Elyts Knowledge Center - strategies RSS Feed
0
2
As the 2025 election season intensifies, political campaigns
across the globe are recalibrating their media strategies to capture the
attention of diverse voter demographics. While digital platforms h..
0
9
Shopping malls are more than just retail spaces—they are
dynamic environments where brands can create immersive, high-impact advertising
experiences. Mall media has emerged as a powerful channel for b..
0
14
In the digital-first age, where online marketing strategies
often dominate the conversation, one highly effective offline medium continues
to stand out—mall media. For startups and new businesses look..
0
13
In the fast-paced world of real estate, catching a buyer’s
attention quickly can be the difference between a property sitting unsold and
one that closes within days. While digital advertising is essen..
0
10
In today’s competitive market, startups need more than just
a strong digital presence—they need real-world visibility. Out-of-Home (OOH)
advertising offers startups a powerful way to connect with thei..
0
16
As the advertising landscape continues to evolve, marketers
in 2025 are increasingly weighing the pros and cons of traditional Out-of-Home
(OOH) advertising versus Digital Out-of-Home (DOOH) advertisi..
0
18
In 2025, sustainability is more than just a buzzword—it's a
business imperative. As global awareness around climate change and
environmental impact grows, advertising agencies are rethinking their
pro..
0
20
In the highly competitive world of advertising, one strategy
is proving to be more effective than ever in 2025 — creative storytelling.
As audiences grow more skeptical of traditional marketing tactic..
0
11
In the fast-paced and highly competitive world of
advertising, winning a client is only the beginning. The real challenge lies in
retaining them. As of 2025, client retention has become a cornerstone ..
0
9
In 2025, advertising agencies are redefining how brands
connect with their audiences by prioritizing omnichannel marketing
strategies. With consumer touchpoints expanding across digital, physical, and..
0
19
In today's fast-paced digital landscape, capturing audience
attention isn't just an art—it's a science. Ad films have become one of the
most powerful tools for businesses to build brand awareness, evo..
0
39
In today’s fast-paced digital world, attention is the most
valuable currency. Brands that master the art of storytelling in ad films have
a distinct advantage: they don’t just sell products — they cre..
0
22
In 2025, the world of advertising films is undergoing a
dynamic transformation. As consumer behaviors evolve and technology advances,
brands must stay ahead of the curve to remain relevant. From immer..
0
32
In today’s hyper-competitive retail landscape, advertisers
are constantly looking for the most effective ways to capture consumer
attention and convert footfall into sales. Two powerful touchpoints in..
0
31
In an era where consumer attention is fragmented across
digital and physical spaces, mall advertising is undergoing a transformative
shift. Brands are no longer relying on guesswork; instead, they are..
0
40
Out-of-Home (OOH) advertising has undergone a remarkable evolution,
transitioning from static billboards to dynamic, data-driven digital formats.
At the heart of this transformation is Artificial Inte..
0
36
In the fast-evolving political landscape of 2025, advertising agencies have
become indispensable in shaping electoral outcomes. From ideation to execution,
ad agencies now play a pivotal role in craft..
0
42
Celebrity endorsements have long been a powerful tool in
advertising. Whether it’s a sports icon, a film star, or a social media
influencer, celebrities bring mass appeal, credibility, and instant att..
0
Celebrity endorsements have long been a powerful tool in
advertising. Whether it’s a sports icon, a film star, or a social media
influencer, celebrities bring mass appeal, credibility, and instant att..
0
In an age of digital saturation, brands are turning to
offline strategies that deliver tangible engagement and targeted reach. Among
these, mall media has emerged as a powerful channel for hyper-targe..
0
45
In the ever-evolving landscape of political marketing, mainline
media—including television, radio, and print—has seen a strategic revival
in 2025. Despite the surge in digital platforms, political cam..
0
42
In an age where digital dominates conversations, something
surprising is happening in the advertising world—mainline media is staging a
strong comeback in 2025. Brands that once shifted all their atte..
0
39
In today’s fast-evolving advertising landscape, Digital
Out-of-Home (DOOH) has emerged as a powerful force — especially within
shopping malls. With foot traffic on the rise in retail destinations, int..
0
51
In 2025, brands are redefining consumer engagement by
tapping into one of the most immersive and effective platforms—mall media.
As footfall in shopping malls continues to rise, advertisers are findin..
0
37
In a fast-moving world dominated by digital content and
short attention spans, Out-of-Home (OOH) media—especially billboards—must work
harder than ever to capture and retain audience interest. While b..
0
52
In the ever-evolving world of advertising, creativity alone
isn’t enough. The most successful advertising agencies dive deep into the
science of consumer psychology—understanding how people think, fee..
0
42
In today's digital-first landscape, brands are constantly vying for consumer
attention. With the average attention span dwindling to mere seconds,
short-form ad films have emerged as a powerful weapon..
0
84
In today’s fiercely competitive retail and advertising
environment, brands are constantly seeking ways to connect with their target
audiences in meaningful, immediate, and location-specific ways. One ..
0
58
In 2025, mall media is not just an advertising
tool—it's a strategic driver of the shopper journey, creating memorable
brand touchpoints that influence purchasing decisions. With evolving consumer
exp..
0
59
In today’s fast-evolving marketing landscape, advertisers
are constantly seeking innovative ways to engage consumers and maximize
campaign effectiveness. One powerful strategy gaining traction is the
..
