Elyts Knowledge Center - Digital Marketing RSS Feed

In today’s fragmented media landscape, brands can no longer rely on a single advertising channel. Consumers interact with multiple touchpoints — from billboards and transit ads to Instagram feeds and ..

In the fast-paced digital era, audiences have shorter attention spans than ever before. This shift has pushed brands and advertising agencies to rethink traditional marketing methods. Enter short-form..

In today’s hyperconnected world, consumers interact with brands across multiple platforms—social media, websites, email, physical stores, and even voice-activated devices. This evolving behavior has m..

In the ever-evolving world of marketing, brands often face a crucial decision: should they build an in-house marketing team or partner with an advertising agency? Each approach has its unique advantag..

The advertising landscape is evolving faster than ever, driven by technological innovations, shifting consumer expectations, and data-driven marketing strategies. As 2026 approaches, advertising agenc..

In today’s hyper-connected digital world, consumers interact with brands across multiple platforms—social media, websites, search engines, email, television, outdoor media, and more. With so many touc..

In today’s digital-first world, brands are no longer relying solely on traditional advertising methods to reach their audience. Social media platforms, content creators, and digital communities have t..

In today’s hyper-connected digital landscape, traditional advertising alone is no longer enough to capture consumer attention. Audiences demand authenticity, relatability, and meaningful engagement. T..

India’s advertising landscape is undergoing a powerful transformation. While national campaigns and big-budget brand promotions continue to dominate mainstream media, a new force is steadily reshaping..

In today’s fast-paced digital ecosystem, advertising is no longer driven by intuition alone. Data analytics has become the backbone of modern advertising agencies, transforming how brands understand a..

The advertising world has long been dominated by global agency networks with massive budgets, international offices, and extensive client portfolios. Yet, boutique advertising agencies are not only su..

In the last decade, businesses rushed toward specialized agencies—digital-only firms, performance marketing boutiques, social media experts, influencer agencies, and SEO specialists. The logic was sim..

The role of advertising agencies has evolved dramatically over the past decade. Gone are the days when agencies were primarily focused on negotiating TV spots, print ads, or radio placements. Today, m..

The advertising industry in 2026 looks dramatically different from what it was just a few years ago. Artificial Intelligence (AI) is no longer a futuristic concept—it is the backbone of modern marketi..

In today’s hyper-competitive marketplace, brands are no longer satisfied with vanity metrics like impressions and likes. They want measurable return on investment (ROI). Every marketing dollar must ju..

Email marketing in 2026 is no longer about sending bulk newsletters to a generic subscriber list. It has evolved into a highly personalized, AI-driven communication channel that delivers the right mes..

In today’s fast-paced digital landscape, customers expect instant responses, personalized interactions, and seamless experiences across platforms. Traditional marketing methods are no longer sufficien..

In today’s digital-first world, local customers rely heavily on search engines to find nearby products and services. Whether it’s “best bakery near me” or “top digital marketing agency in my city,” lo..

In 2026, marketing is no longer about sending mass emails or running isolated ad campaigns. It’s about delivering personalized, data-driven, and timely customer experiences across multiple channels. B..

In today’s competitive digital landscape, generic marketing no longer delivers results. Customers expect brands to understand their preferences, anticipate their needs, and deliver tailored experience..

The way consumers discover and buy products has changed dramatically. Social media platforms are no longer just spaces for engagement—they are powerful digital storefronts. In 2026, social commerce gr..

In today’s highly competitive and digitally connected marketplace, B2B brands can no longer rely solely on traditional sales tactics. Decision-makers conduct extensive online research before engaging ..

In today’s competitive digital landscape, driving traffic to your website is only half the battle. The real success lies in converting that traffic into leads, subscribers, and paying customers. That’..

In today’s fast-paced digital landscape, customers interact with brands across multiple channels—social media, email, websites, mobile apps, and even physical stores. This makes delivering a consisten..

The influencer marketing landscape has evolved dramatically over the past few years. What once revolved around celebrity endorsements and mega influencers is now shifting toward authenticity, communit..

The digital advertising landscape is undergoing one of its biggest transformations in decades. In 2026, first-party data has officially taken center stage as third-party cookies continue to fade away...

In today’s competitive digital landscape, guessing is no longer a strategy. Brands that rely on intuition alone often struggle to generate consistent returns. The real winners are those who embrace da..

With the rise of AI-generated answers, featured snippets, knowledge panels, and instant results, Google is increasingly providing answers directly on the search results page. These are called zero-cli..

In 2026, the marketing landscape is more data-driven, AI-powered, and customer-centric than ever before. Businesses are under pressure to deliver measurable ROI while also building long-term brand equ..

Digital marketing has evolved rapidly over the past decade, but nothing has reshaped the industry quite like Artificial Intelligence (AI). From personalized customer journeys to predictive analytics a..

