Elyts Knowledge Center - TV advertising RSS Feed

The advertising world is undergoing a seismic shift with the demise of third-party cookies. While digital marketers scramble to adapt to cookie-less tracking, mainline media is experiencing a surprisi..

In an age dominated by digital dashboards and real-time analytics, measuring the success of mainline advertising—encompassing TV, print, and radio—requires a more nuanced approach. While traditional m..

As the 2026 general elections loom closer, political parties in India are sharpening their strategies to influence public opinion and secure voter loyalty. While digital platforms have gained momentum..

As brands prepare their marketing strategies for 2025, a crucial question resurfaces: How much should you allocate for mainline media? Despite the digital boom, traditional channels like television, r..

The Indian sports media landscape is undergoing a seismic shift. Once dominated by traditional television networks, the battleground is now shared with a formidable new contender — OTT (Over-The-Top) ..

In an era of digital-first strategies, mainline media still plays a pivotal role in shaping brand identity and reaching mass audiences. Whether it's a high-impact television campaign or a full-page ne..

In the age of digital disruption, it's easy to assume that traditional advertising has taken a backseat. Yet, in the fast-moving consumer goods (FMCG) sector, mainline media—comprising television, pri..

Mainline media advertising—encompassing television, print, and radio—continues to be a powerful force in India’s marketing ecosystem. Despite the rise of digital platforms, traditional media retains i..

In an age dominated by digital media, it’s easy to overlook the enduring power of traditional advertising. Yet, mainline media—which includes TV, print, and radio—remains a cornerstone of brand commun..

In the ever-evolving media landscape, sports broadcasting has undergone a digital revolution. Advertisers today face a crucial decision: invest in OTT (Over-the-Top) sports streaming or stick with tra..

In a digital-first world, mainline media like TV and Print still command considerable attention and budgets. But in 2025, brands are laser-focused on ROI—Return on Investment—more than ever. So, the p..

India’s sports broadcasting landscape is undergoing a transformative shift. Once dominated by national-level sports channels in English and Hindi, the spotlight is now on regional sports channels. Fro..

Television advertising is far from fading. In fact, in 2025, it’s evolving faster than ever—powered by data, technology, and changing viewer behaviors. As marketers recalibrate their strategies to mee..

Mainline media advertising remains one of the most impactful channels for brands in India, even amidst the growing dominance of digital platforms. As we step into 2025, understanding the cost dynamics..

In a world flooded with digital buzz, mainline media—TV, radio, print, and outdoor advertising—still holds a powerful grip on mass audiences. Whether you're launching a new product, running a politica..

As we step deeper into 2025, mainline media continues to play a pivotal role in shaping brand perception, consumer trust, and mass outreach. While digital platforms have revolutionized communication, ..

In today’s ever-evolving marketing landscape, brands must reach consumers across multiple touchpoints to remain top-of-mind. While digital platforms dominate conversations, mainline media—including te..

In the fast-evolving world of digital marketing, terms like SEO, PPC, and influencer marketing dominate the conversation. However, traditional forms of advertising—collectively known as Mainline Media..

In the ever-evolving Indian advertising landscape, mainline media continues to be a powerful tool for brands to connect with mass audiences. Even with the rapid rise of digital channels, traditional p..

In today’s fast-paced consumer landscape, Fast-Moving Consumer Goods (FMCG) and retail brands face the constant challenge of standing out in a crowded marketplace. While digital platforms have transfo..

In today’s fast-evolving marketing landscape, mainline media advertising—comprising TV, radio, and print—remains a powerful way to reach broad and diverse audiences. Despite the rise of digital channe..

In a digitally dominated age, mainline media—which includes television, radio, print, and outdoor advertising—still holds immense power to build brand credibility, drive mass awareness, and deliver su..

In today’s digital-first world, where social media, search engines, and mobile apps dominate, it may seem as though traditional mainline media has taken a backseat. However, despite the rapid rise of ..

In the rapidly evolving world of digital marketing, traditional media formats—namely print, radio, and television—continue to hold a powerful position in advertising strategies. While digital platform..

In the ever-evolving landscape of advertising, mainline media—including TV, radio, print, and cinema—continues to hold strong as a powerful channel for mass communication. Despite the digital boom, tr..

In today’s fast-paced digital world, it’s easy to overlook the power of traditional advertising. However, mainline media campaigns—which include television, radio, print, and outdoor ads—remain a corn..

In today's digital-first world, conversations around marketing often focus on social media, influencer campaigns, and online ads. Yet, there's a powerful segment of advertising that still holds its gr..

In today’s hyper-connected world, sports broadcasting has evolved into a powerful platform that goes far beyond entertainment. For brands, it offers a golden opportunity to connect with millions of pa..

In the rapidly evolving media landscape of 2025, sports advertising remains a powerful vehicle for brands to reach engaged audiences. But the big question today is: TV Sports Sponsorship or OTT Sports..

