Elyts Knowledge Center - Marketing RSS Feed
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In today’s evolving marketing landscape, advertisers are
constantly faced with the pivotal question: Mainline Media or Digital
Ads—what delivers better ROI? As consumer behavior shifts and technology
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In an age where digital dominates conversations, something
surprising is happening in the advertising world—mainline media is staging a
strong comeback in 2025. Brands that once shifted all their atte..
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Shopping malls have evolved from just retail hubs into
powerful advertising arenas. With high footfall, extended dwell times, and
varied consumer segments, malls offer a dynamic environment for brand
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In an era dominated by digital noise and fleeting attention
spans, brands are constantly searching for ways to make their advertising more
relevant and impactful. One strategy that's gaining serious m..
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In an age where online shopping is booming, fashion brands
face mounting pressure to attract customers to physical stores. This case study
explores how VIVARE Fashion, a premium lifestyle apparel bran..
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In the ever-evolving world of marketing, mall media
campaigns have proven to be a powerhouse for brand visibility and consumer
engagement. With the perfect blend of footfall, dwell time, and visual
to..
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Mall media has become a powerful channel in the advertising
ecosystem, especially for brands seeking high-impact visibility in
high-footfall locations. But while creative executions like escalator wra..
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Mall media campaigns offer a unique and immersive way for
brands to connect with consumers in high-traffic, high-dwell environments.
However, like any marketing investment, measuring performance is es..
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In the ever-evolving world of advertising, mall media has
emerged as a powerful channel for brands looking to create immersive and
memorable experiences. Unlike traditional media, mall environments of..
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Mall media has long been a cornerstone of high-footfall
brand advertising. But as consumer behavior shifts and expectations rise,
static signage alone no longer cuts it. Today, mall media is evolving ..
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In an age of omnichannel engagement and hyper-targeted
advertising, 360-degree marketing campaigns have become the cornerstone
of successful brand strategies. These campaigns aim to deliver a unified
..
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In the competitive world of retail and branding, launching a
new product or running a promotion requires more than just traditional
advertising. Today, Mall Media has emerged as a powerful and immersi..
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In the ever-evolving advertising landscape, mall media
has emerged as a powerful, high-impact solution—especially for small and
mid-size businesses (SMBs) seeking visibility in high-footfall
environme..
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In an era where consumer attention is fragmented across
platforms, Mall Media Advertising has emerged as a powerful way to
engage shoppers in high-intent environments. Malls are more than just shoppin..
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In today’s competitive marketing landscape, malls have
transformed from retail spaces into immersive brand experience zones. Mall
media campaigns offer a unique, high-engagement advertising opportunit..
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In an era dominated by fleeting digital impressions, mall
media emerges as a powerful channel that captures consumer attention where
it matters most—at the point of decision-making. But what makes mal..
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In 2025, brands are redefining consumer engagement by
tapping into one of the most immersive and effective platforms—mall media.
As footfall in shopping malls continues to rise, advertisers are findin..
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As 2025 unfolds with rapid shifts in consumer behavior and
advertising technologies, brands are re-evaluating where to invest their
marketing dollars. The age-old debate between mall advertising and t..
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In the fast-evolving world of advertising, 2025 has seen a
major shift in the way brands connect with their audiences. One trend that’s
stealing the spotlight is Mall Media — a powerful fusion of reta..
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Out-of-Home (OOH) media has long been a staple of
advertising, from giant billboards to eye-catching transit ads. Yet, in 2025,
many marketers still carry outdated assumptions about OOH's effectivenes..
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In a time dominated by social media ads, influencer
campaigns, and programmatic digital buying, it’s easy to assume that
traditional advertising methods like Out-of-Home (OOH) have lost their impact.
..
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In today's competitive business landscape, startups face the
twin challenge of gaining visibility and doing it on a shoestring budget. While
digital marketing has long been the go-to for lean advertis..
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In today's competitive business landscape, startups face the
twin challenge of gaining visibility and doing it on a shoestring budget. While
digital marketing has long been the go-to for lean advertis..
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Out-of-home (OOH) advertising is experiencing a renaissance
in 2025, with brands worldwide significantly increasing their media budgets
toward this time-tested channel. Once seen as supplementary to d..
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Out-of-Home (OOH) advertising is rapidly evolving, moving
beyond static billboards and transit posters to embrace cutting-edge
technologies that engage audiences like never before. Two of the most imp..
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Digital Out-of-Home (DOOH) advertising has evolved into a
powerful medium, bridging the physical and digital worlds. With the rise of
automation and data-driven strategies, programmatic buying in DOOH..
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In the fast-evolving landscape of advertising, Digital
Out-of-Home (DOOH) has emerged as one of the most innovative and impactful
channels for reaching audiences in real-world environments. Blending t..
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In a fast-moving world dominated by digital content and
short attention spans, Out-of-Home (OOH) media—especially billboards—must work
harder than ever to capture and retain audience interest. While b..
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In an age dominated by digital engagement and omnichannel
branding, Out-of-Home (OOH) media is no longer just a static billboard
on the highway—it’s a powerful component of a 360-degree marketing stra..
