Elyts Knowledge Center - print RSS Feed
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As India experiences rapid digitalization, the relevance of
mainline media—such as newspapers, radio, and television—continues to hold
strong, particularly in rural and tier-2 markets. These markets r..
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In a digital-dominated era, mainline media—comprising
television, radio, and print—still plays a vital role in political campaigns.
While social media has surged in popularity, traditional media conti..
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In the digital age, where online ads dominate the marketing
landscape, it’s easy to overlook the enduring power of traditional print media.
However, magazine advertisements are making a remarkable com..
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In an age dominated by digital marketing, the impact of mainline
media—such as television, radio, and print—remains both powerful and
far-reaching. While digital platforms provide granular targeting, ..
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In an era dominated by digital advertising, mainline
media—which includes traditional platforms such as television, print,
and radio—continues to hold a critical place in India's media ecosystem. As
w..
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In the ever-evolving landscape of modern marketing,
traditional newspapers have faced mounting pressure from digital-first
platforms. Yet, rather than fading into obscurity, many newspapers are boldly..
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In a digital-first world, mainline media like TV and
Print still command considerable attention and budgets. But in 2025, brands
are laser-focused on ROI—Return on Investment—more than ever. So, the
p..
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In the era of viral reels, targeted Google ads, and
influencer partnerships, it's easy to assume that traditional or mainline
media has taken a backseat. But that assumption overlooks a crucial truth:..
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India’s economic landscape is rapidly evolving, and the next
wave of growth is coming from Tier 2 and Tier 3 cities. As metros reach
saturation, brands are increasingly shifting focus to these burge..
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In the digital age, traditional advertising methods like
newspaper ads are often underestimated. However, for local campaigns, newspaper
advertising remains a powerful tool—especially when guided by d..
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In today’s digital-first marketing landscape, where
programmatic ads, social media campaigns, and influencer collaborations
dominate brand strategies, the relevance of mainline media advertising
is of..
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In an era dominated by smartphones, social platforms, and
AI-generated content, the idea of print media making a comeback may sound
counterintuitive. Yet, as we step deeper into 2025, a quiet revoluti..
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Mainline media advertising remains one of the most impactful
channels for brands in India, even amidst the growing dominance of digital
platforms. As we step into 2025, understanding the cost dynamics..
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In today’s digital-first world, brands are constantly
exploring new-age advertising platforms to connect with consumers. Yet, despite
the rise of digital and social media, Fast-Moving Consumer Goods (..
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In a world flooded with digital buzz, mainline media—TV,
radio, print, and outdoor advertising—still holds a powerful grip on mass
audiences. Whether you're launching a new product, running a politica..
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As we step deeper into 2025, mainline media continues to
play a pivotal role in shaping brand perception, consumer trust, and mass
outreach. While digital platforms have revolutionized communication,
..
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In the era of smartphones, streaming platforms, and endless
scrolling, it’s easy to assume that mainline media—traditional channels like
television, radio, newspapers, and magazines—has lost its relev..
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In today's digital-first marketing landscape, mainline media
channels like Print, Radio, and TV still hold significant power when it
comes to building brand trust, reaching mass audiences, and creatin..
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In today’s ever-evolving marketing landscape, brands must
reach consumers across multiple touchpoints to remain top-of-mind. While
digital platforms dominate conversations, mainline media—including
te..
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In today’s digital-first era, many brands are shifting focus
to online advertising. However, mainline media — which includes traditional
platforms such as television, radio, print (newspapers and maga..
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In the fast-evolving world of digital marketing, terms like SEO,
PPC, and influencer marketing dominate the conversation. However,
traditional forms of advertising—collectively known as Mainline Media..
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In the ever-evolving Indian advertising landscape, mainline
media continues to be a powerful tool for brands to connect with mass
audiences. Even with the rapid rise of digital channels, traditional p..
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In today’s fast-paced consumer landscape, Fast-Moving
Consumer Goods (FMCG) and retail brands face the constant challenge of
standing out in a crowded marketplace. While digital platforms have transfo..
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In an era dominated by smartphones, social media, and
on-demand content, it's easy to assume that traditional or mainline media
has lost its place. However, despite the rapid rise of digital platforms..
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In today’s fast-evolving marketing landscape, mainline media
advertising—comprising TV, radio, and print—remains a powerful way to reach
broad and diverse audiences. Despite the rise of digital channe..
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In today’s fast-evolving marketing landscape, digital media
often takes center stage. However, mainline media—including television,
radio, newspapers, and magazines—continues to play a pivotal role in..
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In an era dominated by digital content and ever-evolving
social platforms, mainline media continues to hold its ground as a
powerful force in the advertising landscape. For brands aiming to build
long..
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In a digitally dominated age, mainline media—which
includes television, radio, print, and outdoor advertising—still holds immense
power to build brand credibility, drive mass awareness, and deliver su..
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As the digital age continues to reshape the media landscape,
the once-dominant forces of traditional media—TV, radio, and print—are
experiencing a resurgence in 2025. Despite predictions of their demi..
