Elyts Knowledge Center - Consumer RSS Feed

In an age dominated by digital marketing, mainline media—including television, newspapers, radio, magazines, and outdoor advertising—continues to play a powerful role in shaping consumer perception an..

In an age where consumers are inundated with advertisements, generic marketing campaigns no longer cut through the noise. Retailers are increasingly turning to personalized advertising in mall media a..

Mall media advertising continues to be a powerful tool for brands aiming to connect with urban, high-intent consumers. Shopping malls attract audiences who are already in a buying mindset, making them..

Launching a new product in today’s competitive marketplace requires more than just digital ads and social media buzz. Brands need platforms that offer high visibility, real consumer engagement, and im..

In today’s competitive advertising landscape, brands are no longer satisfied with broad audience reach alone. Precision, relevance, and context have become the cornerstones of effective marketing. Thi..

In an era where consumers interact with brands across multiple touchpoints, omnichannel marketing has become essential for creating consistent and memorable brand experiences. While digital platforms ..

In today’s highly competitive retail environment, brands are constantly seeking innovative ways to connect with consumers at the right moment and in the right place. Mall Media has emerged as one of t..

In an era dominated by digital ads, influencers, and social media promotions, consumer trust has become harder to earn and easier to lose. Despite rapid digital growth, mainline media channels such as..

In today’s competitive marketplace, FMCG, retail, and D2C brands are constantly searching for marketing channels that deliver measurable impact and high ROI. While digital platforms dominate the adver..

In today’s competitive retail environment, understanding how consumers interact with advertising is more critical than ever. While digital marketing dominates online spaces, mall media—advertising wit..

In the evolving world of premium retail, luxury brands are redefining how they connect with affluent consumers. As shopping malls transform into experiential destinations, mall media has emerged as a ..

In an increasingly competitive advertising landscape, brands are constantly evaluating where to invest their media budgets for maximum return on investment (ROI). Two prominent Out-of-Home (OOH) chann..

In today’s cluttered advertising landscape, brands are constantly searching for channels that deliver attention, engagement, and measurable impact. Mall media has emerged as one of the most powerful a..

Out-of-Home (OOH) advertising has always been a powerful medium for reaching mass audiences in public spaces. However, in recent years, OOH has undergone a significant transformation. The rise of inte..

In the digital era, brand trust is a critical success factor. With increasing consumer skepticism, advertising agencies play a vital role in helping brands establish credibility, transparency, and aut..

Modern consumers expect brands to stand for more than just profits. Sustainable and ethical digital marketing has become a decisive factor influencing trust, loyalty, and purchasing decisions.Rise of ..

In today’s hyper-connected world, sports media has evolved beyond mere entertainment. It has become a powerful platform influencing consumer behavior and purchase decisions. From live broadcasts to so..

In an era dominated by digital platforms, mainline media—including television, radio, newspapers, and magazines—continues to play a powerful role in shaping consumer purchase decisions. Despite the ri..

In today’s fast-evolving advertising landscape, brands face a critical choice: should they invest in mainline media like TV, radio, and print, or prioritize digital media campaigns? Both mediums have ..

In today’s cluttered advertising landscape, brands are constantly searching for ways to capture attention and stay memorable. Mall media has emerged as a powerful solution, offering advertisers direct..

In an increasingly fragmented advertising landscape, brands are constantly searching for channels that deliver both visibility and measurable impact. Mall media campaigns have emerged as one of the mo..

In today’s highly competitive advertising landscape, brands are constantly searching for spaces that deliver high visibility, targeted audiences, and measurable impact. One medium that is rapidly gain..

In an increasingly digital world, Out-of-Home (OOH) media continues to prove its value as a powerful marketing tool. From billboards to transit ads, OOH media captures attention in ways that digital c..

Out-of-Home (OOH) media continues to play a crucial role in building brand awareness and driving consumer engagement. From traditional billboards to digital and interactive installations, brands are l..

Out-of-Home (OOH) advertising has long been a cornerstone of brand visibility. From towering billboards to transit ads, OOH has consistently captured audience attention in public spaces. However, as t..

In today’s competitive and content-saturated marketplace, ad films remain one of the most powerful tools brands use to influence consumer buying decisions. Whether it’s a 30-second television commerci..

In today’s crowded advertising landscape, grabbing consumer attention is more challenging than ever. Brands that succeed in creating memorable impressions understand that creativity in ad films is not..

In an era dominated by e-commerce, social media ads, and performance marketing, it’s easy to assume that physical advertising spaces have lost their relevance. However, for electronics and mobile reta..

In today’s competitive retail landscape, mall media has become a critical platform for brands to engage shoppers directly at the point-of-purchase. However, the true power of mall media lies not just ..

In the ever-evolving landscape of retail marketing, mall media has emerged as one of the most powerful tools for brands to connect with consumers. Unlike traditional advertising channels, in-mall medi..

