Elyts Knowledge Center - TV advertising RSS Feed
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The Indian sports media landscape is undergoing a seismic
shift. Once dominated by traditional television networks, the battleground is
now shared with a formidable new contender — OTT (Over-The-Top) ..
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In an era of digital-first strategies, mainline media still
plays a pivotal role in shaping brand identity and reaching mass audiences.
Whether it's a high-impact television campaign or a full-page ne..
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In the age of digital disruption, it's easy to assume that
traditional advertising has taken a backseat. Yet, in the fast-moving consumer
goods (FMCG) sector, mainline media—comprising television, pri..
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Mainline media advertising—encompassing television, print,
and radio—continues to be a powerful force in India’s marketing ecosystem.
Despite the rise of digital platforms, traditional media retains i..
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In an age dominated by digital media, it’s easy to overlook
the enduring power of traditional advertising. Yet, mainline media—which
includes TV, print, and radio—remains a cornerstone of brand
commun..
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In the ever-evolving media landscape, sports broadcasting
has undergone a digital revolution. Advertisers today face a crucial decision: invest
in OTT (Over-the-Top) sports streaming or stick with tra..
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In a digital-first world, mainline media like TV and
Print still command considerable attention and budgets. But in 2025, brands
are laser-focused on ROI—Return on Investment—more than ever. So, the
p..
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India’s sports broadcasting landscape is undergoing a
transformative shift. Once dominated by national-level sports channels in
English and Hindi, the spotlight is now on regional sports channels.
Fro..
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93
Television advertising is far from fading. In fact, in 2025,
it’s evolving faster than ever—powered by data, technology, and changing viewer
behaviors. As marketers recalibrate their strategies to mee..
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Mainline media advertising remains one of the most impactful
channels for brands in India, even amidst the growing dominance of digital
platforms. As we step into 2025, understanding the cost dynamics..
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In a world flooded with digital buzz, mainline media—TV,
radio, print, and outdoor advertising—still holds a powerful grip on mass
audiences. Whether you're launching a new product, running a politica..
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As we step deeper into 2025, mainline media continues to
play a pivotal role in shaping brand perception, consumer trust, and mass
outreach. While digital platforms have revolutionized communication,
..
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In today’s ever-evolving marketing landscape, brands must
reach consumers across multiple touchpoints to remain top-of-mind. While
digital platforms dominate conversations, mainline media—including
te..
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In the fast-evolving world of digital marketing, terms like SEO,
PPC, and influencer marketing dominate the conversation. However,
traditional forms of advertising—collectively known as Mainline Media..
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In the ever-evolving Indian advertising landscape, mainline
media continues to be a powerful tool for brands to connect with mass
audiences. Even with the rapid rise of digital channels, traditional p..
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In today’s fast-paced consumer landscape, Fast-Moving
Consumer Goods (FMCG) and retail brands face the constant challenge of
standing out in a crowded marketplace. While digital platforms have transfo..
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In today’s fast-evolving marketing landscape, mainline media
advertising—comprising TV, radio, and print—remains a powerful way to reach
broad and diverse audiences. Despite the rise of digital channe..
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94
In a digitally dominated age, mainline media—which
includes television, radio, print, and outdoor advertising—still holds immense
power to build brand credibility, drive mass awareness, and deliver su..
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108
In today’s digital-first world, where social media, search
engines, and mobile apps dominate, it may seem as though traditional mainline
media has taken a backseat. However, despite the rapid rise of ..
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In the rapidly evolving world of digital marketing,
traditional media formats—namely print, radio, and television—continue to hold
a powerful position in advertising strategies. While digital platform..
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In the ever-evolving landscape of advertising, mainline
media—including TV, radio, print, and cinema—continues to hold strong as a
powerful channel for mass communication. Despite the digital boom, tr..
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65
In today’s fast-paced digital world, it’s easy to overlook
the power of traditional advertising. However, mainline media campaigns—which
include television, radio, print, and outdoor ads—remain a corn..
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103
In today's digital-first world, conversations around
marketing often focus on social media, influencer campaigns, and online ads.
Yet, there's a powerful segment of advertising that still holds its gr..
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120
In today’s hyper-connected world, sports broadcasting has
evolved into a powerful platform that goes far beyond entertainment. For
brands, it offers a golden opportunity to connect with millions of pa..
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In the rapidly evolving media landscape of 2025, sports
advertising remains a powerful vehicle for brands to reach engaged audiences.
But the big question today is: TV Sports Sponsorship or OTT Sports..
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101
In the age of algorithms, influencers, and viral reels, it's
easy to believe that digital marketing reigns supreme. While online platforms
have indeed transformed how brands engage audiences, one trad..
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108
In the ever-evolving landscape of advertising, the digital
age has brought forth rapid innovations in how brands connect with audiences.
However, traditional mainline media—namely TV, radio, and print..
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In the ever-evolving world of advertising, mainline media
continues to be a cornerstone for brands aiming to build credibility, scale,
and mass visibility. Despite the digital boom, traditional platfo..