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In today’s digital-first world, where social media, search
engines, and mobile apps dominate, it may seem as though traditional mainline
media has taken a backseat. However, despite the rapid rise of ..
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In the rapidly evolving world of digital marketing,
traditional media formats—namely print, radio, and television—continue to hold
a powerful position in advertising strategies. While digital platform..
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In the ever-evolving landscape of advertising, mainline
media—including TV, radio, print, and cinema—continues to hold strong as a
powerful channel for mass communication. Despite the digital boom, tr..
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In today’s fast-paced digital world, it’s easy to overlook
the power of traditional advertising. However, mainline media campaigns—which
include television, radio, print, and outdoor ads—remain a corn..
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76
In the age of algorithms, influencers, and viral reels, it's
easy to believe that digital marketing reigns supreme. While online platforms
have indeed transformed how brands engage audiences, one trad..
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Mainline media advertising—encompassing print, television,
and radio—continues to be a powerful tool for reaching mass audiences in India.
Despite the rapid rise of digital platforms, brands still inv..
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In today’s digital age, brands often gravitate toward online
platforms to capture audience attention. However, mainline media—comprising
traditional channels like television, radio, print, and outdoor..
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As we step into 2025, the landscape of mainline media
continues to evolve, shaped by technological advancements, shifting audience
behaviors, and the growing demand for personalized and impactful mess..
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In the ever-evolving landscape of advertising, the digital
age has brought forth rapid innovations in how brands connect with audiences.
However, traditional mainline media—namely TV, radio, and print..
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In an era dominated by digital trends, mainline media—including
TV, radio, newspapers, and magazines—continues to hold immense power in
building brand reputation and influencing mass audiences. A well..
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In today’s fast-evolving digital world, it’s easy to
overlook the power of traditional advertising channels. However, Mainline
Media—which includes television, radio, print, and outdoor
advertising—st..
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61
In the ever-evolving world of advertising, mainline media
continues to be a cornerstone for brands aiming to build credibility, scale,
and mass visibility. Despite the digital boom, traditional platfo..
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In the fast-paced world of advertising, where consumers are
bombarded with thousands of messages daily, creative storytelling has
emerged as a key differentiator—especially in mainline media.
Traditio..
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In the ever-evolving world of advertising, certain campaigns
stand out not just for their creative brilliance but for their profound impact
on consumer behavior. These iconic mainline media campaigns,..
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The media landscape is evolving rapidly, with digital
transformation redefining how consumers interact with traditional forms of
media. TV, print, and radio, once seen as the dominant forces in the me..
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In the ever-evolving world of advertising, mainline media—including
television, radio, and print—continues to hold significant sway, especially for
large-scale brand campaigns. As we step into 2025, t..
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In a digital-first world, it's easy to underestimate the
power of traditional media. However, mainline media campaigns—those that
use platforms like television, radio, print, and outdoor advertising—c..
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In today’s fragmented media landscape, brands have countless
ways to reach consumers. Yet, despite the rise of digital platforms, mainline
media advertising remains a cornerstone of effective brand co..
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In the ever-evolving landscape of advertising, mainline
media remains a powerful channel for brands seeking mass reach and brand
credibility. From TV and radio to print newspapers and magazines, these..
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In 2025, sustainability is no longer just a buzzword—it's a
necessity. As advertising continues to evolve, environmental responsibility is
becoming a top priority for brands and media companies. One a..
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In the age of digital dominance, traditional
advertising methods like print and magazine ads often get overlooked. However,
print media remains a powerful tool—especially when it comes to precision au..
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In today’s fast-paced digital world, many marketers
question the relevance of newspaper advertising. With
digital platforms dominating brand conversations, is it still worth investing
in traditional p..
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In an era dominated by digital screens and
short attention spans, one might assume that print media would gradually fade
into obscurity. Yet, 2025 tells a different story—a surprising renaissance
wher..
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In an age dominated by digital marketing, it may seem
surprising that brands are increasingly investing in regional print media.
However, this strategic move is proving to be highly effective in conne..
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In the ever-evolving landscape of advertising, businesses
continually seek methods that not only capture attention but also drive
conversions. One strategy that has proven highly effective, yet often
..
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In today’s fast-paced digital age, it’s easy to assume that
traditional print media has become obsolete. However, savvy marketers know that
combining print and digital media creates a powerful synergy..
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In today’s fast-paced digital world, the way businesses
reach consumers has evolved dramatically. One innovative trend that has been
gaining momentum is QR-powered newspaper insert advertising. This f..
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In an increasingly digital world, print advertising
continues to hold significant value. However, to remain relevant and engaging,
traditional print media has integrated modern technology. One such in..
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In an age dominated by digital marketing, magazine
advertising remains a powerful medium for reaching targeted audiences. With
high-quality visuals, curated content, and loyal readership, magazines of..
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In an age dominated by digital marketing, it may seem
surprising that newspaper advertising remains relevant. While online channels
are undeniably powerful, certain brands continue to find success thr..
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In an increasingly digital world, many marketers and
business owners are questioning whether print advertising still holds value in
2025. While digital marketing strategies continue to dominate, print..