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03 May Integrate Mainline | Digital Media | 360° Campaigns | Marketing
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In today’s hyper-connected world, consumers don’t just stick to one screen or platform. They scroll social media during commercial breaks, Google products they see in TV ads, and click on links shared..
03 May Budgeting | Mainline Media | Digital Marketing | Elyts Branding
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In the ever-evolving landscape of advertising, mainline media remains a powerful channel for brands seeking mass reach and brand credibility. From TV and radio to print newspapers and magazines, these..
01 May Leveraging DOOH for Hyperlocal Marketing Campaigns
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IntroductionIn today’s data-driven marketing landscape, hyperlocal strategies are key to winning over local consumers. Digital Out-of-Home (DOOH) advertising offers the precision, flexibility, and vis..
01 May Best Practices for Designing Effective Digital Billboard Content
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IntroductionWith limited viewing time and high competition for attention, designing for digital billboards requires a strategic and minimalist approach. In 2025, where DOOH (Digital Out-of-Home) adver..
01 May Digital vs Traditional Outdoor Ads – Which Performs Better?
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IntroductionOutdoor advertising has long been a cornerstone of brand visibility. But with the rise of Digital Out-of-Home (DOOH), the advertising landscape is changing rapidly. In this article, we’ll ..
01 May Cost vs ROI: Is Digital Outdoor Advertising Worth It?
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IntroductionDigital Outdoor Advertising (DOOH) is capturing a growing share of marketing budgets, but many brands still ask: Is it worth the cost? With advanced technology, high visibility, and real-t..
30 Apr Common Mistakes to Avoid in Mall Branding Campaigns
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IntroductionMall branding is a powerful tool for brands to connect with high-intent consumers — but even great campaigns can fall flat due to common missteps. Whether you're new to mall advertising or..
30 Apr Choosing the Right Mall for Your Brand: A Strategic 2025 Guide
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IntroductionNot all malls are created equal — especially when it comes to brand visibility, audience alignment, and ROI. In 2025, choosing the right mall for your brand is as crucial as the campaign i..
30 Apr How to Measure ROI in Mall Branding Campaigns Effectively (2025 Guide)
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IntroductionAs mall branding becomes more dynamic and data-driven in 2025, return on investment (ROI) is no longer a guess — it’s measurable. Whether you're investing in digital kiosks, banners, or im..
30 Apr Future Trends in Mall Advertising and Digital Displays
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IntroductionAs consumer behavior shifts and technology evolves, mall advertising is undergoing a digital transformation. In 2025 and beyond, brands are expected to invest heavily in smart, immersive, ..
24 Apr Programmatic Advertising | AI | Omni Channel Trends | Digitally
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Programmatic advertising just turned 15, but in 2025 it feels more like a brand‑new industry. Four forces are reshaping everything from auction mechanics to creative strategy: The (Near)‑Post‑Co..
23 Apr Real Time | Ad Optimization Tactics | Digital Marketing | Elyts
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In today’s fast-paced digital advertising landscape, advertisers need to constantly adjust their campaigns to maximize performance. Real-time ad optimization allows brands to dynamically tweak their s..
23 Apr Social Media Specialists | Agencies | Niche Experts | Digitally
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In the fast-paced world of digital marketing, generalists can only take your brand so far. While having a wide-angle view of marketing is valuable, true campaign success on social platforms demands a ..
23 Apr Mastering Media | Buying Across Platforms | Markets | Digitally
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In the ever-evolving world of advertising, media buying has emerged as both an art and a science. With consumers scattered across digital, traditional, and hybrid channels, brands need a sharp media b..
23 Apr Cross Platform | Ad Film Strategies | Digital Marketing | Elyts
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In today’s dynamic digital landscape, brands can no longer rely on a single platform to tell their story. The evolution of media consumption—from traditional television to short-form platforms like Ti..
23 Apr Merging Influencers | Creative Direction | Viral Ads | Digitally
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In today’s hyperconnected digital world, going viral isn't just a matter of luck—it's a strategy. With attention spans shrinking and content saturation rising, brands are seeking innovative ways to st..
23 Apr Minimalist Video Ads | Ad Films | Digital Marketing | Elyts
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In today’s fast-paced digital world, attention spans are shorter than ever. Brands are battling not just for visibility but for genuine engagement. Enter minimalist video ads—a growing trend in the ad..
22 Apr Concept First Ad Films | Creative Campaigns | Digital Marketing
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In the ever-evolving world of advertising, a new trend has emerged, where the concept of the ad takes center stage rather than just the product. These "concept-first" ad films are capturing the attent..
22 Apr Running 360° | Brand Campaigns | Marketing Strategy | Digitally
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In today’s dynamic marketing landscape, brands need to be agile, creative, and highly engaging to capture the attention of their audience. One powerful strategy that continues to gain traction is the ..
22 Apr Using Voiceovers | Audio Branding | Build Brand Memory | Digital
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In the fast-evolving world of marketing, creating a memorable brand experience is more important than ever. While visuals often take center stage, audio branding and voiceovers are quietly becoming po..
