Elyts Knowledge Center - Campaign RSS Feed

In an era dominated by digital platforms, mainline media advertising continues to play a decisive role in political and government communication. Television, radio, and print remain powerful tools for..

In today’s performance-driven marketing ecosystem, brands are under constant pressure to prove ROI. While digital channels provide instant dashboards and real-time metrics, mainline media campaigns—in..

In an era dominated by digital noise and short attention spans, mainline media continues to command unparalleled mass attention. From high-impact television commercials to full-page newspaper spreads ..

In the era of digital dominance, many marketers underestimate the power of mainline media. However, television, print, and radio continue to deliver unmatched mass reach, emotional impact, and brand c..

In today’s fragmented advertising ecosystem, brands are constantly chasing measurable ROI through digital channels. Yet, mainline media—including television, radio, newspapers, magazines, and cinema—c..

In the rapidly evolving marketing landscape of 2026, digital platforms dominate conversations around performance marketing and data-driven campaigns. Yet, despite the digital surge, Television, Radio,..

In an era dominated by digital marketing, many brands underestimate the unmatched power of Mainline Media. Television, radio, newspapers, cinema, and large-format outdoor advertising continue to deliv..

In an era dominated by digital marketing, AI automation, and influencer campaigns, one question continues to surface among brand leaders: Does traditional advertising still matter?The answer is a reso..

In today’s hyper-connected retail ecosystem, consumers don’t shop in silos. They browse on mobile, compare prices online, visit malls for experiences, and engage with brands on social media—all within..

In 2026, mall media advertising is no longer just about premium visibility — it’s about measurable performance. With advanced data tracking, AI-powered insights, and integrated digital ecosystems, bra..

Seasonal festivals and mega sale events create a powerful surge in consumer spending. For brands looking to capitalize on high footfall and purchase intent, mall media campaigns offer a premium, high-..

In today’s hyper-connected world, consumers are bombarded with thousands of ads daily. Yet, Out-of-Home (OOH) media continues to command attention in ways digital ads often cannot. The secret? Creativ..

In today’s hyper-competitive marketplace, brands are constantly searching for smarter ways to connect with the right audience at the right time. Location-Based Marketing (LBM) has emerged as a game-ch..

In today’s fragmented media landscape, brands can no longer rely on a single advertising channel. Consumers interact with multiple touchpoints — from billboards and transit ads to Instagram feeds and ..

Out-of-Home (OOH) advertising has always thrived on visibility, scale, and impact. But when combined with seasonal peaks and high-energy events, OOH becomes even more powerful. From festive celebratio..

In an era where climate consciousness influences both consumers and corporations, Sustainable OOH (Out-of-Home) Advertising is emerging as a powerful, responsible marketing approach. Brands are no lon..

Out-of-Home (OOH) advertising has evolved far beyond static billboards. With the rise of Digital Out-of-Home (DOOH), mobile integration, and data-driven planning tools, measuring ROI in OOH media camp..

In today’s competitive marketplace, a brand’s identity is not just about a logo or tagline—it’s about storytelling that resonates with audiences. Iconic ad films have the power to redefine how consume..

In today’s dynamic advertising landscape, brands are constantly searching for innovative ways to connect with their target audience. One of the most powerful strategies gaining momentum is influencer ..

In today’s fast-paced digital landscape, brands are constantly searching for ways to capture attention and foster meaningful connections with their audience. One of the most effective tools in this ef..

The advertising industry has always evolved alongside technological advancements. From print to digital, brands have continuously sought new ways to engage audiences. Today, 3D animation is emerging a..

In the fast-evolving world of advertising, capturing audience attention has become more challenging than ever. With digital clutter on every platform, brands need visually compelling storytelling tech..

The advertising industry is constantly evolving, and the integration of Virtual Reality (VR) and Augmented Reality (AR) in ad films is opening new doors for brands to engage audiences. Unlike traditio..

In the competitive world of advertising, an ad film's script is its backbone. A well-crafted script not only communicates the brand’s message but also resonates emotionally with audiences, increasing ..

In today’s hyperconnected world, advertising has transcended borders, but the challenge of creating campaigns that resonate with diverse audiences remains. Brands face a crucial choice: should they ru..

As global awareness of climate change and environmental responsibility grows, industries are rethinking their practices—including advertising. Sustainability in advertising is no longer optional; it’s..

The advertising landscape is evolving at an unprecedented pace. With technological advancements, changing consumer behavior, and global socio-cultural shifts, ad films and creative campaigns in 2026 a..

In the ever-evolving world of marketing, advertising agencies are shifting their focus from purely sales-driven campaigns to strategies that resonate with values, ethics, and sustainability. Consumers..

In today’s fast-evolving digital landscape, consumers interact with brands across multiple channels — from social media and email to in-store experiences and mobile apps. To meet this demand, business..

In the ever-evolving world of marketing, advertising agencies are shifting their focus from purely sales-driven campaigns to strategies that resonate with values, ethics, and sustainability. Consumers..

