Elyts Knowledge Center - Advertising RSS Feed
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In today’s hyper-connected world, consumers don’t just stick
to one screen or platform. They scroll social media during commercial breaks,
Google products they see in TV ads, and click on links shared..
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In the ever-evolving landscape of advertising, mainline
media remains a powerful channel for brands seeking mass reach and brand
credibility. From TV and radio to print newspapers and magazines, these..
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IntroductionIn today’s data-driven marketing landscape, hyperlocal strategies are key to winning over local consumers. Digital Out-of-Home (DOOH) advertising offers the precision, flexibility, and vis..
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IntroductionWith limited viewing time and high competition for attention, designing for digital billboards requires a strategic and minimalist approach. In 2025, where DOOH (Digital Out-of-Home) adver..
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IntroductionOutdoor advertising has long been a cornerstone of brand visibility. But with the rise of Digital Out-of-Home (DOOH), the advertising landscape is changing rapidly. In this article, we’ll ..
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IntroductionDigital Outdoor Advertising (DOOH) is capturing a growing share of marketing budgets, but many brands still ask: Is it worth the cost? With advanced technology, high visibility, and real-t..
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IntroductionMall branding is a powerful tool for brands to connect with high-intent consumers — but even great campaigns can fall flat due to common missteps. Whether you're new to mall advertising or..
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IntroductionNot all malls are created equal — especially when it comes to brand visibility, audience alignment, and ROI. In 2025, choosing the right mall for your brand is as crucial as the campaign i..
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IntroductionAs mall branding becomes more dynamic and data-driven in 2025, return on investment (ROI) is no longer a guess — it’s measurable. Whether you're investing in digital kiosks, banners, or im..
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IntroductionAs consumer behavior shifts and technology evolves, mall advertising is undergoing a digital transformation. In 2025 and beyond, brands are expected to invest heavily in smart, immersive, ..
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Programmatic advertising just turned 15, but in 2025 it
feels more like a brand‑new industry. Four
forces are reshaping everything from auction mechanics to creative strategy:
The
(Near)‑Post‑Co..
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In today’s fast-paced digital advertising landscape,
advertisers need to constantly adjust their campaigns to maximize performance.
Real-time ad optimization allows brands to dynamically tweak their s..
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In the fast-paced world of digital marketing, generalists
can only take your brand so far. While having a wide-angle view of marketing is
valuable, true campaign success on social platforms demands a ..
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In the ever-evolving world of advertising, media buying has
emerged as both an art and a science. With consumers scattered across digital,
traditional, and hybrid channels, brands need a sharp media b..
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In today’s dynamic digital landscape, brands can no longer
rely on a single platform to tell their story. The evolution of media
consumption—from traditional television to short-form platforms like
Ti..
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In today’s hyperconnected digital world, going viral isn't
just a matter of luck—it's a strategy. With attention spans shrinking and
content saturation rising, brands are seeking innovative ways to st..
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In today’s fast-paced digital world, attention spans are
shorter than ever. Brands are battling not just for visibility but for genuine
engagement. Enter minimalist video ads—a growing trend in the
ad..
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In the ever-evolving world of advertising, a new trend has
emerged, where the concept of the ad takes center stage rather than just the
product. These "concept-first" ad films are capturing the attent..
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In today’s dynamic marketing landscape, brands need to be
agile, creative, and highly engaging to capture the attention of their
audience. One powerful strategy that continues to gain traction is the ..
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In the fast-evolving world of marketing, creating a
memorable brand experience is more important than ever. While visuals often
take center stage, audio branding and voiceovers are quietly becoming
po..
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In today’s crowded advertising landscape, grabbing attention
is only the beginning. The real challenge lies in keeping that attention,
making a lasting impression, and compelling action. This is where..
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In today’s fast-paced digital world, capturing and retaining
audience attention is no easy feat. Traditional video ads are no longer enough
to spark real engagement. The solution? Interactive video ad..
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In the ever-dynamic world of advertising, animation has
emerged as a game-changer. From quirky 2D characters to immersive 3D visual
narratives, animation in ad films has undergone a remarkable transfo..
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In today’s fast-paced digital world, attention is the new
currency. Nowhere is this more evident than in the realm of gaming and live
sports, where viewers are hyper-engaged, emotionally invested, and..
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In the ever-evolving world of sports marketing, data
analytics has emerged as a game-changer. As competition for fan attention
intensifies and marketing budgets tighten, teams, brands, and marketers a..
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In today's digital age, sports apps have transformed the way
fans engage with their favorite teams, matches, and players. As the demand for
real-time updates, fantasy sports, and exclusive content con..
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In the ever-evolving world of advertising and brand
engagement, one strategy has consistently stood out for its impact and
innovation—interactive fan campaigns. These campaigns don’t just speak
to aud..
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When it comes to capturing consumer attention, timing is
everything. Imagine reaching potential buyers just moments before they make a
purchase decision — that's the power of parking lot advertising. ..
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In an era where technology is redefining consumer
experiences, QR code campaigns in malls have emerged as a powerful tool to
bridge the gap between the physical and digital worlds. With smartphones
be..
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In the bustling world of modern marketing, one strategy
is quietly turning heads—mall audio advertising. While digital billboards
and flashy store displays grab visual attention, it’s the subtle power..
