Elyts Knowledge Center - India 2025 RSS Feed

In the fast-evolving political landscape of 2025, advertising agencies have become indispensable in shaping electoral outcomes. From ideation to execution, ad agencies now play a pivotal role in craft..

In the fast-evolving world of advertising, brands are investing more strategically than ever in video content. With consumer attention becoming more fragmented and digital platforms more competitive, ..

India’s sports media landscape has experienced a dramatic transformation in recent years, driven by the digital revolution, increased smartphone penetration, and the growing popularity of non-cricket ..

In 2025, mall advertising in India has evolved from being just a branding strategy to a high-performance media investment. With increasing footfalls, digital integrations, and data-backed targeting, s..

Mainline media advertising remains one of the most impactful channels for brands in India, even amidst the growing dominance of digital platforms. As we step into 2025, understanding the cost dynamics..