Elyts Knowledge Center - Campaign RSS Feed

In today’s fast-paced advertising landscape, brands are constantly debating one crucial question: Ad films or digital creatives— which medium delivers stronger engagement? Both formats have their stre..

In today’s world, sustainability is no longer just a buzzword—it has become a necessity across industries. The advertising sector, particularly mall media, is undergoing a significant transformation b..

Shopping malls transform into buzzing hotspots during festive seasons, attracting millions of shoppers eager to purchase gifts, apparel, and lifestyle products. For brands, this surge in foot traffic ..

In today’s competitive marketplace, every marketing rupee counts. Brands are no longer investing in advertising just to build visibility—they expect measurable returns. Mall media, with its ability to..

In today’s fragmented advertising landscape, brands are often tempted to focus heavily on digital channels. However, mainline media—television, print, and radio—continues to deliver powerful results, ..

In today’s rapidly evolving marketing landscape, brands have a wide range of platforms to communicate with their audiences. While digital media has surged in prominence, mainline media—such as televis..

In today’s hyper-digital marketing world, storytelling has emerged as the backbone of successful brand campaigns. While digital platforms offer personalization and quick reach, mainline media—such as ..

The advertising industry has always been a hub of innovation, constantly evolving to match consumer expectations and technological progress. As we move further into 2025 and beyond, the future of adve..

The advertising industry is entering a new era in 2025, where artificial intelligence (AI) and automation are no longer optional add-ons but essential drivers of growth. With consumer behavior shiftin..

In today’s competitive market, businesses no longer rely on a single channel to reach their audience. Integrated marketing campaigns — where digital, social, and traditional platforms work together — ..

In 2024, mainline media proved once again that traditional advertising channels such as television, radio, newspapers, and outdoor billboards remain powerful tools for shaping brand perception. While ..

In every democracy, media acts as a bridge between political leaders and the public. Among all communication platforms, mainline media—which includes television, radio, and print newspapers—continues ..

Mall media has become a game-changer for modern brand advertising. With malls being high-traffic destinations that blend shopping, entertainment, and lifestyle experiences, brands are leveraging this ..

In an era dominated by digital screens and online advertising, one medium continues to stand strong for premium brands — Mall Media. From luxury fashion houses to high-end electronics, malls have beco..

In the fast-evolving advertising landscape, Out-of-Home (OOH) media is undergoing a major transformation with the rise of programmatic buying. Traditionally, OOH campaigns involved manual negotiations..

In an era dominated by digital campaigns, influencer marketing, and social media, luxury brands continue to invest heavily in Out-of-Home (OOH) media. From towering billboards on luxury shopping stree..

Out-of-Home (OOH) advertising has always been about visibility and impact. From static billboards to digital displays, the medium has consistently evolved with technology. Today, we are stepping into ..

Out-of-Home (OOH) advertising has always been about grabbing attention in the busiest of environments. But in 2025, the industry witnessed a creative renaissance fueled by technology, sustainability, ..

In today’s dynamic marketing landscape, brands are constantly seeking innovative ways to capture audience attention. While influencer marketing has dominated the digital space in recent years, Out-of-..

In today’s dynamic marketing landscape, brands are constantly seeking innovative ways to capture audience attention. While influencer marketing has dominated the digital space in recent years, Out-of-..

In the fast-evolving advertising landscape, Out-of-Home (OOH) media continues to be a powerful medium for brand visibility and consumer engagement. However, the rise of Artificial Intelligence (AI) an..

In today’s hyper-connected digital world, traditional advertising alone is no longer enough to capture consumer attention. Modern advertising agencies are increasingly turning to influencer marketing ..

Sustainability has shifted from being a buzzword to a business necessity. Today, consumers actively seek out brands that prioritize eco-friendly practices, ethical sourcing, and social responsibility...

In today’s highly competitive business landscape, advertising is no longer about guesswork or creative instincts alone. Data analytics has transformed how advertising agencies plan, execute, and measu..

In today’s fast-paced digital world, Artificial Intelligence (AI) has become more than just a buzzword—it’s a revolutionary tool reshaping how advertising agencies operate and how brands connect with ..

In today’s fast-paced digital world, the power of storytelling through ad films has never been stronger. The year 2025 has already witnessed a wave of creative ad films that not only captured global a..

In today’s fast-evolving digital landscape, brands are constantly seeking innovative ways to capture audience attention. One of the most powerful strategies reshaping modern advertising is the fusion ..

In today’s competitive advertising landscape, brands are constantly searching for ways to stand out and connect with audiences. One timeless yet highly effective tool in ad films is humor. From quirky..

In today’s competitive landscape, advertising is no longer just about selling products — it’s about selling ideas, values, and purpose. Ad films for social impact have emerged as powerful storytelling..

In today’s competitive landscape, marketing success no longer depends on a single platform. Brands that achieve the strongest impact are those that integrate traditional advertising with modern digita..

