Elyts Knowledge Center - Digital Marketing RSS Feed

In today’s fragmented media landscape, brands face a crucial decision: should they invest in mainline media like TV, print, and radio, or focus solely on digital platforms like social media, OTT, and ..

Out-of-Home (OOH) advertising has been a staple in marketing strategies for decades, but with the rise of technology, Digital Out-of-Home (DOOH) has reshaped how brands connect with audiences in real ..

In 2025, the advertising landscape is undergoing a transformation. With shifting consumer expectations, the rise of niche marketing, and the increasing need for agility, many brands are turning away f..

The real estate industry has always relied heavily on persuasive marketing—but in 2025, the game has changed. As digital platforms evolve, consumer behavior shifts, and technology redefines outreach, ..

India's Direct-to-Consumer (D2C) ecosystem is booming, with over 800+ brands redefining retail through digital channels. However, in a hyper-competitive market, great products aren’t enough. Success l..

The advertising industry is undergoing a dramatic shift as digital transformation redefines how brands connect with consumers. In this evolving landscape, full-service advertising agencies are emergin..

In today’s evolving marketing landscape, advertisers are constantly faced with the pivotal question: Mainline Media or Digital Ads—what delivers better ROI? As consumer behavior shifts and technology ..

In a time dominated by social media ads, influencer campaigns, and programmatic digital buying, it’s easy to assume that traditional advertising methods like Out-of-Home (OOH) have lost their impact. ..

Hiring an advertising agency can be a game-changer for your brand, but understanding the costs involved is crucial before you sign any contract. Whether you're a startup or a well-established company,..

In today’s hyper-competitive digital landscape, brands are increasingly drawn to performance-based advertising agencies. These agencies promise measurable results—whether it's leads, clicks, conversio..

In today’s hyper-connected world, reaching your audience through a single platform is no longer enough. This is where 360-degree campaigns come into play. These integrated marketing strategies help br..

In a landscape dominated by digital transformation and rapid innovation, boutique advertising agencies are redefining their value and relevance. Once considered niche players, these smaller, specializ..

As we move deeper into the digital-first era, advertising agencies are undergoing rapid transformation. The advertising landscape in 2025 is being shaped by groundbreaking technologies, shifting consu..

In the ever-evolving world of marketing, businesses constantly face the crucial decision: should they build an in-house marketing team or hire an external advertising agency? Each approach has its uni..

In today’s competitive marketplace, building a strong brand presence requires more than just a great product. That’s where advertising agencies come into play. From developing powerful campaigns to cr..

In today’s ever-evolving marketing landscape, businesses are constantly weighing the pros and cons of digital vs traditional advertising agencies. The main question most brands ask is simple yet criti..

In 2025, choosing the right advertising agency is more than just a partnership — it’s a strategic decision that shapes your brand’s future. With changing consumer behaviors, evolving digital trends, a..

The digital entertainment revolution has dramatically reshaped how brands communicate with their audiences. With the explosive rise of OTT (Over-the-Top) platforms like Netflix, Amazon Prime Video, Di..

In today’s cluttered advertising landscape, attention is the most valuable currency. With consumers bombarded by content across every screen and platform, crafting a memorable ad film is more challeng..

In today’s hyperconnected landscape, the line between traditional and digital marketing is no longer rigid. Brands aiming for widespread impact are increasingly turning to 360-degree campaigns—strateg..

In today's competitive landscape, local businesses face a tough decision when allocating their marketing budgets: Should they go digital with online ads or stick with the tried-and-true method of Out-..

In today’s fast-evolving marketing landscape, advertisers are constantly seeking innovative ways to engage consumers and maximize campaign effectiveness. One powerful strategy gaining traction is the ..

The digital advertising world is undergoing a seismic shift. With Google phasing out third-party cookies in Chrome and increasing global regulations around user data privacy, advertising agencies are ..

In today’s fast-evolving digital landscape, advertising agencies are constantly exploring innovative strategies to connect brands with their target audiences. One of the most impactful trends reshapin..

In today’s competitive marketplace, choosing the right advertising agency can significantly impact your brand’s visibility, growth, and return on investment. One of the key decisions businesses face i..

The advertising landscape is shifting at lightning speed. As digital platforms dominate consumer attention and data-driven strategies become non-negotiable, full-service advertising agencies are under..

In an era where attention spans are shrinking and mobile-first behavior dominates online consumption, brands are increasingly turning to micro ad films—short, high-impact videos designed for digital-f..

In an era dominated by digital noise, Out-of-Home (OOH) media is quietly reclaiming its power and presence. As the advertising world grapples with digital fatigue, privacy concerns, and oversaturation..

In today’s fast-evolving marketing landscape, businesses face a critical challenge: choosing between mainline media and digital channels—or more precisely, finding the right balance between the two. E..

In today’s dynamic marketing landscape, the once-distinct lines between mainline and digital media are rapidly blurring. Brands are no longer forced to choose between traditional advertising channels ..

