Elyts Knowledge Center - Consumer RSS Feed

In today’s crowded advertising landscape, simply promoting a product is no longer enough. Consumers are bombarded with marketing messages daily, and only those that resonate emotionally can truly capt..

In the rapidly evolving world of marketing, traditional advertisements are losing their grip on consumer attention. While print, radio, and standard TV commercials once dominated the advertising lands..

In today’s competitive advertising landscape, brands are no longer just selling products — they are selling emotions, experiences, and stories. Ad films, when executed with the right psychological tri..

In 2025, consumer buying behavior is evolving rapidly, influenced by technology, data-driven marketing, and digital platforms. Yet, mainline media—television, print, and radio—remains a dominant force..

The festive season is the golden quarter for brands across industries. With consumer sentiment at its peak, businesses go all out to capture attention and maximize sales. While digital advertising has..

In today’s competitive retail environment, brands are constantly seeking innovative ways to capture shoppers’ attention. One of the most effective methods is mall media advertising, which strategicall..

Shopping malls are no longer just retail destinations; they have become lifestyle hubs where entertainment, dining, and social interactions converge. For brands, malls offer a powerful opportunity to ..

In today’s fast-paced urban lifestyle, consumers are bombarded with advertisements across digital platforms, billboards, and social media. However, one medium that stands out in its ability to capture..

In today’s highly competitive entertainment and lifestyle sectors, brands are constantly looking for innovative ways to capture attention and create memorable experiences for their audience. Tradition..

In today’s fast-paced digital world, consumers are constantly moving, making on-the-go marketing more critical than ever. Out-of-Home (OOH) media has long been a powerful tool to capture attention in ..

Outdoor advertising, or Out-of-Home (OOH) media, has remained one of the most effective marketing channels, despite the digital revolution. But what makes billboards, transit ads, and street posters s..

In the competitive world of retail, attracting foot traffic and converting it into sales is a constant challenge. While digital marketing dominates many campaigns, Out-of-Home (OOH) media has proven t..

Out-of-Home (OOH) advertising has come a long way from static posters and large billboards. With rapid advancements in digital technology, Interactive OOH Media has emerged as one of the most powerful..

Advertising has always been more than just selling products—it’s about shaping perceptions, sparking emotions, and influencing decisions. Over the decades, some ad films have transcended traditional m..

In today’s fast-paced marketing landscape, ad films are no longer just about creativity—they are about precision. The integration of data-driven insights into advertising strategies is fundamentally r..

Advertising has always been a powerful tool in shaping consumer behavior. While many ad campaigns aim to promote products, only a few succeed in leaving a lasting impact that shifts purchasing pattern..

Colors are more than just visual elements in advertising—they are powerful psychological triggers that shape emotions, influence decisions, and build brand identity. In ad films and creative campaigns..

India’s retail landscape has undergone a remarkable transformation in the past decade, with shopping malls becoming lifestyle destinations rather than just retail hubs. From premium malls in Tier-1 ci..

Shopping malls transform into buzzing hotspots during festive seasons, attracting millions of shoppers eager to purchase gifts, apparel, and lifestyle products. For brands, this surge in foot traffic ..

Mainline media, which includes traditional advertising channels such as television, radio, newspapers, and magazines, continues to play a pivotal role in influencing consumer buying behavior even in t..

In today’s fast-paced digital world, where consumers are constantly bombarded with online ads, influencer promotions, and social media campaigns, mainline media continues to hold a unique position of ..

Out-of-Home (OOH) advertising has always been a powerful medium for brands to connect with audiences. However, the landscape has evolved with the rise of mall media advertising, creating a debate: Whi..

In an era dominated by digital screens and online advertising, one medium continues to stand strong for premium brands — Mall Media. From luxury fashion houses to high-end electronics, malls have beco..

Out-of-Home (OOH) media has long been one of the most powerful forms of advertising, shaping consumer behavior in ways that are both conscious and subconscious. Unlike digital ads that can be skipped ..

In today’s fast-paced digital world, brands are in a constant race to capture consumer attention. Among all advertising elements, visuals play the most powerful role in influencing emotions, decisions..

In today’s digital-first era, audiences are exposed to an overwhelming amount of information every day. With countless online ads, social media promotions, and influencer endorsements competing for at..

In today’s marketing landscape, businesses often debate whether digital-first strategies outweigh the influence of traditional platforms. While digital channels are undoubtedly powerful, mainline medi..

In a world increasingly dominated by digital platforms, television advertising has not only survived but continues to thrive in 2025. While brands now diversify their budgets across social media, infl..

In today’s market, consumers are no longer making purchase decisions based solely on price, convenience, or brand recognition. A growing segment of buyers—especially Millennials and Gen Z—are aligning..

In the dynamic world of retail marketing, Mall Media has emerged as a powerful tool that significantly influences shopper behavior — especially impulse buying. By strategically placing visually engagi..

