Elyts Knowledge Center - Retail Media RSS Feed
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Shopping malls are no longer just places to buy products—they have evolved into immersive lifestyle destinations. At the heart of this transformation lies mall media, which has rapidly innovated to me..
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The advertising landscape inside shopping malls is undergoing a powerful transformation. Traditional static posters—once the backbone of mall advertising—are rapidly being replaced by dynamic digital ..
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In today’s cluttered advertising landscape, brands are constantly searching for ways to capture attention and stay memorable. Mall media has emerged as a powerful solution, offering advertisers direct..
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Mall media in 2025 proved that shopping centers are no longer just places to buy products—they have become immersive brand experience zones. With the rise of digital screens, interactive technology, d..
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In an increasingly fragmented advertising landscape, brands are constantly searching for channels that deliver both visibility and measurable impact. Mall media campaigns have emerged as one of the mo..
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As consumer lifestyles continue to evolve, shopping malls are no longer just retail destinations—they have become immersive brand engagement hubs. With rising footfalls, longer dwell times, and tech-e..
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In today’s highly competitive advertising landscape, brands are constantly searching for spaces that deliver high visibility, targeted audiences, and measurable impact. One medium that is rapidly gain..
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Mall advertising has always been about visibility, timing, and relevance. In 2025, AI-powered Digital Out-of-Home (DOOH) is redefining how brands connect with shoppers inside malls—making campaigns sm..
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Mall media has transformed rapidly over the past few years, and in 2025 it stands as one of the most powerful offline-to-online advertising channels for brands. With shopping malls becoming experience..
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Out-of-Home (OOH) advertising is undergoing a rapid transformation in 2025, driven by digital innovation, data intelligence, sustainability demands, and immersive consumer experiences. As brands compe..
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As shopping malls continue to transform into lifestyle, entertainment, and experiential hubs, mall media is evolving faster than ever. What was once limited to static posters and standees has now grow..
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As retail environments evolve, Retail OOH (Out-of-Home) advertising has become one of the most powerful tools for influencing consumer behavior at the point of purchase. With shoppers overwhelmed by c..
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The advertising industry is entering one of its most transformative phases in 2025. With rapid advancements in AI, shifting consumer behavior, and the rise of immersive technologies, advertising agenc..
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In recent years, malls have evolved far beyond mere shopping destinations. They have become vibrant hubs for social interaction, entertainment, and most importantly, advertising innovation. Among the ..
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As we approach 2026, the landscape of mall media is undergoing a profound transformation. Once dominated by static billboards and traditional signage, shopping centers are evolving into dynamic, data-..
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In today’s digital-first world, hyperlocal advertising has emerged as a crucial marketing strategy for brands looking to connect with customers in specific geographic areas. Amid the growing competiti..
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In the fast-evolving retail landscape, luxury brands are constantly seeking innovative ways to connect with high-value customers. Mall media has emerged as a powerful advertising channel that enables ..
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In today’s fast-paced retail environment, brands are constantly searching for effective ways to capture consumer attention. Mall media advertising has emerged as one of the most impactful solutions, e..
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In today’s digital-first world, shopping malls are no longer just retail destinations—they are becoming experience hubs. Mall media, a powerful advertising channel within these spaces, is evolving rap..
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Shopping malls are no longer just retail destinations; they have evolved into lifestyle and entertainment hubs. In this transformation, digital mall media has emerged as a powerful tool that not only ..
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In 2025, mall media proved that creative, immersive, and
data-driven campaigns could still capture attention in a digital-first world.
From interactive displays to augmented reality experiences, bra..
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In 2025, Artificial Intelligence (AI) has moved from
being a futuristic concept to becoming the beating heart of mall media
advertising. Shopping malls—once dependent solely on static billboards,
bann..
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In today’s competitive retail environment, malls are no
longer just shopping destinations — they are vibrant lifestyle hubs. As
consumer expectations evolve, so do advertising strategies. One of the m..
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In 2025, mall media advertising is experiencing a
transformative shift, blending creativity, technology, and consumer insights to
deliver more immersive shopping experiences. As shopping malls evolve ..
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Shopping malls are more than just retail spaces—they are
dynamic environments where brands can create immersive, high-impact advertising
experiences. Mall media has emerged as a powerful channel for b..
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In the fast-paced world of modern retail, malls are
transforming from simple shopping destinations to immersive brand engagement
zones. At the heart of this shift is Digital Out-of-Home (DOOH)
adverti..
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India's mall media advertising landscape is undergoing a
significant transformation, driven by changing consumer behavior, evolving
retail ecosystems, and digital integration. As malls evolve into exp..
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In 2025, luxury marketing is experiencing a transformation,
driven by the strategic use of premium mall media spaces. As high-end
consumers demand more personalized and immersive experiences, luxury b..
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In today’s hyper-competitive retail landscape, advertisers
are constantly looking for the most effective ways to capture consumer
attention and convert footfall into sales. Two powerful touchpoints in..
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In today’s hyperconnected world, the lines between offline
and online experiences are rapidly fading. One of the most compelling trends
redefining advertising in 2025 is the rise of phygital—a seamles..
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As consumer behavior continues to evolve in the post-digital
era, mall media has emerged as a dynamic and impactful advertising channel in
2025. With footfalls rising across premium malls and shopping..
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In the ever-evolving world of Out-of-Home (OOH) advertising,
mall media remains a potent tool for brands looking to engage consumers
in a high-footfall, purchase-ready environment. With shopping malls..
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In the ever-evolving world of Out-of-Home (OOH) advertising,
mall media remains a potent tool for brands looking to engage consumers
in a high-footfall, purchase-ready environment. With shopping malls..
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In the ever-evolving world of Out-of-Home (OOH) advertising,
mall media remains a potent tool for brands looking to engage consumers
in a high-footfall, purchase-ready environment. With shopping malls..
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In an age of omnichannel engagement and hyper-targeted
advertising, 360-degree marketing campaigns have become the cornerstone
of successful brand strategies. These campaigns aim to deliver a unified
..
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In the ever-evolving advertising landscape, mall media
has emerged as a powerful, high-impact solution—especially for small and
mid-size businesses (SMBs) seeking visibility in high-footfall
environme..
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As shopping malls continue their evolution into lifestyle
hubs, mall advertising is undergoing a major transformation. No longer confined
to static posters or conventional kiosks, mall media is becomi..
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As we step into the second half of the decade, shopping
malls are reinventing themselves beyond retail—emerging as experiential,
digital-savvy environments that offer brands unparalleled advertising
o..
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Programmatic advertising just turned 15, but in 2025 it
feels more like a brand‑new industry. Four
forces are reshaping everything from auction mechanics to creative strategy:
The
(Near)‑Post‑Co..
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In the fast-evolving landscape of retail and digital
marketing, Retail Media Networks (RMNs) have emerged as a game-changer —
especially in the context of mall advertising. Once dominated by static
di..
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As the retail landscape continues to evolve, mall
advertising remains a crucial touchpoint for brands seeking to engage
consumers. With the rise of digital technologies and shifting consumer
behaviors..
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446
In an era where digital transformation has reshaped the
retail landscape, the role of retail media solutions has emerged as a critical
factor in driving foot traffic to physical stores. These solution..
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