In today’s fast-paced marketing landscape, brands are constantly seeking the most effective channels to capture consumer attention and leave a lasting impression. Among the many advertising mediums av..

In the ever-evolving world of media consumption, brands face a pivotal question: Where should we invest our advertising dollars—Live Sports Broadcasting or OTT Streaming? Both platforms offer unique o..

In the era of smartphones, streaming platforms, and endless scrolling, it’s easy to assume that mainline media—traditional channels like television, radio, newspapers, and magazines—has lost its relev..

Partnering with an advertising agency is a strategic move for any business aiming to boost brand visibility, reach the right audience, and drive sales. But once your campaigns are up and running, how ..

In today’s fast-paced digital world, capturing consumer attention is more challenging than ever. Brands are constantly competing for visibility, relevance, and connection. Amid this noise, a creative ..

In today’s hyper-competitive market, where consumers are bombarded with countless ads daily, standing out is more challenging than ever. The key to cutting through the noise and making a lasting impac..

In today’s fast-paced, media-saturated world, businesses are faced with a critical decision: Should they go the traditional route or embrace digital when choosing an advertising agency? Both tradition..

In today’s saturated market, standing out is no longer optional—it’s survival. This case study reveals how a forward-thinking ad agency engineered a 300% sales increase for a mid-tier consumer brand u..

In the ever-evolving world of marketing, a creative advertising agency plays a pivotal role in helping brands stand out. Whether you're a startup aiming for brand recognition or an established company..

In today's hyper-competitive marketplace, advertising isn't just an option—it's a necessity. Whether you're launching a new product or trying to grow your brand presence, partnering with the right adv..

In today’s fast-paced digital landscape, grabbing and holding consumer attention is no easy feat. Brands constantly battle for visibility, relevance, and engagement. This is where advertising agenci..

In today’s fast-paced digital world, capturing audience attention is both an art and a science. Brands aiming to make an impact through video marketing often face a critical choice: should they invest..

In today’s fast-paced digital world, real-time engagement has emerged as a game-changer for brands, especially in the realm of sports media. With millions of fans glued to their screens during live ga..

In 2025, the marketing landscape is evolving at an unprecedented pace, largely fueled by advancements in Artificial Intelligence (AI). Among the many players in this transformation, Mainline Media sta..

In today’s dynamic advertising landscape, one of the most pressing questions marketers face is: Mainline Media or Digital Media – which delivers better results for your brand? Both avenues offer uniqu..

In an increasingly digitized world, Digital Out-of-Home (DOOH) advertising has redefined how brands capture consumer attention in public spaces. With high-impact visuals, real-time adaptability, and l..

When businesses decide to invest in advertising, one of the first and most important questions they face is: How much should we budget for an advertising agency? Whether you're a startup, SME, or an e..

Hiring the right advertising agency can take your brand from obscurity to industry stardom. But choosing the wrong one can cost you time, money, and reputation. With so many agencies promising the moo..

Hiring the right advertising agency can be a game-changer for your brand. Whether you're a startup looking to make a splash or an established business aiming to scale, the agency you choose will signi..

In today’s fast-paced digital world, effective advertising can make or break a business. Whether you are a startup looking to build brand awareness or an established company aiming to boost sales, par..

In today's fast-paced, media-driven world, political campaigns need more than just passionate candidates and persuasive manifestos. They require strategic communication, targeted messaging, and multi-..

In the competitive world of real estate, marketing isn't just a support function—it's the driving force behind property sales, brand recognition, and business growth. With digital disruption and evo..

In today’s fast-paced and highly competitive market, advertising is the lifeline for startups and small businesses looking to build visibility, attract customers, and scale their operations. However, ..

Sports media advertising has emerged as a powerful platform for brands looking to connect with highly engaged audiences. From live broadcasts and digital streams to stadium billboards and athlete endo..

In today’s fast-paced digital world, businesses are constantly on the lookout for effective strategies to connect with younger generations. For advertisers aiming to target Gen Z and Millennial consum..

In today's dynamic marketing landscape, businesses are faced with a crucial decision — whether to invest in mainline media advertising or shift their focus to online advertising. While both have their..

In today’s digital-first world, where social media, search engines, and mobile apps dominate, it may seem as though traditional mainline media has taken a backseat. However, despite the rapid rise of ..

In today’s rapidly evolving marketing landscape, the debate between Mainline Media vs Digital Media is more relevant than ever. As brands navigate tighter budgets, diversified audiences, and rapid tec..

In today’s hyper-competitive digital landscape, creativity alone isn’t enough to drive brand success. Advertising agencies are increasingly turning to data-driven strategies to not only fine-tune camp..

In a digital-first world, advertising is undergoing one of its most dramatic transformations yet—driven by artificial intelligence (AI) and automation. These technologies are reshaping how brands conn..