Elyts Knowledge Center - TV advertising RSS Feed
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In today’s fast-evolving media landscape, businesses still rely heavily on mainline media—Print, Television, and Radio—to connect with mass audiences. Despite the rise of digital platforms, these trad..
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In today’s digital-first era, audiences are exposed to an overwhelming amount of information every day. With countless online ads, social media promotions, and influencer endorsements competing for at..
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In today’s marketing landscape, businesses often debate whether digital-first strategies outweigh the influence of traditional platforms. While digital channels are undoubtedly powerful, mainline medi..
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In today’s fast-paced digital landscape, advertising has evolved beyond traditional boundaries. With social media, programmatic ads, and influencer marketing capturing much of the spotlight, many beli..
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In the modern political landscape, effective communication
is crucial for winning elections. While digital media continues to grow, mainline
media, including television, radio, and print, remains a po..
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195
In today’s competitive marketing landscape, small businesses
often gravitate towards digital advertising because of its perceived
affordability. However, mainline media—including print, radio, and
tel..
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218
In today’s marketing landscape, social media dominates
conversations, budgets, and brand strategies. Platforms like Instagram,
Facebook, LinkedIn, and TikTok have become the go-to tools for rapid en..
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Mainline media—encompassing television, radio, newspapers,
and magazines—has long been the backbone of brand communication. For decades,
it dominated how consumers discovered products, engaged with br..
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In 2025, brands continue to invest heavily in mainline
media advertising—television, print, radio, and outdoor. Despite the
digital wave, these traditional channels remain highly influential in buildi..
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In the fast-evolving world of advertising, the way brands
distribute their ad films is undergoing a dramatic transformation. With the
rise of Over-the-Top (OTT) platforms like Netflix, Amazon Prime Vi..
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In today’s fragmented media landscape, advertisers are
constantly faced with a crucial question: where should your ad film debut?
With multiple platforms catering to varied audiences, choosing between..
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In 2025, as brands strive to balance digital dominance with
traditional media strength, mainline media—TV, print, and radio—continues to
play a pivotal role in storytelling and brand building. However..
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In today’s hyper-connected world, the lines between offline
and online marketing are increasingly blurred. One simple yet powerful tool has
emerged as the bridge between the two: the QR code. Once con..
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In a digital-first world, it may seem counterintuitive for
luxury brands to heavily invest in traditional media channels like television,
radio, and print. Yet, these very platforms—collectively refer..
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In today’s socially conscious world, Corporate Social
Responsibility (CSR) is no longer an optional endeavor—it’s a strategic
imperative. As brands strive to create real-world impact and earn public t..
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As the 2025 election season intensifies, political campaigns
across the globe are recalibrating their media strategies to capture the
attention of diverse voter demographics. While digital platforms h..
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In the rapidly evolving advertising ecosystem of 2025,
television is undergoing a major transformation. Far from being a relic of the
past, TV is emerging as a powerful, data-driven platform that riva..
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In a rapidly evolving digital landscape, mainline media—including
TV, print, and radio—continues to maintain a firm grip on advertiser budgets.
In 2025, while digital dominates the headlines, mainline..
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The advertising world is undergoing a seismic shift with the
demise of third-party cookies. While digital marketers scramble to adapt to
cookie-less tracking, mainline media is experiencing a surprisi..
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In an age dominated by digital dashboards and real-time
analytics, measuring the success of mainline advertising—encompassing
TV, print, and radio—requires a more nuanced approach. While traditional m..
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As the 2026 general elections loom closer, political parties
in India are sharpening their strategies to influence public opinion and secure
voter loyalty. While digital platforms have gained momentum..
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As brands prepare their marketing strategies for 2025, a
crucial question resurfaces: How much should you allocate for mainline
media? Despite the digital boom, traditional channels like television,
r..
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The Indian sports media landscape is undergoing a seismic
shift. Once dominated by traditional television networks, the battleground is
now shared with a formidable new contender — OTT (Over-The-Top) ..
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In an era of digital-first strategies, mainline media still
plays a pivotal role in shaping brand identity and reaching mass audiences.
Whether it's a high-impact television campaign or a full-page ne..
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In the age of digital disruption, it's easy to assume that
traditional advertising has taken a backseat. Yet, in the fast-moving consumer
goods (FMCG) sector, mainline media—comprising television, pri..
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Mainline media advertising—encompassing television, print,
and radio—continues to be a powerful force in India’s marketing ecosystem.
Despite the rise of digital platforms, traditional media retains i..
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In an age dominated by digital media, it’s easy to overlook
the enduring power of traditional advertising. Yet, mainline media—which
includes TV, print, and radio—remains a cornerstone of brand
commun..
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In the ever-evolving media landscape, sports broadcasting
has undergone a digital revolution. Advertisers today face a crucial decision: invest
in OTT (Over-the-Top) sports streaming or stick with tra..
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In a digital-first world, mainline media like TV and
Print still command considerable attention and budgets. But in 2025, brands
are laser-focused on ROI—Return on Investment—more than ever. So, the
p..
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India’s sports broadcasting landscape is undergoing a
transformative shift. Once dominated by national-level sports channels in
English and Hindi, the spotlight is now on regional sports channels.
Fro..