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In the ever-evolving world of advertising, mainline media—including
television, radio, and print—continues to hold significant sway, especially for
large-scale brand campaigns. As we step into 2025, t..
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In the ever-evolving landscape of advertising, mainline
media remains a powerful channel for brands seeking mass reach and brand
credibility. From TV and radio to print newspapers and magazines, these..
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In the digital age, measuring the success of
traditional broadcast media—like TV and radio—has evolved beyond ratings and
manual surveys. Enter broadcast media analytics, a game-changing
approach that..
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In the ever-evolving world of advertising,
television is experiencing a renaissance. Gone are the days when TV commercials
were one-way messages aimed at passive viewers. The new wave of television ad..
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In recent years, the entertainment industry has witnessed a
significant transformation. Traditional television and over-the-top (OTT)
platforms, once considered rivals, are now increasingly merging th..
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In today’s digital age, businesses have a plethora of
advertising options at their disposal. Yet, one traditional method continues to
command attention and significant investment: primetime TV adverti..
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In today’s digital age, businesses have a multitude of
advertising channels to choose from, ranging from social media and influencer
marketing to pay-per-click (PPC) campaigns. However, traditional pr..
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The rise of streaming services has revolutionized the way we
consume content, and along with it, the landscape of TV advertising has
undergone a significant transformation. Traditional television adve..
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In the ever-evolving landscape of marketing, businesses face
an ongoing debate: Is investing in TV commercials worth the return on
investment (ROI)? Despite the surge in digital advertising, TV commer..
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In the evolving landscape of digital advertising, Connected
TV (CTV) has emerged as a powerful medium for brands to reach their target
audiences. With the rise of streaming services and smart TVs, CTV..
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Television advertising remains one of the most powerful
marketing tools for businesses aiming to reach broad and diverse audiences.
With its ability to deliver compelling visuals and emotional narrati..
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In the world of television advertising, businesses are often
faced with a critical decision: should they allocate their budget to prime-time
or off-peak TV ads? Understanding the differences between t..
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In an era dominated by digital marketing, social media, and
streaming services, many assume that traditional TV advertising is becoming
obsolete. However, television remains a powerful advertising med..
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In today’s fast-evolving political landscape, businesses
must be strategic in their marketing efforts to remain relevant and
influential. One highly effective approach is leveraging mainline media in
..
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In today’s competitive advertising landscape, businesses
must decide where to allocate their marketing budgets for maximum return.
Traditional TV advertising and digital online ads are two of the most..
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The digital revolution has reshaped the way consumers engage
with media, with streaming platforms dominating viewership. As traditional TV
viewership declines, marketers and business owners often ques..
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Television commercials remain one of the most effective
forms of advertising, capable of reaching millions of viewers in a single
airing. However, measuring their success requires a strategic approach..
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Television advertising remains one of the most powerful
marketing tools, offering brands a direct way to reach a large and engaged
audience. However, the success of a TV commercial depends significant..
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In today's digital age, many small businesses focus their
marketing efforts on social media and online advertising. However, television
advertising remains a powerful tool for increasing brand visibil..
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Television advertising is evolving rapidly in response to
technological advancements, changing consumer behavior, and emerging digital
trends. As we step into 2025, advertisers are leveraging new stra..
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The landscape of television advertising has drastically
evolved with the rise of streaming platforms. Traditional TV commercials are no
longer the sole avenue for marketers to reach audiences. Instead..
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Television commercials remain one of the most effective ways
to reach a broad audience. However, with increasing digital distractions,
traditional ads may not be enough to capture and retain viewers' ..
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Television advertising remains one of the most powerful ways
to reach a large audience. However, running a TV commercial can be a
significant investment, requiring careful planning and budgeting. Unde..
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141
In the digital age, many small businesses focus their
marketing efforts on online platforms. However, television advertising remains
one of the most powerful tools for brand awareness, credibility, an..
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174
In today’s competitive advertising landscape, TV commercials
remain a powerful tool for reaching a broad audience. However, to maximize
their effectiveness, brands must tailor their commercials to res..
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In the fast-paced world of television advertising, brands
are constantly vying for audience attention. While creative visuals and catchy
slogans play a role, it is emotion that truly drives engagement..
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In an era dominated by digital marketing, social media, and
on-demand content, one might assume that TV advertising has lost its
significance. However, despite the rapid advancements in online adverti..
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In an era where digital content dominates, TV commercials
remain a powerful medium for brand storytelling and audience engagement.
However, the landscape of television advertising is rapidly evolving...
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In the ever-evolving world of marketing, businesses are
constantly seeking effective ways to connect with their target audience. While
digital marketing often dominates the conversation, cable TV adve..
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In today’s fast-evolving marketing landscape, traditional
media remains a powerful tool for reaching a broad audience. However, unlike
digital platforms where tracking metrics like clicks, impressions..
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198
As we enter 2025, sports broadcasting is undergoing a major
transformation, driven by technological advancements, changes in audience
behavior, and a deeper understanding of consumer preferences. Adve..
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235
In the ever-evolving digital landscape, many have questioned
the relevance and profitability of traditional media. With the rise of
streaming services, social media platforms, and on-demand content, i..