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Elyts Knowledge Center - Marketing RSS Feed

23 Oct Integrating AR | Outdoor Ads Redefining the Consumer Experience
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The advertising landscape is evolving rapidly, and brands are constantly seeking innovative ways to capture consumer attention. Among the most transformative trends is the integration of Augmented Rea..
23 Oct QR Codes | Billboards Bridging Offline | Online Engagement | OOH
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In today’s fast-paced digital era, marketers are constantly seeking innovative ways to connect with consumers. One of the most effective strategies emerging in the Out-of-Home (OOH) advertising space ..
23 Oct Data Driven OOH  How Real Time Analytics Improve Campaign ROI
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In the rapidly evolving world of advertising, Out-of-Home (OOH) media is no longer just about static billboards and posters. With the integration of data analytics and real-time tracking, OOH campaign..
23 Oct Integrating AR | Outdoor Ads Redefining the Consumer Experience
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The advertising landscape is evolving rapidly, and brands are constantly seeking innovative ways to capture consumer attention. Among the most transformative trends is the integration of Augmented Rea..
23 Oct Integrating AR | Outdoor Ads  Redefining the Consumer Experience
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The advertising landscape is evolving rapidly, and brands are constantly seeking innovative ways to capture consumer attention. Among the most transformative trends is the integration of Augmented Rea..
23 Oct How 5G and IoT | Revolutionizing Digital OOH Advertising in 2025
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Digital Out-of-Home (DOOH) advertising has transformed the outdoor advertising landscape over the last decade. Traditional billboards have evolved into dynamic, data-driven displays that interact with..
23 Oct OOH Media | Data | Design | Dynamic Content That Drive Results
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Out-of-home (OOH) advertising is evolving faster than ever, merging technology, creativity, and analytics to deliver campaigns that captivate audiences and maximize ROI. In 2025, the OOH landscape is ..
23 Oct OOH Media Remains Irreplaceable in the Age of Digital Marketing
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In an era dominated by digital marketing, Out-of-Home (OOH) media continues to prove its relevance and power. While digital campaigns are flexible and targeted, OOH advertising offers a unique combina..
23 Oct AI-Powered Billboards | How AI Is Revolutionizing OOH Advertising
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Out-of-Home (OOH) advertising has always been a powerful tool for brands to reach audiences in high-traffic locations. From traditional billboards to transit advertising, OOH media has consistently ev..
23 Oct OOH Media | How Technology Is Redefining Outdoor Advertising
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Out-of-Home (OOH) advertising has evolved from static billboards and posters into a dynamic, data-driven powerhouse. As we enter 2025, technology continues to reshape how brands connect with audiences..
22 Oct Real Estate Advertising Reinvented | OOH | Sell Properties Faster
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In a market where attention is fleeting and competition is fierce, real estate brands are constantly seeking innovative ways to connect with potential buyers. One powerful tool that’s redefining prope..
22 Oct Sports Marketing | Maximizing Brand Visibility During Live Events
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Out-of-Home (OOH) advertising has always played a major role in capturing audience attention beyond digital screens—and nowhere is this impact more visible than in sports marketing. From dynamic digit..
22 Oct How OOH Advertising Is Shaping Post Pandemic Tourism Marketing
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The tourism industry has undergone a massive transformation in the post-pandemic world. As global travel restrictions eased, travelers returned with new expectations—seeking safety, authenticity, and ..
22 Oct How OOH Advertising Boosts Foot Traffic and In-Store Conversions
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In an era dominated by online shopping and digital ads, brick-and-mortar retailers are discovering a surprising ally—Out-of-Home (OOH) advertising. From digital billboards to interactive transit displ..
22 Oct Automotive Brands | OOH Advertising to Drive Test Drives | Sales
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The automotive industry has always relied on visual storytelling to captivate audiences—and Out-of-Home (OOH) advertising is one of its most powerful tools. As car buyers increasingly blend their onli..
22 Oct Sustainability | OOH  Eco-Friendly Materials | Green Advertising
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As brands and consumers become increasingly conscious of environmental responsibility, the Out-of-Home (OOH) advertising industry is evolving towards more sustainable practices. From solar-powered bil..
22 Oct Creative Storytelling | Turning Billboards | Brand Experiences
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In today’s fast-evolving advertising landscape, Out-of-Home (OOH) media continues to stand tall as a powerful platform for creativity and emotional connection. What once was a static medium displaying..
22 Oct How Local Brands Are Winning Big with Hyperlocal OOH Campaigns
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In the fast-evolving landscape of advertising, Out-of-Home (OOH) media continues to stand strong — but with a twist. The rise of hyperlocal OOH campaigns has revolutionized how brands engage with cons..
22 Oct OOH Media Planning 2025 | Key Metrics for Maximum ROI | Digitally
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In today’s rapidly evolving advertising landscape, Out-of-Home (OOH) media continues to be a vital tool for brands seeking high-impact visibility. With technology transforming traditional billboards i..
