Elyts Knowledge Center - Digital Sports RSS Feed

In 2025, sustainability has become more than just a global initiative—it is a defining responsibility across industries. Sports media, one of the most influential and resource-heavy sectors, is now em..

In today’s digital-first era, sports media is no longer a one-way communication channel where broadcasters and journalists dictate the narrative. Thanks to social media platforms, live-streaming apps,..

In today’s fast-paced digital world, sports media plays a pivotal role in amplifying the value of sponsorships during major tournaments. Whether it’s the FIFA World Cup, the Olympics, or the IPL, spon..

For decades, radio has been the heartbeat of sports media. Long before television and digital streaming, fans tuned in to radio broadcasts to experience live commentary, thrilling play-by-play narrati..

In today’s fast-paced digital era, sports media is no longer just about live match commentary or post-game highlights. Artificial Intelligence (AI) and data analytics are revolutionizing how fans cons..

In today’s fast-evolving advertising landscape, sports media sponsorships remain one of the most powerful ways for brands to connect with a passionate and engaged audience. From global sporting events..

In recent years, Over-the-Top (OTT) platforms have revolutionized the way audiences consume entertainment, and sports is no exception. Traditional cable TV, once the go-to medium for live sports, is r..

In today’s fast-paced digital world, social media has become the ultimate game-changer in how sports are covered, consumed, and celebrated. Platforms like Twitter (X), Instagram, YouTube, TikTok, and ..

Sports media rights have become one of the most powerful drivers in shaping the global broadcasting landscape. From billion-dollar deals between leagues and networks to the growing dominance of digita..

India's sports media landscape is undergoing a seismic shift, and nowhere is this more evident than in the burgeoning "Bharat" market—the collective term for Tier 2, Tier 3, and rural regions of India..

The Indian Premier League (IPL) has redefined the commercial landscape of cricket, turning it into a billion-dollar media spectacle. While global sports leagues like the English Premier League (EPL), ..

India’s sports media landscape is no longer just about cricket or local leagues—it's fast becoming a powerful force in the global sports rights market. With a rapidly growing digital user base, aggres..

In today’s hyper-digital sports landscape, fans are no longer just passive spectators — they are creators, influencers, and storytellers. User-Generated Content (UGC) has emerged as a powerful force i..

In today’s hyper-digital sports landscape, fans are no longer just passive spectators — they are creators, influencers, and storytellers. User-Generated Content (UGC) has emerged as a powerful force i..

In the digital-first era of sports media, the way fans consume content has drastically changed. Traditional TV coverage and newspaper columns are being supplemented—and in some cases replaced—by socia..

The digital revolution has dramatically transformed how fans consume sports content. Gone are the days when stadiums and televisions were the sole platforms for live action. Today, fans expect instant..

The landscape of sports media is undergoing a transformative shift as esports and traditional sports media join forces. What once existed in separate realms is now merging to create an exciting hybrid..

The business of sports media rights has become one of the most lucrative and competitive arenas in the global entertainment industry. As we step into 2025, the landscape has evolved dramatically, fuel..

In the age of digital transformation, sports media is undergoing a seismic shift — one where athletes are no longer just the subject of the story but also the storytellers. The rise of athlete-driven ..

In 2025, the sports media industry has undergone a digital transformation, with fans shifting en masse from traditional TV to streaming platforms. Whether it’s cricket, football, tennis, or MMA, live ..

In 2025, sports sponsorships are no longer just about logo placements on jerseys or stadium hoardings—they’re strategic partnerships rooted in digital innovation, fan engagement, and purpose-driven br..

In 2025, sports sponsorships are no longer just about logo placements on jerseys or stadium hoardings—they’re strategic partnerships rooted in digital innovation, fan engagement, and purpose-driven br..

In India, sports is more than just entertainment—it's an emotion. With cricket as a near-religion and emerging interest in sports like football, kabaddi, and badminton, the role of sports media has tr..

