Elyts Knowledge Center - TV RSS Feed
          
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        As technology continues to evolve, mainline media is entering a transformative era. Traditional platforms like TV, radio, print, and outdoor advertising are no longer operating in isolation — they are..
        
      
          
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        In today’s dynamic advertising landscape, brands are no longer relying on a single communication channel to influence consumers. Instead, they are blending new-age influencer marketing with traditiona..
        
      
          
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        In India’s fast-evolving advertising landscape, mainline media continues to play a dominant role in shaping brand visibility and consumer trust. Television, print, radio, outdoor, and cinema advertisi..
        
      
          
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        India is a land of diverse cultures, dialects, and emotions — and language plays a pivotal role in how audiences connect with brands. As the country embraces media consumption across TV, radio, print,..
        
      
          
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        Mainline media—TV, print, radio, and outdoor—remains one of the most powerful marketing channels, especially for building large-scale brand awareness and trust. However, many brands fail to get maximu..
        
      
          
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        In an age where audiences are bombarded with digital content every second, television still remains one of the most powerful mediums for emotional storytelling. TV commercials blend visual depth, soun..
        
      
          
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        Choosing the right mainline media channel is crucial for brands aiming to make a strong impact in a competitive advertising environment. While digital platforms continue to grow, traditional media cha..
        
      
          
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        The post-pandemic landscape has rewritten marketing playbooks across industries. While digital platforms witnessed an unprecedented boom during lockdowns, mainline media—television, print, outdoor, ra..
        
      
          
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        In today’s competitive market, small businesses often face the challenge of achieving big-brand visibility on limited budgets. While digital advertising offers cost-effective options, mainline media—i..
        
      
          
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        In an era where digital platforms dominate marketing discussions, mainline media—comprising television, print, radio, and outdoor—continues to play a crucial role in brand building and mass communicat..
        
      
          
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        In today’s fast-evolving marketing landscape, brands are investing heavily in both digital and mainline media channels. While digital marketing provides detailed analytics, measuring the Return on Inv..
        
      
          
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        In today’s fast-evolving marketing landscape, brands are investing heavily in both digital and mainline media channels. While digital marketing provides detailed analytics, measuring the Return on Inv..
        
      
          
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        As digital channels dominate today’s marketing conversations, mainline media—like television, radio, print, and outdoor—continues to evolve and remain indispensable. In 2025, brands are reimagining ho..
        
      
          
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        India’s advertising landscape is evolving rapidly. While metro cities have traditionally dominated brand marketing budgets, Tier 2 and Tier 3 cities are now becoming the new growth engines for busines..
        
      
          
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          56
        
        
        In today’s fast-evolving marketing landscape, the art of storytelling remains one of the most powerful tools in mainline advertising. Despite the rise of digital media, traditional advertising channel..
        
      
          
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        In today’s diverse media landscape, brands are constantly seeking ways to connect with consumers on a deeper level. While digital platforms dominate in data-driven targeting, mainline media — includin..
        
      
          
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          54
        
        
        In today’s fast-paced digital era, political and social campaigns need more than just online outreach to make an impact. Mainline media—which includes television, radio, newspapers, and print publicat..
        
      
          
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        As brands navigate the dynamic advertising landscape of 2025, understanding the costs associated with mainline media—TV, print, and radio—remains critical. Despite the dominance of digital platforms, ..
        
      
          
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        In an era dominated by digital channels, the relevance of mainline media—TV and print—might seem to be fading. However, 2025 has proven that traditional media continues to hold significant power in br..
        
      
          
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        In today’s marketing landscape, consumers interact with brands across multiple touchpoints — from television and print to social media and e-commerce platforms. This evolving customer journey has give..
        
      
          
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        In an era dominated by digital marketing, traditional mainline media advertising—including television, print, radio, and outdoor—continues to play a crucial role in establishing brand trust. While onl..
        
      
          
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        In 2025, mainline media advertising reaffirmed its dominance by proving that television, print, radio, and outdoor campaigns still hold unmatched storytelling power. As digital media continues to evol..
        
      
          
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        As the digital wave continues to reshape global communication, mainline media—including television, print, and radio—has entered a new phase of evolution. In 2025, the convergence of traditional and d..
        
      
          
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        Mainline media — the mass channels marketers traditionally call TV, radio, print and cinema — remains central to large-scale brand building. But by 2026 these channels will increasingly act like hybri..
        
      
          
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          558
        
        
        The sports broadcasting industry is experiencing a dramatic shift as Over-the-Top (OTT) platforms challenge the dominance of traditional television. With digital transformation and evolving consumer h..
        
      
          
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          699
        
        
        In today’s competitive real estate sector, capturing the attention of potential buyers requires strategic advertising across multiple channels. Mainline media—including television, radio, print, and o..
        
      
          
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          743
        
        
        In 2025, consumer buying behavior is evolving rapidly, influenced by technology, data-driven marketing, and digital platforms. Yet, mainline media—television, print, and radio—remains a dominant force..
        
      
          
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          752
        
        
        In today’s competitive marketing landscape, mainline media—television, print, and radio—remains one of the most powerful tools for creating mass awareness and building brand credibility. However, runn..
        
      
          
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        In today’s digital-first world, healthcare and pharmaceutical brands face the unique challenge of building trust and credibility in an industry where accuracy, ethics, and transparency are non-negotia..
        
      
          
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        In the age of social media and digital advertising, many believe that traditional media is losing its influence. However, when it comes to political campaigns and elections, mainline media—such as tel..
        
      
          
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        Mainline media continues to play a dominant role in advertising, even in the digital-first world of 2025. With television, print, and radio still commanding significant attention, brands rely on these..
        
