Elyts Knowledge Center - Brand awareness RSS Feed

In the age of digital-first marketing, mainline media advertising—including TV, print, and radio—is often misunderstood. Startups and even established brands sometimes dismiss it based on outdated ass..

In today’s fragmented media landscape, brands can no longer rely on a single channel to capture attention and drive meaningful engagement. Consumers switch seamlessly between television, newspapers, s..

The rise of music streaming platforms, podcasts, and on-demand audio has led many marketers to question the relevance of traditional radio advertising. With consumers now having more control over what..

In an era dominated by digital screens, print media advertising in 2025 continues to prove its relevance—especially for brands seeking high-trust, niche audiences. Newspapers and magazines have evolve..

In an era dominated by digital platforms and on-demand content, television advertising has not only survived but evolved into a smarter, data-driven, and more impactful medium. In 2025, TV advertising..

Launching a national brand requires strategic planning, significant investment, and, most importantly, the ability to capture the attention of millions of potential customers quickly. Among the many m..

In today’s hyper-connected world, brands have access to a plethora of marketing channels, from social media and digital advertising to influencer campaigns and experiential marketing. Despite the rise..

In today’s fast-paced consumer goods market, FMCG brands are constantly seeking ways to engage a massive audience efficiently. While digital media offers precise targeting, mainline media—including te..

In an era dominated by digital ads, social media influencers, and AI-driven campaigns, it may seem surprising that Mainline Media—traditional out-of-home (OOH) advertising along highways, city roads, ..

In today’s fast-paced world, reaching consumers effectively requires creative and strategic marketing approaches. Out-of-home (OOH) media, particularly transit and highway advertising, has emerged as ..

Out-of-Home (OOH) advertising continues to be one of the most powerful channels for reaching audiences at scale. Whether it’s billboards, transit ads, digital screens, mall branding, or airport media,..

Startups often operate on tight budgets, making every marketing decision critical. Out-of-Home (OOH) advertising, despite its reputation for high costs, can be a surprisingly effective and budget-frie..

In an increasingly competitive marketing landscape, brands are constantly seeking advertising channels that deliver the highest return on investment (ROI). While traditional advertising formats—TV, pr..

In today’s hyper-competitive marketplace, a product launch is no longer just about unveiling a new offering—it’s about capturing attention, generating trust, and accelerating adoption. Among all marke..

In 2025, Fast-Moving Consumer Goods (FMCG) brands continue to dominate mainline advertising spends despite the explosive growth of digital platforms. While digital media is gaining momentum, tradition..

In an era dominated by digital noise and fragmented consumer attention, mainline media continues to be a powerful force in driving large-scale brand impact. Traditional channels such as television, ra..

Mainline media—traditionally dominated by TV, radio, print, and outdoor advertising—is undergoing a major evolution in 2025. As consumer behavior shifts and technology advances, brands are rethinking ..

Direct-to-consumer (D2C) brands have disrupted traditional retail by owning the customer relationship, controlling product narratives, and leveraging digital-first strategies. But as competition inten..

Out-of-Home (OOH) advertising has long been one of the most powerful ways for brands to connect with audiences in the real world. But as digital transformation accelerates, OOH agencies are evolving a..

In today’s hyper-connected digital world, attracting customers is only half the battle. The real challenge lies in keeping them engaged, satisfied, and loyal. This is where digital branding comes into..

In 2025’s hyper-competitive digital landscape, brands can no longer rely on visibility alone. True digital brand success comes from understanding how audiences perceive, engage with, and trust your br..

In a world dominated by digital marketing, Out-of-Home (OOH) advertising continues to deliver impressive results and unmatched visibility. From towering billboards on highways to interactive digital s..

In the dynamic world of advertising, product launches require more than just a good product—they demand strategic visibility and brand awareness. Mainline media, a cornerstone of out-of-home (OOH) adv..

In today’s crowded advertising landscape, capturing attention is more than just visibility—it’s about understanding how the human mind perceives, processes, and reacts to messages. Mainline media adve..

In a rapidly evolving media landscape, brands today face the challenge of capturing consumer attention across multiple touchpoints. While digital advertising continues to grow, traditional avenues lik..

In the dynamic world of fashion, beauty, and lifestyle marketing, connecting with consumers at the right time and place is everything. Mall media has become one of the most effective channels for thes..

In a world dominated by digital transactions, e-commerce brands are increasingly seeking ways to connect with consumers beyond the screen. While online visibility drives convenience, offline engagemen..

Launching a new product in today’s competitive marketplace demands more than just innovation—it requires visibility, credibility, and trust. While digital channels dominate conversations in marketing,..

In today’s competitive market, small businesses often face the challenge of achieving big-brand visibility on limited budgets. While digital advertising offers cost-effective options, mainline media—i..

In today’s fast-evolving marketing landscape, businesses face a common question — Should we focus on traditional (mainline) media or digital media? The truth is, both play crucial roles in building a ..

