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12 Sep Successful Brand Campaigns Driven by Mainline Media | Digitally
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In today’s fragmented advertising landscape, brands are often tempted to focus heavily on digital channels. However, mainline media—television, print, and radio—continues to deliver powerful results, ..
12 Sep How Mainline Media Reinforces Storytelling in Brand Campaigns
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In today’s hyper-digital marketing world, storytelling has emerged as the backbone of successful brand campaigns. While digital platforms offer personalization and quick reach, mainline media—such as ..
09 Sep Why Mainline Media Advertising Remains Relevant for Luxury Brands
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In the fast-evolving world of digital marketing, many brands are shifting their focus toward social media and online platforms. Yet, luxury brands continue to heavily invest in mainline media advertis..
09 Sep Top Benefits | Mainline Media Advertising for Brand Visibility
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In today’s competitive business environment, brand visibility plays a vital role in driving consumer trust and long-term growth. While digital platforms have taken center stage in recent years, mainli..
09 Sep Mainline Media Advertising in 2025: Trends to Watch | Digitally
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Mainline media advertising—covering television, radio, print, and outdoor formats—remains a powerful force in shaping consumer perceptions, even in an increasingly digital-first world. As we move thro..
28 Aug Print | TV | Radio | Best Mainline Media Channel | Digitally
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In today’s fast-evolving media landscape, businesses still rely heavily on mainline media—Print, Television, and Radio—to connect with mass audiences. Despite the rise of digital platforms, these trad..
28 Aug Mainline Media Builds Trust and Credibility Among Mass Audiences
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In today’s digital-first era, audiences are exposed to an overwhelming amount of information every day. With countless online ads, social media promotions, and influencer endorsements competing for at..
28 Aug Why Mainline Media Creates Stronger Emotional Impact | Digitally
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In today’s marketing landscape, businesses often debate whether digital-first strategies outweigh the influence of traditional platforms. While digital channels are undoubtedly powerful, mainline medi..
27 Aug Evolving Role | Mainline Media | Digital First Advertising Era
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In today’s fast-paced digital landscape, advertising has evolved beyond traditional boundaries. With social media, programmatic ads, and influencer marketing capturing much of the spotlight, many beli..
16 Aug Mainline Media | Political Campaigns | Elections | Digitally
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In the modern political landscape, effective communication is crucial for winning elections. While digital media continues to grow, mainline media, including television, radio, and print, remains a po..
16 Aug Mainline Media Advertising | Cost Effective Campaign | Digitally
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In today’s competitive marketing landscape, small businesses often gravitate towards digital advertising because of its perceived affordability. However, mainline media—including print, radio, and tel..
16 Aug Mainline Media | Drives ROI | Social Media | Digital Marketing
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In today’s marketing landscape, social media dominates conversations, budgets, and brand strategies. Platforms like Instagram, Facebook, LinkedIn, and TikTok have become the go-to tools for rapid en..
16 Aug Evolution | Mainline Media | Digital Age | Marketing | Elyts
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Mainline media—encompassing television, radio, newspapers, and magazines—has long been the backbone of brand communication. For decades, it dominated how consumers discovered products, engaged with br..
06 Aug Mainline Media | Track ROI | Digital Marketing | Elyts Branding
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In 2025, brands continue to invest heavily in mainline media advertising—television, print, radio, and outdoor. Despite the digital wave, these traditional channels remain highly influential in buildi..
05 Aug Ad Film Distribution | OTT Platforms | Traditional Media | Elyts
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In the fast-evolving world of advertising, the way brands distribute their ad films is undergoing a dramatic transformation. With the rise of Over-the-Top (OTT) platforms like Netflix, Amazon Prime Vi..
05 Aug TV | YouTube | Instagram | Ad Film Debut | Digital Marketing
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In today’s fragmented media landscape, advertisers are constantly faced with a crucial question: where should your ad film debut? With multiple platforms catering to varied audiences, choosing between..
30 Jul Measuring | Mainline Media | Effectiveness | Digital Marketing
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In 2025, as brands strive to balance digital dominance with traditional media strength, mainline media—TV, print, and radio—continues to play a pivotal role in storytelling and brand building. However..
30 Jul Brands | Using QR Codes | Print | TV | Digital Marketing | Elyts
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In today’s hyper-connected world, the lines between offline and online marketing are increasingly blurred. One simple yet powerful tool has emerged as the bridge between the two: the QR code. Once con..
30 Jul Mainline Media | Luxury Brands | Building Prestige | Digitally
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In a digital-first world, it may seem counterintuitive for luxury brands to heavily invest in traditional media channels like television, radio, and print. Yet, these very platforms—collectively refer..
30 Jul Using Mainline Media | CSR Campaigns | Digital Marketing | Elyts
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In today’s socially conscious world, Corporate Social Responsibility (CSR) is no longer an optional endeavor—it’s a strategic imperative. As brands strive to create real-world impact and earn public t..
