Elyts Knowledge Center - digital marketing RSS Feed

In today’s hyper-connected world, brands cannot rely on a single medium to reach their audiences effectively. Mainline media—comprising television, radio, print, and outdoor advertising—continues to h..

The media landscape is evolving at an unprecedented pace, and traditional platforms like print, radio, and television are no exception. With Artificial Intelligence (AI) revolutionizing marketing stra..

In today’s fast-paced retail environment, businesses are constantly seeking ways to create seamless shopping experiences across multiple channels. Omnichannel marketing has emerged as a crucial strate..

In today’s fast-paced digital world, consumers are constantly moving, making on-the-go marketing more critical than ever. Out-of-Home (OOH) media has long been a powerful tool to capture attention in ..

Out-of-Home (OOH) media has long been a cornerstone of urban marketing, from classic static billboards to dynamic digital screens. In recent years, the advent of 3D billboards has taken outdoor advert..

In today’s fast-paced marketing landscape, ad films are no longer just about creativity—they are about precision. The integration of data-driven insights into advertising strategies is fundamentally r..

In today’s competitive advertising landscape, brands are constantly looking for innovative ways to stand out. While visuals capture attention, it is often music and sound design that make ad films and..

In today’s fast-paced advertising landscape, brands are constantly debating one crucial question: Ad films or digital creatives— which medium delivers stronger engagement? Both formats have their stre..

In today’s fast-evolving marketing landscape, advertising agencies are no longer relying solely on creative intuition. While creativity remains at the heart of advertising, the rise of data-driven str..

In today’s fast-moving business landscape, startups face unique challenges. Limited budgets, crowded markets, and the constant need to innovate make advertising decisions even more critical. In 2025, ..

In today’s competitive business environment, every brand is focused on maximizing Return on Investment (ROI) from its marketing spend. The debate between building an in-house marketing team versus hir..

The advertising industry is entering a new era in 2025, where artificial intelligence (AI) and automation are no longer optional add-ons but essential drivers of growth. With consumer behavior shiftin..

In today’s competitive marketing environment, brands are constantly evaluating the effectiveness of their advertising channels. The two most dominant options—mainline media and digital media—often spa..

In the fast-evolving advertising landscape, Out-of-Home (OOH) media is undergoing a major transformation with the rise of programmatic buying. Traditionally, OOH campaigns involved manual negotiations..

In today’s highly competitive digital ecosystem, e-commerce brands rely heavily on online advertising to drive sales. While digital marketing tactics like social media ads, email campaigns, and SEO ar..

In today’s competitive marketing landscape, every brand is striving to maximize Return on Investment (ROI) from their advertising spend. Two of the most powerful channels available are Out-of-Home (OO..

In today’s hyper-connected digital world, traditional advertising alone is no longer enough to capture consumer attention. Modern advertising agencies are increasingly turning to influencer marketing ..

In today’s competitive marketplace, brands face a critical decision when building their marketing strategy: should they rely on an external advertising agency or develop an in-house team? Both approac..

In today’s hyper-connected world, brands face a rapidly evolving marketing landscape. From social media algorithms and influencer partnerships to programmatic advertising and traditional media buys, t..

In today’s fast-paced digital world, Artificial Intelligence (AI) has become more than just a buzzword—it’s a revolutionary tool reshaping how advertising agencies operate and how brands connect with ..

In today’s fast-paced marketing landscape, brands are constantly striving to capture consumer attention and create lasting impressions. Two of the most powerful tools in this effort are ad films and d..

In the digital age, influencer marketing has become one of the most powerful tools for brands to connect with audiences. While influencers once primarily came from entertainment, fashion, or lifestyle..

In today’s competitive landscape, marketing success no longer depends on a single platform. Brands that achieve the strongest impact are those that integrate traditional advertising with modern digita..

In a world increasingly dominated by digital platforms, television advertising has not only survived but continues to thrive in 2025. While brands now diversify their budgets across social media, infl..

In today’s fast-paced digital ecosystem, marketing teams are constantly under pressure to deliver more campaigns, generate higher-quality leads, and demonstrate measurable ROI—all while managing limit..

In today’s fast-paced digital economy, businesses are constantly challenged to stay ahead of competitors while meeting the evolving expectations of consumers. From SEO strategies and data analytics to..

In today’s data-driven marketing landscape, clients demand more than just creative ideas — they want measurable proof of performance. Agencies that can effectively showcase the return on investment (R..

Programmatic advertising has revolutionized digital marketing by automating the buying and placement of ads across platforms. Today, artificial intelligence (AI) and machine learning (ML) are taking t..

As voice-activated search and smart devices like Amazon Alexa, Google Assistant, and Siri become integral to daily life, advertisers and brands must adapt their strategies. The way users interact with..

In today’s digital landscape, consumers crave authenticity more than ever. Gone are the days when celebrity endorsements alone could guarantee trust and conversions. The modern audience—especially Gen..

