Elyts Knowledge Center - Strategies RSS Feed
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In the digital era, the way fans consume sports has transformed drastically. No longer are they just passive spectators; today’s fans are also creators, influencers, and storytellers. User-Generated C..
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Sports have always been a magnet for brands seeking visibility, loyalty, and emotional connection with fans. As we step into 2025, the sports media sponsorship landscape is evolving faster than ever—d..
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In an era dominated by digital platforms, many believe traditional media like newspapers are losing ground. However, when it comes to Tier-2 and Tier-3 cities in India, newspaper advertising continues..
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In today’s competitive landscape, marketing success no longer depends on a single platform. Brands that achieve the strongest impact are those that integrate traditional advertising with modern digita..
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In today’s dynamic political landscape, the power of mainline media—including television, radio, and print—remains unmatched when it comes to influencing voters and shaping public opinion. Despite the..
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In today’s marketing landscape, businesses often debate whether digital-first strategies outweigh the influence of traditional platforms. While digital channels are undoubtedly powerful, mainline medi..
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In 2025, mainline media continues to prove that traditional advertising is far from obsolete. From television to print and radio, big brands across industries have leveraged these channels to reach ma..
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In today’s competitive market, brands are constantly seeking ways to connect with consumers on a deeper level. While digital platforms dominate conversations, mainline media advertising—television, pr..
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In today’s digital-first world, many marketers assume that print media has lost its relevance. Yet, print advertising continues to reinvent itself by blending creativity with strategic innovations to ..
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In today’s fast-paced advertising ecosystem, digital channels dominate conversations around marketing strategies. With data-driven targeting, personalization, and measurable ROI, digital advertising h..
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In today’s business world, technology has transformed the way organizations operate. Automation, AI, and advanced software can handle many manual tasks, allowing companies to save time and increase ef..
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In today’s fast-paced marketing world, advertising agencies are facing unprecedented competition. Clients are no longer satisfied with just creative campaigns—they demand measurable results, transpare..
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In today’s competitive e-commerce landscape, platforms like Amazon and Shopify have become the cornerstone for businesses seeking scalable growth. While Amazon provides massive reach with its global m..
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As voice-activated search and smart devices like Amazon Alexa, Google Assistant, and Siri become integral to daily life, advertisers and brands must adapt their strategies. The way users interact with..
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The advertising industry is undergoing a seismic shift. With the rise of virtual worlds, digital real estate, and immersive technologies, agencies now have new canvases to build brand experiences that..
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In today’s cluttered advertising landscape, where brands are
competing for every second of consumer attention, minimalism in advertising
films has emerged as a powerful creative strategy. Instead of o..
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In the fast-paced world of advertising, where brands compete
to capture attention within seconds, music and voiceovers play a transformative
role. Beyond visuals, these audio elements ignite emotions,..
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In the fast-paced world of advertising, creativity is not
just about grabbing attention—it’s about reshaping how people perceive a brand.
Some ad campaigns go beyond selling products; they redefine va..
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In 2025, the world of brand storytelling is evolving faster
than ever. Businesses are constantly seeking the most impactful ways to capture
audience attention, build emotional connections, and drive m..
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In today’s fast-evolving advertising landscape, sports media
sponsorships remain one of the most powerful ways for brands to connect with a
passionate and engaged audience. From global sporting events..
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In today’s saturated advertising landscape, relying solely
on either traditional media or digital marketing is no longer enough. Brands
that aim for maximum reach and engagement need to leverage the s..
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In an era dominated by digital channels, mainline media—such
as television, print, and radio—continues to hold its ground as a trusted and
influential advertising medium. As we step into 2025, brand..
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In today’s fragmented media landscape, brands often find
themselves split between the allure of digital platforms and the credibility of
traditional advertising. While online channels are effective fo..
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In today’s competitive marketing landscape, small businesses
often gravitate towards digital advertising because of its perceived
affordability. However, mainline media—including print, radio, and
tel..
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In an era dominated by digital conversations, mainline
media—print, television, radio, and outdoor advertising—remains a
cornerstone of brand building. While online channels are rapidly evolving,
main..
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In 2025, mall media proved that creative, immersive, and
data-driven campaigns could still capture attention in a digital-first world.
From interactive displays to augmented reality experiences, bra..
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Launching a new product is more than just unveiling it —
it’s about creating a buzz that inspires curiosity, excitement, and purchase
intent. In today’s competitive retail environment, Mall Media stan..
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In today’s highly competitive retail environment, attracting
shoppers into stores is no longer just about prime location or seasonal
discounts. Retailers need innovative strategies to connect with cus..
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In today’s competitive advertising landscape, brands are
under constant pressure to maximize their marketing budgets. Out-of-Home (OOH)
advertising continues to be a key player in driving brand visibi..
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In today’s competitive advertising landscape, brands are
constantly seeking channels that offer the highest return on investment (ROI).
While Traditional Out-of-Home (OOH) formats like billboards, tra..