30 Jul Mainline Media Strategies | Political Advertising | Digitally
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As the 2025 election season intensifies, political campaigns across the globe are recalibrating their media strategies to capture the attention of diverse voter demographics. While digital platforms h..
29 Jul Television Advertising | Data Driven Targeting | Digital | Elyts
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In the rapidly evolving advertising ecosystem of 2025, television is undergoing a major transformation. Far from being a relic of the past, TV is emerging as a powerful, data-driven platform that riva..
29 Jul Mainline Media Trends | Driving Advertiser | Digital Marketing
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In a rapidly evolving digital landscape, mainline media—including TV, print, and radio—continues to maintain a firm grip on advertiser budgets. In 2025, while digital dominates the headlines, mainline..
15 Jul Mainline Media Advertising | Post Cookie Era | Digital Marketing
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The advertising world is undergoing a seismic shift with the demise of third-party cookies. While digital marketers scramble to adapt to cookie-less tracking, mainline media is experiencing a surprisi..
15 Jul Mainline Advertising Metrics | Measure Success | Digital | Elyts
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In an age dominated by digital dashboards and real-time analytics, measuring the success of mainline advertising—encompassing TV, print, and radio—requires a more nuanced approach. While traditional m..
15 Jul TV | Print | Political Campaigns | Digital Marketing | Elyts
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As the 2026 general elections loom closer, political parties in India are sharpening their strategies to influence public opinion and secure voter loyalty. While digital platforms have gained momentum..
02 Jul Budgeting | Mainline Media | Outdoor Media | Digital Marketing
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As brands prepare their marketing strategies for 2025, a crucial question resurfaces: How much should you allocate for mainline media? Despite the digital boom, traditional channels like television, r..
20 Jun OTT | TV | Sports Media | Digital Marketing | Elyts Branding
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The Indian sports media landscape is undergoing a seismic shift. Once dominated by traditional television networks, the battleground is now shared with a formidable new contender — OTT (Over-The-Top) ..
18 Jun Mainline Media Agencies | Traditional Media | Digital Marketing
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In an era of digital-first strategies, mainline media still plays a pivotal role in shaping brand identity and reaching mass audiences. Whether it's a high-impact television campaign or a full-page ne..
17 Jun FMCG Brands | Mainline Media | Mass Outreach | Digital Marketing
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In the age of digital disruption, it's easy to assume that traditional advertising has taken a backseat. Yet, in the fast-moving consumer goods (FMCG) sector, mainline media—comprising television, pri..
17 Jun Mainline Media | Advertising Costs | Digital Marketing | Elyts
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Mainline media advertising—encompassing television, print, and radio—continues to be a powerful force in India’s marketing ecosystem. Despite the rise of digital platforms, traditional media retains i..
17 Jun TV | Print | Radio | Mainline Media Strategy | Digital Marketing
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In an age dominated by digital media, it’s easy to overlook the enduring power of traditional advertising. Yet, mainline media—which includes TV, print, and radio—remains a cornerstone of brand commun..
05 Jun OTT Sports Streaming | Traditional TV | Digital Marketing | Elyts
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In the ever-evolving media landscape, sports broadcasting has undergone a digital revolution. Advertisers today face a crucial decision: invest in OTT (Over-the-Top) sports streaming or stick with tra..
04 Jun TV | Print | Mainline Media | Digital Marketing | Elyts Branding
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In a digital-first world, mainline media like TV and Print still command considerable attention and budgets. But in 2025, brands are laser-focused on ROI—Return on Investment—more than ever. So, the p..
31 May Rise | Regional Sports Channels | Digital Marketing | Elyts
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India’s sports broadcasting landscape is undergoing a transformative shift. Once dominated by national-level sports channels in English and Hindi, the spotlight is now on regional sports channels. Fro..
30 May 5 Television | Advertising Trends | Digital Marketing | Elyts
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Television advertising is far from fading. In fact, in 2025, it’s evolving faster than ever—powered by data, technology, and changing viewer behaviors. As marketers recalibrate their strategies to mee..
26 May Mainline Media Advertising | Traditional Media Planning | Digital
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Mainline media advertising remains one of the most impactful channels for brands in India, even amidst the growing dominance of digital platforms. As we step into 2025, understanding the cost dynamics..
26 May Mainline Media Planning | Outdoor Advertising | Digitally | Elyts
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In a world flooded with digital buzz, mainline media—TV, radio, print, and outdoor advertising—still holds a powerful grip on mass audiences. Whether you're launching a new product, running a politica..
26 May Mainline Media Trends | Traditional Advertising | Digital | Elyts
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As we step deeper into 2025, mainline media continues to play a pivotal role in shaping brand perception, consumer trust, and mass outreach. While digital platforms have revolutionized communication, ..
26 May Integrate | Mainline Media | 360° Marketing Campaign | Digitally
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In today’s ever-evolving marketing landscape, brands must reach consumers across multiple touchpoints to remain top-of-mind. While digital platforms dominate conversations, mainline media—including te..