Short-form video content has rapidly become the centerpiece of digital marketing strategies. Platforms like TikTok and Instagram Reels provide brands with powerful tools to engage audiences, spark con..

In today’s fast-paced digital marketing world, agencies are under constant pressure to deliver fresh, engaging, and high-performing creative content. Traditional brainstorming methods, while effective..

The digital advertising ecosystem is undergoing a seismic shift. With the phasing out of third-party cookies by major browsers and heightened global data privacy regulations, agencies are being forced..

In today’s hyper-connected world, audiences no longer consume information through a single medium. They scroll social feeds, browse websites, engage with emails, watch videos, and even interact with o..

Artificial Intelligence (AI) has quickly moved from being a buzzword to becoming the backbone of modern business operations. From analyzing massive datasets in seconds to producing human-like written ..

In today’s cluttered advertising landscape, where brands are competing for every second of consumer attention, minimalism in advertising films has emerged as a powerful creative strategy. Instead of o..

In today’s marketing landscape, social media dominates conversations, budgets, and brand strategies. Platforms like Instagram, Facebook, LinkedIn, and TikTok have become the go-to tools for rapid en..

In today’s competitive retail environment, brands are discovering that the most powerful marketing strategies blend the physical and digital worlds. Mall media—advertising within shopping malls—has lo..

In today’s fast-evolving marketing landscape, creativity alone is no longer enough for advertising agencies to stay competitive. Data analytics has emerged as a crucial driver of success, empowering a..

As businesses strive to stay competitive in the ever-evolving digital landscape of 2025, the question of whether to hire an advertising agency or a freelancer has become increasingly relevant. Both of..

In the fast-paced digital marketing world, modern advertising agencies are no longer confined to traditional media strategies. One of the most transformative trends reshaping the industry is the strat..

The advertising industry in 2025 is experiencing a radical transformation. With the digital landscape evolving at lightning speed, advertising agencies are shifting from traditional methods to modern,..

In a marketing landscape overflowing with noise, brands are seeking partners who speak their language—literally and figuratively. Enter niche advertising agencies: lean, expert-driven teams focused on..

In an era dominated by data, personalization, and speed, artificial intelligence (AI) has become the cornerstone of transformation in the advertising world. Modern advertising agencies are no longer j..

In an era dominated by data, personalization, and speed, artificial intelligence (AI) has become the cornerstone of transformation in the advertising world. Modern advertising agencies are no longer j..

In today’s fast-evolving advertising landscape, Out-of-Home (OOH) media is experiencing a remarkable transformation. Augmented Reality (AR), a cutting-edge technology, is reshaping how brands interact..

In the fast-paced and highly competitive world of advertising, winning a client is only the beginning. The real challenge lies in retaining them. As of 2025, client retention has become a cornerstone ..

In today’s rapidly evolving marketing landscape, selecting the right advertising agency is more than a partnership—it’s a strategic investment in your brand’s future. With the rise of AI-driven tools,..

The advertising industry has undergone a dramatic shift in recent years, especially in the wake of the global events that redefined workplace norms. As of 2025, one of the most defining trends is the ..

In today’s fast-evolving advertising ecosystem, creativity remains king—but now it has a powerful new partner: Artificial Intelligence (AI). No longer just a buzzword, AI is revolutionizing the way ad..

In today’s fast-evolving advertising ecosystem, creativity remains king—but now it has a powerful new partner: Artificial Intelligence (AI). No longer just a buzzword, AI is revolutionizing the way ad..

As we step into 2025, the advertising industry continues to evolve at lightning speed. Technological advancements, shifting consumer behaviors, and global digitalization are reshaping how advertising ..

In today’s fragmented media landscape, brands face a crucial decision: should they invest in mainline media like TV, print, and radio, or focus solely on digital platforms like social media, OTT, and ..

Out-of-Home (OOH) advertising has been a staple in marketing strategies for decades, but with the rise of technology, Digital Out-of-Home (DOOH) has reshaped how brands connect with audiences in real ..

In 2025, the advertising landscape is undergoing a transformation. With shifting consumer expectations, the rise of niche marketing, and the increasing need for agility, many brands are turning away f..

The real estate industry has always relied heavily on persuasive marketing—but in 2025, the game has changed. As digital platforms evolve, consumer behavior shifts, and technology redefines outreach, ..

India's Direct-to-Consumer (D2C) ecosystem is booming, with over 800+ brands redefining retail through digital channels. However, in a hyper-competitive market, great products aren’t enough. Success l..

The advertising industry is undergoing a dramatic shift as digital transformation redefines how brands connect with consumers. In this evolving landscape, full-service advertising agencies are emergin..

In today’s evolving marketing landscape, advertisers are constantly faced with the pivotal question: Mainline Media or Digital Ads—what delivers better ROI? As consumer behavior shifts and technology ..

In a time dominated by social media ads, influencer campaigns, and programmatic digital buying, it’s easy to assume that traditional advertising methods like Out-of-Home (OOH) have lost their impact. ..