22 Apr Creative Scripting | Impactful Advertisements | Digital Marketing
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In today’s crowded advertising landscape, grabbing attention is only the beginning. The real challenge lies in keeping that attention, making a lasting impression, and compelling action. This is where..
22 Apr Creating Interactive | Video Ads | Maximum Engagement | Digitally
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In today’s fast-paced digital world, capturing and retaining audience attention is no easy feat. Traditional video ads are no longer enough to spark real engagement. The solution? Interactive video ad..
22 Apr Animation | Evolving | Ad Films | Digital Marketing | Elyts
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In the ever-dynamic world of advertising, animation has emerged as a game-changer. From quirky 2D characters to immersive 3D visual narratives, animation in ad films has undergone a remarkable transfo..
21 Apr Branded Content | Gaming | Sports Media | Digital Marketing
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In today’s fast-paced digital world, attention is the new currency. Nowhere is this more evident than in the realm of gaming and live sports, where viewers are hyper-engaged, emotionally invested, and..
21 Apr Data Analytics | Driving Smarter | Sports Marketing | Digitally
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In the ever-evolving world of sports marketing, data analytics has emerged as a game-changer. As competition for fan attention intensifies and marketing budgets tighten, teams, brands, and marketers a..
21 Apr Sports Apps | Advertising | Monetize | Scale | Digital Marketing
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In today's digital age, sports apps have transformed the way fans engage with their favorite teams, matches, and players. As the demand for real-time updates, fantasy sports, and exclusive content con..
21 Apr Interactive Fan Campaigns | Sports Media | Digital Marketing
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In the ever-evolving world of advertising and brand engagement, one strategy has consistently stood out for its impact and innovation—interactive fan campaigns. These campaigns don’t just speak to aud..
18 Apr Parking Lot Advertising | Mall Media | Digital Marketing | Elyts
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When it comes to capturing consumer attention, timing is everything. Imagine reaching potential buyers just moments before they make a purchase decision — that's the power of parking lot advertising. ..
18 Apr QR Code Campaigns | Malls Media | Blending Physical | Digitally
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In an era where technology is redefining consumer experiences, QR code campaigns in malls have emerged as a powerful tool to bridge the gap between the physical and digital worlds. With smartphones be..
18 Apr Audio Ads | Malls | Driving Emotional Connections | Digitally
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In the bustling world of modern marketing, one strategy is quietly turning heads—mall audio advertising. While digital billboards and flashy store displays grab visual attention, it’s the subtle power..
18 Apr Seasonal Mall Promotions | Mall Media | Digital Marketing | Elyts
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Every festive season brings more than just celebrations—it unlocks a golden opportunity for retailers. Malls become vibrant hubs filled with eager shoppers, making it the perfect time to launch creati..
18 Apr Mall Directory Screens | Untapped Space | Digital Advertising
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In the rapidly evolving world of retail marketing, brands are constantly seeking innovative and high-impact platforms to reach consumers. One such overlooked yet powerful opportunity lies in mall dire..
18 Apr Collaborating | Retailers Inside Malls | Co Branded Win | Digital
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In today’s hyper-competitive retail environment, brands are constantly searching for innovative ways to cut through the noise and connect with consumers. One powerful yet often underutilized strategy ..
18 Apr Food Court Advertising | Drive Restaurant Revenue | Digitally
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In the ever-competitive food and beverage industry, restaurants are constantly searching for ways to attract more footfall and increase sales. One often-overlooked but highly effective strategy is foo..
17 Apr Creating Immersive | Outdoor Ad Experiences | Digitally | Elyts
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In an era where consumers are bombarded with ads everywhere they go, brands are seeking new ways to stand out and make a lasting impression. One of the most exciting developments in the world of adver..
17 Apr AI | Decode Audience Behavior | Effective OOH Strategy | Digital
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Out-of-Home (OOH) advertising has long been a staple in the marketing world, offering unparalleled visibility and engagement with audiences in real-world settings. However, as technology continues to ..
17 Apr Mastering Hyperlocal Targeting | OOH | Digital Marketing | Elyts
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In today's fast-paced digital world, marketers are increasingly seeking ways to deliver highly relevant advertisements to their target audience. Traditional advertising methods are no longer enough to..
17 Apr Data Insights | Driving Smarter | Outdoor Ad Campaigns | Digital
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In today’s digital age, outdoor advertising is no longer just about putting up a billboard and hoping for the best. Thanks to data insights, brands are now running smarter, more targeted outdoor ad ca..
17 Apr Location Based OOH Media | Customer Targeting | Digital Marketing
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In the ever-evolving world of advertising, Out-of-Home (OOH) advertising has embraced innovation like never before. With digital transformation and data-driven strategies taking center stage, location..
17 Apr Cross Channel Strategies | Connecting OOH | Digital Marketing
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In today’s fast-paced marketing landscape, relying on a single advertising medium is no longer enough. Brands are turning to cross-channel strategies to create seamless, high-impact campaigns. One of ..