In today’s fast-paced digital ecosystem, attention spans are shrinking while content consumption is skyrocketing. Short-form video has emerged as one of the most powerful marketing tools for brands ai..

The way people search online is rapidly changing. Instead of typing short keywords into search engines, users are increasingly speaking full questions into their smartphones, smart speakers, and voice..

Digital marketing is evolving faster than ever. As we step into 2026, brands are no longer competing just on creativity — they are competing on data intelligence, personalization, automation, and imme..

The sports media landscape has undergone a dramatic transformation over the last decade. What was once dominated by television networks, newspapers, and sports radio is now driven by digital platforms..

In today’s fragmented media landscape, brands can no longer rely on a single advertising channel to capture consumer attention. Audiences move seamlessly between television screens, smartphones, socia..

In today’s fragmented media landscape, brands can no longer rely on a single channel to connect with their audience. While digital marketing offers precision and measurability, mainline media—such as ..

In today’s complex marketing landscape, big brands face a crucial budgeting question: should they invest more in mainline media or double down on performance marketing? While both approaches aim to dr..

In an age where consumers are inundated with advertisements, generic marketing campaigns no longer cut through the noise. Retailers are increasingly turning to personalized advertising in mall media a..

In today’s fragmented media landscape, brands can no longer rely on a single channel to capture attention. Consumers move seamlessly between digital platforms and physical spaces, especially in urban ..

The retail landscape in India is evolving at an unprecedented pace. While e-commerce continues to grow, mall media is carving out a unique space in the advertising ecosystem by combining high footfall..

In today’s fast-scrolling digital world, attention is the most valuable currency. With shrinking attention spans and content overload, brands are increasingly turning to short-form ad films to cut thr..

Social media has transformed from a simple communication platform into a powerful marketing ecosystem. For advertising agencies, staying aligned with evolving social media trends is no longer optional..

The advertising industry is evolving faster than ever, and at the center of this transformation are AI-powered chatbots. Once limited to basic customer support, AI chatbots have now become strategic t..

In today’s digital-first world, influencer marketing has become one of the most effective ways for brands to reach their target audience authentically. Advertising agencies are at the forefront of cra..

In today’s fast-paced marketing world, businesses face a critical choice: should they invest in digital advertising, traditional marketing, or a combination of both? Selecting the right type of advert..

The advertising landscape is evolving at an unprecedented pace, driven by the rise of artificial intelligence (AI) and automation technologies. Today, advertising agencies are no longer just creative ..

In today’s digital age, brands are increasingly recognizing the importance of sustainability—not just in their products but also in their marketing practices. Sustainable digital marketing focuses on ..

In the competitive world of digital marketing, attracting traffic to your website is only half the battle. Turning those visitors into paying customers or leads is the real challenge. This is where Co..

In today’s data-driven world, digital marketing success is no longer based on intuition alone. Businesses that consistently outperform competitors rely on digital marketing analytics to measure perfor..

Digital marketing is evolving faster than ever, and Augmented Reality (AR) has emerged as one of the most powerful tools redefining how brands connect with consumers. By blending digital elements with..

The e-commerce industry is evolving faster than ever, driven by changing consumer behavior, rapid technological advancements, and increasing competition. As digital storefronts become more sophisticat..

Smartphones have become the primary gateway to the digital world. From online shopping and social media scrolling to video consumption and search queries, users now rely on their mobile devices more t..

Digital marketing in 2026 is smarter, faster, and more data-driven than ever before. With AI automation, privacy-first analytics, and omnichannel strategies becoming the norm, marketers need the right..

In today’s competitive digital landscape, marketing decisions based on guesswork are no longer effective. Brands that succeed are those that leverage data to understand their audience, optimize campai..

Voice search is no longer a futuristic concept—it has become a mainstream behavior driven by smart speakers, mobile assistants, and AI-powered devices. From asking Siri for directions to using Alexa f..

Pay-per-click (PPC) advertising continues to be a cornerstone of digital marketing, driving measurable results for businesses worldwide. As we step into 2026, the PPC landscape is evolving rapidly, in..

In today’s competitive digital landscape, creating content isn’t enough. The real success lies in crafting content that not only engages but also converts visitors into loyal customers. Conversion-dri..

In today’s digital-first world, brands need to connect with audiences in authentic, meaningful ways. Influencer marketing has emerged as one of the most effective strategies to achieve this. By collab..

Video marketing is no longer optional—it's a necessity. By 2026, videos are expected to account for over 80% of all internet traffic, making them a critical tool for businesses seeking to engage audie..

Email marketing remains one of the most cost-effective and impactful channels for businesses looking to engage with their audience directly. However, with inboxes overflowing daily, capturing attentio..