Elyts Knowledge Center - Campaign RSS Feed
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Mall media has become a game-changer for modern brand advertising. With malls being high-traffic destinations that blend shopping, entertainment, and lifestyle experiences, brands are leveraging this ..
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In an era dominated by digital screens and online advertising, one medium continues to stand strong for premium brands — Mall Media. From luxury fashion houses to high-end electronics, malls have beco..
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In the fast-evolving advertising landscape, Out-of-Home (OOH) media is undergoing a major transformation with the rise of programmatic buying. Traditionally, OOH campaigns involved manual negotiations..
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In an era dominated by digital campaigns, influencer marketing, and social media, luxury brands continue to invest heavily in Out-of-Home (OOH) media. From towering billboards on luxury shopping stree..
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Out-of-Home (OOH) advertising has always been about visibility and impact. From static billboards to digital displays, the medium has consistently evolved with technology. Today, we are stepping into ..
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Out-of-Home (OOH) advertising has always been about grabbing attention in the busiest of environments. But in 2025, the industry witnessed a creative renaissance fueled by technology, sustainability, ..
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In today’s dynamic marketing landscape, brands are constantly seeking innovative ways to capture audience attention. While influencer marketing has dominated the digital space in recent years, Out-of-..
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In today’s dynamic marketing landscape, brands are constantly seeking innovative ways to capture audience attention. While influencer marketing has dominated the digital space in recent years, Out-of-..
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In the fast-evolving advertising landscape, Out-of-Home (OOH) media continues to be a powerful medium for brand visibility and consumer engagement. However, the rise of Artificial Intelligence (AI) an..
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In today’s hyper-connected digital world, traditional advertising alone is no longer enough to capture consumer attention. Modern advertising agencies are increasingly turning to influencer marketing ..
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Sustainability has shifted from being a buzzword to a business necessity. Today, consumers actively seek out brands that prioritize eco-friendly practices, ethical sourcing, and social responsibility...
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In today’s highly competitive business landscape, advertising is no longer about guesswork or creative instincts alone. Data analytics has transformed how advertising agencies plan, execute, and measu..
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In today’s fast-paced digital world, Artificial Intelligence (AI) has become more than just a buzzword—it’s a revolutionary tool reshaping how advertising agencies operate and how brands connect with ..
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In today’s fast-paced digital world, the power of storytelling through ad films has never been stronger. The year 2025 has already witnessed a wave of creative ad films that not only captured global a..
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In today’s fast-evolving digital landscape, brands are constantly seeking innovative ways to capture audience attention. One of the most powerful strategies reshaping modern advertising is the fusion ..
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In today’s competitive advertising landscape, brands are constantly searching for ways to stand out and connect with audiences. One timeless yet highly effective tool in ad films is humor. From quirky..
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In today’s competitive landscape, advertising is no longer just about selling products — it’s about selling ideas, values, and purpose. Ad films for social impact have emerged as powerful storytelling..
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In today’s competitive landscape, marketing success no longer depends on a single platform. Brands that achieve the strongest impact are those that integrate traditional advertising with modern digita..
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In today’s dynamic political landscape, the power of mainline media—including television, radio, and print—remains unmatched when it comes to influencing voters and shaping public opinion. Despite the..
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In 2025, mainline media continues to prove that traditional advertising is far from obsolete. From television to print and radio, big brands across industries have leveraged these channels to reach ma..
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Fast-Moving Consumer Goods (FMCG) brands thrive on visibility, recall, and consistent consumer demand. In a highly competitive marketplace, where purchase decisions are often impulsive, mainline media..
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In today’s competitive advertising landscape, brands are under increasing pressure to ensure every marketing dollar delivers maximum returns. While digital platforms often dominate conversations about..
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In today’s data-driven marketing landscape, clients demand more than just creative ideas — they want measurable proof of performance. Agencies that can effectively showcase the return on investment (R..
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The advertising industry is undergoing a seismic shift. With the rise of virtual worlds, digital real estate, and immersive technologies, agencies now have new canvases to build brand experiences that..
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In today’s digital landscape, consumers crave authenticity more than ever. Gone are the days when celebrity endorsements alone could guarantee trust and conversions. The modern audience—especially Gen..
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Short-form video content has rapidly become the centerpiece of digital marketing strategies. Platforms like TikTok and Instagram Reels provide brands with powerful tools to engage audiences, spark con..
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Why Choose Elyts Branding Solution for Your OOH Campaigns?In today’s competitive world, Out-of-Home (OOH) advertising is not just about putting up a billboard — it’s about creating a powerful brand pr..
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In today’s world of politics, visibility is everything. Political leaders and parties must constantly stay connected with the public, and Out-of-Home (OOH) advertising has become a powerful tool to sh..
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In today’s world of politics, visibility is everything. Political leaders and parties must constantly stay connected with the public, and Out-of-Home (OOH) advertising has become a powerful tool to sh..
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When we think of Out-of-Home (OOH) advertising, the spotlight often falls on metro cities like Delhi, Mumbai, Chennai, or Dubai. However, the real growth story lies in Tier-2 cities, where untapped po..
