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Elyts Knowledge Center - TV advertising RSS Feed

20 Jun OTT | TV | Sports Media | Digital Marketing | Elyts Branding
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The Indian sports media landscape is undergoing a seismic shift. Once dominated by traditional television networks, the battleground is now shared with a formidable new contender — OTT (Over-The-Top) ..
18 Jun Mainline Media Agencies | Traditional Media | Digital Marketing
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In an era of digital-first strategies, mainline media still plays a pivotal role in shaping brand identity and reaching mass audiences. Whether it's a high-impact television campaign or a full-page ne..
17 Jun FMCG Brands | Mainline Media | Mass Outreach | Digital Marketing
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In the age of digital disruption, it's easy to assume that traditional advertising has taken a backseat. Yet, in the fast-moving consumer goods (FMCG) sector, mainline media—comprising television, pri..
17 Jun Mainline Media | Advertising Costs | Digital Marketing | Elyts
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Mainline media advertising—encompassing television, print, and radio—continues to be a powerful force in India’s marketing ecosystem. Despite the rise of digital platforms, traditional media retains i..
17 Jun TV | Print | Radio | Mainline Media Strategy | Digital Marketing
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In an age dominated by digital media, it’s easy to overlook the enduring power of traditional advertising. Yet, mainline media—which includes TV, print, and radio—remains a cornerstone of brand commun..
05 Jun OTT Sports Streaming | Traditional TV | Digital Marketing | Elyts
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In the ever-evolving media landscape, sports broadcasting has undergone a digital revolution. Advertisers today face a crucial decision: invest in OTT (Over-the-Top) sports streaming or stick with tra..
04 Jun TV | Print | Mainline Media | Digital Marketing | Elyts Branding
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In a digital-first world, mainline media like TV and Print still command considerable attention and budgets. But in 2025, brands are laser-focused on ROI—Return on Investment—more than ever. So, the p..
31 May Rise | Regional Sports Channels | Digital Marketing | Elyts
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India’s sports broadcasting landscape is undergoing a transformative shift. Once dominated by national-level sports channels in English and Hindi, the spotlight is now on regional sports channels. Fro..
30 May 5 Television | Advertising Trends | Digital Marketing | Elyts
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Television advertising is far from fading. In fact, in 2025, it’s evolving faster than ever—powered by data, technology, and changing viewer behaviors. As marketers recalibrate their strategies to mee..
26 May Mainline Media Advertising | Traditional Media Planning | Digital
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Mainline media advertising remains one of the most impactful channels for brands in India, even amidst the growing dominance of digital platforms. As we step into 2025, understanding the cost dynamics..
26 May Mainline Media Planning | Outdoor Advertising | Digitally | Elyts
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In a world flooded with digital buzz, mainline media—TV, radio, print, and outdoor advertising—still holds a powerful grip on mass audiences. Whether you're launching a new product, running a politica..
26 May Mainline Media Trends | Traditional Advertising | Digital | Elyts
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As we step deeper into 2025, mainline media continues to play a pivotal role in shaping brand perception, consumer trust, and mass outreach. While digital platforms have revolutionized communication, ..
26 May Integrate | Mainline Media | 360° Marketing Campaign | Digitally
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In today’s ever-evolving marketing landscape, brands must reach consumers across multiple touchpoints to remain top-of-mind. While digital platforms dominate conversations, mainline media—including te..
26 May Mainline Media | Beginner’s Guide | Digital Marketing | Elyts
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In the fast-evolving world of digital marketing, terms like SEO, PPC, and influencer marketing dominate the conversation. However, traditional forms of advertising—collectively known as Mainline Media..
20 May Mainline Media Advertising | Media Planning | Digital Marketing
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In the ever-evolving Indian advertising landscape, mainline media continues to be a powerful tool for brands to connect with mass audiences. Even with the rapid rise of digital channels, traditional p..
20 May Mainline Media Strategies | FMCG | Retail Brands | Digitally
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In today’s fast-paced consumer landscape, Fast-Moving Consumer Goods (FMCG) and retail brands face the constant challenge of standing out in a crowded marketplace. While digital platforms have transfo..
20 May TV | Radio | Print | Best Practices | Mainline Media | Digitally
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In today’s fast-evolving marketing landscape, mainline media advertising—comprising TV, radio, and print—remains a powerful way to reach broad and diverse audiences. Despite the rise of digital channe..
13 May Best Practices | Running | High ROI | Mainline Media | Digitally
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In a digitally dominated age, mainline media—which includes television, radio, print, and outdoor advertising—still holds immense power to build brand credibility, drive mass awareness, and deliver su..
13 May Mainline Media | Digital First World | Marketing | Elyts Branding
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In today’s digital-first world, where social media, search engines, and mobile apps dominate, it may seem as though traditional mainline media has taken a backseat. However, despite the rapid rise of ..
