Elyts Knowledge Center - Digital advertising RSS Feed

In today’s hyper-connected world, brands are investing heavily in digital platforms like Google, Meta, and TikTok to capture consumer attention. Social feeds, video ads, and programmatic campaigns dom..

In today’s dynamic advertising landscape, brands are constantly searching for innovative ways to connect with their target audience. One of the most powerful strategies gaining momentum is influencer ..

In today’s fast-paced digital landscape, businesses can no longer rely on generic advertisements to capture audience attention. Social media platforms are overflowing with content, making it essential..

In today’s fast-paced digital world, traditional advertising often struggles to capture the attention of younger audiences. Millennials and Gen Z consumers, in particular, are digitally savvy, constan..

The advertising world is evolving at lightning speed, and artificial intelligence (AI) is at the forefront of this transformation. From concept development to execution, AI is redefining how ad films ..

The advertising landscape is evolving rapidly, driven by AI-powered marketing tools, data-driven strategies, and shifting consumer behavior. For small businesses, choosing the right advertising agency..

In today’s fast-evolving digital landscape, consumers interact with brands across multiple channels — from social media and email to in-store experiences and mobile apps. To meet this demand, business..

The digital advertising landscape is undergoing a seismic shift. With the phasing out of third-party cookies by major browsers like Chrome, Safari, and Firefox, advertisers are losing a key tool for t..

In today’s data-driven digital ecosystem, advertising agencies are under constant pressure to deliver measurable results, maximize ROI, and reach the right audience at the right time. Traditional medi..

In today’s competitive digital ecosystem, brands can no longer afford to choose between creativity and measurable results. The debate around Creative vs Performance Marketing has evolved — not into a ..

Digital advertising is evolving rapidly, and programmatic advertising is leading the transformation. With artificial intelligence (AI), machine learning, and real-time data analytics, brands are now a..

The digital advertising landscape is undergoing one of its biggest transformations in decades. In 2026, first-party data has officially taken center stage as third-party cookies continue to fade away...

Digital marketing has evolved rapidly over the past decade, but nothing has reshaped the industry quite like Artificial Intelligence (AI). From personalized customer journeys to predictive analytics a..

Sports media sponsorship has evolved far beyond logo placements and stadium banners. In today’s data-driven and digitally connected world, brands are becoming more strategic about where, how, and why ..

For years, digital advertising dominated marketing conversations. With precise targeting, real-time analytics, and cost flexibility, digital ads appeared to overshadow traditional media—especially tel..

Digital Out-of-Home (DOOH) advertising has come a long way from static billboards and basic LED displays. Today, it is evolving into a highly dynamic and interactive platform, thanks to rapid advancem..

Out-of-Home (OOH) advertising is no longer a standalone medium. In today’s connected marketing ecosystem, brands are strategically integrating OOH media with digital and social campaigns to create uni..

OTT platforms have transformed how audiences consume content—and in doing so, they’ve redefined ad film creativity. With platforms like Netflix, Amazon Prime Video, and Disney+ reshaping viewing habit..

The world of ad films and creative advertising is evolving faster than ever. With changing consumer behavior, rapid technological advancements, and an increasing demand for authenticity, brands and ad..

As marketing budgets become more performance-focused, brands face a common dilemma: Should they invest in high-budget ad films or agile digital creatives? Both formats serve different purposes, audien..

Artificial Intelligence (AI) is transforming the advertising industry, and ad filmmaking is no exception. From concept development to post-production optimization, AI is helping brands create high-imp..

Social media has transformed from a simple communication platform into a powerful marketing ecosystem. For advertising agencies, staying aligned with evolving social media trends is no longer optional..

In today’s highly competitive digital marketplace, brand visibility is no longer just about being seen—it’s about being remembered, trusted, and chosen. Full-service advertising agencies play a crucia..

The advertising industry is evolving at lightning speed. With AI-powered creativity, data-driven storytelling, immersive technologies, and purpose-led branding redefining how brands connect with consu..

In today’s fast-paced digital landscape, businesses demand advertising strategies that are not just creative but measurable. Traditional advertising models often leave brands guessing the impact of th..

In today’s digital landscape, mobile devices dominate internet usage, making mobile-first marketing not just an option but a necessity. Advertising agencies are increasingly adopting mobile-first stra..

In today’s fragmented digital landscape, brands rarely rely on a single platform to reach their audience. From social media and search engines to television, outdoor media, and influencer partnerships..

The advertising industry is undergoing a powerful transformation, driven by emerging technologies that are redefining how brands connect with audiences. Among these innovations, Augmented Reality (AR)..

The advertising landscape in 2026 is more dynamic than ever, driven by rapid technological advancements, evolving consumer behavior, and data-driven marketing strategies. Today, the leading advertisin..

In today’s competitive digital landscape, marketing decisions based on guesswork are no longer effective. Brands that succeed are those that leverage data to understand their audience, optimize campai..