In today’s hyper-competitive retail landscape, capturing consumer attention has become increasingly challenging. While digital campaigns dominate online spaces, physical environments remain crucial fo..

In an era dominated by digital marketing, Out-of-Home (OOH) media continues to prove its relevance and power. While digital campaigns are flexible and targeted, OOH advertising offers a unique combina..

In an era dominated by online shopping and digital ads, brick-and-mortar retailers are discovering a surprising ally—Out-of-Home (OOH) advertising. From digital billboards to interactive transit displ..

In an era dominated by digital platforms and streaming services, many predicted the end of traditional media — especially radio. Yet, against all odds, radio advertising is not only surviving but thri..

In today’s marketing landscape, consumers interact with brands across multiple touchpoints — from television and print to social media and e-commerce platforms. This evolving customer journey has give..

In today’s competitive digital landscape, advertising agencies are expected to go beyond surface-level metrics like impressions and clicks. While these numbers indicate visibility and initial engageme..

In the fast-evolving world of marketing, building and maintaining brand recall remains a cornerstone of successful campaigns. While digital media dominates conversations today, mainline media—includin..

For startups, marketing budgets are often tight, and every rupee counts. While digital advertising dominates today’s landscape, mainline media—comprising television, radio, newspapers, and magazines—c..

In today’s competitive marketplace, businesses have access to multiple advertising platforms. Among them, mainline media (traditional advertising channels) and digital media (online platforms) stand o..

In 2025, mainline media advertising continues to be a cornerstone of brand communication, even as digital platforms dominate the marketing ecosystem. Television, radio, newspapers, and magazines remai..

In today’s fast-paced urban lifestyle, consumers are bombarded with advertisements across digital platforms, billboards, and social media. However, one medium that stands out in its ability to capture..

Out-of-home (OOH) media remains one of the most effective ways to capture consumer attention. From billboards and transit ads to street furniture and digital signage, OOH provides high visibility and ..

Outdoor advertising, or Out-of-Home (OOH) media, has remained one of the most effective marketing channels, despite the digital revolution. But what makes billboards, transit ads, and street posters s..

In the competitive world of retail, attracting foot traffic and converting it into sales is a constant challenge. While digital marketing dominates many campaigns, Out-of-Home (OOH) media has proven t..

For startups, creating brand visibility is often a challenge due to limited marketing budgets. While digital advertising is the go-to choice, Out-of-Home (OOH) media offers startups a unique and cost-..

In today’s hyper-competitive advertising landscape, brands are continuously seeking channels that deliver measurable impact and lasting impressions. Out-of-Home (OOH) media, once viewed as a tradition..

In today’s competitive advertising landscape, Out-of-Home (OOH) media continues to be one of the most powerful ways to capture consumer attention. But with the rise of Digital Out-of-Home (DOOH), bran..

In today’s hyper-digital marketplace, e-commerce brands dominate consumer screens through targeted ads, social media campaigns, and personalized email marketing. Yet, as online competition intensifies..

In today’s rapidly evolving marketing landscape, brands have a wide range of platforms to communicate with their audiences. While digital media has surged in prominence, mainline media—such as televis..

In today’s digital-first world, startups often focus heavily on social media, influencer campaigns, and search marketing. While these channels deliver measurable results, many overlook the power of ma..

The advertising landscape has undergone a massive transformation over the last decade. Once dominated by billboards, TV commercials, and print ads, the industry now sees an ever-increasing shift towar..

In today’s competitive market, advertising is no longer about choosing one medium over another—it’s about creating the right balance. Mainline media and social media both play crucial roles in shaping..

Out-of-Home (OOH) media has long been one of the most powerful forms of advertising, shaping consumer behavior in ways that are both conscious and subconscious. Unlike digital ads that can be skipped ..

In today’s hyper-connected digital world, traditional advertising alone is no longer enough to capture consumer attention. Modern advertising agencies are increasingly turning to influencer marketing ..

In today’s competitive market, businesses face a crucial decision when it comes to choosing the right advertising partner: digital advertising agencies or traditional advertising agencies. Both approa..

In today’s competitive landscape, marketing success no longer depends on a single platform. Brands that achieve the strongest impact are those that integrate traditional advertising with modern digita..

In today’s dynamic advertising landscape, brands are constantly navigating the delicate balance between mainline media (traditional channels like television, radio, print, and outdoor) and digital med..

In today’s fast-paced digital landscape, advertising has evolved beyond traditional boundaries. With social media, programmatic ads, and influencer marketing capturing much of the spotlight, many beli..

In the digital age, it’s easy to assume that social media and online advertising dominate the marketing landscape. However, mainline media—comprising television, radio, print, and outdoor advertising—..

In today’s saturated advertising landscape, relying solely on either traditional media or digital marketing is no longer enough. Brands that aim for maximum reach and engagement need to leverage the s..