Elyts Knowledge Center - Media Buying RSS Feed

In today's dynamic marketing landscape, businesses are faced with a crucial decision — whether to invest in mainline media advertising or shift their focus to online advertising. While both have their..

In the ever-evolving landscape of advertising, mainline media—including TV, radio, print, and cinema—continues to hold strong as a powerful channel for mass communication. Despite the digital boom, tr..

In today's digital-first world, conversations around marketing often focus on social media, influencer campaigns, and online ads. Yet, there's a powerful segment of advertising that still holds its gr..

In today’s competitive market, selecting the right advertising agency is crucial to building a brand that not only stands out but also drives business growth. Whether you're launching a new product or..

In 2025, sports media buying continues to be a cornerstone of high-impact advertising. With major leagues thriving, digital streaming booming, and global sports fandom stronger than ever, brands have ..

India is a nation of sports enthusiasts. From cricket to kabaddi and football to tennis, Indian audiences are passionate viewers. This enthusiasm translates into massive viewership for sports channels..

In the rapidly evolving media landscape of 2025, sports advertising remains a powerful vehicle for brands to reach engaged audiences. But the big question today is: TV Sports Sponsorship or OTT Sports..

India is not just a nation of cricket lovers anymore. With a rising appetite for diverse sports like kabaddi, football, badminton, and wrestling, sports media advertising in India has entered a golden..

As we step into 2025, the landscape of mainline media continues to evolve, shaped by technological advancements, shifting audience behaviors, and the growing demand for personalized and impactful mess..

In the ever-evolving landscape of advertising, the digital age has brought forth rapid innovations in how brands connect with audiences. However, traditional mainline media—namely TV, radio, and print..

In the ever-evolving world of advertising, mainline media—including television, radio, and print—continues to hold significant sway, especially for large-scale brand campaigns. As we step into 2025, t..

In the ever-evolving landscape of advertising, mainline media remains a powerful channel for brands seeking mass reach and brand credibility. From TV and radio to print newspapers and magazines, these..

In the ever-evolving world of advertising, media buying has emerged as both an art and a science. With consumers scattered across digital, traditional, and hybrid channels, brands need a sharp media b..

In a world dominated by digital noise and fleeting online ads, television still commands trust, attention, and influence—especially when it comes to brand visibility. TV sponsorship packages offer a g..

In today’s ultra-competitive advertising landscape, winning during prime time slots—whether on television, digital streaming, or radio—is both a golden opportunity and a complex challenge. With audien..

In today’s fragmented media landscape, brands can no longer afford to rely on a single channel to connect with consumers. Instead, the key to maximizing reach and ROI lies in cross-platform media buyi..

The landscape of advertising is evolving at an incredible pace, and at the heart of this transformation lies Programmatic Out-of-Home (OOH) advertising. With the rise of digital technology and data-dr..

In the ever-evolving landscape of media and advertising, traditional media planning has witnessed a revolutionary transformation with the integration of Artificial Intelligence (AI). Media planners, o..

In the ever-evolving digital advertising landscape, businesses strive to optimize their ad spend to ensure maximum return on investment (ROI). Media buying, when executed strategically, can drive sign..

In today’s competitive advertising landscape, businesses must decide where to allocate their marketing budgets for maximum return. Traditional TV advertising and digital online ads are two of the most..

In today's fast-paced digital world, media buying has evolved into a sophisticated and data-driven process that helps businesses reach their target audiences effectively. Whether through traditional c..

Television advertising remains one of the most powerful marketing tools, offering brands a direct way to reach a large and engaged audience. However, the success of a TV commercial depends significant..

In the ever-evolving world of digital marketing, programmatic TV advertising has emerged as a game-changer, revolutionizing the traditional methods of media buying. This innovative approach leverages ..

In today’s competitive advertising landscape, TV commercials remain a powerful tool for reaching a broad audience. However, to maximize their effectiveness, brands must tailor their commercials to res..

In today's rapidly evolving marketing landscape, businesses face a crucial decision: Should they invest in traditional TV commercials or opt for digital advertisements? Both channels offer unique adva..

Creating a high-quality ad film is no easy task. It involves a significant amount of planning, technical expertise, and coordination. From conceptualization to post-production, the process is intricat..

In the ever-evolving landscape of digital marketing, media buying has become a critical component in reaching target audiences and driving business growth. By 2025, the art and science of media buying..

In the fast-paced world of digital marketing, achieving success hinges on reaching the right audience at the right time with the right message. Media buying services have emerged as a cornerstone for ..

Out-of-Home (OOH) advertising remains one of the most impactful ways to connect with audiences in today's omnichannel marketing landscape. With innovations in data analytics, programmatic technology, ..

The advertising industry is in a constant state of evolution, driven by technological advancements and shifting consumer behaviors. Among these transformations, digital media buying has emerged as a c..

Television remains one of the most impactful advertising mediums, reaching millions of viewers and generating strong emotional connections with audiences. However, in today’s dynamic media landscape, ..

In today’s competitive sports media landscape, advertisers need to be both strategic and innovative to capture the attention of their target audience. Crafting a winning sports media advertising strat..

In the digital age, businesses face an ever-evolving advertising landscape. With an abundance of channels to choose from—social media, search engines, TV, radio, and more—creating a cohesive and effec..

In today’s fast-paced digital world, the way consumers interact with content has evolved significantly. However, traditional media like television still holds substantial power when it comes to reachi..