0
59
In a world driven by digital engagement, Out-of-Home (OOH)
advertising continues to defy expectations. Not only does it provide high
visibility, but with the right creative strategy, OOH campaigns can..
0
84
In today’s rapidly evolving marketing landscape, brands are
recognizing the untapped potential of Tier 2 and Tier 3 cities in India. These
emerging markets, with increasing purchasing power and growin..
0
89
The advertising industry is evolving at a breakneck pace,
and 2025 is set to be a transformative year for agencies worldwide. Driven by
technology, shifting consumer behavior, and an ever-expanding di..
0
136
In an era where personalization drives consumer engagement,
geo-targeted Out-of-Home (OOH) advertising is emerging as a powerful tool for
localized marketing. Brands are increasingly moving beyond gen..
0
134
In a world where consumer attention is scattered across
multiple screens and platforms, 360° campaigns in sports media have
become a game-changer. By combining the reach of television, the
precision..
0
129
In today’s digital era, live sports streaming has
revolutionized how fans consume their favorite games. With a growing number of
viewers opting for mobile devices over traditional TV screens, advertis..
0
139
India’s economic landscape is rapidly evolving, and the next
wave of growth is coming from Tier 2 and Tier 3 cities. As metros reach
saturation, brands are increasingly shifting focus to these burge..
0
117
In today’s digital-first marketing landscape, where
programmatic ads, social media campaigns, and influencer collaborations
dominate brand strategies, the relevance of mainline media advertising
is of..
0
154
In an age of digital saturation and ad fatigue, brands are
seeking new ways to cut through the noise. One emerging trend making waves is interactive
mall media—a dynamic advertising approach that tran..
0
129
In the ever-evolving landscape of Fast-Moving Consumer Goods
(FMCG), brands are constantly seeking innovative ways to connect with their
target audience. One strategy gaining significant traction is m..
0
146
In today’s fast-paced marketing landscape, brands are
constantly seeking the most effective channels to capture consumer attention
and leave a lasting impression. Among the many advertising mediums av..
0
135
Out-of-Home (OOH) advertising is one of the oldest yet most
effective ways to engage audiences in the physical world. From towering
billboards and transit ads to interactive digital displays, OOH camp..
0
111
In today’s fast-paced world, where digital screens dominate
much of our attention, Out-of-Home (OOH) advertising continues to stand
tall—literally and figuratively. OOH media reaches consumers where t..
0
91
In a world dominated by smartphones, social media, and
data-driven marketing, one might assume traditional advertising methods like
Out-of-Home (OOH) have become obsolete. However, that assumption cou..
0
151
In the ever-evolving landscape of advertising, sports media
stands out as one of the most powerful platforms for brand storytelling. From
captivating TV commercials to immersive digital experiences, s..
0
121
In today’s hyper-competitive advertising landscape, brands
are constantly looking for powerful platforms that can amplify their message
and connect with a broader audience. One of the most impactful a..
0
82
In today’s digital-first world, brands are constantly
exploring new-age advertising platforms to connect with consumers. Yet, despite
the rise of digital and social media, Fast-Moving Consumer Goods (..
0
105
In today’s saturated market, standing out is no longer
optional—it’s survival. This case study reveals how a forward-thinking ad
agency engineered a 300% sales increase for a mid-tier consumer brand u..
0
120
In today's saturated media landscape, where attention spans
are fleeting and competition is fierce, traditional advertising methods are no
longer enough. Consumers crave authentic connections, emotion..
0
95
In the evolving world of digital marketing, brands are
constantly seeking effective ways to engage the next wave of consumers—Generation
Z. Born between 1997 and 2012, Gen Z is digital-native, sociall..
0
140
In the fast-paced world of professional sports, it's not
just the athletes that keep fans coming back—it's the storytelling, the angles,
the commentary, and the moments that unfold through sports broa..
0
79
In today’s hyper-connected world, sports media stands out as
a powerful platform for brands to amplify visibility and create deep consumer
connections. With millions of fans tuning in to watch their f..
0
91
The holiday and festive season is a golden opportunity for
brands to captivate audiences, boost visibility, and drive massive footfall.
With shopping malls turning into bustling hubs of celebration an..
0
113
Mall branding has emerged as a strategic touchpoint for
marketers aiming to connect with urban consumers. However, the approach to mall
branding varies significantly between Tier 1 and Tier 2 cities. ..
0
113
In today’s saturated media landscape, cutting through the
noise requires more than just clever slogans or flashy visuals. Leading
advertising agencies have mastered the art and science of delivering
b..
0
160
In today’s fast-paced digital world, businesses are
constantly on the lookout for effective strategies to connect with younger
generations. For advertisers aiming to target Gen Z and Millennial consum..
0
184
In today’s highly competitive sports media landscape,
athlete endorsements play a pivotal role in shaping marketing strategies for
brands worldwide. The fusion of sports and advertising has never been..
0
136
In a digitally dominated age, mainline media—which
includes television, radio, print, and outdoor advertising—still holds immense
power to build brand credibility, drive mass awareness, and deliver su..
0
251
As the digital age continues to reshape the media landscape,
the once-dominant forces of traditional media—TV, radio, and print—are
experiencing a resurgence in 2025. Despite predictions of their demi..
0
86
In today’s fast-paced digital world, it’s easy to overlook
the power of traditional advertising. However, mainline media campaigns—which
include television, radio, print, and outdoor ads—remain a corn..