In today’s fast-paced retail environment, brands need more than just visibility—they need emotional connections. Mall media offers a unique platform to engage shoppers through immersive storytelling t..

In today’s competitive advertising landscape, brands are under constant pressure to maximize their marketing budgets. Out-of-Home (OOH) advertising continues to be a key player in driving brand visibi..

In today’s highly competitive advertising world, grabbing a consumer’s attention is no easy feat. Traditional billboards have served as brand visibility tools for decades, but the emergence of 3D bill..

In today’s fiercely competitive advertising landscape, capturing consumer attention and influencing decision-making requires more than creative flair — it demands scientific insight. That’s where neur..

In the cluttered world of advertising, where consumers are exposed to thousands of messages every day, brands are increasingly turning to neuroscience to break through the noise. The integration of br..

In the world of advertising, especially in the high-stakes realm of ad films, one age-old debate continues to shape creative strategy: emotion vs. logic. Should a brand appeal to the heart or the head..

In an era where attention spans are shorter than ever, brands are on a constant hunt for ways to stand out. While traditional billboards have long been a staple of outdoor advertising, a new wave of i..

In today’s hyper-connected world, the lines between offline and online marketing are increasingly blurred. One simple yet powerful tool has emerged as the bridge between the two: the QR code. Once con..

In the fast-moving consumer goods (FMCG) sector, trust and brand familiarity are essential drivers of consumer choice. While digital channels have gained prominence, mainline media—such as television,..

In a world overflowing with ads, brands are constantly searching for ways to cut through the noise. Amid the digital clutter and fleeting attention spans, storytelling in mainline media—TV, radio, and..

As the media landscape continues to evolve in 2025, the debate between mainline and digital media for brand building has become more complex than ever. While digital media offers instant access and me..

In today’s competitive retail landscape, Augmented Reality (AR) and Virtual Reality (VR) are transforming how brands connect with consumers in malls. As footfall in shopping centres rebounds, mall med..

Malls are not just centers for commerce—they're psychological playgrounds where brands can shape consumer behavior in subtle but powerful ways. Every media placement in a mall—from digital screens to ..

In the fast-paced world of modern retail, malls are transforming from simple shopping destinations to immersive brand engagement zones. At the heart of this shift is Digital Out-of-Home (DOOH) adverti..

Outdoor advertising, or Out-of-Home (OOH) advertising, remains one of the most powerful ways to influence consumer behavior in the real world. But what makes certain billboards, hoardings, and transit..

In an age dominated by digital noise and fleeting online impressions, Out-of-Home (OOH) advertising stands tall—literally and figuratively—as a powerful tool for brands seeking to build lasting trust ..

In 2025, the advertising landscape is undergoing a profound shift, driven by growing consumer demands for transparency, inclusivity, and accountability. Ethical advertising is no longer a niche concer..

In today’s fast-paced digital ecosystem, capturing attention is an art — and a science. Ad films, whether 30-second TV commercials or short-form social media videos, rely heavily on psychological prin..

In a marketplace saturated with advertising noise, trust is currency — and for Indian consumers, mainline media continues to be a key source of credibility. As digital platforms face increasing scruti..

In an era dominated by digital-first strategies, many Fast-Moving Consumer Goods (FMCG) brands are making a surprising yet strategic shift—reinvesting in mainline media. While digital advertising offe..

In 2025, luxury marketing is experiencing a transformation, driven by the strategic use of premium mall media spaces. As high-end consumers demand more personalized and immersive experiences, luxury b..

In a digitally distracted world, capturing real consumer attention has become a major challenge for brands. XYZ Brand, a leading lifestyle apparel company, turned to mall media to bridge this gap—and ..

In the dynamic world of retail marketing, mall advertising has evolved beyond static visuals to embrace digital innovation. One of the most impactful trends leading this transformation is gamification..

As shopping malls evolve into immersive lifestyle destinations, mall media is undergoing a significant transformation. A major driver behind this evolution is DOOH—Digital Out-of-Home advertising—whic..

In an era where consumer attention is fragmented across digital and physical spaces, mall advertising is undergoing a transformative shift. Brands are no longer relying on guesswork; instead, they are..

In the evolving landscape of retail marketing, mall media continues to thrive—powered not just by strategic placement, but by deep psychological principles that guide consumer behavior. Understanding ..

In today’s overstimulated world, where consumers are constantly bombarded with ads across screens and streets, grabbing attention is more competitive than ever. Outdoor advertising (OOH)—from billboar..

In today’s fragmented digital world, brands are no longer relying on a single medium to communicate their message. The consumer journey is now dynamic, crossing multiple platforms—online and offline. ..

In 2025, the advertising landscape is driven by two powerful forces: data analytics and consumer psychology. Together, these tools are helping advertising agencies decode human behavior and deliver pe..

As sustainability becomes a global imperative, the advertising industry is undergoing a significant transformation. In 2025, advertising agencies are no longer just storytellers—they are changemakers ..