      
          
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        In 2025, mainline media advertising continues to be a cornerstone of brand communication, even as digital platforms dominate the marketing ecosystem. Television, radio, newspapers, and magazines remai..
        
      
          
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        Advertising has always been about storytelling. For decades, ad films were synonymous with television commercials—those 30-second spots that captured attention between popular shows. But with the rise..
        
      
          
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        In today’s fragmented advertising landscape, brands are often tempted to focus heavily on digital channels. However, mainline media—television, print, and radio—continues to deliver powerful results, ..
        
      
          
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          2043
        
        
        In the advertising landscape, television has always been a powerhouse of influence. From prime-time shows to sporting events, TV commercials have historically shaped consumer behavior on a massive sca..
        
      
          
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          2071
        
        
        In today’s hyper-digital marketing world, storytelling has emerged as the backbone of successful brand campaigns. While digital platforms offer personalization and quick reach, mainline media—such as ..
        
      
          
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          2009
        
        
        In today’s digital-first world, startups often focus heavily on social media, influencer campaigns, and search marketing. While these channels deliver measurable results, many overlook the power of ma..
        
      
          
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          2307
        
        
        In today’s fast-changing digital-first world, many marketers often overlook the strength of traditional mainline media channels like television and print. Yet, these platforms continue to hold unmatch..
        
      
          
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        In today’s competitive market, businesses no longer rely on a single channel to reach their audience. Integrated marketing campaigns — where digital, social, and traditional platforms work together — ..
        
      
          
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          2343
        
        
        In the fast-evolving world of digital marketing, many brands are shifting their focus toward social media and online platforms. Yet, luxury brands continue to heavily invest in mainline media advertis..
        
      
          
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        In today’s fast-paced digital world, where consumers are constantly bombarded with online ads, influencer promotions, and social media campaigns, mainline media continues to hold a unique position of ..
        
      
          
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        In today’s competitive business environment, brand visibility plays a vital role in driving consumer trust and long-term growth. While digital platforms have taken center stage in recent years, mainli..
        
      
          
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        Mainline media advertising—covering television, radio, print, and outdoor formats—remains a powerful force in shaping consumer perceptions, even in an increasingly digital-first world. As we move thro..
        
      
          
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          2372
        
        
        Mainline media, which includes television, radio, and print, has long been the backbone of mass communication. Despite the rise of digital platforms, mainline media continues to hold a strong position..
        
      
          
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          2508
        
        
        In today’s fast-evolving media landscape, businesses still rely heavily on mainline media—Print, Television, and Radio—to connect with mass audiences. Despite the rise of digital platforms, these trad..
        
      
          
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          2426
        
        
        In today’s digital-first era, audiences are exposed to an overwhelming amount of information every day. With countless online ads, social media promotions, and influencer endorsements competing for at..
        
      
          
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          2367
        
        
        In today’s dynamic political landscape, the power of mainline media—including television, radio, and print—remains unmatched when it comes to influencing voters and shaping public opinion. Despite the..
        
      
          
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          2419
        
        
        In today’s marketing landscape, businesses often debate whether digital-first strategies outweigh the influence of traditional platforms. While digital channels are undoubtedly powerful, mainline medi..
        
      
          
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          2412
        
        
        In today’s competitive advertising landscape, brands are under immense pressure to maximize the impact of their marketing budgets. While digital channels have taken center stage, mainline media—such a..
        
      
          
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          2459
        
        
        In today’s competitive market, brands are constantly seeking ways to connect with consumers on a deeper level. While digital platforms dominate conversations, mainline media advertising—television, pr..
        
      
          
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          2434
        
        
        In a world increasingly dominated by digital platforms, television advertising has not only survived but continues to thrive in 2025. While brands now diversify their budgets across social media, infl..
        
      
          
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          2451
        
        
        In today’s fast-paced advertising ecosystem, digital channels dominate conversations around marketing strategies. With data-driven targeting, personalization, and measurable ROI, digital advertising h..
        
      
          
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          2522
        
        
        In today’s fast-paced digital landscape, advertising has evolved beyond traditional boundaries. With social media, programmatic ads, and influencer marketing capturing much of the spotlight, many beli..
        
      
          
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          2223
        
        
        In today’s fragmented media landscape, brands no longer rely
on a single screen to connect with audiences. Consumers switch seamlessly
between television, OTT platforms, and social media, making cross..
        
      
          
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          2219
        
        
        In recent years, Over-the-Top (OTT) platforms have
revolutionized the way audiences consume entertainment, and sports is no
exception. Traditional cable TV, once the go-to medium for live sports, is
r..
        
      
          
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        Sports have always been a unifying force across the world,
and the way fans consume sports content has dramatically changed over the
decades. From gathering around the living room television to stream..
        
      
          
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          1898
        
        
        In the digital age, it’s easy to assume that social media
and online advertising dominate the marketing landscape. However, mainline
media—comprising television, radio, print, and outdoor advertising—..
        
      
          
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          1866
        
        
        In the modern political landscape, effective communication
is crucial for winning elections. While digital media continues to grow, mainline
media, including television, radio, and print, remains a po..
        
      
          
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In an era dominated by digital channels, mainline media—such
as television, print, and radio—continues to hold its ground as a trusted and
influential advertising medium. As we step into 2025, brand..
        
      
          
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        In today’s competitive marketing landscape, small businesses
often gravitate towards digital advertising because of its perceived
affordability. However, mainline media—including print, radio, and
tel..
        
       
           
           
                         
                         
                         
                         
                         
                         
                         
                         
                         
                         
                         
                         
                         
                         
                         
                   
                   
                   
                   
                   
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