Elyts Knowledge Center - Consumer RSS Feed

In today’s hyper-connected world, the lines between offline and online marketing are increasingly blurred. One simple yet powerful tool has emerged as the bridge between the two: the QR code. Once con..

In the fast-moving consumer goods (FMCG) sector, trust and brand familiarity are essential drivers of consumer choice. While digital channels have gained prominence, mainline media—such as television,..

In a world overflowing with ads, brands are constantly searching for ways to cut through the noise. Amid the digital clutter and fleeting attention spans, storytelling in mainline media—TV, radio, and..

As the media landscape continues to evolve in 2025, the debate between mainline and digital media for brand building has become more complex than ever. While digital media offers instant access and me..

In today’s competitive retail landscape, Augmented Reality (AR) and Virtual Reality (VR) are transforming how brands connect with consumers in malls. As footfall in shopping centres rebounds, mall med..

Malls are not just centers for commerce—they're psychological playgrounds where brands can shape consumer behavior in subtle but powerful ways. Every media placement in a mall—from digital screens to ..

In the fast-paced world of modern retail, malls are transforming from simple shopping destinations to immersive brand engagement zones. At the heart of this shift is Digital Out-of-Home (DOOH) adverti..

Outdoor advertising, or Out-of-Home (OOH) advertising, remains one of the most powerful ways to influence consumer behavior in the real world. But what makes certain billboards, hoardings, and transit..

In an age dominated by digital noise and fleeting online impressions, Out-of-Home (OOH) advertising stands tall—literally and figuratively—as a powerful tool for brands seeking to build lasting trust ..

In 2025, the advertising landscape is undergoing a profound shift, driven by growing consumer demands for transparency, inclusivity, and accountability. Ethical advertising is no longer a niche concer..

In today’s fast-paced digital ecosystem, capturing attention is an art — and a science. Ad films, whether 30-second TV commercials or short-form social media videos, rely heavily on psychological prin..

In a marketplace saturated with advertising noise, trust is currency — and for Indian consumers, mainline media continues to be a key source of credibility. As digital platforms face increasing scruti..

In an era dominated by digital-first strategies, many Fast-Moving Consumer Goods (FMCG) brands are making a surprising yet strategic shift—reinvesting in mainline media. While digital advertising offe..

In 2025, luxury marketing is experiencing a transformation, driven by the strategic use of premium mall media spaces. As high-end consumers demand more personalized and immersive experiences, luxury b..

In a digitally distracted world, capturing real consumer attention has become a major challenge for brands. XYZ Brand, a leading lifestyle apparel company, turned to mall media to bridge this gap—and ..

In the dynamic world of retail marketing, mall advertising has evolved beyond static visuals to embrace digital innovation. One of the most impactful trends leading this transformation is gamification..

As shopping malls evolve into immersive lifestyle destinations, mall media is undergoing a significant transformation. A major driver behind this evolution is DOOH—Digital Out-of-Home advertising—whic..

In an era where consumer attention is fragmented across digital and physical spaces, mall advertising is undergoing a transformative shift. Brands are no longer relying on guesswork; instead, they are..

In the evolving landscape of retail marketing, mall media continues to thrive—powered not just by strategic placement, but by deep psychological principles that guide consumer behavior. Understanding ..

In today’s overstimulated world, where consumers are constantly bombarded with ads across screens and streets, grabbing attention is more competitive than ever. Outdoor advertising (OOH)—from billboar..

In today’s fragmented digital world, brands are no longer relying on a single medium to communicate their message. The consumer journey is now dynamic, crossing multiple platforms—online and offline. ..

In 2025, the advertising landscape is driven by two powerful forces: data analytics and consumer psychology. Together, these tools are helping advertising agencies decode human behavior and deliver pe..

As sustainability becomes a global imperative, the advertising industry is undergoing a significant transformation. In 2025, advertising agencies are no longer just storytellers—they are changemakers ..

India's Direct-to-Consumer (D2C) ecosystem is booming, with over 800+ brands redefining retail through digital channels. However, in a hyper-competitive market, great products aren’t enough. Success l..

The Direct-to-Consumer (D2C) landscape in 2025 is more competitive than ever. With countless brands fighting for the same digital real estate, standing out requires more than just quality products and..

As Direct-to-Consumer (D2C) brands continue to scale in a hyper-competitive e-commerce world, a new yet familiar frontier is emerging as a powerful offline growth strategy—mall advertising. Once domin..

In today’s hyper-competitive retail landscape, mall advertising remains a potent tool for brands to capture attention and drive in-store footfall. With high dwell times, a targeted audience, and an im..

In today’s hyper-competitive retail landscape, understanding why consumers make certain decisions is just as important as where they make them. Mall advertising stands out as a unique form of Out-of-H..

In an age of digital saturation, brands are turning to offline strategies that deliver tangible engagement and targeted reach. Among these, mall media has emerged as a powerful channel for hyper-targe..

In an era dominated by digital noise and fleeting attention spans, brands are constantly searching for ways to make their advertising more relevant and impactful. One strategy that's gaining serious m..