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In the ever-evolving landscape of outdoor advertising,
brands are continuously searching for ways to create immersive, two-way
communication with their audiences. One of the most exciting innovations
..
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In today’s competitive marketing landscape, brands are
constantly seeking innovative ways to capture audience attention and create
lasting impressions. Out-of-Home (OOH) media and event marketing have..
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The global Out-of-Home (OOH) advertising industry is
undergoing a dynamic transformation, driven by technological innovation,
data-driven targeting, and the evolving behavior of urban audiences. As br..
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The advertising world is in the midst of a revolution.
Traditional agency offices, once buzzing with creative energy, have evolved
into virtual workspaces powered by advanced digital tools. Virtual te..
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In today’s interconnected world, local brands are no longer
confined to their home markets. Whether it’s a boutique fashion label, a
regional food chain, or a tech startup, many businesses are setting..
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In today’s crowded advertising landscape, brands are no
longer just competing on price or features — they’re competing for hearts
and minds. Consumers gravitate toward brands that understand their nee..
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In today’s hyper-connected world, audiences engage with
content across multiple platforms—social media, streaming services, websites,
podcasts, and even out-of-home displays. For advertising agencies,..
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As businesses strive to stay competitive in the
ever-evolving digital landscape of 2025, the question of whether to hire an
advertising agency or a freelancer has become increasingly relevant. Both of..
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In a marketing landscape overflowing with noise, brands are
seeking partners who speak their language—literally and figuratively. Enter
niche advertising agencies: lean, expert-driven teams focused on..
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In today’s digital-first world, where brands compete across
social media feeds, streaming platforms, and search engines, one might assume
traditional channels like radio have lost their charm. Surpris..
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In an era dominated by digital platforms, the power of
storytelling through mainline media—television, radio, newspapers, and
magazines—remains unmatched in its ability to create lasting offline impac..
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Fast-Moving Consumer Goods (FMCG) is one of the most
competitive industries, where brand visibility and consumer recall play a
decisive role in driving sales. Despite the rapid growth of digital platf..
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In today’s fast-paced advertising landscape, personalization
is no longer just a “nice to have”—it’s the gold standard for brand engagement.
While online channels have been leveraging artificial intel..
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As the 2025 election season intensifies, political campaigns
across the globe are recalibrating their media strategies to capture the
attention of diverse voter demographics. While digital platforms h..
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Shopping malls are more than just retail spaces—they are
dynamic environments where brands can create immersive, high-impact advertising
experiences. Mall media has emerged as a powerful channel for b..
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In the digital-first age, where online marketing strategies
often dominate the conversation, one highly effective offline medium continues
to stand out—mall media. For startups and new businesses look..
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In the fast-paced world of real estate, catching a buyer’s
attention quickly can be the difference between a property sitting unsold and
one that closes within days. While digital advertising is essen..
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In today’s competitive market, startups need more than just
a strong digital presence—they need real-world visibility. Out-of-Home (OOH)
advertising offers startups a powerful way to connect with thei..
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As the advertising landscape continues to evolve, marketers
in 2025 are increasingly weighing the pros and cons of traditional Out-of-Home
(OOH) advertising versus Digital Out-of-Home (DOOH) advertisi..
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In 2025, sustainability is more than just a buzzword—it's a
business imperative. As global awareness around climate change and
environmental impact grows, advertising agencies are rethinking their
pro..
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In the highly competitive world of advertising, one strategy
is proving to be more effective than ever in 2025 — creative storytelling.
As audiences grow more skeptical of traditional marketing tactic..
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In the fast-paced and highly competitive world of
advertising, winning a client is only the beginning. The real challenge lies in
retaining them. As of 2025, client retention has become a cornerstone ..
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In 2025, advertising agencies are redefining how brands
connect with their audiences by prioritizing omnichannel marketing
strategies. With consumer touchpoints expanding across digital, physical, and..
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In today's fast-paced digital landscape, capturing audience
attention isn't just an art—it's a science. Ad films have become one of the
most powerful tools for businesses to build brand awareness, evo..
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In today’s fast-paced digital world, attention is the most
valuable currency. Brands that master the art of storytelling in ad films have
a distinct advantage: they don’t just sell products — they cre..
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In 2025, the world of advertising films is undergoing a
dynamic transformation. As consumer behaviors evolve and technology advances,
brands must stay ahead of the curve to remain relevant. From immer..
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In today’s hyper-competitive retail landscape, advertisers
are constantly looking for the most effective ways to capture consumer
attention and convert footfall into sales. Two powerful touchpoints in..
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In an era where consumer attention is fragmented across
digital and physical spaces, mall advertising is undergoing a transformative
shift. Brands are no longer relying on guesswork; instead, they are..
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Out-of-Home (OOH) advertising has undergone a remarkable evolution,
transitioning from static billboards to dynamic, data-driven digital formats.
At the heart of this transformation is Artificial Inte..
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In the fast-evolving political landscape of 2025, advertising agencies have
become indispensable in shaping electoral outcomes. From ideation to execution,
ad agencies now play a pivotal role in craft..