India’s sports media landscape has experienced a dramatic transformation in recent years, driven by the digital revolution, increased smartphone penetration, and the growing popularity of non-cricket sports. As 2025 unfolds, several sports media companies in India are leading the charge with cutting-edge technology, innovative content strategies, and diverse sports coverage.

Here’s a curated list of the top Indian sports media companies to watch in 2025:

1. Star Sports (Disney Star)

Still a dominant force in Indian sports broadcasting, Star Sports continues to set the gold standard. With exclusive rights to major events like the ICC tournaments, IPL, and various regional leagues, the network leverages both television and Disney+ Hotstar to engage fans nationwide. Their focus on multilingual commentary, regional content, and interactive digital experiences keeps them ahead of the curve.

2. Viacom18 Sports (Sports18 & JioCinema)

Viacom18’s aggressive acquisition strategy has reshaped India’s sports viewing experience. Their success with streaming IPL matches for free on JioCinema in 4K was a game-changer in 2023, and by 2025, they’ve further solidified their position by acquiring broadcasting rights for major football tournaments and Olympic events. Viacom18 is investing heavily in original sports content and fan engagement features, making it a go-to platform for next-gen viewers.

3. Sony Sports Network (Sony Pictures Networks India)

Sony Sports continues to be a key player in Indian sports broadcasting, known for its coverage of UEFA Champions League, UFC, WWE, and cricket series from countries like England and Australia. Their HD broadcast quality, expert panel shows, and digital integration with SonyLIV keep them relevant among both traditional and digital audiences.

4. FanCode

FanCode is revolutionizing the way niche and domestic sports are consumed in India. A subsidiary of Dream Sports (the parent company of Dream11), FanCode offers live streaming of local leagues, fantasy sports insights, merchandise, and sports data analytics. It caters to underserved segments of Indian sports fans who crave more than just mainstream coverage.

5. Sportskeeda

Once a humble sports blog, Sportskeeda has evolved into a powerhouse for sports news, esports coverage, and fan-driven content. In 2025, its strength lies in hyper-personalized sports content, SEO-rich articles, video features, and influencer-led sports commentary. With a strong presence across social platforms and mobile-first formats, it's become a daily destination for millions.

6. The Bridge

Focusing on empowering stories in Indian sports, The Bridge highlights Olympic sports, women athletes, and grassroots-level competitions. With an emphasis on storytelling and athlete-focused journalism, it has earned credibility among sports purists and social-conscious fans. Its multimedia approach includes podcasts, YouTube features, and social media campaigns.

7. Khelo India Digital

Backed by the Ministry of Youth Affairs and Sports, the Khelo India initiative has developed its own digital platform to showcase school, college, and state-level competitions. In 2025, it acts as both a content hub and a talent discovery platform, helping to promote sports culture beyond the metros.

8. SportsTiger

Part of MyTeam11, SportsTiger provides live scores, match previews, fantasy tips, and video content. Their blend of infotainment and crisp updates makes them a popular choice among fantasy sports enthusiasts and casual fans alike. With a strong mobile-first UX and AI-based match prediction models, they are expanding fast.

The Road Ahead

The Indian sports media space in 2025 is more competitive, inclusive, and digital than ever before. While legacy broadcasters continue to innovate, new-age platforms are bridging gaps in regional, grassroots, and women’s sports coverage. As technologies like AR/VR, AI-generated commentary, and real-time analytics become mainstream, these companies are well-positioned to shape the future of sports entertainment in India.

Conclusion

Whether you’re a sports fan, investor, or digital marketer, keeping an eye on these top Indian sports media companies will provide insight into the rapidly evolving dynamics of the sports industry in India. With audience preferences shifting toward interactive and on-the-go content, these companies are leading the transformation with purpose and precision.

 

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