Elyts Knowledge Center - Adv RSS Feed

The world of advertising is evolving faster than ever. In 2025, ad films are no longer just about selling products—they’re about creating immersive experiences, building emotional connections, and dri..

In 2025, the landscape of advertising is evolving at an unprecedented pace. While creativity remains the lifeblood of ad films, the way ideas are conceived and executed is becoming increasingly data-d..

In the fast-paced world of advertising, attention spans are shrinking, and audiences are bombarded with thousands of messages every day. In 2025, brands are realizing that simplicity sells. Minimalism..

The advertising world is evolving at lightning speed, and creative agencies are constantly looking for ways to push the boundaries of storytelling. One of the most transformative technologies reshapin..

In today’s crowded advertising landscape, capturing attention is more than just visibility—it’s about understanding how the human mind perceives, processes, and reacts to messages. Mainline media adve..

In today’s fast-evolving advertising landscape, mainline media campaigns are no longer just about billboards on highways or static displays in high-traffic areas. With the advent of data and analytics..

Mainline media has long been a cornerstone of Out-of-Home (OOH) advertising, offering FMCG brands and large enterprises an unparalleled opportunity to reach audiences on highways, roads, and busy tran..

In today’s digital-first world, FMCG (Fast-Moving Consumer Goods) brands are constantly exploring innovative channels to reach consumers. While social media and digital campaigns dominate marketing st..

In the rapidly evolving world of Out-of-Home (OOH) advertising, mainline media has proven to be a cornerstone for brands seeking high visibility and engagement. Positioned along highways, expressways,..

In the world of advertising, visuals may grab attention, but it’s the music and sound design that leave a lasting emotional imprint. Whether it’s a catchy jingle, a cinematic score, or subtle ambient ..

Out-of-Home (OOH) marketing has been a cornerstone of advertising for decades, providing brands with opportunities to reach consumers in public spaces. Among the most impactful OOH channels is Mainlin..

In today’s digital-first world, the art of storytelling has evolved dramatically. With attention spans getting shorter and competition for engagement getting fiercer, brands are turning to short-form ..

In today’s competitive marketing landscape, brands have a plethora of advertising channels to choose from. Among them, Mainline Media and Digital Advertising are two prominent options. While both serv..

In today’s fast-paced world, where every second counts, Mainline Media has emerged as one of the most effective tools for brands seeking high visibility. Advertising along highways, roads, and major t..

In the world of advertising, every successful campaign begins long before the camera starts rolling. It starts with an idea — a spark of creativity that connects brand values with audience emotions. T..

In today’s fast-paced world, brands are constantly seeking ways to stand out and reach a wide audience. One of the most effective methods is through mainline media—strategically placed advertising alo..

Mainline media has long been the cornerstone of advertising, encompassing traditional platforms like newspapers, magazines, television, and radio. Over the decades, it has continually adapted to the c..

In 2025, the ad film industry is evolving at an unprecedented pace, blending creativity with technology to craft campaigns that resonate globally. Brands are no longer just selling products—they are t..

Celebrity endorsements have been a cornerstone of advertising for decades. From glamorous print campaigns to iconic television commercials, brands have long relied on star power to capture consumer at..

In today’s fast-paced digital world, brands need more than catchy slogans—they need ad films that sell. The difference between an ad that entertains and one that drives revenue lies in how effectively..

In today’s dynamic retail environment, malls are more than just shopping destinations—they are experiential hubs where brands can connect directly with consumers. Over the years, mall media has evolve..

Mall media has emerged as a powerful tool for brands aiming to connect directly with shoppers in a highly engaging environment. Unlike traditional advertising, mall campaigns offer a unique opportunit..

In today’s competitive retail landscape, reaching the right audience at the right time is crucial for brands aiming to maximize impact. Mall media has emerged as a powerful tool for local and hyperloc..

In an era where digital innovation meets real-world engagement, programmatic advertising is rapidly transforming the way brands connect with consumers in mall environments. As malls evolve from mere s..

In today’s competitive marketplace, launching a new product requires more than just a strong concept and excellent quality—it demands strategic visibility. Mall media, a form of Out-of-Home (OOH) adve..

In today’s competitive retail environment, traditional advertising methods in shopping centers are no longer enough to capture consumer attention. Enter experiential mall media—an innovative approach ..

In today’s competitive retail environment, malls are no longer just spaces for shopping—they are platforms for immersive brand experiences. With foot traffic patterns becoming more dynamic and consume..

The holiday season is a make-or-break period for retailers. During this time, malls experience a surge in shoppers looking for gifts, festive experiences, and leisure activities. For brands and mall o..

board are re-evaluating their environmental impact — and mall advertising is no exception. Mall media, once solely focused on high-visibility campaigns and consumer engagement, is now increasingly inc..

In today’s competitive retail environment, simply having products on shelves isn’t enough. Mall advertising has emerged as a powerful tool for brands to influence shoppers’ purchase decisions, and the..