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Television advertising is far from fading. In fact, in 2025,
it’s evolving faster than ever—powered by data, technology, and changing viewer
behaviors. As marketers recalibrate their strategies to mee..
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Mainline media advertising remains one of the most impactful
channels for brands in India, even amidst the growing dominance of digital
platforms. As we step into 2025, understanding the cost dynamics..
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In a world flooded with digital buzz, mainline media—TV,
radio, print, and outdoor advertising—still holds a powerful grip on mass
audiences. Whether you're launching a new product, running a politica..
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As we step deeper into 2025, mainline media continues to
play a pivotal role in shaping brand perception, consumer trust, and mass
outreach. While digital platforms have revolutionized communication,
..
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In today’s ever-evolving marketing landscape, brands must
reach consumers across multiple touchpoints to remain top-of-mind. While
digital platforms dominate conversations, mainline media—including
te..
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In the fast-evolving world of digital marketing, terms like SEO,
PPC, and influencer marketing dominate the conversation. However,
traditional forms of advertising—collectively known as Mainline Media..
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In the ever-evolving Indian advertising landscape, mainline
media continues to be a powerful tool for brands to connect with mass
audiences. Even with the rapid rise of digital channels, traditional p..
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In today’s fast-paced consumer landscape, Fast-Moving
Consumer Goods (FMCG) and retail brands face the constant challenge of
standing out in a crowded marketplace. While digital platforms have transfo..
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In today’s fast-evolving marketing landscape, mainline media
advertising—comprising TV, radio, and print—remains a powerful way to reach
broad and diverse audiences. Despite the rise of digital channe..
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In a digitally dominated age, mainline media—which
includes television, radio, print, and outdoor advertising—still holds immense
power to build brand credibility, drive mass awareness, and deliver su..
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245
In today’s digital-first world, where social media, search
engines, and mobile apps dominate, it may seem as though traditional mainline
media has taken a backseat. However, despite the rapid rise of ..
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245
In the rapidly evolving world of digital marketing,
traditional media formats—namely print, radio, and television—continue to hold
a powerful position in advertising strategies. While digital platform..
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150
In the ever-evolving landscape of advertising, mainline
media—including TV, radio, print, and cinema—continues to hold strong as a
powerful channel for mass communication. Despite the digital boom, tr..
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135
In today’s fast-paced digital world, it’s easy to overlook
the power of traditional advertising. However, mainline media campaigns—which
include television, radio, print, and outdoor ads—remain a corn..
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230
In today's digital-first world, conversations around
marketing often focus on social media, influencer campaigns, and online ads.
Yet, there's a powerful segment of advertising that still holds its gr..
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276
In today’s hyper-connected world, sports broadcasting has
evolved into a powerful platform that goes far beyond entertainment. For
brands, it offers a golden opportunity to connect with millions of pa..
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In the rapidly evolving media landscape of 2025, sports
advertising remains a powerful vehicle for brands to reach engaged audiences.
But the big question today is: TV Sports Sponsorship or OTT Sports..
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In the age of algorithms, influencers, and viral reels, it's
easy to believe that digital marketing reigns supreme. While online platforms
have indeed transformed how brands engage audiences, one trad..
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In the ever-evolving landscape of advertising, the digital
age has brought forth rapid innovations in how brands connect with audiences.
However, traditional mainline media—namely TV, radio, and print..
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153
In the ever-evolving world of advertising, mainline media
continues to be a cornerstone for brands aiming to build credibility, scale,
and mass visibility. Despite the digital boom, traditional platfo..
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140
In the ever-evolving world of advertising, mainline media—including
television, radio, and print—continues to hold significant sway, especially for
large-scale brand campaigns. As we step into 2025, t..
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130
In the ever-evolving landscape of advertising, mainline
media remains a powerful channel for brands seeking mass reach and brand
credibility. From TV and radio to print newspapers and magazines, these..
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198
In the digital age, measuring the success of
traditional broadcast media—like TV and radio—has evolved beyond ratings and
manual surveys. Enter broadcast media analytics, a game-changing
approach that..
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In the ever-evolving world of advertising,
television is experiencing a renaissance. Gone are the days when TV commercials
were one-way messages aimed at passive viewers. The new wave of television ad..
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In recent years, the entertainment industry has witnessed a
significant transformation. Traditional television and over-the-top (OTT)
platforms, once considered rivals, are now increasingly merging th..
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In today’s digital age, businesses have a plethora of
advertising options at their disposal. Yet, one traditional method continues to
command attention and significant investment: primetime TV adverti..
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In today’s digital age, businesses have a multitude of
advertising channels to choose from, ranging from social media and influencer
marketing to pay-per-click (PPC) campaigns. However, traditional pr..
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The rise of streaming services has revolutionized the way we
consume content, and along with it, the landscape of TV advertising has
undergone a significant transformation. Traditional television adve..
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In the ever-evolving landscape of marketing, businesses face
an ongoing debate: Is investing in TV commercials worth the return on
investment (ROI)? Despite the surge in digital advertising, TV commer..
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In the evolving landscape of digital advertising, Connected
TV (CTV) has emerged as a powerful medium for brands to reach their target
audiences. With the rise of streaming services and smart TVs, CTV..