Elyts Knowledge Center - Consumer RSS Feed

In the rapidly evolving advertising landscape, agencies are constantly searching for more accurate ways to understand what drives consumer decisions. While traditional surveys, focus groups, and analy..

In 2025, consumers are more connected, informed, and selective than ever before. With the explosion of digital channels, streaming platforms, social media networks, and emerging technologies like AR/V..

In 2025, Fast-Moving Consumer Goods (FMCG) brands continue to dominate mainline advertising spends despite the explosive growth of digital platforms. While digital media is gaining momentum, tradition..

In today’s rapidly evolving digital world, where social media campaigns and influencer marketing dominate the landscape, traditional mainline media—television, radio, newspapers, and mainstream magazi..

Mall media has emerged as a powerful advertising channel for brands aiming to connect with Millennial and Gen Z audiences—two consumer groups known for their digital-first behavior, short attention sp..

As retail environments evolve, Retail OOH (Out-of-Home) advertising has become one of the most powerful tools for influencing consumer behavior at the point of purchase. With shoppers overwhelmed by c..

In 2025, purpose-driven creative ad films have become more than just a marketing trend—they are now a strategic necessity for brands seeking long-term loyalty, stronger brand equity, and deeper emotio..

Ad films are more than just visually appealing stories—they are carefully crafted psychological experiences designed to influence emotions, memory, and behaviour. While thousands of ads are produced e..

In today’s hyper-digital world, consumer behaviour is influenced not just by what brands say, but how they say it. Creative ad films—crafted with compelling storytelling, strong emotions, and immersiv..

In today’s cluttered advertising landscape, brands are no longer remembered for what they sell — they are remembered for how they make people feel. This is where storytelling in ad films plays a power..

As global brands aggressively expand across India, a major strategic shift is taking place — they are increasingly partnering with regional advertising agencies instead of relying solely on large nati..

In the fast-evolving digital landscape of 2025, consumers are no longer swayed by mere aesthetics or catchy slogans. They are increasingly drawn to brands that uphold sustainability and ethics as core..

In today’s crowded advertising landscape, capturing attention is more than just visibility—it’s about understanding how the human mind perceives, processes, and reacts to messages. Mainline media adve..

In today’s competitive retail environment, simply having products on shelves isn’t enough. Mall advertising has emerged as a powerful tool for brands to influence shoppers’ purchase decisions, and the..

In an era dominated by digital screens and social media scrolls, one might assume traditional advertising is losing ground. Yet, Mall Media continues to defy this notion, standing strong as a vibrant ..

Choosing the right mainline media channel is crucial for brands aiming to make a strong impact in a competitive advertising environment. While digital platforms continue to grow, traditional media cha..

Out-of-Home (OOH) advertising continues to evolve as one of the most effective ways for brands to engage audiences in real-world environments. Among the most impactful formats are mall media and airpo..

Shopping malls are more than just retail spaces — they are emotional playgrounds where consumer psychology meets marketing strategy. From the moment a shopper steps inside, every visual cue, sound, an..

The shopping mall experience is no longer just about retail—it’s about creating an immersive, tech-driven environment where brands connect with consumers in real time. As digital technology takes cent..

The advertising landscape is evolving rapidly, and brands are constantly seeking innovative ways to capture consumer attention. Among the most transformative trends is the integration of Augmented Rea..

In today’s fast-paced digital era, marketers are constantly seeking innovative ways to connect with consumers. One of the most effective strategies emerging in the Out-of-Home (OOH) advertising space ..

The advertising landscape is evolving rapidly, and brands are constantly seeking innovative ways to capture consumer attention. Among the most transformative trends is the integration of Augmented Rea..

The advertising landscape is evolving rapidly, and brands are constantly seeking innovative ways to capture consumer attention. Among the most transformative trends is the integration of Augmented Rea..

In an era dominated by online shopping and digital ads, brick-and-mortar retailers are discovering a surprising ally—Out-of-Home (OOH) advertising. From digital billboards to interactive transit displ..

The advertising industry is undergoing a seismic shift as privacy regulations tighten across the globe. For advertising agencies, this isn’t just a compliance issue—it’s a challenge that reshapes how ..

In today’s competitive marketplace, understanding consumer psychology has become crucial for brands leveraging mainline advertising. Mainline advertising—including print, radio, TV, and traditional ou..

In today’s diverse media landscape, brands are constantly seeking ways to connect with consumers on a deeper level. While digital platforms dominate in data-driven targeting, mainline media — includin..

In today’s competitive marketing landscape, brands are constantly searching for high-impact platforms to engage audiences and create memorable experiences. One such powerful platform is Mall Media—a d..

In an age dominated by digital marketing, Mall Media continues to prove its strength as a powerful and high-impact advertising channel in 2025. With increasing footfalls, immersive experiences, and hi..

Outdoor advertising, or Out-of-Home (OOH) media, has long been a staple in brand marketing. From towering billboards on highways to interactive transit ads in metro stations, OOH media is omnipresent,..