In today’s hyper-competitive market, brands don’t have the luxury of slow adoption. Consumers expect clarity, excitement, and trust—immediately. This is where AD films step in as one of the most power..

In the rapidly evolving advertising landscape, agencies are constantly searching for more accurate ways to understand what drives consumer decisions. While traditional surveys, focus groups, and analy..

In 2025, consumers are more connected, informed, and selective than ever before. With the explosion of digital channels, streaming platforms, social media networks, and emerging technologies like AR/V..

In 2025, Fast-Moving Consumer Goods (FMCG) brands continue to dominate mainline advertising spends despite the explosive growth of digital platforms. While digital media is gaining momentum, tradition..

In today’s rapidly evolving digital world, where social media campaigns and influencer marketing dominate the landscape, traditional mainline media—television, radio, newspapers, and mainstream magazi..

Mall media has emerged as a powerful advertising channel for brands aiming to connect with Millennial and Gen Z audiences—two consumer groups known for their digital-first behavior, short attention sp..

As retail environments evolve, Retail OOH (Out-of-Home) advertising has become one of the most powerful tools for influencing consumer behavior at the point of purchase. With shoppers overwhelmed by c..

In 2025, purpose-driven creative ad films have become more than just a marketing trend—they are now a strategic necessity for brands seeking long-term loyalty, stronger brand equity, and deeper emotio..

Ad films are more than just visually appealing stories—they are carefully crafted psychological experiences designed to influence emotions, memory, and behaviour. While thousands of ads are produced e..

In today’s hyper-digital world, consumer behaviour is influenced not just by what brands say, but how they say it. Creative ad films—crafted with compelling storytelling, strong emotions, and immersiv..

In today’s cluttered advertising landscape, brands are no longer remembered for what they sell — they are remembered for how they make people feel. This is where storytelling in ad films plays a power..

As global brands aggressively expand across India, a major strategic shift is taking place — they are increasingly partnering with regional advertising agencies instead of relying solely on large nati..

In the fast-evolving digital landscape of 2025, consumers are no longer swayed by mere aesthetics or catchy slogans. They are increasingly drawn to brands that uphold sustainability and ethics as core..

In today’s crowded advertising landscape, capturing attention is more than just visibility—it’s about understanding how the human mind perceives, processes, and reacts to messages. Mainline media adve..

In today’s competitive retail environment, simply having products on shelves isn’t enough. Mall advertising has emerged as a powerful tool for brands to influence shoppers’ purchase decisions, and the..

In an era dominated by digital screens and social media scrolls, one might assume traditional advertising is losing ground. Yet, Mall Media continues to defy this notion, standing strong as a vibrant ..

Choosing the right mainline media channel is crucial for brands aiming to make a strong impact in a competitive advertising environment. While digital platforms continue to grow, traditional media cha..

Out-of-Home (OOH) advertising continues to evolve as one of the most effective ways for brands to engage audiences in real-world environments. Among the most impactful formats are mall media and airpo..

Shopping malls are more than just retail spaces — they are emotional playgrounds where consumer psychology meets marketing strategy. From the moment a shopper steps inside, every visual cue, sound, an..

The shopping mall experience is no longer just about retail—it’s about creating an immersive, tech-driven environment where brands connect with consumers in real time. As digital technology takes cent..

The advertising landscape is evolving rapidly, and brands are constantly seeking innovative ways to capture consumer attention. Among the most transformative trends is the integration of Augmented Rea..

In today’s fast-paced digital era, marketers are constantly seeking innovative ways to connect with consumers. One of the most effective strategies emerging in the Out-of-Home (OOH) advertising space ..

The advertising landscape is evolving rapidly, and brands are constantly seeking innovative ways to capture consumer attention. Among the most transformative trends is the integration of Augmented Rea..

The advertising landscape is evolving rapidly, and brands are constantly seeking innovative ways to capture consumer attention. Among the most transformative trends is the integration of Augmented Rea..

In an era dominated by online shopping and digital ads, brick-and-mortar retailers are discovering a surprising ally—Out-of-Home (OOH) advertising. From digital billboards to interactive transit displ..

The advertising industry is undergoing a seismic shift as privacy regulations tighten across the globe. For advertising agencies, this isn’t just a compliance issue—it’s a challenge that reshapes how ..

In today’s competitive marketplace, understanding consumer psychology has become crucial for brands leveraging mainline advertising. Mainline advertising—including print, radio, TV, and traditional ou..

In today’s diverse media landscape, brands are constantly seeking ways to connect with consumers on a deeper level. While digital platforms dominate in data-driven targeting, mainline media — includin..

In today’s competitive marketing landscape, brands are constantly searching for high-impact platforms to engage audiences and create memorable experiences. One such powerful platform is Mall Media—a d..

In an age dominated by digital marketing, Mall Media continues to prove its strength as a powerful and high-impact advertising channel in 2025. With increasing footfalls, immersive experiences, and hi..