Elyts Knowledge Center - Sports Media Trends RSS Feed

In the fast-evolving world of sports media, sponsorship is no longer just about putting logos on jerseys or running a 30-second TV spot during a game. With the rise of digital platforms, influencer co..

The business of sports media rights has become one of the most lucrative and competitive arenas in the global entertainment industry. As we step into 2025, the landscape has evolved dramatically, fuel..

In the evolving landscape of sports media, esports and gaming live streams have emerged as formidable platforms for brand engagement. No longer a niche, this sector now commands massive viewership, wi..

The media landscape around sports is undergoing a seismic shift — and at the forefront of this change is the meteoric rise of women’s sports. Once sidelined or underrepresented, female athletes and co..

The sports media landscape is undergoing a seismic shift. As technology evolves and audience preferences change, traditional broadcasting is being challenged—and often replaced—by Over-the-Top (OTT) p..

In the era of branded storytelling, sponsored sports documentaries have emerged as a compelling format that connects brands with audiences on a deeply emotional level. These films go beyond just showc..