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Out-of-Home (OOH) advertising continues to prove its
unmatched power in driving mass visibility and engagement. In 2025, several
creative OOH campaigns didn’t just catch eyeballs—they captured imagina..
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Out-of-home (OOH) advertising has always been a powerful
medium to reach audiences in the real world. But for years, one major challenge
has persisted—how to accurately measure its effectiveness. In t..
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Out-of-Home (OOH) advertising continues to evolve in 2025,
blending creativity with technology to reach target audiences in the real
world. However, with increasing investment in OOH, brands need prec..
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Out-of-Home (OOH) advertising in India is rapidly evolving,
driven by smart city infrastructure, increased urbanization, and advanced
targeting capabilities. As brands seek greater visibility and enga..
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In 2025, the world of Out-of-Home (OOH) advertising is more
data-driven, intelligent, and localized than ever. Brands are now tapping into hyperlocal
targeting to deliver highly relevant, location-spe..
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The Out-of-Home (OOH) advertising industry is undergoing a
digital renaissance, and at the core of this transformation are two powerful
forces: artificial intelligence (AI) and data. In 2025, OOH camp..
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In today’s hyper-competitive market, having a great product
or service is only half the battle. For many top brands, the real game-changer
has been choosing the right advertising agency partner—a move..
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In today's hyper-competitive digital landscape, creativity
alone isn't enough to make an ad campaign successful. Modern advertising
agencies are blending creativity with data and analytics to craft sm..
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In today’s digital-first world, creating content that breaks
through the noise is both an art and a science. Viral campaigns—those magical
marketing moments that spread like wildfire across social med..
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In today’s data-driven marketing landscape, measuring the
success of an advertising campaign is just as important as launching it.
Advertising agencies rely heavily on Key Performance Indicators (KPIs..
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Your advertising agency is meant to be your partner in
growth, creativity, and performance. But if your campaigns are falling flat,
communication feels strained, or ROI is slipping, it may be time to ..
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In the fast-paced world of modern marketing, reaching your target audience
across multiple channels is no longer a luxury—it’s a necessity. Full-service
advertising agencies have emerged as the go-to ..
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Hiring an advertising agency can be a game-changer for your
brand, but understanding the costs involved is crucial before you sign any
contract. Whether you're a startup or a well-established company,..
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In today's digital-first world, influencer marketing has
become a powerful tool for brands aiming to connect with target audiences
authentically. Advertising agencies have quickly adapted, forming str..
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In today’s hyper-competitive digital landscape, brands are
increasingly drawn to performance-based advertising agencies. These agencies
promise measurable results—whether it's leads, clicks, conversio..
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In today’s hyper-connected world, reaching your audience
through a single platform is no longer enough. This is where 360-degree
campaigns come into play. These integrated marketing strategies help br..
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In today’s hyper-competitive market, small businesses face
the constant challenge of making their presence felt amidst a sea of larger,
better-funded competitors. One of the most strategic moves a sma..
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In a landscape dominated by digital transformation and rapid
innovation, boutique advertising agencies are redefining their value and
relevance. Once considered niche players, these smaller, specializ..
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As we move deeper into the digital-first era, advertising
agencies are undergoing rapid transformation. The advertising landscape in 2025
is being shaped by groundbreaking technologies, shifting consu..
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In the ever-evolving world of advertising, creativity alone
isn’t enough. The most successful advertising agencies dive deep into the
science of consumer psychology—understanding how people think, fee..
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In the ever-evolving world of marketing, businesses
constantly face the crucial decision: should they build an in-house
marketing team or hire an external advertising agency? Each approach
has its uni..
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In today’s competitive marketplace, building a strong brand
presence requires more than just a great product. That’s where advertising
agencies come into play. From developing powerful campaigns to cr..
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In today’s competitive marketplace, where consumers are bombarded with messages
from every direction, a strong brand identity is not a luxury—it’s a necessity.
While products can be similar, it is the..
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In today’s ever-evolving marketing landscape, businesses are
constantly weighing the pros and cons of digital vs traditional advertising
agencies. The main question most brands ask is simple yet criti..
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India’s advertising industry in 2025 is more vibrant,
digital-first, and innovation-driven than ever before. With the proliferation
of content consumption across OTT platforms, social media, and tradi..
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In 2025, choosing the right advertising agency is more
than just a partnership — it’s a strategic decision that shapes your brand’s
future. With changing consumer behaviors, evolving digital trends, a..
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In today’s competitive market, brands are not just selling
products—they're telling stories. And when it comes to storytelling through
video, choosing the right ad film production house can make or br..
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In today’s hyper-competitive advertising landscape, visuals
alone are no longer enough. The rise of immersive brand storytelling has pushed
sound and music to the forefront of ad film production. Whet..
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In today’s hyper-competitive marketing landscape, attention
spans are shrinking, and brands are challenged to make an impact in seconds.
One brand defied the odds with a powerful 30-second ad film tha..
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The digital entertainment revolution has dramatically
reshaped how brands communicate with their audiences. With the explosive rise
of OTT (Over-the-Top) platforms like Netflix, Amazon Prime Video, Di..
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In the diverse and linguistically rich landscape of India,
brands are increasingly turning to regional language ad films to connect
with their audiences in a more authentic and meaningful way. As the ..