Elyts Knowledge Center - Consumer RSS Feed

In today’s hyper-competitive market, launching a product or activating a brand requires more than traditional advertising—it demands immersive, high-impact experiences that create memorable impression..

In the evolving landscape of retail marketing, mall advertising remains one of the most effective touchpoints for brand visibility and consumer engagement. However, the strategies for luxury brands ve..

Fast-Moving Consumer Goods (FMCG) brands have long battled for consumer attention in saturated marketplaces. With traditional retail advertising avenues facing diminishing returns, the spotlight has s..

Festive seasons are more than just cultural celebrations—they’re golden opportunities for brands to connect with high-intent shoppers. In India, festivals like Diwali, Christmas, Eid, and Navratri dri..

Mall media campaigns have evolved far beyond banners and kiosks — they are now strategic tools rooted deeply in consumer psychology. Understanding how people think, feel, and behave in a shopping envi..

In the ever-evolving retail landscape, malls are becoming more than just shopping destinations—they are experience hubs. As brands compete for attention, interactive digital displays have emerged as a..

In 2025, mall media is not just an advertising tool—it's a strategic driver of the shopper journey, creating memorable brand touchpoints that influence purchasing decisions. With evolving consumer exp..

In today’s ultra-competitive Fast-Moving Consumer Goods (FMCG) landscape, capturing consumer attention requires more than flashy packaging or traditional advertisements. One of the most effective ways..

In the fast-paced world of retail and advertising, timing is everything—especially when it comes to mall campaigns. With shopping malls witnessing their highest footfall over weekends, understanding c..

In a digital age overflowing with online ads and screen fatigue, mall advertising stands out by reaching consumers in the real world—right where they make their purchasing decisions. Malls are not jus..

India is a land of linguistic richness, boasting 22 officially recognized languages and hundreds of dialects across its vast geography. This cultural diversity presents a unique challenge—and a signif..

In India, sports is more than just entertainment—it's an emotion. With cricket as a near-religion and emerging interest in sports like football, kabaddi, and badminton, the role of sports media has tr..

In the fast-paced world of direct-to-consumer (D2C) brands, standing out in a saturated digital space is becoming increasingly challenging. While online marketing channels like social media, influence..

In an era dominated by digital touchpoints, physical retail still holds unmatched value—especially within the bustling environment of shopping malls. Retail advertising inside malls offers brands the ..

In today's highly competitive retail landscape, shopping malls are more than just commercial spaces—they are curated experiences designed to influence consumer behavior at every step. Mall advertising..

In a landscape where consumer attention is fragmented and digital fatigue is on the rise, mall media emerges as a compelling tool for brands aiming to connect with audiences in a focused, high-impact ..

As consumer attention becomes increasingly fragmented, advertisers are constantly looking for high-impact formats to connect with their audiences. One of the most underrated but highly effective platf..

In 2025, brands are constantly seeking high-impact avenues to connect with their audience in a saturated digital landscape. One such potent yet often underestimated platform is mall advertising. With ..

In 2025, the global sports media landscape is experiencing a seismic shift. The competition for broadcasting rights has evolved into an all-out battle among traditional broadcasters, streaming giants,..

In an era dominated by smartphones, social platforms, and AI-generated content, the idea of print media making a comeback may sound counterintuitive. Yet, as we step deeper into 2025, a quiet revoluti..

In an age of digital saturation and ad fatigue, brands are seeking new ways to cut through the noise. One emerging trend making waves is interactive mall media—a dynamic advertising approach that tran..

In the ever-evolving landscape of Fast-Moving Consumer Goods (FMCG), brands are constantly seeking innovative ways to connect with their target audience. One strategy gaining significant traction is m..

In today’s competitive marketplace, brands are constantly exploring innovative ways to capture consumer attention. One of the most effective and increasingly popular strategies is leveraging digital s..

In an era where digital noise often overwhelms consumers, Mall Media is emerging as a powerful tool that bridges the gap between brand messaging and buyer intent. Unlike traditional outdoor or online ..

In today’s digital-first world, brands are constantly exploring new-age advertising platforms to connect with consumers. Yet, despite the rise of digital and social media, Fast-Moving Consumer Goods (..

In today’s fast-evolving marketing landscape, creativity alone is no longer enough for advertising agencies to succeed. The integration of data into creative processes has transformed how agencies str..

In 2025, the marketing landscape is evolving at an unprecedented pace, largely fueled by advancements in Artificial Intelligence (AI). Among the many players in this transformation, Mainline Media sta..

Mall branding is more than just colorful posters and flashy banners — it’s a powerful marketing strategy that directly influences buyer decisions at the point of sale. As consumers navigate through sh..

In an age where digital distractions are plenty and consumer attention spans are short, brands are constantly searching for innovative ways to connect with their audience. Experiential mall branding h..

Mall branding has emerged as a strategic touchpoint for marketers aiming to connect with urban consumers. However, the approach to mall branding varies significantly between Tier 1 and Tier 2 cities. ..