In today’s fast-paced business environment, standing out in a crowded marketplace is more challenging than ever. A strong brand identity is no longer just a logo or a catchy slogan—it is the essence o..

In the evolving landscape of advertising, creativity and technology are no longer separate forces—they are converging to create unprecedented opportunities for brands and agencies alike. Creative tech..

In today’s dynamic marketing landscape, consumers interact with brands across multiple channels—social media, email, search engines, offline advertising, and more. For advertising agencies, the challe..

In today’s digital-first world, brands are no longer relying solely on traditional advertising methods to reach their audience. Social media platforms, content creators, and digital communities have t..

In today’s hyper-connected digital landscape, traditional advertising alone is no longer enough to capture consumer attention. Audiences demand authenticity, relatability, and meaningful engagement. T..

In today’s data-driven digital ecosystem, advertising agencies are under constant pressure to deliver measurable results, maximize ROI, and reach the right audience at the right time. Traditional medi..

In today’s competitive digital ecosystem, brands can no longer afford to choose between creativity and measurable results. The debate around Creative vs Performance Marketing has evolved — not into a ..

In today’s fast-paced digital ecosystem, advertising is no longer driven by intuition alone. Data analytics has become the backbone of modern advertising agencies, transforming how brands understand a..

Email marketing in 2026 is no longer about sending bulk newsletters to a generic subscriber list. It has evolved into a highly personalized, AI-driven communication channel that delivers the right mes..

Digital marketing has evolved rapidly over the past decade, but nothing has reshaped the industry quite like Artificial Intelligence (AI). From personalized customer journeys to predictive analytics a..

In 2026, sports media is no longer just about broadcasting games — it’s about building immersive, data-driven brand experiences across TV, OTT, social media, live events, and interactive platforms. As..

In a world where consumers skip ads, block pop-ups, and scroll past branded content in seconds, live sports remains one of the last truly “unskippable” media environments. From cricket and football to..

Sports media has evolved into a powerful marketing engine for brands seeking mass visibility and deep audience engagement. From high-profile national broadcasts to hyper-targeted regional coverage, sp..

In an era dominated by digital marketing and performance metrics, mainline media—including television, print, radio, and cinema—continues to prove its unmatched power in building brand trust, mass rea..

For decades, mainline media—television, radio, print, outdoor, and cinema—was driven largely by reach, frequency, and intuition. Campaign planning depended on broad audience demographics, historical p..

The retail landscape is rapidly evolving, and malls are no longer just spaces for shopping—they are dynamic arenas for brand storytelling and consumer engagement. As brands seek more innovative ways t..

In today’s fragmented media landscape, brands can no longer rely on a single channel to capture attention. Consumers move seamlessly between digital platforms and physical spaces, especially in urban ..

Mall media in 2026 has evolved far beyond static posters and digital screens. Shopping malls have become experience-driven content hubs, where brands combine technology, storytelling, and shopper psyc..

Shopping malls have evolved from simple retail destinations into immersive experience hubs. With the rapid adoption of digital screens in mall media, brands now have a powerful opportunity to run real..

In today’s highly competitive retail landscape, malls are not just shopping destinations—they are powerful platforms for brands to connect with consumers. Mall media advertising leverages this captive..

India’s diversity is reflected not only in its people but also in its languages. With over 22 officially recognized languages and hundreds of dialects spoken across the country, brands are increasingl..

Out-of-Home (OOH) advertising is no longer a standalone medium. In today’s connected marketing ecosystem, brands are strategically integrating OOH media with digital and social campaigns to create uni..

Out-of-Home (OOH) advertising is no longer limited to billboards and transit displays. In today’s digital-first world, the most successful OOH campaigns are designed to live beyond the street and thri..

Out-of-Home (OOH) advertising has evolved from being a purely awareness-driven medium to one that delivers measurable business impact. With the rise of digital screens, mobile data, and advanced analy..

Ad films are powerful tools for storytelling, emotional engagement, and brand recall. However, many brands fail to achieve desired results due to avoidable mistakes during production. From unclear mes..

Product launches have evolved beyond feature-heavy announcements. Today, brands rely on story-driven ad films to create anticipation, emotional engagement, and long-term recall—turning launches into c..

India’s advertising landscape is undergoing a powerful transformation. As brands compete for attention in a diverse and multilingual country, regional language ad films are emerging as the most effect..

The world of ad films and creative advertising is evolving faster than ever. With changing consumer behavior, rapid technological advancements, and an increasing demand for authenticity, brands and ad..

As marketing budgets become more performance-focused, brands face a common dilemma: Should they invest in high-budget ad films or agile digital creatives? Both formats serve different purposes, audien..

Branding has always been the backbone of business identity, but in 2026, it has evolved into a dynamic, multi-dimensional strategy that goes far beyond logos and slogans. Today, advertising agencies p..