22 Oct Build a 360° Marketing Strategy Using OOH | Digital Media Synergy
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In today’s fast-paced marketing landscape, brands can no longer rely on a single channel to capture audience attention. A 360° marketing strategy, combining Out-of-Home (OOH) advertising and digital m..
21 Oct Role of Sustainability and Ethics | Modern Advertising Agencies
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In today’s rapidly evolving marketing landscape, sustainability and ethics are no longer optional—they are essential. Modern advertising agencies are increasingly tasked with not only delivering creat..
21 Oct Creative Pitching | How Advertising Agencies Win Big Account
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In 2025, the advertising landscape has evolved beyond flashy presentations and generic pitches. Winning big accounts now requires a blend of creativity, data intelligence, and hyper-personalized clien..
21 Oct Performance Marketing Agencies | Branding Agencies | Digitally
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In today’s competitive business landscape, choosing the right marketing agency can make or break your success. Companies often face a critical decision: should they partner with a performance marketin..
21 Oct Advertising Agencies | Blending Digital | AI | Traditional Media
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The advertising landscape is evolving faster than ever. As brands strive to engage audiences across multiple platforms, a new breed of advertising agencies has emerged — hybrid advertising agencies. T..
21 Oct Data Driven Storytelling | Craft Campaigns That Convert in 2025
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In today’s hyper-competitive marketing landscape, creative ideas alone no longer guarantee campaign success. Modern consumers are inundated with content across platforms, making it essential for brand..
21 Oct In House vs Agency Advertising | Which Model Wins in 2025?
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In 2025, the advertising landscape is evolving at a rapid pace. Advances in AI, automation, and data-driven marketing have transformed how brands approach advertising. This evolution raises an importa..
21 Oct Why Full Service Advertising Agencies Are Making a Comeback
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In an era dominated by digital specialization, full-service advertising agencies are re-emerging as the powerhouses of modern marketing. While niche agencies once thrived by focusing on social media, ..
21 Oct Boutique Advertising Agencies | Outshining Global Giants in 2025
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The advertising landscape in 2025 looks nothing like it did a decade ago. Once dominated by multinational giants with massive budgets and sprawling teams, the industry is now being reshaped by boutiqu..
21 Oct Advertising Agencies | AI | Automation | Data Driven Creativity
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The advertising industry is undergoing a seismic transformation. With Artificial Intelligence (AI), automation, and data analytics reshaping every aspect of marketing, the traditional agency model is ..
21 Oct 10 Advertising Agencies | Who’s Leading the Creative Revolution?
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In today’s fast-paced digital world, the advertising landscape is transforming faster than ever before. As brands fight for attention across multiple platforms—social media, streaming, and out-of-home..
20 Oct Agency Success | Essential Metrics | Advertising Agencies
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In the fast-evolving world of advertising, measuring success goes beyond simply delivering creative campaigns. In 2025, advertising agencies must embrace data-driven insights to evaluate performance, ..
20 Oct How Regional Advertising Agencies Are Powering Local Brand Growth
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In today’s fast-paced marketing world, local brands face unique challenges. Competing against national and global players requires more than just a standard advertising campaign—it demands a deep unde..
20 Oct The Evolution of Client Agency Relationships in the Age of AI
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In today’s fast-paced advertising landscape, client-agency relationships are undergoing a profound transformation. Artificial Intelligence (AI) is no longer a futuristic concept; it has become a vital..
20 Oct Advertising Agency | How Creative Teams Turn Ideas into Campaigns
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Advertising agencies are the powerhouses behind the brands we know and love. From eye-catching social media posts to full-scale marketing campaigns, every piece of content we interact with often has a..
20 Oct How to Choose the Right Advertising Agency | Your Business
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In 2025, businesses face a rapidly evolving marketing landscape where digital innovation, data-driven strategies, and creative storytelling dominate. Choosing the right advertising agency can be the d..
20 Oct Impact of Privacy Regulations on Advertising Agencies | Digitally
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The advertising industry is undergoing a seismic shift as privacy regulations tighten across the globe. For advertising agencies, this isn’t just a compliance issue—it’s a challenge that reshapes how ..
20 Oct Why Programmatic Advertising Is Reshaping Agency Media Buying
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The advertising landscape is undergoing a major transformation in 2025, and at the forefront of this shift is programmatic advertising. Agencies worldwide are increasingly relying on automated, data-d..
20 Oct Metaverse Advertising | Creating Immersive Brand Experiences
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The advertising landscape is evolving at a breathtaking pace, and the metaverse is emerging as a revolutionary platform for brands to connect with consumers. By merging virtual reality (VR), augmented..
20 Oct Predictive Analytics | Advertising Optimizing Campaigns | Digital
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In today’s fast-paced digital landscape, advertising agencies are no longer relying solely on creative intuition or historical performance to guide campaigns. Instead, predictive analytics has emerged..
20 Oct AI-Powered Advertising Agencies Transforming Creativity | Digital
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The advertising landscape is evolving rapidly, and artificial intelligence (AI) is at the forefront of this transformation. AI-powered advertising agencies are redefining how brands connect with audie..
