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Elyts Knowledge Center - Retail Media RSS Feed

27 Dec Mall Media Innovations That Are Redefining Shopper Experiences
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Shopping malls are no longer just places to buy products—they have evolved into immersive lifestyle destinations. At the heart of this transformation lies mall media, which has rapidly innovated to me..
27 Dec Digital Mall Media | Why Screens | Replacing Traditional Posters
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The advertising landscape inside shopping malls is undergoing a powerful transformation. Traditional static posters—once the backbone of mall advertising—are rapidly being replaced by dynamic digital ..
27 Dec The Impact of Mall Media on Brand Recall | Shopper Behavior
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In today’s cluttered advertising landscape, brands are constantly searching for ways to capture attention and stay memorable. Mall media has emerged as a powerful solution, offering advertisers direct..
26 Dec Top 10 Creative Mall Media Campaigns That Stood Out in 2025
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Mall media in 2025 proved that shopping centers are no longer just places to buy products—they have become immersive brand experience zones. With the rise of digital screens, interactive technology, d..
26 Dec Targeting Shoppers Effectively | Power of Mall Media Campaigns
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In an increasingly fragmented advertising landscape, brands are constantly searching for channels that deliver both visibility and measurable impact. Mall media campaigns have emerged as one of the mo..
26 Dec Top Mall Media Strategies to Boost Brand Visibility | Digitally
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As consumer lifestyles continue to evolve, shopping malls are no longer just retail destinations—they have become immersive brand engagement hubs. With rising footfalls, longer dwell times, and tech-e..
26 Dec Mall Media | How Shopping Centers Are Becoming Advertising Hubs
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In today’s highly competitive advertising landscape, brands are constantly searching for spaces that deliver high visibility, targeted audiences, and measurable impact. One medium that is rapidly gain..
11 Dec How AI Powered DOOH Is Revolutionizing Mall Advertising in 2025
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Mall advertising has always been about visibility, timing, and relevance. In 2025, AI-powered Digital Out-of-Home (DOOH) is redefining how brands connect with shoppers inside malls—making campaigns sm..
10 Dec How Mall Media Is Evolving in 2025 | Every Brand Should Know
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Mall media has transformed rapidly over the past few years, and in 2025 it stands as one of the most powerful offline-to-online advertising channels for brands. With shopping malls becoming experience..
03 Dec Latest OOH Advertising Trends Agencies Are Using | Digitally
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Out-of-Home (OOH) advertising is undergoing a rapid transformation in 2025, driven by digital innovation, data intelligence, sustainability demands, and immersive consumer experiences. As brands compe..
24 Nov The Future of Mall Media | Trends to Watch in 2025 and Beyond
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As shopping malls continue to transform into lifestyle, entertainment, and experiential hubs, mall media is evolving faster than ever. What was once limited to static posters and standees has now grow..
21 Nov In-Store Screens | Digital Signage Influence Shopper Decisions
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As retail environments evolve, Retail OOH (Out-of-Home) advertising has become one of the most powerful tools for influencing consumer behavior at the point of purchase. With shoppers overwhelmed by c..
15 Nov Top Advertising Agency Trends Shaping the Industry in 2025
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The advertising industry is entering one of its most transformative phases in 2025. With rapid advancements in AI, shifting consumer behavior, and the rise of immersive technologies, advertising agenc..
03 Nov The Rise of Digital Screens in Malls | DOOH’s Next Frontier
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In recent years, malls have evolved far beyond mere shopping destinations. They have become vibrant hubs for social interaction, entertainment, and most importantly, advertising innovation. Among the ..
08 Oct Future of Mall Media | Trends and Predictions for 2026 and Beyond
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As we approach 2026, the landscape of mall media is undergoing a profound transformation. Once dominated by static billboards and traditional signage, shopping centers are evolving into dynamic, data-..
08 Oct Mall Media as a Key Driver for Hyperlocal Advertising Strategies
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In today’s digital-first world, hyperlocal advertising has emerged as a crucial marketing strategy for brands looking to connect with customers in specific geographic areas. Amid the growing competiti..
23 Sep Mall Media | Luxury Brands | High Value Customers | Digitally
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In the fast-evolving retail landscape, luxury brands are constantly seeking innovative ways to connect with high-value customers. Mall media has emerged as a powerful advertising channel that enables ..
23 Sep Mall Media Advertising | Boosts Brand Visibility | Digitally
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In today’s fast-paced retail environment, brands are constantly searching for effective ways to capture consumer attention. Mall media advertising has emerged as one of the most impactful solutions, e..
15 Sep Mall Media | AI |  Sensors | Smart Technology Integration | Elyts
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In today’s digital-first world, shopping malls are no longer just retail destinations—they are becoming experience hubs. Mall media, a powerful advertising channel within these spaces, is evolving rap..
06 Sep The Role of Digital Mall Media in Enhancing Shopper Experience
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Shopping malls are no longer just retail destinations; they have evolved into lifestyle and entertainment hubs. In this transformation, digital mall media has emerged as a powerful tool that not only ..
15 Aug Case Studies | Mall Media Campaigns | Went Viral | Digitally
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In 2025, mall media proved that creative, immersive, and data-driven campaigns could still capture attention in a digital-first world. From interactive displays to augmented reality experiences, bra..
