Elyts Knowledge Center - Digital advertising RSS Feed

Digital Out-of-Home (DOOH) advertising has come a long way from static billboards and basic LED displays. Today, it is evolving into a highly dynamic and interactive platform, thanks to rapid advancem..

Out-of-Home (OOH) advertising is no longer a standalone medium. In today’s connected marketing ecosystem, brands are strategically integrating OOH media with digital and social campaigns to create uni..

OTT platforms have transformed how audiences consume content—and in doing so, they’ve redefined ad film creativity. With platforms like Netflix, Amazon Prime Video, and Disney+ reshaping viewing habit..

The world of ad films and creative advertising is evolving faster than ever. With changing consumer behavior, rapid technological advancements, and an increasing demand for authenticity, brands and ad..

As marketing budgets become more performance-focused, brands face a common dilemma: Should they invest in high-budget ad films or agile digital creatives? Both formats serve different purposes, audien..

Artificial Intelligence (AI) is transforming the advertising industry, and ad filmmaking is no exception. From concept development to post-production optimization, AI is helping brands create high-imp..

Social media has transformed from a simple communication platform into a powerful marketing ecosystem. For advertising agencies, staying aligned with evolving social media trends is no longer optional..

In today’s highly competitive digital marketplace, brand visibility is no longer just about being seen—it’s about being remembered, trusted, and chosen. Full-service advertising agencies play a crucia..

The advertising industry is evolving at lightning speed. With AI-powered creativity, data-driven storytelling, immersive technologies, and purpose-led branding redefining how brands connect with consu..

In today’s fast-paced digital landscape, businesses demand advertising strategies that are not just creative but measurable. Traditional advertising models often leave brands guessing the impact of th..

In today’s digital landscape, mobile devices dominate internet usage, making mobile-first marketing not just an option but a necessity. Advertising agencies are increasingly adopting mobile-first stra..

In today’s fragmented digital landscape, brands rarely rely on a single platform to reach their audience. From social media and search engines to television, outdoor media, and influencer partnerships..

The advertising industry is undergoing a powerful transformation, driven by emerging technologies that are redefining how brands connect with audiences. Among these innovations, Augmented Reality (AR)..

The advertising landscape in 2026 is more dynamic than ever, driven by rapid technological advancements, evolving consumer behavior, and data-driven marketing strategies. Today, the leading advertisin..

In today’s competitive digital landscape, marketing decisions based on guesswork are no longer effective. Brands that succeed are those that leverage data to understand their audience, optimize campai..

In an era where digital advertising faces growing concerns around ad fraud, unsafe content environments, and declining consumer trust, live sports media stands out as one of the most brand-safe and fr..

India’s retail landscape is rapidly evolving, with shopping malls emerging as high-impact platforms for brands to connect with urban consumers. Mall media advertising, which includes digital displays,..

Out-of-Home (OOH) advertising has always been a powerful medium for reaching mass audiences in public spaces. However, in recent years, OOH has undergone a significant transformation. The rise of inte..

In today’s fast-paced digital landscape, brands are constantly seeking innovative ways to reach consumers across multiple touchpoints. Omnichannel marketing—an integrated approach that ensures a seaml..

Out-of-Home (OOH) advertising has always been about visibility—big formats, high traffic locations, and constant brand presence. However, in today’s data-driven world, traditional OOH is undergoing a ..

As brands compete for consumer attention in an increasingly fragmented media landscape, brand recall has become a critical performance metric. In 2026, marketers are investing heavily in both Out-of-H..

The advertising landscape is evolving faster than ever, driven by AI, changing consumer behavior, and data privacy regulations. In 2026, advertising agencies are no longer just media buyers—they are s..

Consumers no longer follow a linear buying journey. They move seamlessly between online and offline touchpoints, forcing advertising agencies to embrace omnichannel campaign strategies. This shift has..

Data is the backbone of modern advertising success. Data-driven advertising agencies leverage analytics, insights, and technology to maximize campaign effectiveness and return on investment.Precision ..

Artificial Intelligence has moved from being a competitive advantage to a foundational requirement in advertising. In 2026, advertising agencies are rapidly transforming their processes, talent models..

Programmatic advertising has entered a new phase in 2026, powered by advanced AI, real-time data, and predictive intelligence.What Is Programmatic Advertising Today?Modern programmatic advertising use..

With third-party cookies fading and privacy laws tightening, first-party data has become the backbone of digital advertising in 2026.What Is First-Party Data?First-party data is information collected ..

The sports media landscape is undergoing a seismic shift. With browsers phasing out third-party cookies, marketers face new challenges in targeting and measuring audiences. For brands investing in spo..

In today’s competitive marketing landscape, brands are constantly evaluating where to invest their advertising budgets for maximum return on investment (ROI). Two of the most debated channels are Out-..

In today’s evolving marketing landscape, advertising is no longer just about selling products—it’s about standing for something meaningful. Brands across industries are increasingly embracing sustaina..

