Elyts Knowledge Center - AT RSS Feed

In an era dominated by digital channels, mainline media—TV, radio, and print—continues to hold a strategic place in brand advertising. While digital platforms offer precision targeting and instant ana..

In today’s competitive marketing landscape, selecting the right mainline media mix is crucial for maximizing your brand’s visibility and engagement. Mainline media—which includes TV, radio, and print—..

In the age of digital-first marketing, mainline media advertising—including TV, print, and radio—is often misunderstood. Startups and even established brands sometimes dismiss it based on outdated ass..

For decades, mainline media—television, print, radio, and outdoor—has been the backbone of mass advertising. Traditionally, media planning in these channels relied heavily on historical performance, b..

In today’s fragmented media landscape, brands can no longer rely on a single channel to capture attention and drive meaningful engagement. Consumers switch seamlessly between television, newspapers, s..

In an era dominated by digital platforms and on-demand content, television advertising has not only survived but evolved into a smarter, data-driven, and more impactful medium. In 2025, TV advertising..

In the rapidly evolving advertising landscape, brands are constantly seeking impactful ways to reach their audience. One approach that has stood the test of time and continues to adapt in 2025 is Main..

In an era dominated by digital-first marketing, startups and new-age brands often question the relevance of mainline media. With social media, performance ads, and influencer marketing offering measur..

High-budget campaigns require meticulous planning and execution to ensure that every advertising dollar delivers maximum return on investment (ROI). Mainline media—TV, radio, and print—remains a corne..

In today’s fast-paced digital landscape, brands have countless platforms to connect with consumers. Yet, despite the rise of digital and social media, mainline media — including TV, print, and radio —..

Launching a national brand requires strategic planning, significant investment, and, most importantly, the ability to capture the attention of millions of potential customers quickly. Among the many m..

In today’s hyper-connected world, brands have access to a plethora of marketing channels, from social media and digital advertising to influencer campaigns and experiential marketing. Despite the rise..

In today’s fast-paced consumer goods market, FMCG brands are constantly seeking ways to engage a massive audience efficiently. While digital media offers precise targeting, mainline media—including te..

In 2025, marketers are increasingly faced with a critical question: should they invest in Mainline Media or Digital Media to maximize brand recall? Both mediums have their unique strengths, but unders..

Mall advertising has always been about visibility, timing, and relevance. In 2025, AI-powered Digital Out-of-Home (DOOH) is redefining how brands connect with shoppers inside malls—making campaigns sm..

Launching a new product is no longer just about press releases and digital ads. In today’s highly competitive market, brands must create immersive, high-impact experiences that capture attention insta..

Retail advertising is undergoing a powerful transformation. As consumers become more experience-driven and digitally influenced, brands are seeking innovative ways to connect with shoppers beyond trad..

In today’s competitive retail landscape, brands are constantly seeking innovative ways to connect with shoppers. One strategy that has gained significant traction is mall atrium activations. These in-..

In today’s competitive retail landscape, mall media has become a critical platform for brands to engage shoppers directly at the point-of-purchase. However, the true power of mall media lies not just ..

In today’s rapidly evolving marketing landscape, staying ahead of the curve is essential. Traditional advertising methods alone are no longer enough to capture audience attention. Out-of-Home (OOH) ad..

Out-of-Home (OOH) advertising has always been a powerful medium for reaching audiences on the go. From billboards and transit ads to mall displays, OOH has relied on location and visual appeal to capt..

In today’s fast-paced world, reaching consumers effectively requires creative and strategic marketing approaches. Out-of-home (OOH) media, particularly transit and highway advertising, has emerged as ..

Out-of-Home (OOH) advertising remains a powerful medium for brands to capture consumer attention in high-traffic environments. From billboards and transit ads to street furniture and mall displays, OO..

In today’s fast-paced digital world, consumers are constantly moving between physical and digital environments. Out-of-Home (OOH) advertising remains a powerful tool for capturing attention in the rea..

In the fast-paced FMCG (Fast-Moving Consumer Goods) sector, brands are constantly competing for consumer attention. Traditional digital channels are crowded, making Out-of-Home (OOH) advertising a pow..

As urban centres across the world evolve into smart cities, the advertising landscape is undergoing a dramatic transformation. The rise of intelligent infrastructure, IoT-enabled systems, real-time da..

Out-of-Home (OOH) advertising continues to be one of the most powerful channels for reaching audiences at scale. Whether it’s billboards, transit ads, digital screens, mall branding, or airport media,..

In today’s fast-paced marketing landscape, reaching the right audience at the right time has never been more critical. Programmatic Out-of-Home (OOH) media is revolutionizing the way brands connect wi..

Startups often operate on tight budgets, making every marketing decision critical. Out-of-Home (OOH) advertising, despite its reputation for high costs, can be a surprisingly effective and budget-frie..

Out-of-home (OOH) advertising has evolved far beyond static billboards and traditional posters. In today’s fast-paced digital-first world, brands expect measurable performance, real-time targeting, an..

