As India’s advertising landscape evolves with rapid urbanization and digital integration, Out-of-Home (OOH) media continues to play a vital role in connecting brands with consumers on the move. In 2025, the sector is seeing a massive push from both traditional and digital players. From expansive billboard networks to programmatic DOOH solutions, OOH vendors in India are leveraging technology, data, and creativity to deliver high-impact campaigns.

Here’s a curated list of the top OOH media platforms and vendors in India (2025 Edition), based on innovation, scale, reach, and industry reputation.

1. Times OOH

Specialization: Airports, Metro Rail, Street Furniture
One of India’s leading OOH vendors, Times OOH manages high-traffic locations like Mumbai and Delhi airports. Known for premium inventory and integrated digital displays, it combines reach with engagement through DOOH and experiential zones.

2. JCDecaux India

Specialization: Street Furniture, Transit Media, Airports
A global player with a strong Indian presence, JCDecaux has transformed public infrastructure into impactful ad spaces. Their city beautification model in cities like Delhi offers sleek, smart OOH formats with real-time audience analytics.

3. Laqshya Media Group

Specialization: Integrated OOH, Airports, Events
With over two decades of experience, Laqshya is renowned for its 360° OOH campaigns. Its programmatic arm and in-house data tools help deliver targeted and measurable outdoor campaigns.

4. Eg Communications

Specialization: Corporate Parks, Tech Campuses, DOOH
EG Communications has carved a niche by focusing on tech parks, IT campuses, and niche premium environments. Their DOOH installations across IT hubs in Bangalore, Pune, and Hyderabad are ideal for high-income targeting.

5. Global Advertisers

Specialization: Hoardings, Billboards, Gantry Media
Operating primarily in Mumbai, Global Advertisers offers one of the largest inventories of hoardings in the city. Known for affordability and local scale, they are a preferred vendor for religious and festival-led campaigns.

6. Khushi Advertising

Specialization: Multiplex & Mall Media, DOOH
A pioneer in mall advertising, Khushi also leads in multiplex branding with screens, foyer branding, and in-cinema DOOH. With presence across tier-1 and tier-2 cities, they offer niche targeting in leisure and lifestyle spaces.

7. TDI International

Specialization: Airports, Metro Rail, Highway Billboards
TDI has extensive coverage in airports and transport hubs across the country. Their highway and expressway billboards offer a great way to reach commuters and travelers in transit.

8. MOMS Outdoor Media (Madison OOH)

Specialization: Strategic Planning, Retail & Experiential OOH
Part of Madison World, MOMS Outdoor Media is known for its strategic planning and brand storytelling in outdoor spaces. It combines traditional OOH with event-led activations and digital extensions.

9. Liqvd Asia (Programmatic DOOH Division)

Specialization: Programmatic DOOH, Real-time Targeting
A leader in digital-first advertising, Liqvd Asia’s pDOOH arm uses AI-driven solutions and dynamic content delivery to personalize outdoor campaigns based on time, location, and weather.

10. US Advertising

Specialization: Bus Shelters, Railway Station Media
US Advertising has extensive inventory in public transport infrastructure. With a stronghold in South Indian cities, they offer cost-effective and high-visibility formats in high-footfall areas.

Emerging DOOH Platforms to Watch in 2025

  • LokalOOH – A hyperlocal DOOH network integrating small retailers with smart displays.
  • TagTalk – An interactive digital signage startup known for integrating QR, NFC, and real-time social media feeds.
  • Vyoma Media – Specializes in digital screens at railway ticket counters and IRCTC kiosks.

Final Thoughts

India’s OOH ecosystem in 2025 is more diverse and data-driven than ever. While traditional formats continue to provide mass visibility, digital OOH and programmatic solutions are rapidly gaining ground. Choosing the right vendor depends on campaign objectives, geography, and the level of interactivity desired.

Brands that embrace a hybrid OOH strategy—merging static reach with digital responsiveness—will be best positioned to capture attention in today’s cluttered advertising space.

 


Elyts Advertising and Branding Solutions | www.elyts.in  (India) | www.elyts.agency  (UAE)