In today’s highly competitive retail landscape, mall advertising is evolving beyond static posters and traditional digital screens. With the rise of Augmented Reality (AR) and 3D billboard technologie..

In today’s fast-paced retail environment, consumers interact with brands across multiple touchpoints—from physical stores to social media feeds. For brands aiming to deliver a seamless omnichannel exp..

In the fast-evolving world of retail marketing, brands constantly face a crucial question: Should they invest in mall media or online ads to drive in-store traffic? While digital advertising dominates..

In today’s highly competitive retail environment, mall media has emerged as one of the most effective channels for driving shopper engagement and in-store conversions. With digital screens, interactiv..

In the rapidly evolving world of retail, traditional advertising and static displays are no longer enough to captivate today’s tech-savvy shoppers. Enter interactive mall displays – a dynamic tool tha..

In today’s competitive retail environment, luxury brands face the unique challenge of connecting with affluent consumers who value exclusivity, quality, and experience. Traditional advertising methods..

In recent years, malls have evolved far beyond mere shopping destinations. They have become vibrant hubs for social interaction, entertainment, and most importantly, advertising innovation. Among the ..

In today’s experience-driven retail landscape, Mall Media advertising has emerged as one of the most powerful channels for brands to connect with shoppers in high-intent environments. By integrating c..

In an era dominated by digital screens and social media scrolls, one might assume traditional advertising is losing ground. Yet, Mall Media continues to defy this notion, standing strong as a vibrant ..

As shopping malls evolve into dynamic lifestyle destinations, mall media advertising is emerging as a powerful marketing channel in 2025. It’s no longer just about banners or posters — today’s mall me..

In today’s fast-evolving marketing landscape, brands are constantly seeking innovative ways to connect with audiences across multiple touchpoints. One of the most powerful strategies emerging is the i..

In today’s competitive advertising landscape, brands are constantly searching for innovative ways to capture attention and create lasting impressions. Among the most exciting developments in Out-of-Ho..

Out-of-Home (OOH) advertising has evolved far beyond traditional billboards and posters. In today’s digital-first world, brands rely on data analytics to design, deliver, and optimize OOH campaigns wi..

The advertising landscape is rapidly evolving, and sustainability has become more than just a buzzword—it’s a necessity. In recent years, Out-of-Home (OOH) advertising has embraced the green revolutio..

In an era dominated by screens, it’s surprising—but true—that brands are once again finding power in the real world. Out-of-Home (OOH) media is making a strong comeback, reclaiming attention from the ..

The advertising world is undergoing a massive transformation, and Programmatic Digital Out-of-Home (DOOH) is at the center of it. Once considered a traditional medium limited to static billboards and ..

Out-of-Home (OOH) advertising has entered a golden era of transformation. With rapid technological advancements, data-driven insights, and the fusion of digital and physical worlds, OOH media in 2025 ..

The world of advertising is evolving faster than ever, and Out-of-Home (OOH) media is no exception. Once limited to static posters and printed hoardings, outdoor advertising has entered a new era of i..

As we move deeper into 2025, Out-of-Home (OOH) media continues to evolve into one of the most dynamic and tech-driven advertising channels. Once limited to billboards and posters, OOH has transformed ..

In the modern sports ecosystem, advertising is undergoing a revolutionary shift. With digital platforms, real-time fan engagement, and AI-powered tools, brands are no longer relying solely on instinct..

As technology continues to evolve, mainline media is entering a transformative era. Traditional platforms like TV, radio, print, and outdoor advertising are no longer operating in isolation — they are..

In today’s dynamic advertising landscape, brands are no longer relying on a single communication channel to influence consumers. Instead, they are blending new-age influencer marketing with traditiona..

In India’s fast-evolving advertising landscape, mainline media continues to play a dominant role in shaping brand visibility and consumer trust. Television, print, radio, outdoor, and cinema advertisi..

India is a land of diverse cultures, dialects, and emotions — and language plays a pivotal role in how audiences connect with brands. As the country embraces media consumption across TV, radio, print,..

Mainline media—TV, print, radio, and outdoor—remains one of the most powerful marketing channels, especially for building large-scale brand awareness and trust. However, many brands fail to get maximu..

In an age where audiences are bombarded with digital content every second, television still remains one of the most powerful mediums for emotional storytelling. TV commercials blend visual depth, soun..

Choosing the right mainline media channel is crucial for brands aiming to make a strong impact in a competitive advertising environment. While digital platforms continue to grow, traditional media cha..

The post-pandemic landscape has rewritten marketing playbooks across industries. While digital platforms witnessed an unprecedented boom during lockdowns, mainline media—television, print, outdoor, ra..

In a rapidly evolving media landscape, brands today face the challenge of capturing consumer attention across multiple touchpoints. While digital advertising continues to grow, traditional avenues lik..

In a digital-first world, where screens dominate attention, the question often arises—is print media advertising still worth investing in today? While digital marketing undeniably offers speed, scale,..