14 Aug AI | Revolutionizing Mall Media Advertising | Digital Marketing
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In 2025, Artificial Intelligence (AI) has moved from being a futuristic concept to becoming the beating heart of mall media advertising. Shopping malls—once dependent solely on static billboards, bann..
14 Aug Digital Mall Media | Transforming | Mall Advertising Strategies
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In today’s competitive retail environment, malls are no longer just shopping destinations — they are vibrant lifestyle hubs. As consumer expectations evolve, so do advertising strategies. One of the m..
14 Aug Mall Media Advertising Trends | Engaging Shoppers | Digitally
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In 2025, mall media advertising is experiencing a transformative shift, blending creativity, technology, and consumer insights to deliver more immersive shopping experiences. As shopping malls evolve ..
28 Jul Mall Media | Different Brand Categories | Digitally | Elyts
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Shopping malls are more than just retail spaces—they are dynamic environments where brands can create immersive, high-impact advertising experiences. Mall media has emerged as a powerful channel for b..
27 Jul DOOH | Malls | Real Time | Data Driven Advertising | Digitally
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In the fast-paced world of modern retail, malls are transforming from simple shopping destinations to immersive brand engagement zones. At the heart of this shift is Digital Out-of-Home (DOOH) adverti..
13 Jul Mall Media | Advertising Market | Growth Forecast | Digitally
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India's mall media advertising landscape is undergoing a significant transformation, driven by changing consumer behavior, evolving retail ecosystems, and digital integration. As malls evolve into exp..
13 Jul Luxury Brands | Leveraging Premium | Mall Media Spaces | Digital
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In 2025, luxury marketing is experiencing a transformation, driven by the strategic use of premium mall media spaces. As high-end consumers demand more personalized and immersive experiences, luxury b..
11 Jul Comparing Mall Media | In Store Displays | Digital Marketing
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In today’s hyper-competitive retail landscape, advertisers are constantly looking for the most effective ways to capture consumer attention and convert footfall into sales. Two powerful touchpoints in..
11 Jul Mall Media | Blending Offline | Online Experiences | Digitally
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In today’s hyperconnected world, the lines between offline and online experiences are rapidly fading. One of the most compelling trends redefining advertising in 2025 is the rise of phygital—a seamles..
11 Jul Mall Media Trends | Dominating | Advertising Campaigns | Digital
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As consumer behavior continues to evolve in the post-digital era, mall media has emerged as a dynamic and impactful advertising channel in 2025. With footfalls rising across premium malls and shopping..
30 Jun Mall Media | Escalator Wraps | Digital Screens | Elyts Branding
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In the ever-evolving world of Out-of-Home (OOH) advertising, mall media remains a potent tool for brands looking to engage consumers in a high-footfall, purchase-ready environment. With shopping malls..
30 Jun Mall Media | Escalator Wraps | Digital Screens | Elyts Branding
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In the ever-evolving world of Out-of-Home (OOH) advertising, mall media remains a potent tool for brands looking to engage consumers in a high-footfall, purchase-ready environment. With shopping malls..
30 Jun Mall Media | Escalator Wraps | Digital Screens | Elyts Branding
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In the ever-evolving world of Out-of-Home (OOH) advertising, mall media remains a potent tool for brands looking to engage consumers in a high-footfall, purchase-ready environment. With shopping malls..
28 Jun Mall Media | 360-Degree | Marketing Campaigns | Digitally | Elyts
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In an age of omnichannel engagement and hyper-targeted advertising, 360-degree marketing campaigns have become the cornerstone of successful brand strategies. These campaigns aim to deliver a unified ..
28 Jun Mall Media | Strategies | Small | Mid Size Businesses | Digitally
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In the ever-evolving advertising landscape, mall media has emerged as a powerful, high-impact solution—especially for small and mid-size businesses (SMBs) seeking visibility in high-footfall environme..
28 Jun Future | Mall Advertising | Trends | Watch Beyond 2025 | Digital
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As shopping malls continue their evolution into lifestyle hubs, mall advertising is undergoing a major transformation. No longer confined to static posters or conventional kiosks, mall media is becomi..
10 Jun Mall Media Trends 2025 | Programmatic Advertising | Digitally
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As we step into the second half of the decade, shopping malls are reinventing themselves beyond retail—emerging as experiential, digital-savvy environments that offer brands unparalleled advertising o..
24 Apr Programmatic Advertising | AI | Omni Channel Trends | Digitally
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Programmatic advertising just turned 15, but in 2025 it feels more like a brand‑new industry. Four forces are reshaping everything from auction mechanics to creative strategy: The (Near)‑Post‑Co..
10 Apr Retail Media | Networks | Revolutionizing | Digital Marketing
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In the fast-evolving landscape of retail and digital marketing, Retail Media Networks (RMNs) have emerged as a game-changer — especially in the context of mall advertising. Once dominated by static di..
06 Mar Mall Media | Digital | AI | Experiential Innovations | Marketing
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As the retail landscape continues to evolve, mall advertising remains a crucial touchpoint for brands seeking to engage consumers. With the rise of digital technologies and shifting consumer behaviors..
16 Jan Retail Media Solutions | Driving Foot Traffic | Digital Marketing
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In an era where digital transformation has reshaped the retail landscape, the role of retail media solutions has emerged as a critical factor in driving foot traffic to physical stores. These solution..
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