In recent years, fantasy sports platforms have gained remarkable traction, evolving from niche communities into mainstream phenomena. Their rapid rise is not just a tech success story—it's a disruptio..

As the global sports industry continues to evolve, sports media platforms are becoming a goldmine for advertisers in 2025. With millions of engaged fans across digital and traditional channels, brands..

In today's digital age, sports media has evolved far beyond simply watching a game on television. It is a multibillion-dollar industry that drives global fan engagement, fuels marketing strategies, an..

In today's dynamic advertising landscape, sports media is a goldmine for brands aiming to connect with passionate audiences. Seasonal campaigns, particularly those aligned with major sporting events, ..

The sports media landscape is undergoing a seismic shift. As technology evolves and audience preferences change, traditional broadcasting is being challenged—and often replaced—by Over-the-Top (OTT) p..

Over the past decade, India has witnessed an unprecedented surge in the popularity of sports, transforming the media landscape and creating a goldmine for advertisers. While cricket has traditionally ..

Live sports events are a goldmine for advertisers. With millions of viewers tuned in, emotionally invested, and highly engaged, the opportunity to leave a lasting impression is unmatched. But grabbing..

In the ever-evolving landscape of marketing, one strategy has proven time and again to deliver high-impact results—sponsorship in sports media. With billions of viewers tuning in to live sporting ev..

In the dynamic world of sports, how fans consume content has changed dramatically over the decades. From gathering around black-and-white televisions to watching matches on smartphones, sports media h..

In today’s hyper-connected world, sports broadcasting has evolved into a powerful platform that goes far beyond entertainment. For brands, it offers a golden opportunity to connect with millions of pa..

In the fast-paced digital era, where brand visibility is everything, youth-focused brands are constantly exploring new avenues to engage with their target audience. Among the myriad of media platforms..

India is not just a nation of cricket lovers anymore. With a rising appetite for diverse sports like kabaddi, football, badminton, and wrestling, sports media advertising in India has entered a golden..

In today’s hyper-connected world, sports media advertising has become one of the most powerful tools for brands aiming to captivate, connect, and convert passionate audiences. Whether it’s during a li..

The business of sports is no longer limited to stadiums, television screens, or merchandising aisles. It has entered a new, interactive arena—video games. With the rise of eSports and the growing popu..

In today's digital era, social media has revolutionized how sports brands connect with fans. Platforms like TikTok, Instagram Reels, and YouTube Shorts have emerged as powerhouses for viral content, p..

The convergence of sports and digital entertainment is rewriting the playbook for revenue generation—and at the heart of this transformation are in-game advertisements. Once a niche tactic, in-game ad..

The landscape of sports media advertising is undergoing a seismic shift. As technology evolves and consumer habits change, brands, advertisers, and media companies must adapt to new trends and opportu..

Sports media has evolved tremendously with the rise of digital platforms, and one of the most effective strategies to boost audience engagement is gamification. By incorporating interactive elements l..

Sports and branding have always gone hand in hand, creating a multi-billion-dollar industry fueled by fan loyalty, global marketing strategies, and the influence of iconic athletes. Merchandise brandi..

Augmented Reality (AR) has revolutionized digital advertising, allowing brands to create immersive and interactive experiences for their audiences. In the competitive world of sports branding, AR is a..

In today's fast-paced digital landscape, sports media has undergone a massive transformation. Traditional advertising methods, such as television commercials and print ads, are being overshadowed by t..

In the fast-paced world of sports, fan engagement has become the lifeblood of the industry. Sports media, with its vast reach and dynamic capabilities, plays a pivotal role in capturing and sustaining..

In a rapidly evolving digital world, sports media advertising is undergoing a seismic transformation. With the confluence of technological advancements, shifting audience behaviors, and innovative pla..

In today's dynamic sports landscape, fan engagement is the cornerstone of a thriving sports media strategy. Fans are no longer just spectators; they demand interaction, real-time updates, and a sense ..