creative direction of ad
films. With the rise of social media and content-driven marketing s..
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337
In today's fast-paced digital landscape, capturing audience
attention isn't just an art—it's a science. Ad films have become one of the
most powerful tools for businesses to build brand awareness, evo..
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376
In the digital-first landscape of 2025, ad films have
emerged as powerful brand-building tools. With shrinking attention spans and
fierce competition, companies are investing more in emotionally reson..
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The advertising world is evolving faster than ever.
Traditional commercials are making way for immersive, tech-driven experiences
that captivate viewers like never before. At the forefront of this
tra..
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297
In today’s fast-paced digital world, attention is the most
valuable currency. Brands that master the art of storytelling in ad films have
a distinct advantage: they don’t just sell products — they cre..
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292
In the fast-paced world of advertising, a captivating ad
film can make the difference between a forgettable campaign and a viral
sensation. At the heart of this creative magic is the Creative Director..
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315
In the fast-paced world of advertising, crafting a
compelling ad film script isn't just about selling — it’s about connecting. A
great script bridges the gap between a brand and its audience, leaving ..
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275
In today’s fast-paced digital ecosystem, capturing attention
is an art — and a science. Ad films, whether 30-second TV commercials or
short-form social media videos, rely heavily on psychological prin..
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In the ever-evolving marketing landscape of 2025, brands are
constantly seeking the most effective ways to capture audience attention and
drive engagement. Two prominent formats—Ad Films and Digital C..
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In today's digital landscape, a captivating ad film has the
potential to spark conversations, drive engagement, and even go viral across
social media platforms. But going viral isn’t just about luck —..
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290
In 2025, the digital marketing landscape has reached new
heights of creativity, driven by the power of short-form ad films. With
attention spans dwindling and competition for consumer engagement at an..
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277
In 2025, the world of advertising films is undergoing a
dynamic transformation. As consumer behaviors evolve and technology advances,
brands must stay ahead of the curve to remain relevant. From immer..
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In the rapidly evolving landscape of sports media,
Business-to-Business (B2B) advertising has emerged as a powerful strategy for
brands looking to build credibility, reach niche audiences, and secure
..
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In today’s fast-evolving sports media landscape, traditional
advertising isn’t enough. Audiences crave authenticity, connection, and
relatability. Enter influencers and athletes—powerful partners who ..
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In today’s media-saturated world, sports sponsorship
remains one of the most powerful tools for brand visibility, audience
engagement, and emotional connection. But as marketing budgets come under
gre..
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In today’s digitized sports ecosystem, wearable technology
is doing more than just tracking performance—it’s transforming athletes into
powerful media storytellers. With real-time data and advanced an..
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In the dynamic world of sports marketing, 2025 was a
landmark year. With streaming-first strategies, immersive fan experiences, and
athlete-driven storytelling, sports media campaigns pushed boundarie..
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In the evolving media landscape of India, one force is
quietly reshaping how brands communicate with millions — regional language
advertising in mainline media. As India transitions from a metro-centr..
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190
In an era dominated by sustainability and climate awareness,
brands are increasingly being held accountable for their environmental
footprint. One area under growing scrutiny is print advertising. Whi..
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In the fast-evolving marketing landscape, luxury brands are
doubling down on mainline media to craft timeless, high-impact touchpoints that
resonate with their elite clientele. While digital channels ..
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282
In an era dominated by digital impressions and programmatic
ad placements, brand safety has emerged as a top concern for marketers.
With rising instances of ads appearing alongside inappropriate, cont..
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In a world driven by digital-first strategies, traditional
media is undergoing a remarkable transformation. Mainline media—once viewed as
static and slow to evolve—is now embracing innovation like nev..
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597
In 2025, the advertising landscape is experiencing a
powerful shift. Brands are no longer choosing between traditional formats —
they’re blending them. Out-of-Home (OOH) and mainline media, once treat..
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201
In an age dominated by digital dashboards and real-time
analytics, measuring the success of mainline advertising—encompassing
TV, print, and radio—requires a more nuanced approach. While traditional m..
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199
In an era where podcasts, music streaming, and digital-first
content dominate audience attention, the question often arises—is radio
still relevant? Surprisingly, the answer in 2025 is a resounding ye..
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208
In the evolving landscape of advertising, Mainline Media—which
includes television, print, and radio—remains a cornerstone for brand
visibility and mass reach. But in 2025, its resurgence is not just ..
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191
In a marketplace saturated with advertising noise, trust
is currency — and for Indian consumers, mainline media continues to
be a key source of credibility. As digital platforms face increasing scruti..
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181
In the ever-evolving marketing landscape of India, Tier-2
and Tier-3 brands are making a decisive return to mainline advertising,
breaking away from the earlier digital-only strategy. While digital ma..
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232
In today’s fragmented media landscape, brands face a crucial
decision: should they invest in mainline media like TV, print, and
radio, or focus solely on digital platforms like social media, OTT, and
..
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190
In an era dominated by digital-first strategies, many
Fast-Moving Consumer Goods (FMCG) brands are making a surprising yet strategic
shift—reinvesting in mainline media. While digital advertising offe..
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In a year dominated by digital evolution, mainline media
proved once again that traditional channels like TV, radio, and print
still pack a powerful punch. From heart-touching TV commercials to visual..
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171
In an era dominated by digital-first strategies, marketers
in 2025 are asking a crucial question: Is mainline media still relevant?
Surprisingly, the answer is a resounding yes—traditional media is ev..
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In 2025, luxury marketing is experiencing a transformation,
driven by the strategic use of premium mall media spaces. As high-end
consumers demand more personalized and immersive experiences, luxury b..
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Festive seasons are retail goldmines. From Diwali and
Christmas to Eid, Valentine’s Day, and Back-to-School sales, malls become
hotspots of consumer activity. For brands, aligning media strategies wit..
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As consumer attention becomes increasingly fragmented in the
digital age, Mall Media has emerged as a powerful channel for brands to
capture audiences in real-time, high-footfall environments. In 2025..
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1001
In a digitally distracted world, capturing real consumer
attention has become a major challenge for brands. XYZ Brand, a leading
lifestyle apparel company, turned to mall media to bridge this gap—and
..
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1039
In the dynamic world of retail marketing, mall
advertising has evolved beyond static visuals to embrace digital
innovation. One of the most impactful trends leading this transformation is gamification..
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741
In the evolving world of outdoor advertising, transit
media has emerged as one of the most impactful, cost-effective, and
high-visibility formats in 2025. From fully wrapped metro trains to branded
ca..
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504
Out-of-home (OOH) advertising remains one of the most
powerful channels for reaching a broad audience in today’s fragmented media
landscape. With innovations in format, technology, and placement, OOH ..
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147
As technology continues to reshape the marketing landscape,
the boundaries between physical and digital advertising are becoming
increasingly blurred. One of the most intriguing developments on the ho..
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In today’s volatile business climate, where digital
disruptions, shifting consumer behaviors, and emerging technologies are the
norm, brands must do more than just adapt — they must future-proof. A
ke..