In today’s attention-driven digital world, ad films are no longer just promotional videos—they are powerful storytelling tools that shape brand perception, influence consumer behavior, and drive measu..

The advertising landscape has undergone a massive transformation over the past decade, and one of the biggest drivers of this change is the rise of OTT (Over-The-Top) platforms. Services like Netflix,..

India is not just one market—it is a collection of diverse cultures, languages, traditions, and consumer mindsets. With over 22 officially recognized languages and hundreds of dialects, brands that re..

In today’s competitive digital marketplace, startups face a common challenge: how to build strong brand visibility with limited marketing budgets. While large corporations spend crores on advertising,..

Advertising has always been a reflection of cultural trends and technological advancements. Over the decades, ad films have evolved dramatically—from simple television commercials to sophisticated dig..

In today’s cluttered digital and traditional media landscape, ad films are no longer just about creativity—they are about conversion. Whether it’s a 6-second bumper ad, a 30-second TV commercial, or a..

Media buying has undergone a dramatic transformation over the past decade. Traditional methods based on manual negotiations, fixed placements, and broad audience targeting are rapidly being replaced b..

The advertising landscape is evolving faster than ever. With increasing competition, fragmented media channels, and more informed consumers, brands are realizing that one-size-fits-all marketing strat..

Startups often operate in a high-pressure environment where growth is essential, but budgets are tight. Competing with established brands can feel overwhelming when resources are limited. This is wher..

The advertising landscape has undergone a fundamental shift over the past decade. Traditional media planning and buying models—once dominated by print, television, and radio—are being rapidly redefine..

In today’s hyper-competitive digital landscape, creativity alone is no longer enough to drive successful advertising campaigns. Modern advertising agencies rely heavily on data analytics to understand..

The landscape of sports media is experiencing a transformative shift, with women’s sports emerging as a powerful segment attracting growing viewership and sponsorship opportunities. Historically under..

In today’s digital landscape, Direct-to-Consumer (D2C) brands are in a constant race to capture attention, drive conversions, and maintain lower customer acquisition costs. As advertising platforms be..

In today’s fast-scrolling digital world, brands win attention not through long stories but through smart, platform-first advertising films. Social media has transformed how audiences consume video, pu..

In today’s hyper-competitive marketplace, a product launch is no longer just about unveiling a new offering—it’s about capturing attention, generating trust, and accelerating adoption. Among all marke..

In a digital world where consumer attention is shorter than ever but brand messages are more complex than before, choosing the right ad film format is crucial. Marketers often debate whether short-for..

In today’s hyper-competitive digital landscape, consumers scroll through thousands of ads every single day. With multiple brands fighting for the same attention span, the challenge for marketers is no..

The advertising landscape in 2025 is evolving faster than ever. With shrinking attention spans, AI-driven production, and brands demanding stronger emotional impact, ad films have entered a new era of..

In a digital world overflowing with content, brands are in a constant battle for consumer attention. Yet amid all the noise, one timeless tool continues to stand out — storytelling. Whether it’s a 6-s..

In the rapidly evolving world of advertising, speed and creativity are crucial. Agencies are under constant pressure to produce high-quality campaigns that resonate with audiences while keeping turnar..

In 2025, consumers are more connected, informed, and selective than ever before. With the explosion of digital channels, streaming platforms, social media networks, and emerging technologies like AR/V..

In today’s competitive market, traditional advertising is no longer enough to capture consumer attention. Advertising agencies are increasingly turning to Augmented Reality (AR) and Virtual Reality (V..

Out-of-Home (OOH) advertising is undergoing a rapid transformation in 2025, driven by digital innovation, data intelligence, sustainability demands, and immersive consumer experiences. As brands compe..

In the fast-evolving digital landscape, brands are increasingly shifting away from traditional marketing models and adopting performance-driven strategies. This shift has fueled the rapid growth of pe..

The digital advertising ecosystem is evolving faster than ever, and brands are shifting toward automation, precision targeting, and AI-driven ad buying. Programmatic advertising agencies are at the ce..

The digital marketing landscape is undergoing a massive transformation as global data privacy regulations become stricter and more consumer-centric. With users increasingly concerned about how their p..

In 2025, short-form video marketing has become the most powerful and fast-growing format in the digital advertising ecosystem. With attention spans shrinking, mobile usage rising, and algorithms favor..

As cities evolve into hyper-connected ecosystems, the advertising landscape is undergoing a profound transformation. Smart Cities—powered by IoT, data analytics, AI, and digital infrastructure—are giv..

In 2025, brand storytelling has entered a new era—one where influencers are not just endorsers but central characters in ad films. As consumer behavior shifts toward authenticity, relatability, and cr..

In the fast-growing digital retail landscape, Direct-to-Consumer (D2C) brands are redefining how products reach customers. Competition is fierce, attention spans are shrinking, and consumers expect br..