Even in an era dominated by digital marketing, Out-of-Home (OOH) media continues to play a pivotal role in shaping consumer behavior. From billboards on highways to interactive digital installations i..

In today’s fast-paced digital world, consumers are bombarded with thousands of brand messages every day. Standing out is no longer just about selling a product; it’s about creating an experience that ..

In today’s fast-paced digital world, content marketing has become the backbone of brand communication. Modern advertising agencies are shifting their strategies beyond traditional campaigns and placin..

In today’s digital-first world, data has become the backbone of modern advertising. For years, brands and agencies relied heavily on third-party cookies and detailed user tracking to create hyper-pers..

In today’s digital-first world, social media has evolved from a space for personal connections into one of the most powerful platforms for brand-consumer interactions. Social media advertising agencie..

In today’s fast-paced digital world, advertising is no longer about guesswork or broad assumptions. Modern advertising agencies are increasingly relying on data-driven strategies to craft campaigns th..

In today’s crowded advertising landscape, simply promoting a product is no longer enough. Consumers are bombarded with marketing messages daily, and only those that resonate emotionally can truly capt..

In the rapidly evolving world of marketing, traditional advertisements are losing their grip on consumer attention. While print, radio, and standard TV commercials once dominated the advertising lands..

In today’s competitive advertising landscape, brands are no longer just selling products — they are selling emotions, experiences, and stories. Ad films, when executed with the right psychological tri..

In 2025, consumer buying behavior is evolving rapidly, influenced by technology, data-driven marketing, and digital platforms. Yet, mainline media—television, print, and radio—remains a dominant force..

The festive season is the golden quarter for brands across industries. With consumer sentiment at its peak, businesses go all out to capture attention and maximize sales. While digital advertising has..

In today’s competitive retail environment, brands are constantly seeking innovative ways to capture shoppers’ attention. One of the most effective methods is mall media advertising, which strategicall..

Shopping malls are no longer just retail destinations; they have become lifestyle hubs where entertainment, dining, and social interactions converge. For brands, malls offer a powerful opportunity to ..

In today’s fast-paced urban lifestyle, consumers are bombarded with advertisements across digital platforms, billboards, and social media. However, one medium that stands out in its ability to capture..

In today’s highly competitive entertainment and lifestyle sectors, brands are constantly looking for innovative ways to capture attention and create memorable experiences for their audience. Tradition..

In today’s fast-paced digital world, consumers are constantly moving, making on-the-go marketing more critical than ever. Out-of-Home (OOH) media has long been a powerful tool to capture attention in ..

Outdoor advertising, or Out-of-Home (OOH) media, has remained one of the most effective marketing channels, despite the digital revolution. But what makes billboards, transit ads, and street posters s..

In the competitive world of retail, attracting foot traffic and converting it into sales is a constant challenge. While digital marketing dominates many campaigns, Out-of-Home (OOH) media has proven t..

Out-of-Home (OOH) advertising has come a long way from static posters and large billboards. With rapid advancements in digital technology, Interactive OOH Media has emerged as one of the most powerful..

Advertising has always been more than just selling products—it’s about shaping perceptions, sparking emotions, and influencing decisions. Over the decades, some ad films have transcended traditional m..

In today’s fast-paced marketing landscape, ad films are no longer just about creativity—they are about precision. The integration of data-driven insights into advertising strategies is fundamentally r..

Advertising has always been a powerful tool in shaping consumer behavior. While many ad campaigns aim to promote products, only a few succeed in leaving a lasting impact that shifts purchasing pattern..

Colors are more than just visual elements in advertising—they are powerful psychological triggers that shape emotions, influence decisions, and build brand identity. In ad films and creative campaigns..

India’s retail landscape has undergone a remarkable transformation in the past decade, with shopping malls becoming lifestyle destinations rather than just retail hubs. From premium malls in Tier-1 ci..

Shopping malls transform into buzzing hotspots during festive seasons, attracting millions of shoppers eager to purchase gifts, apparel, and lifestyle products. For brands, this surge in foot traffic ..

Mainline media, which includes traditional advertising channels such as television, radio, newspapers, and magazines, continues to play a pivotal role in influencing consumer buying behavior even in t..

In today’s fast-paced digital world, where consumers are constantly bombarded with online ads, influencer promotions, and social media campaigns, mainline media continues to hold a unique position of ..

Out-of-Home (OOH) advertising has always been a powerful medium for brands to connect with audiences. However, the landscape has evolved with the rise of mall media advertising, creating a debate: Whi..

In an era dominated by digital screens and online advertising, one medium continues to stand strong for premium brands — Mall Media. From luxury fashion houses to high-end electronics, malls have beco..

Out-of-Home (OOH) media has long been one of the most powerful forms of advertising, shaping consumer behavior in ways that are both conscious and subconscious. Unlike digital ads that can be skipped ..