Elyts Knowledge Center - Advertising RSS Feed

In the fast-paced world of sports media, advertising strategies are evolving faster than ever. Brands aiming to capture attention must stay ahead of emerging trends to connect meaningfully with fans, ..

The sports media industry has undergone a massive transformation over the past decade. With digital platforms, OTT services, and live streaming becoming mainstream, monetizing sports content has becom..

India’s sports ecosystem has undergone a transformative shift over the past decade. While mainstream sports like cricket have traditionally dominated the national media landscape, regional sports medi..

The sports media landscape is undergoing a powerful transformation. Traditionally dominated by broadcasters, publishers, and sports networks, content creation is now increasingly driven by athlete inf..

The way audiences consume sports content has changed dramatically over the past decade. Once dominated by television broadcasts and print sports coverage, the industry is now witnessing a fierce battl..

In an age of ad blockers, fragmented audiences, and declining attention spans, live sports remain the last true mass medium. From the FIFA World Cup and IPL to the Olympics and Super Bowl, live sporti..

Major sports tournaments like the IPL, FIFA World Cup, Olympics, ICC World Cup, and Pro Kabaddi League are not just sporting spectacles, they are powerful marketing ecosystems. Millions of fans tune i..

The sports media industry has undergone a dramatic transformation over the past decade, and by 2026, the shift from traditional broadcast television to digital-first platforms is more pronounced than ..

Mainline media, including billboards, transit ads, and large-scale out-of-home placements, remains a critical tool for brands aiming to build awareness and reach mass audiences. However, despite its p..

In India’s competitive advertising landscape, Mainline Media remains a cornerstone for large-scale brand visibility. Unlike digital campaigns, which target segmented audiences, Mainline Media—through ..

For new and emerging brands, gaining consumer trust and establishing credibility is one of the toughest challenges. In today’s competitive market, a strong presence in mainstream channels can make the..

In the ever-evolving landscape of advertising, brands often grapple with a critical question: which mainline media channels—TV, print, or radio—will deliver the best results for their campaigns? While..

In the fast-evolving landscape of advertising, Mainline Media remains a cornerstone for large-scale brand visibility. However, with rising media complexity and the integration of digital touchpoints, ..

In the rapidly evolving landscape of advertising, the integration of data analytics is reshaping how brands communicate with their audiences. While digital media has traditionally been synonymous with..

In today’s crowded advertising landscape, grabbing consumer attention is more challenging than ever. Mainline media—TV, radio, print, and out-of-home channels—remains one of the most effective tools f..

In today’s fragmented advertising landscape, marketers often debate the effectiveness of various media channels. While digital campaigns offer precise targeting, Mainline Media—encompassing TV, radio,..

In today’s hyper-competitive market, FMCG and retail brands are constantly seeking ways to expand their reach, drive awareness, and achieve mass visibility. While digital channels have grown exponenti..

In today’s competitive marketing landscape, large-scale brands in India are increasingly leveraging Mainline Media advertising to reach mass audiences effectively. Mainline Media, which encompasses bi..

In today’s hyper-connected world, brands can no longer rely solely on one channel to engage their audience. Consumers interact with brands across multiple touchpoints, from traditional billboards and ..

In an era dominated by digital platforms, mainline media continues to play a crucial role in building large-scale brand awareness. Television, newspapers, radio, and cinema remain powerful channels fo..

In today’s data-driven marketing world, performance marketing has taken center stage. With real-time tracking, measurable conversions, and clear ROI, digital platforms like Google, Meta, and programma..

In an era dominated by digital marketing conversations, mainline media continues to play a powerful role in building mass awareness, trust, and long-term brand equity. Television, print newspapers, ra..

In an era dominated by digital ads, influencers, and social media promotions, consumer trust has become harder to earn and easier to lose. Despite rapid digital growth, mainline media channels such as..

In today’s fragmented media landscape, brands are present across television, digital platforms, outdoor spaces, print publications, and social media feeds. Amid this complexity, Integrated Marketing C..

In today’s complex advertising ecosystem, large-scale brands face a critical decision when allocating their marketing budgets: Mainline Media or Digital Media? Both channels offer distinct advantages,..

In an era dominated by digital platforms, social media algorithms, and performance-driven advertising, many marketers question whether traditional advertising still holds value. Yet, despite rapid dig..

In 2026, mainline media advertising continues to play a critical role in large-scale brand communication, even as digital channels dominate everyday marketing conversations. Television, print newspape..

In today’s competitive marketplace, FMCG, retail, and D2C brands are constantly searching for marketing channels that deliver measurable impact and high ROI. While digital platforms dominate the adver..

Mall media advertising has emerged as one of the most influential channels for brands seeking to engage urban consumers in India. As shopping malls evolve into experiential hubs, the advertising lands..

In today’s fast-paced retail environment, consumers are seeking more than just products—they crave experiences. Experiential marketing, a strategy designed to create memorable, immersive brand interac..

