Elyts Knowledge Center - advertising trends 2026 RSS Feed

In 2026, mainline media advertising continues to play a critical role in large-scale brand communication, even as digital channels dominate everyday marketing conversations. Television, print newspape..

As cities grow denser and mobility patterns become more complex, transit advertising is emerging as one of the most powerful channels for reaching urban audiences. In 2026, brands are no longer viewin..

As brands compete for consumer attention in an increasingly fragmented media landscape, brand recall has become a critical performance metric. In 2026, marketers are investing heavily in both Out-of-H..

As consumer attention becomes increasingly fragmented across digital platforms, brands are rethinking how they connect with audiences in the physical world. One medium that has seen rapid growth and i..

Out-of-Home (OOH) media has always been one of the most powerful advertising channels, offering unmatched visibility and real-world impact. In 2026, OOH media is no longer limited to static billboards..

As consumer attention spans shrink and digital platforms evolve, ad films in 2026 are becoming more immersive, emotional, and technology-driven. Brands that want to stay relevant must adapt to emergin..

Mainline media — the mass channels marketers traditionally call TV, radio, print and cinema — remains central to large-scale brand building. But by 2026 these channels will increasingly act like hybri..