15 Oct Ad Film Trends to Watch | Authenticity to Hyper-Personalization
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The landscape of advertising is constantly evolving, and ad films remain one of the most impactful ways for brands to connect with audiences. In 2025, emerging trends are shaping the way brands craft ..
15 Oct From Concept to Screen | Ad Film Production Process Explained
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In today’s highly competitive market, brands are investing heavily in ad films to capture attention, communicate their story, and create memorable experiences. But what goes on behind the scenes to br..
15 Oct Visual Storytelling in Brand Campaigns | Boost Engagement
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In today’s fast-paced digital world, consumers are constantly bombarded with information, making it increasingly difficult for brands to stand out. Amidst the noise, visual storytelling has emerged as..
15 Oct Scripting Success | How to Write Compelling Narratives | Ad Films
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In the world of advertising, an ad film’s script is its heartbeat. It determines whether a brand’s message resonates with the audience or fades into the noise. Crafting a compelling narrative for an a..
15 Oct AI | Ad Film Production | Revolutionizing Creativity and Efficiency
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Artificial Intelligence (AI) is reshaping the advertising and filmmaking industries at an unprecedented pace. Once seen as a futuristic concept, AI is now an integral tool that enhances creativity, ac..
15 Oct Short-Form Brilliance | 30-Second Ad Films | Digital Marketing
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In today’s hyper-digital era, attention is the new currency—and brands are in a constant battle to earn it. With audiences scrolling through endless streams of content, the traditional long-form adver..
15 Oct Crafting Emotionally Engaging Ad Films | Connect with Audiences
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In today’s fast-paced digital world, audiences are not just looking for products — they’re seeking stories that move them. Emotionally engaging ad films have become the heart of brand storytelling, ca..
15 Oct Evolution of Ad Films | How Brand Storytelling Has Transformed
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In the fast-paced world of marketing, ad films have undergone a massive transformation. What once began as short, product-centric commercials has now evolved into emotionally driven, story-rich experi..
14 Oct Creative Agencies | Integrating AI | Ad Film Strategy | Digitally
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The advertising landscape is evolving at a breakneck pace. Creative agencies are no longer just storytellers—they are becoming strategic powerhouses that blend technology, analytics, and emotion to cr..
14 Oct Sustainability | Ad Filmmaking | Brands Going Green in Production
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In today’s environmentally conscious world, sustainability is no longer just a buzzword—it’s becoming a key factor in every industry, including advertising. Brands are increasingly recognizing the imp..
14 Oct Ad Films | Adapting Creativity for YouTube, Reels & OTT | Digital
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In today’s fast-paced digital landscape, brands no longer rely solely on television for advertising. YouTube, Instagram Reels, and OTT platforms have become essential channels for reaching audiences d..
14 Oct Iconic Indian |  Ad Films That Redefined Brand Storytelling
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In the dynamic world of advertising, Indian ad films have continually evolved, blending creativity with cultural relevance to leave a lasting impact on audiences. Over the years, several iconic ad cam..
14 Oct How Social Media Is Redefining the Lifespan of Ad Films | Digital
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In the fast-paced world of advertising, the lifespan of an ad film was traditionally limited to TV schedules or cinema slots. A commercial would air, reach its audience, and then gradually fade into o..
14 Oct Brand Collaborations | Filmmakers | Creative Partnership Model
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In today’s saturated advertising landscape, brands are constantly seeking innovative ways to stand out. One of the most transformative strategies emerging is collaborating directly with filmmakers to ..
14 Oct Ad Film Budgeting Guide  Maximize Creativity Without Overspending
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Creating a compelling ad film is a delicate balance between artistic vision and financial strategy. While big budgets can give brands the freedom to explore cinematic storytelling, even modest budgets..
14 Oct How Animation and VFX Are Transforming Modern Advertising Films
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In today’s competitive advertising landscape, capturing audience attention has become more challenging than ever. Modern advertising films are no longer limited to traditional live-action shots; inste..
14 Oct Role of Music and Sound Design in Memorable Ad Films | Digitally
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In the fast-paced world of advertising, where audiences are bombarded with countless messages daily, making a lasting impression is no easy feat. One of the most powerful yet often underestimated tool..
13 Oct Consumer Psychology | Mainline Media | Understanding What Works
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In today’s competitive marketplace, understanding consumer psychology has become crucial for brands leveraging mainline advertising. Mainline advertising—including print, radio, TV, and traditional ou..
13 Oct How Leading Brands Combine Mainline and Digital Media for Impact
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In today’s fast-evolving advertising landscape, brands no longer rely solely on one form of media to engage their audience. The combination of mainline media—like television, radio, and print—with dig..
13 Oct Resurgence | Outdoor | Print | Mainline Media | Making a Comeback
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In a world dominated by digital advertising, traditional mainline media—particularly outdoor and print—might seem outdated. However, recent trends indicate a strong resurgence of these channels. Adver..
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