Elyts Knowledge Center - OTT Sports RSS Feed

The way audiences consume sports has changed dramatically over the last decade. What was once dominated by traditional television broadcasts is now being reshaped by live sports streaming platforms. W..

Sports media has always been a powerful channel for brand communication, but in 2026, it has evolved into a highly data-driven, immersive, and fan-centric ecosystem. With the rapid growth of OTT platf..

Major sporting tournaments such as the Olympics, FIFA World Cup, IPL, and ICC Cricket World Cup attract billions of viewers worldwide. For brands, these events represent more than just entertainment—t..

The sports media industry is undergoing a massive transformation, driven by the rapid growth of live sports streaming. Traditional television broadcasting is no longer the sole gateway to live sports,..

Live sporting events remain one of the most powerful platforms for advertising in today’s fragmented media landscape. From global tournaments to regional leagues, sports attract highly engaged audienc..

Sports media in 2025 is undergoing a powerful transformation driven by digital innovation, changing fan expectations, and data-driven engagement strategies. Traditional broadcast models are no longer ..

Sports media continues to evolve at lightning speed, and brand sponsorships are becoming smarter, more digital, and deeply immersive. As we move into 2025, brands are shifting from traditional logo pl..

The sports broadcasting world has undergone a seismic transformation with the rise of OTT (Over-The-Top) platforms. Traditional cable TV, once the primary destination for live sports, is now competing..

India’s sports content ecosystem has witnessed a massive transformation over the past decade. While cricket remains the heartbeat of Indian sports, the digital revolution and increasing regional pride..

The digital era has transformed sports consumption beyond the traditional TV screen. Today, fans enjoy a multi-platform experience—watching live matches on television or streaming platforms while simu..

Sports media has undergone a massive transformation in recent years, driven by technological innovation, changing consumer behavior, and the global shift toward digital platforms. With fans increasing..

In today’s digital-first world, sports media partnerships play a crucial role in how fans experience live games, exclusive content, and behind-the-scenes access. Broadcasters and sports teams no longe..

The Indian Premier League (IPL) has redefined the commercial landscape of cricket, turning it into a billion-dollar media spectacle. While global sports leagues like the English Premier League (EPL), ..

The sports streaming landscape in 2025 is undergoing a seismic shift, thanks to the global rollout and adoption of 5G technology. From ultra-low latency to hyper-personalized viewer experiences, 5G is..

The sports media industry is undergoing a seismic shift, and at the center of this evolution is Artificial Intelligence (AI). With billions of viewers across the globe and ever-increasing competition ..

India, a country known for its diversity in languages, cultures, and sports preferences, is witnessing a shift in how its people consume sports content. While national broadcasters have traditionally ..

India’s sports media landscape has experienced a dramatic transformation in recent years, driven by the digital revolution, increased smartphone penetration, and the growing popularity of non-cricket ..

The business of sports media rights has become one of the most lucrative and competitive arenas in the global entertainment industry. As we step into 2025, the landscape has evolved dramatically, fuel..

In a world where consumer attention is scattered across multiple screens and platforms, 360° campaigns in sports media have become a game-changer. By combining the reach of television, the precision..

India’s sports broadcasting landscape is undergoing a transformative shift. Once dominated by national-level sports channels in English and Hindi, the spotlight is now on regional sports channels. Fro..

In 2025, sports media rights continue to be the crown jewel of the broadcasting world. As live sports remain one of the few formats that consistently draw massive, real-time audiences, media rights ha..

As the global sports industry continues to evolve, sports media platforms are becoming a goldmine for advertisers in 2025. With millions of engaged fans across digital and traditional channels, brands..

The sports media landscape is undergoing a seismic shift. As technology evolves and audience preferences change, traditional broadcasting is being challenged—and often replaced—by Over-the-Top (OTT) p..

Over the past decade, India has witnessed an unprecedented surge in the popularity of sports, transforming the media landscape and creating a goldmine for advertisers. While cricket has traditionally ..

In the dynamic world of sports, how fans consume content has changed dramatically over the decades. From gathering around black-and-white televisions to watching matches on smartphones, sports media h..

In 2025, sports media buying continues to be a cornerstone of high-impact advertising. With major leagues thriving, digital streaming booming, and global sports fandom stronger than ever, brands have ..

India is not just a nation of cricket lovers anymore. With a rising appetite for diverse sports like kabaddi, football, badminton, and wrestling, sports media advertising in India has entered a golden..

The landscape of sports media advertising is undergoing a seismic shift. As technology evolves and consumer habits change, brands, advertisers, and media companies must adapt to new trends and opportu..