Elyts Knowledge Center - Outdoor media RSS Feed
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In today’s hyper-connected world, outdoor advertising (OOH)
is no longer just about placing a billboard in a high-traffic location and
hoping for results. Thanks to the integration of data analytics, ..
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Out-of-Home (OOH) advertising has long been a staple of
brand marketing — from towering billboards along highways to posters in
bustling city centers. But in today’s fast-paced, digital-first world, a..
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In 2025, brands continue to invest heavily in mainline
media advertising—television, print, radio, and outdoor. Despite the
digital wave, these traditional channels remain highly influential in buildi..
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Mainline media has always been a cornerstone of advertising,
shaping consumer perceptions and driving large-scale brand awareness long
before the digital boom. From iconic print spreads to unforgettab..
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Fast-Moving Consumer Goods (FMCG) is one of the most
competitive industries, where brand visibility and consumer recall play a
decisive role in driving sales. Despite the rapid growth of digital platf..
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Outdoor advertising has always been a powerful medium for
brands to capture attention. For decades, static billboards dominated highways,
cityscapes, and commercial districts. However, in recent years..
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In the last few years, Digital Out-of-Home (DOOH)
advertising has evolved from static billboards to dynamic, data-driven
experiences. Now, a powerful shift is underway — Programmatic DOOH (pDOOH)
is t..
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In recent years, Tier 2 and Tier 3 cities across India have
emerged as promising landscapes for brand growth and customer engagement. While
metro cities remain saturated with digital noise and cut-thr..
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In an age where digital marketing dominates brand
strategies, Out-of-Home (OOH) advertising has proven it’s not just surviving —
it’s thriving. In 2025, OOH advertising has evolved beyond static billb..
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As the advertising landscape continues to evolve, marketers
in 2025 are increasingly weighing the pros and cons of traditional Out-of-Home
(OOH) advertising versus Digital Out-of-Home (DOOH) advertisi..
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In today’s hyper-connected society, where consumers spend
hours glued to smartphones and digital screens, it's easy to assume that
traditional media like Out-of-Home (OOH) advertising might be losing
..
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In today’s fast-paced world, Out-of-Home (OOH) advertising
has only a few seconds to capture attention and make an impression. Whether
it’s a massive highway billboard or a sleek digital screen in a m..
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Out-of-Home (OOH) advertising is undergoing a technological
revolution in 2025. Gone are the days of static billboards with one-way
communication. Today, QR codes and NFC (Near Field Communication) ar..
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Out-of-home (OOH) advertising remains one of the most
powerful channels for reaching a broad audience in today’s fragmented media
landscape. With innovations in format, technology, and placement, OOH ..
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Outdoor advertising, once considered a static medium, is
experiencing a digital renaissance. Thanks to location analytics,
Out-of-Home (OOH) advertising is no longer just about placing a billboard in ..
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In 2025, the world of Out-of-Home (OOH) advertising
is undergoing a dramatic transformation. Traditionally known for static
billboards and posters, OOH media is now integrating digital technologies, d..
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As brands prepare their marketing strategies for 2025, a
crucial question resurfaces: How much should you allocate for mainline
media? Despite the digital boom, traditional channels like television,
r..
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In an age dominated by digital engagement and omnichannel
branding, Out-of-Home (OOH) media is no longer just a static billboard
on the highway—it’s a powerful component of a 360-degree marketing stra..
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Out-of-Home (OOH) advertising continues to prove its
unmatched power in driving mass visibility and engagement. In 2025, several
creative OOH campaigns didn’t just catch eyeballs—they captured imagina..
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Out-of-Home (OOH) advertising continues to evolve in 2025,
blending creativity with technology to reach target audiences in the real
world. However, with increasing investment in OOH, brands need prec..
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Out-of-Home (OOH) advertising has evolved significantly in
recent years, offering dynamic opportunities for brands to connect with
consumers in real-time environments. One of the most effective placem..
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The Out-of-Home (OOH) advertising industry is undergoing a
digital renaissance, and at the core of this transformation are two powerful
forces: artificial intelligence (AI) and data. In 2025, OOH camp..
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As global awareness of environmental issues intensifies,
industries are increasingly adopting eco-conscious practices—and the
advertising world is no exception. Out-of-Home (OOH) advertising, traditio..
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As we approach a pivotal election year in 2025, political
campaigns are becoming increasingly sophisticated, blending traditional media
with digital tactics to influence public perception. Among these..
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Out-of-Home (OOH) advertising remains one of the most
impactful mediums for brand visibility across India. Whether it's a massive
hoarding in Mumbai or a transit ad in Delhi, OOH offers unmatched reac..
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India’s media landscape is undergoing a powerful
transformation, and much of the momentum is coming from beyond the metros. As
urban markets reach saturation, brands are increasingly shifting focus to..
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In 2025, billboard advertising broke new ground by blending
creativity, technology, and cultural relevance. From AI-driven displays to
real-time audience interaction, brands pushed the boundaries of..
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In the evolving landscape of advertising, transit media
has emerged as a powerful channel, especially in urban cities where
consumer attention is increasingly fragmented. From buses and trains to
auto..
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Outdoor advertising has always been a powerful medium for
brands looking to build mass visibility. But in 2025, the landscape has shifted
dramatically with the rise of Digital Out-of-Home (DOOH) adv..
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In today's digital-first world, conversations around
marketing often focus on social media, influencer campaigns, and online ads.
Yet, there's a powerful segment of advertising that still holds its gr..
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In today’s fast-paced, tech-savvy world, advertising is no
longer static—literally. Digital billboards have emerged as the modern answer
to traditional Out-of-Home (OOH) advertising, offering greater ..
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Out-of-Home (OOH) advertising has evolved far beyond static
billboards and printed posters. In today’s digitally driven world, real-time
OOH analytics are transforming how brands measure campaign perf..
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189
In the evolving landscape of advertising, Out-of-Home
(OOH) media has transformed far beyond static billboards and printed
hoardings. Today, dynamic content delivery is redefining how brands
engage wi..
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In an era where digital transformation is reshaping
industries, traditional advertising has evolved to incorporate cutting-edge
technology. Smart billboards, also known as digital or interactive billb..
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In the ever-evolving world of marketing, brands are
constantly seeking innovative ways to capture consumer attention. Traditional
billboards, while still effective, have seen a revolutionary transform..
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In the fast-paced world of urban advertising, brands are
constantly on the lookout for new and innovative ways to capture the attention
of consumers. Amid the competition for visibility, transit media..
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In the bustling landscapes of today’s cities, where towering
skyscrapers meet vibrant streets, urban outdoor media has emerged as a powerful
tool for brand visibility. With millions of potential impre..
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In the ever-evolving world of advertising, Out-of-Home (OOH)
media has remained a powerful tool for brands seeking to engage with audiences
on a large scale. While traditional billboards have long bee..
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