13 May Print | Radio | | TV | Modern Mainline Media | Digitally | Elyts
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In the rapidly evolving world of digital marketing, traditional media formats—namely print, radio, and television—continue to hold a powerful position in advertising strategies. While digital platform..
13 May Successful | Mainline Media | Strategy | Maximum Reach | Digital
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In the ever-evolving landscape of advertising, mainline media—including TV, radio, print, and cinema—continues to hold strong as a powerful channel for mass communication. Despite the digital boom, tr..
13 May Top 5 Benefits | Investing | Mainline Media Campaigns | Digitally
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In today’s fast-paced digital world, it’s easy to overlook the power of traditional advertising. However, mainline media campaigns—which include television, radio, print, and outdoor ads—remain a corn..
13 May Beginner’s Guide | Traditional Advertising | Digital Marketing
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In today's digital-first world, conversations around marketing often focus on social media, influencer campaigns, and online ads. Yet, there's a powerful segment of advertising that still holds its gr..
07 May Sports Broadcasting | Impacts Brand Visibility | Digital | Elyts
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In today’s hyper-connected world, sports broadcasting has evolved into a powerful platform that goes far beyond entertainment. For brands, it offers a golden opportunity to connect with millions of pa..
07 May TV Sports Sponsorship | OTT Sports | Digital Marketing | Elyts
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In the rapidly evolving media landscape of 2025, sports advertising remains a powerful vehicle for brands to reach engaged audiences. But the big question today is: TV Sports Sponsorship or OTT Sports..
06 May Target Audience Reach | Mainline Media | Digital World | Elyts
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In the age of algorithms, influencers, and viral reels, it's easy to believe that digital marketing reigns supreme. While online platforms have indeed transformed how brands engage audiences, one trad..
06 May TV | Radio | Print | Traditional Mainline Media | Digital | Elyts
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In the ever-evolving landscape of advertising, the digital age has brought forth rapid innovations in how brands connect with audiences. However, traditional mainline media—namely TV, radio, and print..
06 May Mainline Media | Complete Guide | Brands | Digital Marketing
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In the ever-evolving world of advertising, mainline media continues to be a cornerstone for brands aiming to build credibility, scale, and mass visibility. Despite the digital boom, traditional platfo..
03 May High Impact | Mainline Media Strategy | Digital Marketing | Elyts
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In the ever-evolving world of advertising, mainline media—including television, radio, and print—continues to hold significant sway, especially for large-scale brand campaigns. As we step into 2025, t..
03 May Budgeting | Mainline Media | Digital Marketing | Elyts Branding
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In the ever-evolving landscape of advertising, mainline media remains a powerful channel for brands seeking mass reach and brand credibility. From TV and radio to print newspapers and magazines, these..
12 Apr Broadcast Media Analytics | Traditional Media | Digital Precision
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In the digital age, measuring the success of traditional broadcast media—like TV and radio—has evolved beyond ratings and manual surveys. Enter broadcast media analytics, a game-changing approach that..
11 Apr New Wave | Television Ads | Interactive | Shoppable | Digitally
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In the ever-evolving world of advertising, television is experiencing a renaissance. Gone are the days when TV commercials were one-way messages aimed at passive viewers. The new wave of television ad..
04 Apr TV | OTT Platforms | Merging Ad Strategies | Digital Marketing
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In recent years, the entertainment industry has witnessed a significant transformation. Traditional television and over-the-top (OTT) platforms, once considered rivals, are now increasingly merging th..
28 Mar Primetime TV Ads | Market Insights | Digital Marketing | Elyts
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In today’s digital age, businesses have a plethora of advertising options at their disposal. Yet, one traditional method continues to command attention and significant investment: primetime TV adverti..
21 Mar Prime Time | TV Ads | Worthwhile Investment | Digital Marketing
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In today’s digital age, businesses have a multitude of advertising channels to choose from, ranging from social media and influencer marketing to pay-per-click (PPC) campaigns. However, traditional pr..
14 Mar Streaming Services | Revolutionizing | TV Ads | Digital Marketing
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The rise of streaming services has revolutionized the way we consume content, and along with it, the landscape of TV advertising has undergone a significant transformation. Traditional television adve..
14 Mar TV Commercials | Marketing ROI | Media Strategy | Digital | Elyts
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In the ever-evolving landscape of marketing, businesses face an ongoing debate: Is investing in TV commercials worth the return on investment (ROI)? Despite the surge in digital advertising, TV commer..
14 Mar Brands | Leverage Connected TV | Advertising Success | Digitally
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In the evolving landscape of digital advertising, Connected TV (CTV) has emerged as a powerful medium for brands to reach their target audiences. With the rise of streaming services and smart TVs, CTV..
14 Mar Top 5 Industries | TV Advertising | Digital Marketing | Elyts
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Television advertising remains one of the most powerful marketing tools for businesses aiming to reach broad and diverse audiences. With its ability to deliver compelling visuals and emotional narrati..