In today’s dynamic political landscape, the power of mainline media—including television, radio, and print—remains unmatched when it comes to influencing voters and shaping public opinion. Despite the..

In 2025, mainline media continues to prove that traditional advertising is far from obsolete. From television to print and radio, big brands across industries have leveraged these channels to reach ma..

Fast-Moving Consumer Goods (FMCG) brands thrive on visibility, recall, and consistent consumer demand. In a highly competitive marketplace, where purchase decisions are often impulsive, mainline media..

In today’s competitive advertising landscape, brands are under increasing pressure to ensure every marketing dollar delivers maximum returns. While digital platforms often dominate conversations about..

In today’s data-driven marketing landscape, clients demand more than just creative ideas — they want measurable proof of performance. Agencies that can effectively showcase the return on investment (R..

The advertising industry is undergoing a seismic shift. With the rise of virtual worlds, digital real estate, and immersive technologies, agencies now have new canvases to build brand experiences that..

In today’s digital landscape, consumers crave authenticity more than ever. Gone are the days when celebrity endorsements alone could guarantee trust and conversions. The modern audience—especially Gen..

Short-form video content has rapidly become the centerpiece of digital marketing strategies. Platforms like TikTok and Instagram Reels provide brands with powerful tools to engage audiences, spark con..

Why Choose Elyts Branding Solution for Your OOH Campaigns?In today’s competitive world, Out-of-Home (OOH) advertising is not just about putting up a billboard — it’s about creating a powerful brand pr..

In today’s world of politics, visibility is everything. Political leaders and parties must constantly stay connected with the public, and Out-of-Home (OOH) advertising has become a powerful tool to sh..

In today’s world of politics, visibility is everything. Political leaders and parties must constantly stay connected with the public, and Out-of-Home (OOH) advertising has become a powerful tool to sh..

When we think of Out-of-Home (OOH) advertising, the spotlight often falls on metro cities like Delhi, Mumbai, Chennai, or Dubai. However, the real growth story lies in Tier-2 cities, where untapped po..

In the competitive world of advertising, creativity isn’t just about producing visually stunning ad films—it’s a powerful driver of measurable brand growth. Brands that invest in storytelling, emotion..

In today’s diverse and multicultural world, brands are increasingly realizing that a “one-size-fits-all” approach no longer resonates with audiences. Consumers seek authenticity, relevance, and cultur..

In today’s fragmented media landscape, brands no longer rely on a single screen to connect with audiences. Consumers switch seamlessly between television, OTT platforms, and social media, making cross..

In today’s evolving marketing landscape, brands are no longer restricted to selling products—they are expected to stand for something bigger. Social impact campaigns have become a powerful way for bus..

In the fast-paced world of advertising, creativity is not just about grabbing attention—it’s about reshaping how people perceive a brand. Some ad campaigns go beyond selling products; they redefine va..

In the modern political landscape, effective communication is crucial for winning elections. While digital media continues to grow, mainline media, including television, radio, and print, remains a po..

In today’s saturated advertising landscape, relying solely on either traditional media or digital marketing is no longer enough. Brands that aim for maximum reach and engagement need to leverage the s..

In an era dominated by digital channels, mainline media—such as television, print, and radio—continues to hold its ground as a trusted and influential advertising medium. As we step into 2025, brand..

In today’s fragmented media landscape, brands often find themselves split between the allure of digital platforms and the credibility of traditional advertising. While online channels are effective fo..

In today’s competitive marketing landscape, small businesses often gravitate towards digital advertising because of its perceived affordability. However, mainline media—including print, radio, and tel..

In today’s rapidly evolving marketing landscape, brands face an important challenge — choosing the right mix of Mainline Media and Digital Media. While digital platforms dominate conversations, tradit..

In today’s competitive retail and brand marketing landscape, a multi-channel campaign is no longer optional—it’s essential. Among the wide variety of advertising platforms, mall media stands out as a ..

In 2025, mall media proved that creative, immersive, and data-driven campaigns could still capture attention in a digital-first world. From interactive displays to augmented reality experiences, bra..

In today’s competitive retail environment, brands are discovering that the most powerful marketing strategies blend the physical and digital worlds. Mall media—advertising within shopping malls—has lo..

Seasonal sales are critical for retailers, offering a unique opportunity to increase revenue, attract new customers, and reinforce brand loyalty. However, standing out during peak shopping seasons req..

In recent years, sustainability has shifted from being a buzzword to a business imperative. As brands strive to align with eco-conscious values, mall media—a dynamic platform for reaching engaged shop..

In today’s competitive advertising landscape, brands are constantly seeking channels that offer the highest return on investment (ROI). While Traditional Out-of-Home (OOH) formats like billboards, tra..

In today’s competitive retail landscape, brands are constantly looking for innovative ways to stand out in consumers’ minds. One powerful strategy gaining momentum is interactive mall media campaigns—..