In an increasingly competitive marketing landscape, brands are constantly seeking advertising channels that deliver the highest return on investment (ROI). While traditional advertising formats—TV, pr..

The year 2025 has been a landmark period for Out-of-Home (OOH) advertising. With the fusion of technology, data-driven creativity, and immersive storytelling, brands have delivered campaigns that not ..

Digital Out-of-Home (DOOH) advertising has become one of the fastest-growing and most influential advertising channels in recent years. As brands seek more dynamic, measurable, and interactive ways to..

Out-of-Home (OOH) advertising is set for a major transformation in 2026, driven by technology, changing consumer habits, and data-powered innovations. As cities become smarter and brands focus on more..

In today’s highly competitive market, brands cannot rely on standard advertising to make an impact. AD films have evolved from mere promotional videos into powerful storytelling tools that influence c..

Advertising films (AD films) are the heartbeat of modern brand communication. But behind every compelling 30-second ad lies a structured, multi-step process that transforms an idea into a visual story..

The advertising world has seen a creative leap in 2024–2025, with brands pushing boundaries across storytelling, emotion, technology, and cultural relevance. Award-winning ad films from global festiva..

In today’s digital landscape, Direct-to-Consumer (D2C) brands are in a constant race to capture attention, drive conversions, and maintain lower customer acquisition costs. As advertising platforms be..

Creating an impactful AD film doesn’t have to drain a startup’s marketing budget. With smart planning, creative thinking, and the right production tactics, even small businesses can produce high-quali..

In today’s competitive marketplace, brands must do more than advertise — they must create identities that audiences instantly recognize. AD films have become one of the most powerful storytelling tool..

In the world of advertising, visuals often get all the attention—but behind every unforgettable AD film lies a powerful and meticulously crafted soundscape. Sound design and music do more than just su..

In today’s hyper-competitive digital ecosystem, an ad film has only 5 seconds to earn a viewer’s attention before they scroll away. Whether it’s YouTube, Instagram Reels, or OTT platforms, the opening..

In today’s fast-scrolling digital world, brands win attention not through long stories but through smart, platform-first advertising films. Social media has transformed how audiences consume video, pu..

In today’s hyper-competitive market, brands don’t have the luxury of slow adoption. Consumers expect clarity, excitement, and trust—immediately. This is where AD films step in as one of the most power..

In today’s hyper-competitive marketplace, a product launch is no longer just about unveiling a new offering—it’s about capturing attention, generating trust, and accelerating adoption. Among all marke..

In a digital world where consumer attention is shorter than ever but brand messages are more complex than before, choosing the right ad film format is crucial. Marketers often debate whether short-for..

In an era where audience attention spans are shrinking and digital clutter is rising, brands are heavily relying on ad films to communicate powerful stories in seconds. Whether it’s a 6-second bumper ..

In today’s hyper-competitive digital landscape, consumers scroll through thousands of ads every single day. With multiple brands fighting for the same attention span, the challenge for marketers is no..

The advertising landscape in 2025 is evolving faster than ever. With shrinking attention spans, AI-driven production, and brands demanding stronger emotional impact, ad films have entered a new era of..

The advertising ecosystem in 2025 is moving faster than ever—and at the center of this shift lies the explosive growth of digital-first ad films. With consumers spending more time on mobile, OTT, soci..

The advertising world is entering a new era—one where AI, virtual production, and real-time technology are reshaping how brands tell stories. Traditional ad filmmaking, once limited by budgets, timeli..

In the hyper-competitive world of advertising, brands no longer fight for mere visibility—they battle for virality. A viral ad film doesn’t just capture attention; it sparks conversations, triggers em..

In today’s cluttered digital ecosystem, brands are competing not just for attention, but for retention. With shrinking attention spans and the dominance of fast-paced content formats, motion graphics ..

In a digital world overflowing with content, brands are in a constant battle for consumer attention. Yet amid all the noise, one timeless tool continues to stand out — storytelling. Whether it’s a 6-s..

A high-impact TV commercial isn’t just a 20–30 second visual; it’s the product of weeks—sometimes months—of creative strategy, rigorous planning, and flawless execution. While viewers see the final po..

In the rapidly evolving advertising landscape, agencies are constantly searching for more accurate ways to understand what drives consumer decisions. While traditional surveys, focus groups, and analy..

The advertising industry is entering a new era where human creativity and artificial intelligence (AI) work together, not against each other. As consumers expect faster, more personalized, and more re..

In the rapidly evolving world of advertising, speed and creativity are crucial. Agencies are under constant pressure to produce high-quality campaigns that resonate with audiences while keeping turnar..

Advertising agencies are navigating an ever-evolving landscape in 2025, marked by rapid technological advancements, changing consumer behaviors, and increasing client expectations. While opportunities..

The digital marketing landscape is evolving rapidly, and the end of third-party cookies has forced agencies to rethink their strategies. For years, third-party cookies were the backbone of targeted ad..