14 Mar Prime Time Ads | TV Ads | Brand Visibility | Digital Marketing
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In the world of television advertising, businesses are often faced with a critical decision: should they allocate their budget to prime-time or off-peak TV ads? Understanding the differences between t..
14 Mar Brand Strategy | TV Advertising | Relevant | Digital Marketing
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In an era dominated by digital marketing, social media, and streaming services, many assume that traditional TV advertising is becoming obsolete. However, television remains a powerful advertising med..
07 Mar Businesses | Leverage Mainline | Political Campaigns | Digitally
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In today’s fast-evolving political landscape, businesses must be strategic in their marketing efforts to remain relevant and influential. One highly effective approach is leveraging mainline media in ..
07 Mar TV | Online Ads | Converts Better Conversions | Digital Marketing
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In today’s competitive advertising landscape, businesses must decide where to allocate their marketing budgets for maximum return. Traditional TV advertising and digital online ads are two of the most..
28 Feb TV Advertising | Streaming Era | Digitally | Marketing | Elyts
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The digital revolution has reshaped the way consumers engage with media, with streaming platforms dominating viewership. As traditional TV viewership declines, marketers and business owners often ques..
21 Feb Measuring | TV Commercial Success | Digital Marketing | Elyts
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Television commercials remain one of the most effective forms of advertising, capable of reaching millions of viewers in a single airing. However, measuring their success requires a strategic approach..
21 Feb TV Commercials | Maximize ROI | Media Buying | Digital Marketing
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Television advertising remains one of the most powerful marketing tools, offering brands a direct way to reach a large and engaged audience. However, the success of a TV commercial depends significant..
21 Feb Small Business Boosted | TV Advertising | Digital Marketing
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In today's digital age, many small businesses focus their marketing efforts on social media and online advertising. However, television advertising remains a powerful tool for increasing brand visibil..
21 Feb TV Advertising Trends | Engaging Ads | Digital Marketing | Elyts
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Television advertising is evolving rapidly in response to technological advancements, changing consumer behavior, and emerging digital trends. As we step into 2025, advertisers are leveraging new stra..
21 Feb TV Ads | Streaming | Strategies | Marketers | Digital Marketing
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The landscape of television advertising has drastically evolved with the rise of streaming platforms. Traditional TV commercials are no longer the sole avenue for marketers to reach audiences. Instead..
21 Feb 5 Ways | TV Ads | Interactive | Engaging | Digital Marketing
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Television commercials remain one of the most effective ways to reach a broad audience. However, with increasing digital distractions, traditional ads may not be enough to capture and retain viewers' ..
21 Feb Cost | Running |TV Commercial | Budgeting | Digital Marketing
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Television advertising remains one of the most powerful ways to reach a large audience. However, running a TV commercial can be a significant investment, requiring careful planning and budgeting. Unde..
14 Feb Small Businesses | TV Advertising | Digital Marketing | Elyts
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In the digital age, many small businesses focus their marketing efforts on online platforms. However, television advertising remains one of the most powerful tools for brand awareness, credibility, an..
14 Feb Optimize | TV Commercials | Target Audiences | Digital Marketing
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In today’s competitive advertising landscape, TV commercials remain a powerful tool for reaching a broad audience. However, to maximize their effectiveness, brands must tailor their commercials to res..
14 Feb Power | Emotion | TV Advertising | Digital Marketing | Elyts
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In the fast-paced world of television advertising, brands are constantly vying for audience attention. While creative visuals and catchy slogans play a role, it is emotion that truly drives engagement..
14 Feb TV Advertising | Relevant | Digital Age | Marketing | Elyts
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In an era dominated by digital marketing, social media, and on-demand content, one might assume that TV advertising has lost its significance. However, despite the rapid advancements in online adverti..
03 Feb High | Impact | TV Commercials | AR | VR | Digital Marketing
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In an era where digital content dominates, TV commercials remain a powerful medium for brand storytelling and audience engagement. However, the landscape of television advertising is rapidly evolving...
24 Jan Maximizing Reach | Cable TV Advertising | Digital Marketing
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In the ever-evolving world of marketing, businesses are constantly seeking effective ways to connect with their target audience. While digital marketing often dominates the conversation, cable TV adve..
24 Jan Measuring ROI | Traditional Media | Campaigns | Digital Marketing
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In today’s fast-evolving marketing landscape, traditional media remains a powerful tool for reaching a broad audience. However, unlike digital platforms where tracking metrics like clicks, impressions..
18 Jan Key Trends | Sports Broadcasting Ads | Digital Marketing | Elyts
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As we enter 2025, sports broadcasting is undergoing a major transformation, driven by technological advancements, changes in audience behavior, and a deeper understanding of consumer preferences. Adve..
17 Jan Primetime TV | Worthwhile Investment | Digital Marketing | Elyts
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In the ever-evolving digital landscape, many have questioned the relevance and profitability of traditional media. With the rise of streaming services, social media platforms, and on-demand content, i..
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