26 May Mainline Media | Beginner’s Guide | Digital Marketing | Elyts
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In the fast-evolving world of digital marketing, terms like SEO, PPC, and influencer marketing dominate the conversation. However, traditional forms of advertising—collectively known as Mainline Media..
20 May Mainline Media Advertising | Media Planning | Digital Marketing
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In the ever-evolving Indian advertising landscape, mainline media continues to be a powerful tool for brands to connect with mass audiences. Even with the rapid rise of digital channels, traditional p..
20 May Mainline Media Strategies | FMCG | Retail Brands | Digitally
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In today’s fast-paced consumer landscape, Fast-Moving Consumer Goods (FMCG) and retail brands face the constant challenge of standing out in a crowded marketplace. While digital platforms have transfo..
20 May TV | Radio | Print | Best Practices | Mainline Media | Digitally
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In today’s fast-evolving marketing landscape, mainline media advertising—comprising TV, radio, and print—remains a powerful way to reach broad and diverse audiences. Despite the rise of digital channe..
13 May Best Practices | Running | High ROI | Mainline Media | Digitally
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In a digitally dominated age, mainline media—which includes television, radio, print, and outdoor advertising—still holds immense power to build brand credibility, drive mass awareness, and deliver su..
13 May Mainline Media | Digital First World | Marketing | Elyts Branding
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In today’s digital-first world, where social media, search engines, and mobile apps dominate, it may seem as though traditional mainline media has taken a backseat. However, despite the rapid rise of ..
13 May Print | Radio | | TV | Modern Mainline Media | Digitally | Elyts
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In the rapidly evolving world of digital marketing, traditional media formats—namely print, radio, and television—continue to hold a powerful position in advertising strategies. While digital platform..
13 May Successful | Mainline Media | Strategy | Maximum Reach | Digital
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In the ever-evolving landscape of advertising, mainline media—including TV, radio, print, and cinema—continues to hold strong as a powerful channel for mass communication. Despite the digital boom, tr..
13 May Top 5 Benefits | Investing | Mainline Media Campaigns | Digitally
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In today’s fast-paced digital world, it’s easy to overlook the power of traditional advertising. However, mainline media campaigns—which include television, radio, print, and outdoor ads—remain a corn..
13 May Beginner’s Guide | Traditional Advertising | Digital Marketing
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In today's digital-first world, conversations around marketing often focus on social media, influencer campaigns, and online ads. Yet, there's a powerful segment of advertising that still holds its gr..
07 May Sports Broadcasting | Impacts Brand Visibility | Digital | Elyts
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In today’s hyper-connected world, sports broadcasting has evolved into a powerful platform that goes far beyond entertainment. For brands, it offers a golden opportunity to connect with millions of pa..
07 May TV Sports Sponsorship | OTT Sports | Digital Marketing | Elyts
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In the rapidly evolving media landscape of 2025, sports advertising remains a powerful vehicle for brands to reach engaged audiences. But the big question today is: TV Sports Sponsorship or OTT Sports..
06 May Target Audience Reach | Mainline Media | Digital World | Elyts
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In the age of algorithms, influencers, and viral reels, it's easy to believe that digital marketing reigns supreme. While online platforms have indeed transformed how brands engage audiences, one trad..
06 May TV | Radio | Print | Traditional Mainline Media | Digital | Elyts
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In the ever-evolving landscape of advertising, the digital age has brought forth rapid innovations in how brands connect with audiences. However, traditional mainline media—namely TV, radio, and print..
06 May Mainline Media | Complete Guide | Brands | Digital Marketing
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In the ever-evolving world of advertising, mainline media continues to be a cornerstone for brands aiming to build credibility, scale, and mass visibility. Despite the digital boom, traditional platfo..
03 May High Impact | Mainline Media Strategy | Digital Marketing | Elyts
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In the ever-evolving world of advertising, mainline media—including television, radio, and print—continues to hold significant sway, especially for large-scale brand campaigns. As we step into 2025, t..
03 May Budgeting | Mainline Media | Digital Marketing | Elyts Branding
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In the ever-evolving landscape of advertising, mainline media remains a powerful channel for brands seeking mass reach and brand credibility. From TV and radio to print newspapers and magazines, these..
12 Apr Broadcast Media Analytics | Traditional Media | Digital Precision
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In the digital age, measuring the success of traditional broadcast media—like TV and radio—has evolved beyond ratings and manual surveys. Enter broadcast media analytics, a game-changing approach that..
11 Apr New Wave | Television Ads | Interactive | Shoppable | Digitally
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In the ever-evolving world of advertising, television is experiencing a renaissance. Gone are the days when TV commercials were one-way messages aimed at passive viewers. The new wave of television ad..
04 Apr TV | OTT Platforms | Merging Ad Strategies | Digital Marketing
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In recent years, the entertainment industry has witnessed a significant transformation. Traditional television and over-the-top (OTT) platforms, once considered rivals, are now increasingly merging th..
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