In an age of omnichannel engagement and hyper-targeted advertising, 360-degree marketing campaigns have become the cornerstone of successful brand strategies. These campaigns aim to deliver a unified ..

In today’s competitive marketing landscape, malls have transformed from retail spaces into immersive brand experience zones. Mall media campaigns offer a unique, high-engagement advertising opportunit..

In an era dominated by fleeting digital impressions, mall media emerges as a powerful channel that captures consumer attention where it matters most—at the point of decision-making. But what makes mal..

In 2025, brands are redefining consumer engagement by tapping into one of the most immersive and effective platforms—mall media. As footfall in shopping malls continues to rise, advertisers are findin..

In the fast-evolving world of advertising, 2025 has seen a major shift in the way brands connect with their audiences. One trend that’s stealing the spotlight is Mall Media — a powerful fusion of reta..

In the ever-evolving world of advertising, creativity alone isn’t enough. The most successful advertising agencies dive deep into the science of consumer psychology—understanding how people think, fee..

In India's evolving advertising landscape, mainline media — comprising television, radio, and print — continues to play a pivotal role, especially in Tier 2 and Tier 3 cities. While digital platforms ..

In today’s cluttered advertising landscape, brands are constantly seeking the most effective channels to capture consumer attention and stay memorable. Two major contenders in this space are Mainline ..

In today’s hyper-competitive market, launching a product or activating a brand requires more than traditional advertising—it demands immersive, high-impact experiences that create memorable impression..

In the evolving landscape of retail marketing, mall advertising remains one of the most effective touchpoints for brand visibility and consumer engagement. However, the strategies for luxury brands ve..

Fast-Moving Consumer Goods (FMCG) brands have long battled for consumer attention in saturated marketplaces. With traditional retail advertising avenues facing diminishing returns, the spotlight has s..

Festive seasons are more than just cultural celebrations—they’re golden opportunities for brands to connect with high-intent shoppers. In India, festivals like Diwali, Christmas, Eid, and Navratri dri..

Mall media campaigns have evolved far beyond banners and kiosks — they are now strategic tools rooted deeply in consumer psychology. Understanding how people think, feel, and behave in a shopping envi..

In the ever-evolving retail landscape, malls are becoming more than just shopping destinations—they are experience hubs. As brands compete for attention, interactive digital displays have emerged as a..

In 2025, mall media is not just an advertising tool—it's a strategic driver of the shopper journey, creating memorable brand touchpoints that influence purchasing decisions. With evolving consumer exp..

In today’s ultra-competitive Fast-Moving Consumer Goods (FMCG) landscape, capturing consumer attention requires more than flashy packaging or traditional advertisements. One of the most effective ways..

In the fast-paced world of retail and advertising, timing is everything—especially when it comes to mall campaigns. With shopping malls witnessing their highest footfall over weekends, understanding c..

In a digital age overflowing with online ads and screen fatigue, mall advertising stands out by reaching consumers in the real world—right where they make their purchasing decisions. Malls are not jus..

India is a land of linguistic richness, boasting 22 officially recognized languages and hundreds of dialects across its vast geography. This cultural diversity presents a unique challenge—and a signif..

In India, sports is more than just entertainment—it's an emotion. With cricket as a near-religion and emerging interest in sports like football, kabaddi, and badminton, the role of sports media has tr..

In the fast-paced world of direct-to-consumer (D2C) brands, standing out in a saturated digital space is becoming increasingly challenging. While online marketing channels like social media, influence..

In an era dominated by digital touchpoints, physical retail still holds unmatched value—especially within the bustling environment of shopping malls. Retail advertising inside malls offers brands the ..

In today's highly competitive retail landscape, shopping malls are more than just commercial spaces—they are curated experiences designed to influence consumer behavior at every step. Mall advertising..

In a landscape where consumer attention is fragmented and digital fatigue is on the rise, mall media emerges as a compelling tool for brands aiming to connect with audiences in a focused, high-impact ..

As consumer attention becomes increasingly fragmented, advertisers are constantly looking for high-impact formats to connect with their audiences. One of the most underrated but highly effective platf..

In 2025, brands are constantly seeking high-impact avenues to connect with their audience in a saturated digital landscape. One such potent yet often underestimated platform is mall advertising. With ..

In 2025, the global sports media landscape is experiencing a seismic shift. The competition for broadcasting rights has evolved into an all-out battle among traditional broadcasters, streaming giants,..

In an era dominated by smartphones, social platforms, and AI-generated content, the idea of print media making a comeback may sound counterintuitive. Yet, as we step deeper into 2025, a quiet revoluti..

In an age of digital saturation and ad fatigue, brands are seeking new ways to cut through the noise. One emerging trend making waves is interactive mall media—a dynamic advertising approach that tran..

In the ever-evolving landscape of Fast-Moving Consumer Goods (FMCG), brands are constantly seeking innovative ways to connect with their target audience. One strategy gaining significant traction is m..