Mall branding campaigns have become a powerful tool in the marketer’s arsenal, especially in an age where physical retail spaces compete with the convenience of online shopping. But what makes mall br..

In today’s competitive market, luxury brands demand more than just traditional advertising. They require a distinct approach that captures exclusivity, craftsmanship, and an aspirational lifestyle. Th..

In today’s fast-paced retail world, mall kiosks are more than just compact stalls—they are powerful mini-branding hubs. With high foot traffic and limited space, the challenge lies in making a memorab..

In today’s competitive retail landscape, brands are constantly seeking high-impact strategies to capture attention and increase customer engagement. One such powerful yet often underutilized tactic is..

In the bustling heart of modern cities, where attention spans are short and the competition for consumer eyeballs is fierce, Digital Out-of-Home (DOOH) advertising is reshaping how brands connect with..

In today’s hyper-competitive digital landscape, creativity alone isn’t enough to drive brand success. Advertising agencies are increasingly turning to data-driven strategies to not only fine-tune camp..

In a world dominated by visual content and shrinking attention spans, ad films have emerged as one of the most powerful tools in a brand's marketing arsenal. These short yet impactful videos do more t..

In the ever-evolving world of advertising, certain campaigns stand out not just for their creative brilliance but for their profound impact on consumer behavior. These iconic mainline media campaigns,..

In today’s hyper-competitive market, product features and pricing alone no longer guarantee success. Consumers, especially Millennials and Gen Z, are increasingly drawn to brands that reflect their va..

In today’s saturated market, capturing consumer attention isn’t just about placing an ad—it’s about creating memorable experiences. That’s where experiential marketing comes in. This powerful strategy..

When it comes to capturing consumer attention, timing is everything. Imagine reaching potential buyers just moments before they make a purchase decision — that's the power of parking lot advertising. ..

In the bustling world of modern marketing, one strategy is quietly turning heads—mall audio advertising. While digital billboards and flashy store displays grab visual attention, it’s the subtle power..

In the ever-evolving world of experiential marketing, mall atrium activations have emerged as a powerful tool for brands to connect directly with consumers. Malls remain high-traffic destinations, off..

In today’s hyper-connected world, brands constantly compete for consumer attention. While digital advertising dominates much of the landscape, there’s something uniquely powerful about real-world inte..

In today’s fast-evolving digital landscape, marketers are rediscovering the power of Out-of-Home (OOH) advertising—from billboards to transit ads—not just as static brand awareness tools, but as strat..

In today’s fast-paced digital age, grabbing a consumer's attention is no small feat—especially outdoors. Traditional billboards and static signs are quickly giving way to dynamic, interactive outdoor ..

In today’s hyper-competitive digital landscape, understanding the customer is more than a luxury—it’s a necessity. With billions of data points generated every day across online platforms, traditional..

In a world saturated with ads and digital noise, brands are constantly seeking innovative ways to connect with their audiences. Enter experiential marketing — a dynamic strategy that doesn’t just tell..

In the ever-evolving landscape of advertising, businesses continually seek methods that not only capture attention but also drive conversions. One strategy that has proven highly effective, yet often ..

In the ever-evolving world of advertising, businesses are constantly on the lookout for new and effective ways to reach their target audiences. While digital and social media platforms have dominated ..

Artificial Intelligence (AI) is transforming the retail landscape, especially in shopping malls where understanding consumer behavior is crucial for enhancing customer experience and driving sales. In..

In the dynamic world of retail marketing, one tactic consistently proves its worth: free sampling. Whether it’s a bite of a new snack, a spritz of a luxury fragrance, or a trial of skincare, free samp..

In today’s fast-paced digital landscape, advertisers are constantly seeking ways to better understand consumer behavior. With the rise of artificial intelligence (AI), marketers now have unprecedented..

In today’s dynamic advertising landscape, personalization has become a key strategy for brands aiming to captivate their audience. With the rise of artificial intelligence (AI), TV commercials are evo..

Food courts are bustling hubs of activity, offering a variety of dining options in one convenient location. In such environments, advertising plays a crucial role in shaping consumer behavior. Food co..

In the fast-evolving retail landscape, digital screens have emerged as a powerful tool to influence consumer behavior. Shopping malls, in particular, leverage these dynamic displays to enhance custome..

In the rapidly evolving digital landscape of 2025, brands must do more than just sell products or services—they need to create compelling narratives that resonate with their audiences. This is where s..

In today’s digital world, advertising has evolved beyond static images and generic messages. Personalized video ads have emerged as a game-changing strategy that enhances consumer engagement and influ..

In today's highly competitive business landscape, brands are constantly seeking innovative ways to capture consumer attention and drive sales. One of the most effective strategies employed by companie..

Luxury brands thrive on exclusivity, prestige, and high-net-worth clientele. Traditional advertising channels, while effective, often lack the ability to fully capture the undivided attention of an af..