17 Apr Crafting Contextual | OOH Messaging | Digital Marketing | Elyts
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Out-of-Home (OOH) advertising continues to evolve, with contextual messaging emerging as a key strategy for boosting engagement and conversion. As consumers navigate their daily environments, ads that..
17 Apr Real Time | OOH Analytics | Measuring Campaign Impact | Digitally
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Out-of-Home (OOH) advertising has evolved far beyond static billboards and printed posters. In today’s digitally driven world, real-time OOH analytics are transforming how brands measure campaign perf..
17 Apr Eco Friendly Materials | Billboard Manufacturing | Digitally
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In 2025, sustainability is no longer just a buzzword—it's a necessity. As advertising continues to evolve, environmental responsibility is becoming a top priority for brands and media companies. One a..
17 Apr Dynamic Content Delivery | OOH Media | Digital Marketing | Elyts
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In the evolving landscape of advertising, Out-of-Home (OOH) media has transformed far beyond static billboards and printed hoardings. Today, dynamic content delivery is redefining how brands engage wi..
16 Apr Cross Channel Campaigns | Feel Fragmented | Digital Marketing
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In today's multi-platform digital world, consumers engage with brands across a wide range of channels — from social media and email to display ads, websites, TV, and even physical retail. For marketer..
16 Apr Building Strategic Media Plans | Omnichannel Thinking | Digitally
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In today's complex media landscape, building an effective media plan requires more than just choosing the right platforms—it demands a strategic, omnichannel approach. Consumers interact with brands a..
16 Apr ROI | Focused Campaign Design | Startups | Corporates | Digitally
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In today’s fast-paced digital world, marketing without a clear return on investment (ROI) is like sailing without a compass. Whether you’re a startup burning through seed funding or a corporate giant ..
16 Apr Analytics Backed Campaigns | Creativity Measurable | Digitally
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In the ever-evolving world of marketing, creativity remains a brand's secret weapon. It's what grabs attention, stirs emotions, and builds loyalty. But in a digital age driven by data, creativity alon..
16 Apr Creative Strategy | Delivers ROI | Advertising Agencies | Digital
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In the dynamic world of advertising and branding, it’s easy to get dazzled by shiny trophies and glamorous award nights. But the truth is, a campaign that racks up industry recognition doesn’t always ..
16 Apr Modern Full Service | Advertising Agency | Digital Marketing
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In the fast-evolving world of marketing and technology, the definition of a full-service advertising agency has transformed dramatically. What was once a mix of media buying, print ads, and TV spots h..
15 Apr Modern Commercial Direction | Strategic Advertising | Digitally
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In the ever-evolving world of advertising, modern commercial direction has emerged as a sophisticated blend of creative artistry and strategic communication. Today’s commercial directors are not just ..
15 Apr Short Form Ad Films | Revolutionizing | Digital Marketing | Elyts
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In the fast-paced world of digital marketing, short-form ad films have emerged as a game-changing trend—thanks to platforms like Instagram Reels and TikTok. With shrinking attention spans and the grow..
15 Apr Creating Emotion Driven Ads | Resonate Across Cultures | Digital
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In today’s hyper-connected world, advertising is no longer confined by borders. Brands have the power—and the challenge—of speaking to diverse audiences with varying values, languages, and cultural no..
15 Apr Cinematic Ad Film Production | Digital Marketing | Elyts Branding
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In the fast-paced world of advertising, few mediums captivate audiences quite like a cinematic ad film. These are not just commercials—they are visual stories that blend creativity, strategy, and high..
15 Apr High Impact Visual Trends | Video Ads | Digital Marketing | Elyts
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In the fast-evolving digital landscape, video advertising is no longer just an option—it's a necessity. With consumer attention spans shrinking and content saturation at an all-time high, brands must ..
15 Apr Mastering Brand Storytelling | 60 Second Ad Films | Digitally
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In today’s fast-paced digital world, where attention spans are shrinking and content is consumed at lightning speed, 60-second ad films have emerged as a powerful tool for brands to tell their story. ..
14 Apr Fantasy Sports | Goldmine | Brand Integration | Digital Marketing
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In the ever-evolving landscape of digital marketing, fantasy sports have emerged as a dynamic and highly engaging platform for brands to connect with their audiences. What began as a niche hobby for s..
14 Apr Sports Podcasts | Sponsorship ROI | Digital Marketing | Elyts
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In today's digital-first world, brands are constantly searching for fresh, high-impact platforms that deliver measurable returns on investment. One such emerging powerhouse is the sports podcast. Once..
14 Apr Game Ads | Sports Media | Enhanced Engagement | Digital Marketing
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The business of sports is no longer limited to stadiums, television screens, or merchandising aisles. It has entered a new, interactive arena—video games. With the rise of eSports and the growing popu..
14 Apr Sports Sponsorship Campaigns | Digital Marketing | Elyts Branding
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In the high-octane world of sports, sponsorships are no longer just about logos on jerseys or pitch-side banners. Today’s brands are creating unforgettable campaigns that leave a lasting emotional imp..
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