Elyts Knowledge Center - digital marketing RSS Feed
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In today’s fast-evolving marketing landscape, creativity
alone is no longer enough for advertising agencies to stay competitive. Data
analytics has emerged as a crucial driver of success, empowering a..
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As businesses strive to stay competitive in the
ever-evolving digital landscape of 2025, the question of whether to hire an
advertising agency or a freelancer has become increasingly relevant. Both of..
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In the fast-paced digital marketing world, modern
advertising agencies are no longer confined to traditional media strategies.
One of the most transformative trends reshaping the industry is the strat..
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The advertising industry in 2025 is experiencing a radical
transformation. With the digital landscape evolving at lightning speed,
advertising agencies are shifting from traditional methods to modern,..
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In a marketing landscape overflowing with noise, brands are
seeking partners who speak their language—literally and figuratively. Enter
niche advertising agencies: lean, expert-driven teams focused on..
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In an era dominated by data, personalization, and speed,
artificial intelligence (AI) has become the cornerstone of transformation in
the advertising world. Modern advertising agencies are no longer j..
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In an era dominated by data, personalization, and speed,
artificial intelligence (AI) has become the cornerstone of transformation in
the advertising world. Modern advertising agencies are no longer j..
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In the fast-paced and highly competitive world of
advertising, winning a client is only the beginning. The real challenge lies in
retaining them. As of 2025, client retention has become a cornerstone ..
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In today’s rapidly evolving marketing landscape, selecting
the right advertising agency is more than a partnership—it’s a strategic
investment in your brand’s future. With the rise of AI-driven tools,..
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The advertising industry has undergone a dramatic shift in
recent years, especially in the wake of the global events that redefined
workplace norms. As of 2025, one of the most defining trends is the ..
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In today’s fast-evolving advertising ecosystem, creativity
remains king—but now it has a powerful new partner: Artificial Intelligence
(AI). No longer just a buzzword, AI is revolutionizing the way ad..
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In today’s fast-evolving advertising ecosystem, creativity
remains king—but now it has a powerful new partner: Artificial Intelligence
(AI). No longer just a buzzword, AI is revolutionizing the way ad..
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As we step into 2025, the advertising industry continues to
evolve at lightning speed. Technological advancements, shifting consumer
behaviors, and global digitalization are reshaping how advertising ..
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In today’s fragmented media landscape, brands face a crucial
decision: should they invest in mainline media like TV, print, and
radio, or focus solely on digital platforms like social media, OTT, and
..
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Out-of-Home (OOH) advertising has been a staple in marketing
strategies for decades, but with the rise of technology, Digital Out-of-Home
(DOOH) has reshaped how brands connect with audiences in real ..
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In 2025, the advertising landscape is undergoing a
transformation. With shifting consumer expectations, the rise of niche
marketing, and the increasing need for agility, many brands are turning away
f..
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The real estate industry has always relied heavily on
persuasive marketing—but in 2025, the game has changed. As digital platforms
evolve, consumer behavior shifts, and technology redefines outreach, ..
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India's Direct-to-Consumer (D2C) ecosystem is booming, with
over 800+ brands redefining retail through digital channels. However, in a
hyper-competitive market, great products aren’t enough. Success l..
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The advertising industry is undergoing a dramatic shift as
digital transformation redefines how brands connect with consumers. In this
evolving landscape, full-service advertising agencies are emergin..
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In today’s evolving marketing landscape, advertisers are
constantly faced with the pivotal question: Mainline Media or Digital
Ads—what delivers better ROI? As consumer behavior shifts and technology
..
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In a time dominated by social media ads, influencer
campaigns, and programmatic digital buying, it’s easy to assume that
traditional advertising methods like Out-of-Home (OOH) have lost their impact.
..
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Hiring an advertising agency can be a game-changer for your
brand, but understanding the costs involved is crucial before you sign any
contract. Whether you're a startup or a well-established company,..
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In today’s hyper-competitive digital landscape, brands are
increasingly drawn to performance-based advertising agencies. These agencies
promise measurable results—whether it's leads, clicks, conversio..
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In today’s hyper-connected world, reaching your audience
through a single platform is no longer enough. This is where 360-degree
campaigns come into play. These integrated marketing strategies help br..
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In a landscape dominated by digital transformation and rapid
innovation, boutique advertising agencies are redefining their value and
relevance. Once considered niche players, these smaller, specializ..
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As we move deeper into the digital-first era, advertising
agencies are undergoing rapid transformation. The advertising landscape in 2025
is being shaped by groundbreaking technologies, shifting consu..
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In the ever-evolving world of marketing, businesses
constantly face the crucial decision: should they build an in-house
marketing team or hire an external advertising agency? Each approach
has its uni..
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In today’s competitive marketplace, building a strong brand
presence requires more than just a great product. That’s where advertising
agencies come into play. From developing powerful campaigns to cr..
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In today’s ever-evolving marketing landscape, businesses are
constantly weighing the pros and cons of digital vs traditional advertising
agencies. The main question most brands ask is simple yet criti..
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In 2025, choosing the right advertising agency is more
than just a partnership — it’s a strategic decision that shapes your brand’s
future. With changing consumer behaviors, evolving digital trends, a..