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Every festive season brings more than just celebrations—it
unlocks a golden opportunity for retailers. Malls become vibrant hubs filled
with eager shoppers, making it the perfect time to launch creati..
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In the rapidly evolving world of retail marketing, brands
are constantly seeking innovative and high-impact platforms to reach consumers.
One such overlooked yet powerful opportunity lies in mall dire..
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In today’s hyper-competitive retail environment, brands are
constantly searching for innovative ways to cut through the noise and connect
with consumers. One powerful yet often underutilized strategy ..
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In the ever-competitive food and beverage industry,
restaurants are constantly searching for ways to attract more footfall and
increase sales. One often-overlooked but highly effective strategy is foo..
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In an era where consumers are bombarded with ads everywhere
they go, brands are seeking new ways to stand out and make a lasting
impression. One of the most exciting developments in the world of adver..
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Out-of-Home (OOH) advertising has long been a staple in the
marketing world, offering unparalleled visibility and engagement with audiences
in real-world settings. However, as technology continues to ..
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In today's fast-paced digital world, marketers are
increasingly seeking ways to deliver highly relevant advertisements to their
target audience. Traditional advertising methods are no longer enough to..
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In today’s digital age, outdoor advertising is no longer
just about putting up a billboard and hoping for the best. Thanks to data
insights, brands are now running smarter, more targeted outdoor ad ca..
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In the ever-evolving world of advertising, Out-of-Home
(OOH) advertising has embraced innovation like never before. With digital
transformation and data-driven strategies taking center stage, location..
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In today’s fast-paced marketing landscape, relying on a
single advertising medium is no longer enough. Brands are turning to cross-channel
strategies to create seamless, high-impact campaigns. One of ..
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Out-of-Home (OOH) advertising continues to evolve, with
contextual messaging emerging as a key strategy for boosting engagement and
conversion. As consumers navigate their daily environments, ads that..
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Out-of-Home (OOH) advertising has evolved far beyond static
billboards and printed posters. In today’s digitally driven world, real-time
OOH analytics are transforming how brands measure campaign perf..
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In 2025, sustainability is no longer just a buzzword—it's a
necessity. As advertising continues to evolve, environmental responsibility is
becoming a top priority for brands and media companies. One a..
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In the evolving landscape of advertising, Out-of-Home
(OOH) media has transformed far beyond static billboards and printed
hoardings. Today, dynamic content delivery is redefining how brands
engage wi..
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In today's multi-platform digital world, consumers engage
with brands across a wide range of channels — from social media and email to
display ads, websites, TV, and even physical retail. For marketer..
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In today's complex media landscape, building an effective
media plan requires more than just choosing the right platforms—it demands a
strategic, omnichannel approach. Consumers interact with brands a..
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In today’s fast-paced digital world, marketing without a
clear return on investment (ROI) is like sailing without a compass. Whether
you’re a startup burning through seed funding or a corporate giant ..
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In the ever-evolving world of marketing, creativity remains
a brand's secret weapon. It's what grabs attention, stirs emotions, and builds
loyalty. But in a digital age driven by data, creativity alon..
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In the dynamic world of advertising and branding, it’s easy
to get dazzled by shiny trophies and glamorous award nights. But the truth is,
a campaign that racks up industry recognition doesn’t always ..
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In the fast-evolving world of marketing and technology, the
definition of a full-service advertising agency has transformed
dramatically. What was once a mix of media buying, print ads, and TV spots h..
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In the ever-evolving world of advertising, modern
commercial direction has emerged as a sophisticated blend of creative
artistry and strategic communication. Today’s commercial directors
are not just ..
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In the fast-paced world of digital marketing, short-form ad
films have emerged as a game-changing trend—thanks to platforms like Instagram
Reels and TikTok. With shrinking attention spans and the grow..
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In today’s hyper-connected world, advertising is no longer
confined by borders. Brands have the power—and the challenge—of speaking to
diverse audiences with varying values, languages, and cultural no..
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In the fast-paced world of advertising, few mediums
captivate audiences quite like a cinematic ad film. These are not just
commercials—they are visual stories that blend creativity, strategy, and
high..
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In the fast-evolving digital landscape, video advertising
is no longer just an option—it's a necessity. With consumer attention spans
shrinking and content saturation at an all-time high, brands must ..
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In today’s fast-paced digital world, where attention spans
are shrinking and content is consumed at lightning speed, 60-second ad films
have emerged as a powerful tool for brands to tell their story. ..
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In the ever-evolving landscape of digital
marketing, fantasy sports have emerged as a dynamic and highly engaging
platform for brands to connect with their audiences. What began as a niche
hobby for s..
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In today's digital-first world, brands are
constantly searching for fresh, high-impact platforms that deliver measurable
returns on investment. One such emerging powerhouse is the sports podcast.
Once..
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The business of sports is no longer limited to
stadiums, television screens, or merchandising aisles. It has entered a new,
interactive arena—video games. With the rise of eSports and the growing
popu..
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In the high-octane world of sports,
sponsorships are no longer just about logos on jerseys or pitch-side banners.
Today’s brands are creating unforgettable campaigns that leave a lasting
emotional imp..