In the age of algorithms, influencers, and viral reels, it's easy to believe that digital marketing reigns supreme. While online platforms have indeed transformed how brands engage audiences, one trad..

In the ever-evolving landscape of advertising, the digital age has brought forth rapid innovations in how brands connect with audiences. However, traditional mainline media—namely TV, radio, and print..

In the ever-evolving world of advertising, mainline media continues to be a cornerstone for brands aiming to build credibility, scale, and mass visibility. Despite the digital boom, traditional platfo..

In the ever-evolving world of advertising, mainline media—including television, radio, and print—continues to hold significant sway, especially for large-scale brand campaigns. As we step into 2025, t..

In the ever-evolving landscape of advertising, mainline media remains a powerful channel for brands seeking mass reach and brand credibility. From TV and radio to print newspapers and magazines, these..

In the digital age, measuring the success of traditional broadcast media—like TV and radio—has evolved beyond ratings and manual surveys. Enter broadcast media analytics, a game-changing approach that..

In the ever-evolving world of advertising, television is experiencing a renaissance. Gone are the days when TV commercials were one-way messages aimed at passive viewers. The new wave of television ad..

In recent years, the entertainment industry has witnessed a significant transformation. Traditional television and over-the-top (OTT) platforms, once considered rivals, are now increasingly merging th..

In today’s digital age, businesses have a plethora of advertising options at their disposal. Yet, one traditional method continues to command attention and significant investment: primetime TV adverti..

In today’s digital age, businesses have a multitude of advertising channels to choose from, ranging from social media and influencer marketing to pay-per-click (PPC) campaigns. However, traditional pr..

The rise of streaming services has revolutionized the way we consume content, and along with it, the landscape of TV advertising has undergone a significant transformation. Traditional television adve..

In the ever-evolving landscape of marketing, businesses face an ongoing debate: Is investing in TV commercials worth the return on investment (ROI)? Despite the surge in digital advertising, TV commer..

In the evolving landscape of digital advertising, Connected TV (CTV) has emerged as a powerful medium for brands to reach their target audiences. With the rise of streaming services and smart TVs, CTV..

Television advertising remains one of the most powerful marketing tools for businesses aiming to reach broad and diverse audiences. With its ability to deliver compelling visuals and emotional narrati..

In the world of television advertising, businesses are often faced with a critical decision: should they allocate their budget to prime-time or off-peak TV ads? Understanding the differences between t..

In an era dominated by digital marketing, social media, and streaming services, many assume that traditional TV advertising is becoming obsolete. However, television remains a powerful advertising med..

In today’s fast-evolving political landscape, businesses must be strategic in their marketing efforts to remain relevant and influential. One highly effective approach is leveraging mainline media in ..

In today’s competitive advertising landscape, businesses must decide where to allocate their marketing budgets for maximum return. Traditional TV advertising and digital online ads are two of the most..

The digital revolution has reshaped the way consumers engage with media, with streaming platforms dominating viewership. As traditional TV viewership declines, marketers and business owners often ques..

Television commercials remain one of the most effective forms of advertising, capable of reaching millions of viewers in a single airing. However, measuring their success requires a strategic approach..

Television advertising remains one of the most powerful marketing tools, offering brands a direct way to reach a large and engaged audience. However, the success of a TV commercial depends significant..

In today's digital age, many small businesses focus their marketing efforts on social media and online advertising. However, television advertising remains a powerful tool for increasing brand visibil..

Television advertising is evolving rapidly in response to technological advancements, changing consumer behavior, and emerging digital trends. As we step into 2025, advertisers are leveraging new stra..

The landscape of television advertising has drastically evolved with the rise of streaming platforms. Traditional TV commercials are no longer the sole avenue for marketers to reach audiences. Instead..

Television commercials remain one of the most effective ways to reach a broad audience. However, with increasing digital distractions, traditional ads may not be enough to capture and retain viewers' ..

Television advertising remains one of the most powerful ways to reach a large audience. However, running a TV commercial can be a significant investment, requiring careful planning and budgeting. Unde..

In the digital age, many small businesses focus their marketing efforts on online platforms. However, television advertising remains one of the most powerful tools for brand awareness, credibility, an..

In today’s competitive advertising landscape, TV commercials remain a powerful tool for reaching a broad audience. However, to maximize their effectiveness, brands must tailor their commercials to res..

In the fast-paced world of television advertising, brands are constantly vying for audience attention. While creative visuals and catchy slogans play a role, it is emotion that truly drives engagement..

In an era dominated by digital marketing, social media, and on-demand content, one might assume that TV advertising has lost its significance. However, despite the rapid advancements in online adverti..

In an era where digital content dominates, TV commercials remain a powerful medium for brand storytelling and audience engagement. However, the landscape of television advertising is rapidly evolving...