In an era where digital advertising faces growing concerns around ad fraud, unsafe content environments, and declining consumer trust, live sports media stands out as one of the most brand-safe and fr..

India’s retail landscape is rapidly evolving, with shopping malls emerging as high-impact platforms for brands to connect with urban consumers. Mall media advertising, which includes digital displays,..

Out-of-Home (OOH) advertising has always been a powerful medium for reaching mass audiences in public spaces. However, in recent years, OOH has undergone a significant transformation. The rise of inte..

In today’s fast-paced digital landscape, brands are constantly seeking innovative ways to reach consumers across multiple touchpoints. Omnichannel marketing—an integrated approach that ensures a seaml..

Out-of-Home (OOH) advertising has always been about visibility—big formats, high traffic locations, and constant brand presence. However, in today’s data-driven world, traditional OOH is undergoing a ..

As brands compete for consumer attention in an increasingly fragmented media landscape, brand recall has become a critical performance metric. In 2026, marketers are investing heavily in both Out-of-H..

The advertising landscape is evolving faster than ever, driven by AI, changing consumer behavior, and data privacy regulations. In 2026, advertising agencies are no longer just media buyers—they are s..

Consumers no longer follow a linear buying journey. They move seamlessly between online and offline touchpoints, forcing advertising agencies to embrace omnichannel campaign strategies. This shift has..

Data is the backbone of modern advertising success. Data-driven advertising agencies leverage analytics, insights, and technology to maximize campaign effectiveness and return on investment.Precision ..

Artificial Intelligence has moved from being a competitive advantage to a foundational requirement in advertising. In 2026, advertising agencies are rapidly transforming their processes, talent models..

Programmatic advertising has entered a new phase in 2026, powered by advanced AI, real-time data, and predictive intelligence.What Is Programmatic Advertising Today?Modern programmatic advertising use..

With third-party cookies fading and privacy laws tightening, first-party data has become the backbone of digital advertising in 2026.What Is First-Party Data?First-party data is information collected ..

The sports media landscape is undergoing a seismic shift. With browsers phasing out third-party cookies, marketers face new challenges in targeting and measuring audiences. For brands investing in spo..

In today’s competitive marketing landscape, brands are constantly evaluating where to invest their advertising budgets for maximum return on investment (ROI). Two of the most debated channels are Out-..

In today’s evolving marketing landscape, advertising is no longer just about selling products—it’s about standing for something meaningful. Brands across industries are increasingly embracing sustaina..

In today’s attention-driven digital world, ad films are no longer just promotional videos—they are powerful storytelling tools that shape brand perception, influence consumer behavior, and drive measu..

The advertising landscape has undergone a massive transformation over the past decade, and one of the biggest drivers of this change is the rise of OTT (Over-The-Top) platforms. Services like Netflix,..

India is not just one market—it is a collection of diverse cultures, languages, traditions, and consumer mindsets. With over 22 officially recognized languages and hundreds of dialects, brands that re..

In today’s competitive digital marketplace, startups face a common challenge: how to build strong brand visibility with limited marketing budgets. While large corporations spend crores on advertising,..

Advertising has always been a reflection of cultural trends and technological advancements. Over the decades, ad films have evolved dramatically—from simple television commercials to sophisticated dig..

In today’s cluttered digital and traditional media landscape, ad films are no longer just about creativity—they are about conversion. Whether it’s a 6-second bumper ad, a 30-second TV commercial, or a..

Media buying has undergone a dramatic transformation over the past decade. Traditional methods based on manual negotiations, fixed placements, and broad audience targeting are rapidly being replaced b..

The advertising landscape is evolving faster than ever. With increasing competition, fragmented media channels, and more informed consumers, brands are realizing that one-size-fits-all marketing strat..

Startups often operate in a high-pressure environment where growth is essential, but budgets are tight. Competing with established brands can feel overwhelming when resources are limited. This is wher..

The advertising landscape has undergone a fundamental shift over the past decade. Traditional media planning and buying models—once dominated by print, television, and radio—are being rapidly redefine..

In today’s hyper-competitive digital landscape, creativity alone is no longer enough to drive successful advertising campaigns. Modern advertising agencies rely heavily on data analytics to understand..

The landscape of sports media is experiencing a transformative shift, with women’s sports emerging as a powerful segment attracting growing viewership and sponsorship opportunities. Historically under..

In today’s digital landscape, Direct-to-Consumer (D2C) brands are in a constant race to capture attention, drive conversions, and maintain lower customer acquisition costs. As advertising platforms be..

In today’s fast-scrolling digital world, brands win attention not through long stories but through smart, platform-first advertising films. Social media has transformed how audiences consume video, pu..

In today’s hyper-competitive marketplace, a product launch is no longer just about unveiling a new offering—it’s about capturing attention, generating trust, and accelerating adoption. Among all marke..