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In the competitive world of advertising, creativity isn’t
just about producing visually stunning ad films—it’s a powerful driver of
measurable brand growth. Brands that invest in storytelling, emotion..
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In today’s diverse and multicultural world, brands are
increasingly realizing that a “one-size-fits-all” approach no longer resonates
with audiences. Consumers seek authenticity, relevance, and cultur..
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In today’s fragmented media landscape, brands no longer rely
on a single screen to connect with audiences. Consumers switch seamlessly
between television, OTT platforms, and social media, making cross..
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In today’s evolving marketing landscape, brands are no
longer restricted to selling products—they are expected to stand for something
bigger. Social impact campaigns have become a powerful way for bus..
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In the fast-paced world of advertising, creativity is not
just about grabbing attention—it’s about reshaping how people perceive a brand.
Some ad campaigns go beyond selling products; they redefine va..
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In the modern political landscape, effective communication
is crucial for winning elections. While digital media continues to grow, mainline
media, including television, radio, and print, remains a po..
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In today’s saturated advertising landscape, relying solely
on either traditional media or digital marketing is no longer enough. Brands
that aim for maximum reach and engagement need to leverage the s..
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In an era dominated by digital channels, mainline media—such
as television, print, and radio—continues to hold its ground as a trusted and
influential advertising medium. As we step into 2025, brand..
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In today’s fragmented media landscape, brands often find
themselves split between the allure of digital platforms and the credibility of
traditional advertising. While online channels are effective fo..
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In today’s competitive marketing landscape, small businesses
often gravitate towards digital advertising because of its perceived
affordability. However, mainline media—including print, radio, and
tel..
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In today’s rapidly evolving marketing landscape, brands face
an important challenge — choosing the right mix of Mainline Media and Digital
Media. While digital platforms dominate conversations, tradit..
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In today’s competitive retail and brand marketing landscape,
a multi-channel campaign is no longer optional—it’s essential. Among the
wide variety of advertising platforms, mall media stands out as a
..
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In 2025, mall media proved that creative, immersive, and
data-driven campaigns could still capture attention in a digital-first world.
From interactive displays to augmented reality experiences, bra..
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In today’s competitive retail environment, brands are
discovering that the most powerful marketing strategies blend the physical and
digital worlds. Mall media—advertising within shopping malls—has lo..
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Seasonal sales are critical for retailers, offering a unique
opportunity to increase revenue, attract new customers, and reinforce brand
loyalty. However, standing out during peak shopping seasons req..
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426
In recent years, sustainability has shifted from being a
buzzword to a business imperative. As brands strive to align with eco-conscious
values, mall media—a dynamic platform for reaching engaged shop..
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540
In today’s competitive advertising landscape, brands are
constantly seeking channels that offer the highest return on investment (ROI).
While Traditional Out-of-Home (OOH) formats like billboards, tra..
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431
In today’s competitive retail landscape, brands are
constantly looking for innovative ways to stand out in consumers’ minds. One
powerful strategy gaining momentum is interactive mall media campaigns—..
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Out-of-Home (OOH) advertising has entered a new golden era
in 2025, driven by technological innovation, interactive engagement, and
data-driven targeting. From 3D billboards to augmented reality activ..
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In the ever-evolving landscape of outdoor advertising,
brands are continuously searching for ways to create immersive, two-way
communication with their audiences. One of the most exciting innovations
..
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Out-of-Home (OOH) advertising has long been a staple of
brand marketing — from towering billboards along highways to posters in
bustling city centers. But in today’s fast-paced, digital-first world, a..
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In the ever-evolving world of marketing, Augmented
Reality (AR) has emerged as one of the most innovative tools for creating
immersive, engaging, and memorable brand experiences. Advertising agencies
..
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In today’s hyper-connected world, audiences engage with
content across multiple platforms—social media, streaming services, websites,
podcasts, and even out-of-home displays. For advertising agencies,..
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In today’s fast-paced marketing landscape, advertising
agencies juggle multiple clients, campaigns, and deadlines simultaneously. The
secret to managing these complexities efficiently? The right set o..
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In today’s fast-evolving marketing landscape, creativity
alone is no longer enough for advertising agencies to stay competitive. Data
analytics has emerged as a crucial driver of success, empowering a..
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In the fast-paced world of advertising, bigger isn’t always
better. Boutique advertising agencies—once seen as niche players—are now
attracting big-name clients, often winning them over from larger, m..
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As businesses strive to stay competitive in the
ever-evolving digital landscape of 2025, the question of whether to hire an
advertising agency or a freelancer has become increasingly relevant. Both of..
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In today’s fiercely competitive advertising landscape,
capturing consumer attention and influencing decision-making requires more than
creative flair — it demands scientific insight. That’s where neur..
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As climate change and environmental concerns dominate global
discussions, the advertising industry is undergoing a much-needed
transformation. Brands and agencies alike are not only advocating for
sus..
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In today’s digital-first world, clients are no longer
satisfied with vague promises or vanity metrics. They demand results — clear,
measurable, and tied directly to their investment. That’s where perf..