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The digital entertainment revolution has dramatically
reshaped how brands communicate with their audiences. With the explosive rise
of OTT (Over-the-Top) platforms like Netflix, Amazon Prime Video, Di..
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In today’s cluttered advertising landscape, attention is the
most valuable currency. With consumers bombarded by content across every screen
and platform, crafting a memorable ad film is more challeng..
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In today’s hyperconnected landscape, the line between
traditional and digital marketing is no longer rigid. Brands aiming for
widespread impact are increasingly turning to 360-degree campaigns—strateg..
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In today's competitive landscape, local businesses face a
tough decision when allocating their marketing budgets: Should they go digital
with online ads or stick with the tried-and-true method of Out-..
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In today’s fast-evolving marketing landscape, advertisers
are constantly seeking innovative ways to engage consumers and maximize
campaign effectiveness. One powerful strategy gaining traction is the
..
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The digital advertising world is undergoing a seismic shift.
With Google phasing out third-party cookies in Chrome and increasing global
regulations around user data privacy, advertising agencies are ..
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In today’s fast-evolving digital landscape, advertising
agencies are constantly exploring innovative strategies to connect brands with
their target audiences. One of the most impactful trends reshapin..
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In today’s competitive marketplace, choosing the right advertising agency can
significantly impact your brand’s visibility, growth, and return on investment.
One of the key decisions businesses face i..
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The advertising landscape is shifting at lightning speed. As digital platforms
dominate consumer attention and data-driven strategies become non-negotiable,
full-service advertising agencies are under..
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In an era where attention spans are shrinking and
mobile-first behavior dominates online consumption, brands are increasingly
turning to micro ad films—short, high-impact videos designed for
digital-f..
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In an era dominated by digital noise, Out-of-Home (OOH)
media is quietly reclaiming its power and presence. As the advertising
world grapples with digital fatigue, privacy concerns, and oversaturation..
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In today’s fast-evolving marketing landscape, businesses
face a critical challenge: choosing between mainline media and digital
channels—or more precisely, finding the right balance between the two. E..
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In today’s dynamic marketing landscape, the once-distinct
lines between mainline and digital media are rapidly blurring. Brands are no
longer forced to choose between traditional advertising channels ..
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In today’s fast-paced marketing landscape, brands are
constantly seeking the most effective channels to capture consumer attention
and leave a lasting impression. Among the many advertising mediums av..
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In the ever-evolving world of media consumption, brands face
a pivotal question: Where should we invest our advertising dollars—Live
Sports Broadcasting or OTT Streaming? Both platforms offer unique
o..
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In the era of smartphones, streaming platforms, and endless
scrolling, it’s easy to assume that mainline media—traditional channels like
television, radio, newspapers, and magazines—has lost its relev..
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Partnering with an advertising agency is a strategic move
for any business aiming to boost brand visibility, reach the right audience,
and drive sales. But once your campaigns are up and running, how ..
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In today’s fast-paced digital world, capturing consumer
attention is more challenging than ever. Brands are constantly competing for
visibility, relevance, and connection. Amid this noise, a creative ..
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In today’s hyper-competitive market, where consumers are
bombarded with countless ads daily, standing out is more challenging than ever.
The key to cutting through the noise and making a lasting impac..
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In today’s fast-paced, media-saturated world, businesses are
faced with a critical decision: Should they go the traditional route or embrace
digital when choosing an advertising agency? Both tradition..
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In today’s saturated market, standing out is no longer
optional—it’s survival. This case study reveals how a forward-thinking ad
agency engineered a 300% sales increase for a mid-tier consumer brand u..
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In the ever-evolving world of marketing, a creative
advertising agency plays a pivotal role in helping brands stand out.
Whether you're a startup aiming for brand recognition or an established company..
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In today's hyper-competitive marketplace, advertising isn't
just an option—it's a necessity. Whether you're launching a new product or
trying to grow your brand presence, partnering with the right adv..
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In today’s fast-paced digital landscape, grabbing and
holding consumer attention is no easy feat. Brands constantly battle for
visibility, relevance, and engagement. This is where advertising agenci..
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In today’s fast-paced digital world, capturing audience
attention is both an art and a science. Brands aiming to make an impact through
video marketing often face a critical choice: should they invest..
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In today’s fast-paced digital world, real-time engagement
has emerged as a game-changer for brands, especially in the realm of sports
media. With millions of fans glued to their screens during live ga..
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In 2025, the marketing landscape is evolving at an
unprecedented pace, largely fueled by advancements in Artificial Intelligence
(AI). Among the many players in this transformation, Mainline Media
sta..
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In today’s dynamic advertising landscape, one of the most
pressing questions marketers face is: Mainline Media or Digital Media –
which delivers better results for your brand? Both avenues offer uniqu..
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In an increasingly digitized world, Digital Out-of-Home
(DOOH) advertising has redefined how brands capture consumer attention in
public spaces. With high-impact visuals, real-time adaptability, and
l..
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When businesses decide to invest in advertising, one of the
first and most important questions they face is: How much should we budget
for an advertising agency? Whether you're a startup, SME, or an e..