In today’s competitive retail environment, understanding how consumers interact with advertising is more critical than ever. While digital marketing dominates online spaces, mall media—advertising wit..

In today’s fast-evolving retail environment, sustainability has become more than just a buzzword—it is a strategic necessity. Shopping malls, which traditionally rely on heavy digital displays and pri..

In today’s retail landscape, shopping malls are no longer just spaces for transactions—they are experiences. For brands, this shift offers an unprecedented opportunity to engage consumers at the point..

In today’s competitive retail environment, brands are constantly seeking innovative ways to capture shopper attention, influence purchase decisions, and enhance brand recall. Mall media – encompassing..

Mall media has emerged as one of the most effective advertising channels for brands targeting urban consumers. With foot traffic, captive audiences, and dynamic digital formats, malls offer an unparal..

India’s retail landscape is rapidly evolving, with shopping malls emerging as high-impact platforms for brands to connect with urban consumers. Mall media advertising, which includes digital displays,..

In today’s competitive retail environment, brands are increasingly investing in mall media advertising to capture the attention of urban shoppers. With foot traffic concentrated in malls and a captive..

In the rapidly evolving retail landscape, shopping malls are no longer just destinations for purchases—they are immersive experiences where brands can engage shoppers in innovative ways. Interactive m..

In today’s highly connected consumer landscape, brands no longer rely on a single channel to influence purchase decisions. Customers move seamlessly between online platforms, physical stores, social m..

Shopping malls have always been powerful advertising environments, offering brands direct access to high-intent consumers. In 2026, this influence is evolving rapidly with the rise of programmatic mal..

In the evolving world of premium retail, luxury brands are redefining how they connect with affluent consumers. As shopping malls transform into experiential destinations, mall media has emerged as a ..

In an increasingly competitive advertising landscape, brands are constantly evaluating where to invest their media budgets for maximum return on investment (ROI). Two prominent Out-of-Home (OOH) chann..

The advertising landscape is evolving rapidly, and Digital Out-of-Home (DOOH) advertising in shopping malls has emerged as one of the most powerful tools for premium brand communication. As malls tran..

Mall media advertising has evolved into one of the most powerful touchpoints for brands aiming to connect with urban, purchase-ready audiences. As shopping malls transform into lifestyle and experienc..

Shopping malls have evolved far beyond being just retail destinations. In today’s experience-driven economy, malls are immersive environments where entertainment, dining, and shopping converge. At the..

In today’s cluttered advertising landscape, brands are constantly searching for channels that deliver attention, engagement, and measurable impact. Mall media has emerged as one of the most powerful a..

Mall media has undergone a remarkable transformation over the past decade, and by 2026, it has firmly established itself as a dynamic, data-driven, and immersive advertising channel. What was once lim..

Out-of-Home (OOH) media in India has evolved significantly over the past decade, moving from traditional static billboards to a dynamic ecosystem that includes digital displays, transit advertising, a..

In today’s hyper-connected world, brands face the challenge of breaking through the clutter to capture consumer attention. While digital channels offer precision targeting, large-format out-of-home (O..

In an era where digital advertising is crowded and increasingly expensive, Out-of-Home (OOH) media is evolving as a powerful, trust-building channel, especially when executed with a hyperlocal strateg..

In today’s digital-first world, consumers are constantly exposed to online ads across social media, search engines, apps, and websites. While digital advertising offers precision targeting and measura..

As cities across the world evolve into smarter, more connected ecosystems, Digital Out-of-Home (DOOH) advertising has emerged as a powerful medium that goes beyond traditional advertising. In smart ci..

Out-of-Home (OOH) media continues to be one of the most powerful advertising channels for building brand visibility in both urban and semi-urban markets. From billboards and transit ads to digital scr..

In today’s hyperconnected world, brands no longer treat Out-of-Home (OOH) media and social media as separate channels. Instead, they are blending the physical impact of OOH with the interactive power ..

As cities grow denser and mobility patterns become more complex, transit advertising is emerging as one of the most powerful channels for reaching urban audiences. In 2026, brands are no longer viewin..

Out-of-Home (OOH) media remains one of the most powerful advertising channels for building brand visibility in the physical world. From billboards and transit ads to digital screens and street furnitu..

Out-of-Home (OOH) advertising has always been a powerful medium for reaching mass audiences in public spaces. However, in recent years, OOH has undergone a significant transformation. The rise of inte..

Out-of-home (OOH) media has long been a cornerstone of brand visibility, from billboards to transit advertising. While impressions—how many people potentially see your ad—have traditionally been the g..

In today’s fast-paced digital landscape, brands are constantly seeking innovative ways to reach consumers across multiple touchpoints. Omnichannel marketing—an integrated approach that ensures a seaml..

As the advertising landscape evolves, brands are increasingly seeking ways to reduce their environmental footprint while maintaining impactful campaigns. Out-of-Home (OOH) media, including billboards,..